Market Overview:

The Whole Grain & High Fiber Foods  Market is projected to reach $85 billion by 2030, growing at a CAGR of 6.5% from 2025-2030, according to the latest report from IndustryARC titled "Whole Grain & High Fiber Foods Market - By Product Type (Cereals, Baked Goods, Snacks, Pasta & Noodles, Flour, and Others), By Source (Wheat, Barley, Oats, Rice, Millet, Rye, and Others), By Nature (Organic, Conventional), By Distribution Channel (Online and Offline) and By Geography - Global Opportunity Analysis & Industry Forecast, 2025-2030." 
The awareness about health benefits of whole grain and high fiber foods coupled with post-pandemic focus on healthy eating drives the market, Additionally, the popularity of diets such as DASH which focus on whole grains boosts the demand for these foods. Furthermore, the growing prevalence of lifestyle disorders such as diabetes and obesity are driving consumers towards healthy diets.
 
North America Dominated the Market in 2023:

North America held the largest share of the Whole Grain & High Fiber Foods Market in 2023, driven by a growing health consciousness among consumers. Consumers in the region are aware about the health benefits of whole grain and high fiber food and seek to incorporate them into their diets. Findings from Ardent Mills 2024 Trend to Table report in Canada show a strong positive sentiment among Canadians towards grains, with 92% of Canadians reporting that they consume grains at least a few times per month and 78% of Canadians agreeing that grains are good for health. 63% of Canadians see grain-based foods as an affordable way to eat nutritiously. 

 Whole Grain & High Fiber Foods Market: Key Takeaways

Growing Demand for Healthy Snacks 

The growing demand for healthy snacks drives the whole grain and high fiber foods market. Consumers are increasingly opting for snacks that offer nutritional benefits alongside convenience and taste. Whole grain-based granola bars, crackers and popcorn are popular choices that cater to health-conscious consumers. This trend is fueled by the rising awareness of the importance of dietary fiber in maintaining overall health. A survey by the Whole Grains Council showed the Whole Grain Stamp is important to shoppers and motivates them to consume more whole grains. Two-thirds of consumers said seeing such ac labeling gives them more confidence in the products they are buying. With the snacking culture becoming more prominent, especially among younger demographics, the demand for healthy and functional snack options is poised to grow. 

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Increasing Demand for High-Fiber, Nutrient-Rich Foods

Rising consumer interest in digestive health, blood sugar control, and weight management is driving demand for high-fiber, nutrient-rich foods. Nearly I out of 5 respondents to the 2023 Food and Health Survey from the International Food Information Council (IFIC), state that foods labeled as a source of whole grains are suggestive of a healthy food. Major brands are capitalizing on this trend by launching innovative products, including high-fiber snacks and whole-grain cereals. For instance, Kellogg’s expanded its product line with fiber-enhanced breakfast cereals, catering to health-conscious customers. This shift toward balanced diets has led to steady growth in the Whole Grain & High Fiber Foods market.

Scope of the Report: 

Report Metric

Details

Base Year Considered

2023

Forecast Period

2024–2030

CAGR

6.5%

Market Size in 2030

$85 Billion

Segments Covered

By Product Type, By Source, By Nature, By Distribution Channel, By Geography




Geographies Covered

North America (U.S., Canada, Mexico), Europe (Germany, UK, France, Italy, Spain, Netherlands, Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Rest of South America), Rest of the World (Middle East & Africa).





Key Market Players

1.  General Mills, Inc. 

2.  Kellogg Company 

3.  Nestle SA 

4.  Bob's Red Mill Natural Foods 

5.  PepsiCo, Inc. 

6.  Mondelez International 

7.  Associated British Foods 

8.  Mars, Inc. 

9.      Grain Millers, Inc. 

10.  Arrowhead Mills 


Recent Developments:

• In August 2024, Mars Inc. acquired Kellanova for $36 billion. With the acquisition, the company strengthens its natural and organic snack market position with Kellanova's better-for-you brands.
• In October 2023, the Quaker Oats Co., a subsidiary of PepsiCo, Inc., launched its first breakfast cereal under the Quaker Chewy brand. Quaker Chewy Granola is made with 100% whole grains.
• In August 2023, Natural Balance Foods launched Nākd Granola as a series of breakfast cereals for the UK market. The product is crafted with a 100% plant-based recipe that's high in fiber, 100% natural and made with no added sugar.

Whole Grain & High Fiber Foods Market: Competitive Landscape 

Key companies in the Whole Grain & High Fiber Foods Market include General Mills, Inc., Kellogg Company, Nestle SA, Bob's Red Mill Natural Foods, PepsiCo, Inc., Mondelez International, Associated British Foods, Mars, Inc., Grain Millers, Inc, Arrowhead Mills and others
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