Whole Grain & High Fiber Foods Market - Forecast(2025 - 2031)
Whole Grain & High Fiber Foods Market Overview
The Whole Grain & High Fiber Foods market size is expected to reach $78 billion by 2030, with a CAGR of 6.9% from 2024 to 2030. Rising consumer health awareness and increasing demand for nutritious diets drive market growth, as whole grains and high-fiber foods are linked to lower risks of chronic diseases such as heart disease, diabetes, and obesity. Shifting consumer preferences toward plant-based, fiber-rich diets and the ongoing trend for clean-label, minimally processed foods further fuel this demand. The market is witnessing innovations in gluten-free, organic, and fortified whole grain and fiber-rich products, addressing the needs of health-conscious consumers and catering to a variety of dietary restrictions.
Sustainability is a significant trend, with many brands investing in sustainable sourcing of grains and eco-friendly packaging. The Packer’s Sustainability Insights 2024 survey found that more than three-quarters of consumers place at least some priority on sustainability in their buying decisions. Another emerging trend is the growing awareness about the benefits of ancient grains. Consumers are increasingly seeking out ancient grains like millet, amaranth and teff, which offer unique flavors, higher protein content and diverse nutritional profiles compared to traditional grains. In March 2024, the Teff Company announced its latest offering- organic ivory teff flour, catering to the needs of foodservice and commercial bakery operators. Crafted from 100% USA-grown organic teff, this flour has USDA organic certification and it is also 100% whole-grain and non-GMO verified.
Market Snapshot:
Whole Grain & High Fiber Foods Market - Report Coverage:
The “Whole Grain & High Fiber Foods Market Report - Forecast (2025-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the Whole Grain & High Fiber Foods Market.
Attribute | Segment |
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By Product Type |
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By Source |
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By Nature |
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By Distribution Channel |
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By Geography |
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COVID-19 / Ukraine Crisis - Impact Analysis:
• The COVID-19 pandemic disrupted global supply chains, causing delays and increasing costs for whole grain and high fiber food manufacturers due to lockdowns, transport restrictions and labor shortages. This created temporary shortages and price hikes making some products less accessible. However, the pandemic also heightened consumer focus on health, boosting demand for whole grains and high fiber foods as people sought healthier diets to support immunity and wellness.
• The Russia-Ukraine crisis disrupted global grain supplies, especially wheat, as Ukraine is a major exporter. This led to grain shortages and price volatility, impacting the Whole Grain & High Fiber Foods market by high production costs. Rising fuel prices and disrupted transportation have further increased logistical expenses, forcing some brands to raise prices, which may affect demand in price-sensitive regions.
Key Takeaways:
Snacks are the largest segment
Snacks hold the largest market share in the Whole Grain & High Fiber Foods market due to the increasing preference for convenient, on-the-go eating options. Consumers are gravitating towards healthier snack alternatives like granola bars, popcorn and crackers that deliver high fiber and whole grain benefits. This shift is fueled by a growing awareness of the importance of dietary fiber in maintaining digestive health and managing weight. Additionally, innovations in flavor profiles, clean-label ingredients and fortified products have further made snacks as a preferred choice among health-conscious consumers. For instance, in July 2024, Once Upon a Farm, announced the expansion of its pantry snacks portfolio with its new organic, Soft-Baked Bars for Kids. Each soft-baked bar is crafted with real fruit & vegetable, 100% whole grain oats, and no-added sugar.
Offline is the largest segment
Supermarkets and hypermarkets remain the preferred retail channel for Whole Grain & High Fiber Foods market in 2023. Brick and mortar stores provide consumers with convenient access to a wide variety of whole grain products and increasingly feature dedicated health sections for organic and fiber-rich foods. A Nielsen report from 2024 indicates that 74% of consumers prefer in-store shopping for groceries, where they can read labels and compare products easily. Consumers often prefer physical retail outlets for their accessibility and the ability to inspect products before purchase. These stores also provide opportunities for impulse buying aided by displays and promotional offers. Additionally, many consumers value the guidance of store staff, especially when purchasing health-focused products. The availability of a wide range of options under one roof and the convenience of bulk purchasing are significant factors contributing to the prominence of offline channels.
