Fruit Traceability Market - Forecast(2025 - 2031)

Fruit Traceability Market Overview:

The Fruit Traceability Market size is estimated to reach $15.2 Billion by 2031, growing at a CAGR of 7.9% during the forecast period 2025-2031. Fruit traceability is becoming increasingly important due to several factors. The rising demand for fresh fruits and increasing fruit exports necessitate precise tracking systems to maintain quality and meet international standards. Stringent food safety regulations and the need to efficiently minimize fruit recalls further emphasize the importance of traceability

A major trend in the market is sustainability. Plastic stickers currently serve essential functions in the fruit industry such as traceability with PLU codes, branding and providing additional product information through QR codes. In November 2024, Victorian startup, Natural Branding Australia, announced that it would conduct a farm trial with a citrus grower in Mildura, aiming to laser-brand 10% of its 2025 harvest crop. This initiative is part of an effort to replace plastic stickers on fruit potentially cutting 500 tons of plastic annually from the food supply chain. Another trend in the market is blockchain. Once data is recorded on a blockchain, it cannot be altered or tampered with. This ensures the authenticity and integrity of the traceability information. 

Market Snapshot: 

Fruit Traceability Market - Report Coverage:

The “Fruit Traceability Market Report - Forecast (2025-2031)” by IndustryARC, covers an in-depth analysis of the following segments in the Fruit Traceability Market.

Key Takeaways:

North America Leads the Market

APAC occupied the largest share in the market in 2024 driven by stringent food safety regulations and advanced supply chain infrastructure. The U.S. FDA’s Food Safety Modernization Act (FSMA) mandates strict tracking of fresh produce which accelerates the adoption of traceability solutions across the region. For instance, the FSMAs The Food Traceability Rule is designed to facilitate faster identification and rapid removal of potentially contaminated food from the market, resulting in fewer foodborne illnesses and deaths. The compliance date for all persons subject to the Food Traceability Rule is January 20, 2026. Retailers and exporters rely on barcode and RFID technologies to meet compliance standards to ensure complete visibility from farm to consumer. The presence of major supermarket chains such as Walmart and Kroger which demand traceable and transparent supply chains, further boosts adoption

Scanners are the Largest Segment

Scanners hold the largest market share in the fruit traceability market due to their widespread use across food retail, warehouses, and logistics. These devices enable quick and accurate reading of barcodes and RFID tags, ensuring seamless tracking of fruit shipments from farms to stores. Handheld and fixed-mount scanners are widely adopted in warehouses, helping streamline inventory management. Their affordability, ease of use, and compatibility with various tracking technologies make them the preferred choice for businesses implementing traceability solutions. Additionally, regulatory requirements and increasing consumer demand for food safety transparency drive the need for scanners.

Barcodes are the Largest Segment 

The barcodes segment held the largest market share in 2024 in the Fruit Traceability market. Their cost-effectiveness, simplicity, and established global standards make them the preferred choice for traceability across food retailers, warehouses, and exporters. Barcodes are printed on fruit packaging, crates, and labels, allowing seamless identification and tracking at every stage of the supply chain. Regulatory requirements, such as the FDA’s Food Safety Modernization Act (FSMA), further drive barcode adoption to enhance transparency and reduce food safety risks. Additionally, barcodes integrate easily with scanners, making them a practical solution for small and large-scale fruit producers.

Rising Exports of Fruits Drives the Market

The rising global demand for fresh fruit exports is fueling the need for robust traceability solutions. As per data from the Kashmir Valley Fruit Growers and Dealers Association, exports of Kashmir apples reached 1,900 metric tonnes, generating over $1.44 billion in revenue from January 2024 to January 2025. Countries exporting fruits must comply with stringent regulations set by importing nations, including the EU, the U.S. and Japan, which require detailed tracking of produce from farm to shelf. Traceability ensures compliance with food safety standards, minimizes the risk of rejections, and enhances consumer trust in product quality. Technologies like barcodes and RFID help exporters monitor temperature, transportation routes, and handling conditions, ensuring that fruits reach international markets in optimal condition.

Key Market Players: 

Product/Service launches, approvals, patents and events, acquisitions, partnerships, and collaborations are key strategies adopted by players in the Fruit Traceability Market. The top 10 companies in this industry are listed below:
1.    Optel Group
2.    Dragonfly Information Technology Inc.
3.    Farmers Edge Inc.
4.    Granular Inc.
5.    SourceTrace Systems
6.    FarmSoft
7.    FreshByte
8.    AGRIVI
9.    iFoodDecisionSciences, Inc.
10.    Centricity, LLC

Scope of the Report

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