The Fruit Traceability Market to Touch $15.2 Billion by 2031; Growing demand for fresh fruits, rising fruit exports, compliance with stringent safety regulations and efficient fruit recall processes drive the market

 

 

The Fruit Traceability Market size is estimated to reach $15.2 Billion by 2031, growing at a CAGR of 7.9% during the forecast period 2025-2031, according to a recent report published by IndustryARC, titled, “Fruit Traceability Market – By Equipment (Thermal Printers, Scanners, Others), By Technology (Barcode, RFID/RTLS, Infrared, Biometrics, Global Positioning Systems (GPS) and Others), By Fruit (Berries, Citrus, Stone Fruits, Melons, Tropical Fruits and Others), By End User (Food Retailers, Warehouses, Others), and By Geography - Global Opportunity Analysis & Industry Forecast, 2025-2031”

Fruit traceability is driven by increasing fruit exports and the growing demand for fresh produce. Compliance with stringent food safety regulations and the need for efficient recall processes highlight the importance of traceability systems. These factors ensure product quality, consumer safety and regulatory adherence in the fruit industry.

 

 

North America accounted for the largest share of 35% of the Fruit Traceability Market in 2024. North America has strict food safety regulations and standards set by government bodies and international organizations. Compliance with these regulations is essential for producers to ensure the safety of their products and maintain consumer trust. The region employs technologies like RFID, GP, and IoT devices for real-time tracking and monitoring of fruit throughout the supply chain. For instance, in December 2024, Fresh Express Inc. acquired McEntire Produce Inc. By combining McEntire Produce's Simply Clean wash system with Fresh Express's RFID-based food traceability technology, the companies will further elevate their food safety programs. 

 

 

 

Fruits recalls due to contamination have become a growing concern reinforcing the need for strong traceability systems in the fruit industry. Bacterial outbreaks such as Salmonella and E. coli led to significant product recalls, damaging brand reputation and causing financial losses. For instance, The FDA, along with CDC, and state and local partners investigated a multistate outbreak of hepatitis A infections in the United States linked to fresh organic strawberries. These potentially contaminated strawberries were imported from Baja California and branded as FreshKampo and HEB by a common supplier and were purchased between March 5, 2022, and April 15, 2022. In March 2023, several brands of frozen organic strawberries were recalled across the U.S. over concerns of hepatitis A infections as some of the affected strawberries were frozen. With consumers demanding greater transparency and safety, fruit producers and retailers are adopting traceability technologies to quickly identify and isolate affected products. Barcodes, RFID and blockchain enable end-to-end tracking allowing authorities to trace contaminated batches back to their source and prevent widespread outbreaks.

 

 

 

Rising government and industry food safety initiatives are driving the demand for fruit traceability solutions. Regulatory bodies such as the FDA, EFSA and FSSAI are implementing strict guidelines to ensure food transparency and prevent contamination. These regulations mandate detailed tracking of fresh produce from farm to consumer making barcode and RFID technologies essential for compliance. Additionally, certain organizations also mandate traceability. For instance, from 1st January 2023, the Rainforest Alliance’s online traceability platform includes fresh and processed fruits and fresh vegetables, so that it is easier to trace Rainforest Alliance Certified products through supply chains.

 

 

 

 

• In October 2024, Share-ify announced that its traceability platform, Trace-ify, is being rolled out as a stand-alone product to create a lower price point for companies who are seeking a fully functional, cost-effective Food Safety Modernization Act 204 compliance and traceability solution.

• In February 2024, software developer Dynamic Systems launched a new feature for its SIMBA traceability application. The application provides production and inventory tracking and traceability reporting using barcode technology.

 

 

Key companies profiled in the Fruit Traceability Market are Optel Group, Dragonfly Information Technology Inc., Farmers Edge Inc., Granular Inc., SourceTrace Systems, FarmSoft, FreshByte, AGRIVI, iFoodDecisionSciences, Inc., Centricity, LLC and Others

 

 

Fruit Sorting Equipment Market - The fruit sorting equipment market size is forecast to reach US$911.5 million by 2030, after growing at a CAGR of 7.2% during the forecast period 2023-2030.  The main factors driving the market's expansion the increasing demand for high-quality and consistent fruits, the need for more efficient and automated sorting solutions, and growing concerns over food safety and waste reduction.

 

Fruit Fillings Market- The Fruit Fillings market is set to reach $5.9 billion by 2026 growing at a CAGR of 5.4% throughout the forecast period of 2021-2026 owing primarily due to the demand for baked goods such as pies, cheesecakes, donuts etc. 

 

Food Traceability Market- Food Traceability Market Size is forecast to reach $38365.3 Million by 2030, at a CAGR of 8.9% during forecast period 2024-2030. As food production consists of various stages, including sourcing seeds & fertilizers, farming, harvesting, processing, storage, transportation and retail sales, there are risks associated in it such as contamination, making it imperative to have a food traceability system.

 

 

IndustryARC primarily focuses on Market Research and Consulting Services specific to Cutting Edge Technologies and Newer Application segments of the market. The company’s Custom Research Services are designed to provide insights into the constant flux in the global demand-supply gap of markets.  

IndustryARC’s goal is to provide the right information required by the stakeholder at the right point in time, in a format that assists an intelligent and informed decision-making process.

 

 

Mr. Venkat Reddy

IndustryARC

Email: [email protected]

USA: (+1) 518-282-4727

Web: https://www.industryarc.com

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