Market Overview:

The Canned Wine Market size is estimated to reach $3.1 Billion by 2030, growing at a CAGR of 12.7% during the forecast period 2024-2030, according to a recent report published by IndustryARC, titled, “Canned Wine Market  - By Type (Red Wine, White Wine, Rosé and Sparkling Wine), By Packaging Size (6.32 oz (187 ml), 6.76 oz (200 ml), 8.4 oz (250 ml), 12.7 oz (375 ml) and Others), By Source (Conventional and Organic), By Pricing (Low Range, Mid-Range, Premium), By Distribution Channel (Offline, Online) and By Geography - Opportunity Analysis & Industry Forecast, 2024-2030.

The Canned Wine Market is driven by several key factors, including the rising demand for convenient, shelf-stable products. Sustainability is also a driving force, as canned wine comes in a lightweight and 100% recyclable aluminum can. Cans are portable and easy to drink outdoors without the additional need for glassware and corkscrew openers. 

North America Dominated the Market in 2023 

North America dominated the Canned Wine market in 2023. The presence of renowned wine regions like California's Napa Valley and Sonoma, Oregon's Willamette Valley and Washington's Columbia Valley provides a strong foundation for wine production including canned wines. American consumers prefer convenient and portable beverage options. Canned wine perfectly aligns with this trend by offering a convenient and enjoyable drinking experience for various outdoor occasions. In March 2023, Swedish canned wine brand Djuce announced its expansion to the US, launching on the West Coast in Los Angeles, San Francisco and San Diego. 

Canned Wine Market: Key Takeaways

Growing Popularity of Outdoor Events

Post pandemic, the rising popularity of outdoor activities, such as picnics, camping, hiking and music festivals drives the demand for canned wine. Glastonbury is one of the biggest, most famous music festivals in the world. Around 200,000 people attended in 2023 and broadcast regulator Ofcom reports that approximately 210,000 people attended in 2024. Canned wine’s lightweight, portable and unbreakable packaging makes it an ideal choice for on-the-go consumption and offers convenience and versatility allowing consumers to enjoy it without the need for additional tools or glassware. The growing trend of casual outdoor gatherings, festivals and tailgate parties has further increased its appeal. For instance, UK based canned wine company, Vinca, is present at the present at the VIP bar at Glastonbury, and Houghton music festival. Additionally, its single-serve portioning aligns with the moderation trend, catering to health-conscious consumers. 

Increasing Demand for Organic Wine

Organic canned wine appeals to eco-conscious buyers who value environmentally friendly farming practices and chemical-free products. The rise of clean-label trends and transparency in product sourcing further boosts its demand, especially among millennials and Gen Z. Additionally, organic wine is often perceived as having superior taste and quality, making it attractive to premium wine consumers. In August 2024, ThinK Wine launched its canned sparkling rosé, organic and vegan-friendly wine sourced from the Treviso region of Italy and boasts an 11% ABV for each 200ml can.

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Scope of the Report: 

Report Metric

Details

Base Year Considered

2023

Forecast Period

2024–2030

CAGR

12.7%

Market Size in 2030

$3.1 Billion


Segments Covered

By Product Type, By Form, By Packaging Material, By Category, By Distribution Channel, By Geography.





Geographies Covered

North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Netherlands, Belgium, Denmark and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, New Zealand, Indonesia, Thailand, Malaysia and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa)





Key Market Players

  1. Union Wine Company

  2. Nomadica

  3. E & J Gallo Winery

  4. Canned Wine Co.

  5. Integrated Beverage Group

  6. Sans Wine Co.

  7. Archer Roose

  8. Francis Ford Coppola Winery

  9. MANCAN Wine

  10. Sula Vineyards


Recent Developments:

• In August 2024, Laylo launched three premium wines, a Loire Sauvignon Blanc, Luberon Rosé and Spanish Malbec, in 187ml cans
• In October 2023, Djuce, the premium Swedish canned wine brand launched in Japan, Djuce is available at several major retailers and supermarkets such as Bio c’ Bon and Dean & Deluca and a number of cafes and restaurants in the Tokyo area.
• In June 2023, E. & J. Gallo Winery acquired Bev and its portfolio of premium canned wines and spritzers. The acquisition strengthens the company’s growth strategy.

Canned Wine Market: Competitive Landscape

Key companies profiled in the Canned Wine Market are Union Wine Company, Nomadica, E & J Gallo Winery, Canned Wine Co., Integrated Beverage Group, Sans Wine Co., Archer Roose, Francis Ford Coppola Winery, MANCAN Wine, Sula Vineyards and Others

Related Reports:

Red Wine Market - The Red Wine Market size is estimated to reach $94.6 billion by 2027. Furthermore, it is poised to grow at a CAGR of 4.3% over the forecast period of 2022-2027. The red wine industry is seeing an increase in demand from health-conscious customers as well as for red wine as a substitute for other beverages.

Fruit Wine Market - The Fruit Wine Market size is estimated to reach $ 5,000 million by 2030, growing at a CAGR of 6.5% during the forecast period 2023-2030. Fruit wines have gained popularity due to their distinct flavors, aromas and potential health benefits.

Vegan Wine Market -  Vegan Wine Market size is estimated to reach $5 billion by 2030, growing at a CAGR of 9.8% during the forecast period 2024-2030. Health consciousness among consumers, environmental concerns, including climate change and sustainable living are propelling the Vegan Wine Market growth.

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