North America Leads the Market
North America dominates the Whole Grain & High Fiber Foods market driven by heightened consumer awareness about the health benefits of these foods. The region's well-established retail infrastructure coupled with a growing demand for healthy foods, supports market expansion. Ardent Mills surveyed 10,123 U.S. consumers aged 18 and over and published its Trend to Table report in March 2024. As per the survey, 80% of respondents emphasize seeking healthier foods to meet their dietary goals. Consumers in the United States and Canada increasingly prioritize healthy eating habits which boosts the adoption of whole grain and high fiber products across various categories such as cereals, baked goods and snacks. Leading manufacturers in the region continue to innovate, offering a variety of products tailored to diverse consumer preferences such as organic, gluten-free and non-GMO options.
Growing Demand for Clean-Label Foods to Drive Market:
The demand for clean-label products is a significant factor driving the Whole Grain & High Fiber Foods market. Consumers increasingly prefer minimally processed foods with simple, recognizable ingredients. As per a survey by the Acosta Group in March 2024 titled Clean Label Insights Study, 83% is shoppers demand clean label products as they perceive them to be made with natural ingredients. This trend benefits whole grain and fiber-rich foods, which are often non-GMO, organic and free from artificial additives. Brands like Bob’s Red Mill and Arrowhead Mills, known for transparent labeling are gaining market share. The clean-label trend is especially strong among millennials and Gen Z, who prioritize transparency in food sourcing driving the growth in organic and fortified whole-grain options.
Challenges in Ingredient Sourcing to Hamper Growth
The Whole Grain & High Fiber Foods market faces challenges in sourcing high-quality ingredients, especially for grains like quinoa, millet and teff. Many of these grains are grown in developing countries, making them susceptible to supply chain disruptions and price fluctuations. For instance, in 2023, quinoa prices rose by 12% due to adverse weather in Peru and Bolivia, impacting manufacturers reliant on this high-protein, fiber-rich grain. Additionally, international demand for whole grains has increased, putting pressure on supply. These challenges can affect product pricing and availability, posing a hurdle for manufacturers looking to provide nutritious, affordable products to health-conscious consumers.
Key Market Players
1. General Mills, Inc.
2. Kellogg Company
3. Nestle SA
4. Bob's Red Mill Natural Foods
5. PepsiCo, Inc.
6. Mondelez International
7. Associated British Foods
8. Mars, Inc.
9. Grain Millers, Inc.
10. Arrowhead Mills
Scope of the Report:
Report Metric | Details |
---|---|
Base Year Considered |
2023 |
Forecast Period |
2024–2030 |
CAGR |
6.9% |
Market Size in 2030 |
$78 Billion |
Segments Covered |
By Product Type, By Source, By Nature, By Distribution Channel, By Geography |
Geographies Covered |
North America (U.S., Canada, Mexico), Europe (Germany, UK, France, Italy, Spain, Netherlands, Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Rest of South America), Rest of the World (Middle East & Africa). |
Key Market Players |
1. General Mills, Inc. 2. Kellogg Company 3. Nestle SA 4. Bob's Red Mill Natural Foods 5. PepsiCo, Inc. 6. Mondelez International 7. Associated British Foods 8. Mars, Inc. 9. Grain Millers, Inc. 10. Arrowhead Mills |
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LIST OF TABLES
1.Global Key Manufacturers Market 2023-2030 ($M)
1.1 Cargill, Inc. Market 2023-2030 ($M) - Global Industry Research
1.2 Kellogg Corporation Market 2023-2030 ($M) - Global Industry Research
1.3 Cereal Ingredients, Inc. Market 2023-2030 ($M) - Global Industry Research
1.4 BENEO GmbH Market 2023-2030 ($M) - Global Industry Research
1.5 Creafill Fibers Corporation Market 2023-2030 ($M) - Global Industry Research
1.6 International Fiber Corporation Market 2023-2030 ($M) - Global Industry Research
1.7 Grain Millers Inc. Market 2023-2030 ($M) - Global Industry Research
1.8 Flowers Foods Inc. Market 2023-2030 ($M) - Global Industry Research
1.9 Ardent Mills Corporate Market 2023-2030 ($M) - Global Industry Research
2.Global Market by Type Market 2023-2030 ($M)
2.1 Baked Foods Market 2023-2030 ($M) - Global Industry Research
2.2 Cereals Market 2023-2030 ($M) - Global Industry Research
2.3 Flours Market 2023-2030 ($M) - Global Industry Research
2.4 Seeds Nuts Market 2023-2030 ($M) - Global Industry Research
3.Global Key Manufacturers Market 2023-2030 (Volume/Units)
3.1 Cargill, Inc. Market 2023-2030 (Volume/Units) - Global Industry Research
3.2 Kellogg Corporation Market 2023-2030 (Volume/Units) - Global Industry Research
3.3 Cereal Ingredients, Inc. Market 2023-2030 (Volume/Units) - Global Industry Research
3.4 BENEO GmbH Market 2023-2030 (Volume/Units) - Global Industry Research
3.5 Creafill Fibers Corporation Market 2023-2030 (Volume/Units) - Global Industry Research
3.6 International Fiber Corporation Market 2023-2030 (Volume/Units) - Global Industry Research
3.7 Grain Millers Inc. Market 2023-2030 (Volume/Units) - Global Industry Research
3.8 Flowers Foods Inc. Market 2023-2030 (Volume/Units) - Global Industry Research
3.9 Ardent Mills Corporate Market 2023-2030 (Volume/Units) - Global Industry Research
4.Global Market by Type Market 2023-2030 (Volume/Units)
4.1 Baked Foods Market 2023-2030 (Volume/Units) - Global Industry Research
4.2 Cereals Market 2023-2030 (Volume/Units) - Global Industry Research
4.3 Flours Market 2023-2030 (Volume/Units) - Global Industry Research
4.4 Seeds Nuts Market 2023-2030 (Volume/Units) - Global Industry Research
5.North America Key Manufacturers Market 2023-2030 ($M)
5.1 Cargill, Inc. Market 2023-2030 ($M) - Regional Industry Research
5.2 Kellogg Corporation Market 2023-2030 ($M) - Regional Industry Research
5.3 Cereal Ingredients, Inc. Market 2023-2030 ($M) - Regional Industry Research
5.4 BENEO GmbH Market 2023-2030 ($M) - Regional Industry Research
5.5 Creafill Fibers Corporation Market 2023-2030 ($M) - Regional Industry Research
5.6 International Fiber Corporation Market 2023-2030 ($M) - Regional Industry Research
5.7 Grain Millers Inc. Market 2023-2030 ($M) - Regional Industry Research
5.8 Flowers Foods Inc. Market 2023-2030 ($M) - Regional Industry Research
5.9 Ardent Mills Corporate Market 2023-2030 ($M) - Regional Industry Research
6.North America Market by Type Market 2023-2030 ($M)
6.1 Baked Foods Market 2023-2030 ($M) - Regional Industry Research
6.2 Cereals Market 2023-2030 ($M) - Regional Industry Research
6.3 Flours Market 2023-2030 ($M) - Regional Industry Research
6.4 Seeds Nuts Market 2023-2030 ($M) - Regional Industry Research
7.South America Key Manufacturers Market 2023-2030 ($M)
7.1 Cargill, Inc. Market 2023-2030 ($M) - Regional Industry Research
7.2 Kellogg Corporation Market 2023-2030 ($M) - Regional Industry Research
7.3 Cereal Ingredients, Inc. Market 2023-2030 ($M) - Regional Industry Research
7.4 BENEO GmbH Market 2023-2030 ($M) - Regional Industry Research
7.5 Creafill Fibers Corporation Market 2023-2030 ($M) - Regional Industry Research
7.6 International Fiber Corporation Market 2023-2030 ($M) - Regional Industry Research
7.7 Grain Millers Inc. Market 2023-2030 ($M) - Regional Industry Research
7.8 Flowers Foods Inc. Market 2023-2030 ($M) - Regional Industry Research
7.9 Ardent Mills Corporate Market 2023-2030 ($M) - Regional Industry Research
8.South America Market by Type Market 2023-2030 ($M)
8.1 Baked Foods Market 2023-2030 ($M) - Regional Industry Research
8.2 Cereals Market 2023-2030 ($M) - Regional Industry Research
8.3 Flours Market 2023-2030 ($M) - Regional Industry Research
8.4 Seeds Nuts Market 2023-2030 ($M) - Regional Industry Research
9.Europe Key Manufacturers Market 2023-2030 ($M)
9.1 Cargill, Inc. Market 2023-2030 ($M) - Regional Industry Research
9.2 Kellogg Corporation Market 2023-2030 ($M) - Regional Industry Research
9.3 Cereal Ingredients, Inc. Market 2023-2030 ($M) - Regional Industry Research
9.4 BENEO GmbH Market 2023-2030 ($M) - Regional Industry Research
9.5 Creafill Fibers Corporation Market 2023-2030 ($M) - Regional Industry Research
9.6 International Fiber Corporation Market 2023-2030 ($M) - Regional Industry Research
9.7 Grain Millers Inc. Market 2023-2030 ($M) - Regional Industry Research
9.8 Flowers Foods Inc. Market 2023-2030 ($M) - Regional Industry Research
9.9 Ardent Mills Corporate Market 2023-2030 ($M) - Regional Industry Research
10.Europe Market by Type Market 2023-2030 ($M)
10.1 Baked Foods Market 2023-2030 ($M) - Regional Industry Research
10.2 Cereals Market 2023-2030 ($M) - Regional Industry Research
10.3 Flours Market 2023-2030 ($M) - Regional Industry Research
10.4 Seeds Nuts Market 2023-2030 ($M) - Regional Industry Research
11.APAC Key Manufacturers Market 2023-2030 ($M)
11.1 Cargill, Inc. Market 2023-2030 ($M) - Regional Industry Research
11.2 Kellogg Corporation Market 2023-2030 ($M) - Regional Industry Research
11.3 Cereal Ingredients, Inc. Market 2023-2030 ($M) - Regional Industry Research
11.4 BENEO GmbH Market 2023-2030 ($M) - Regional Industry Research
11.5 Creafill Fibers Corporation Market 2023-2030 ($M) - Regional Industry Research
11.6 International Fiber Corporation Market 2023-2030 ($M) - Regional Industry Research
11.7 Grain Millers Inc. Market 2023-2030 ($M) - Regional Industry Research
11.8 Flowers Foods Inc. Market 2023-2030 ($M) - Regional Industry Research
11.9 Ardent Mills Corporate Market 2023-2030 ($M) - Regional Industry Research
12.APAC Market by Type Market 2023-2030 ($M)
12.1 Baked Foods Market 2023-2030 ($M) - Regional Industry Research
12.2 Cereals Market 2023-2030 ($M) - Regional Industry Research
12.3 Flours Market 2023-2030 ($M) - Regional Industry Research
12.4 Seeds Nuts Market 2023-2030 ($M) - Regional Industry Research
13.MENA Key Manufacturers Market 2023-2030 ($M)
13.1 Cargill, Inc. Market 2023-2030 ($M) - Regional Industry Research
13.2 Kellogg Corporation Market 2023-2030 ($M) - Regional Industry Research
13.3 Cereal Ingredients, Inc. Market 2023-2030 ($M) - Regional Industry Research
13.4 BENEO GmbH Market 2023-2030 ($M) - Regional Industry Research
13.5 Creafill Fibers Corporation Market 2023-2030 ($M) - Regional Industry Research
13.6 International Fiber Corporation Market 2023-2030 ($M) - Regional Industry Research
13.7 Grain Millers Inc. Market 2023-2030 ($M) - Regional Industry Research
13.8 Flowers Foods Inc. Market 2023-2030 ($M) - Regional Industry Research
13.9 Ardent Mills Corporate Market 2023-2030 ($M) - Regional Industry Research
14.MENA Market by Type Market 2023-2030 ($M)
14.1 Baked Foods Market 2023-2030 ($M) - Regional Industry Research
14.2 Cereals Market 2023-2030 ($M) - Regional Industry Research
14.3 Flours Market 2023-2030 ($M) - Regional Industry Research
14.4 Seeds Nuts Market 2023-2030 ($M) - Regional Industry Research
LIST OF FIGURES
1.US Global Whole Grain And High Fiber Foods Market Revenue, 2023-2030 ($M)
2.Canada Global Whole Grain And High Fiber Foods Market Revenue, 2023-2030 ($M)
3.Mexico Global Whole Grain And High Fiber Foods Market Revenue, 2023-2030 ($M)
4.Brazil Global Whole Grain And High Fiber Foods Market Revenue, 2023-2030 ($M)
5.Argentina Global Whole Grain And High Fiber Foods Market Revenue, 2023-2030 ($M)
6.Peru Global Whole Grain And High Fiber Foods Market Revenue, 2023-2030 ($M)
7.Colombia Global Whole Grain And High Fiber Foods Market Revenue, 2023-2030 ($M)
8.Chile Global Whole Grain And High Fiber Foods Market Revenue, 2023-2030 ($M)
9.Rest of South America Global Whole Grain And High Fiber Foods Market Revenue, 2023-2030 ($M)
10.UK Global Whole Grain And High Fiber Foods Market Revenue, 2023-2030 ($M)
11.Germany Global Whole Grain And High Fiber Foods Market Revenue, 2023-2030 ($M)
12.France Global Whole Grain And High Fiber Foods Market Revenue, 2023-2030 ($M)
13.Italy Global Whole Grain And High Fiber Foods Market Revenue, 2023-2030 ($M)
14.Spain Global Whole Grain And High Fiber Foods Market Revenue, 2023-2030 ($M)
15.Rest of Europe Global Whole Grain And High Fiber Foods Market Revenue, 2023-2030 ($M)
16.China Global Whole Grain And High Fiber Foods Market Revenue, 2023-2030 ($M)
17.India Global Whole Grain And High Fiber Foods Market Revenue, 2023-2030 ($M)
18.Japan Global Whole Grain And High Fiber Foods Market Revenue, 2023-2030 ($M)
19.South Korea Global Whole Grain And High Fiber Foods Market Revenue, 2023-2030 ($M)
20.South Africa Global Whole Grain And High Fiber Foods Market Revenue, 2023-2030 ($M)
21.North America Global Whole Grain And High Fiber Foods By Application
22.South America Global Whole Grain And High Fiber Foods By Application
23.Europe Global Whole Grain And High Fiber Foods By Application
24.APAC Global Whole Grain And High Fiber Foods By Application
25.MENA Global Whole Grain And High Fiber Foods By Application
The Whole Grain & High Fiber Foods Market is projected to grow at 6.9% CAGR during the forecast period 2024-2030.
The Whole Grain & High Fiber Foods Market size is estimated to be $48.6 Billion in 2023 and is projected to reach $78 Billion by 2030
The leading players in the Whole Grain & High Fiber Foods Market are General Mills, Kellogg’s, Bob’s Red Mill, Nestlé, PepsiCo, Inc. and Others.