Canned Wine Market - Forecast(2025 - 2031)

Canned Wine Market Overview

Canned Wine Market size is forecast to reach US$3.1 billion by 2030, after growing at a CAGR of 12.7% during 2024-2030. Canned wines are growing in popularity due to their single serve, ready to consume and sustainability. Canned wine is made the same way bottled wine is however the majority of canned wine is fermented and aged in stainless steel tanks. The major factor behind canned wine’s popularity is sustainability, although glass bottles are recyclable, majority of wine bottles are discarded, on the other hand, aluminum cans are 100% recyclable and do not require excess packaging. Also, post pandemic, there has been a rising interest in concerts, music festivals, outdoor sporting events and more which drives the sales of canned beverages including wine. 

The trends in the Canned Wine Market include the growing demand for omega-3 fatty acids and the increasing consumer focus on sustainability. Consumers are increasingly aware of the health benefits of omega-3 fatty acids, which are abundant in Wine. These essential fatty acids are known to support heart health, brain function and cognitive development. This growing awareness is driving demand for omega-3-rich foods, including canned Wine, as a convenient and affordable source of these essential nutrients. Consumers are increasingly concerned about the environmental impact of their food choices. Leading Wine producers, such as Mowi and Marine Harvest, have significantly ramped up their sustainability efforts. These companies have committed to reducing their carbon emissions, with Mowi aiming for net-zero emissions by 2040. Additionally, they are investing in more eco-friendly production methods, including offshore Wine farming and the use of sustainable feed. This is in line with the growing consumer demand for responsibly sourced seafood as per Mowi Annual Report ,2023.

Market Snapshot: 

Canned Wine Market - Report Coverage:

The “Canned Wine Market Report - Forecast (2024-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the Canned Wine Market.

COVID-19 / Ukraine Crisis - Impact Analysis:  

•    The COVID-19 pandemic impacted the Canned Wine Market positively. Due to lockdowns may people began having a glass of wine at home and canned wine surged in popularity because of its readily available format and availability in controlled portion sizes. Closure of liquor stores and wineries led to rise in wine deliveries and canned wines were much more easier to transport compared to bottled wines which drove up the demand

•    The Russia Ukraine war further exacerbated supply chain challenges, particularly affecting the canned Wine leading to higher costs for can production. This impacted the prices of canned wine, as transportation costs and aluminum shortages increased. However, rising inflation resulted in cans being favored over bottles.

Key Takeaways

Red Wine is the Largest Segment

Red wine dominates the canned wine market driven by its rich flavor, versatility and consumer preference. Red wine is known for its bold taste and compatibility with a variety of cuisines and it appeals to both casual drinkers and wine enthusiasts. Its availability in convenient canned packaging has expanded its reach to younger and on-the-go consumers who appreciate its portability and ease of consumption. In August 2024, English winemaker, The Uncommon, introduced a new collection of canned wines for onboard catering. The red wine, Percival, is a light wine of the pinot noir variety.Red wine’s long-standing reputation as a classic beverage makes it a popular choice for both casual and formal occasions. Additionally, its perceived health benefits such as antioxidant properties further contribute to its demand.

8.4 oz (250 ml) can is the largest segment

The 8.4oz (250ml) can size is the largest segment in the canned wine market. This size offers an ideal balance between convenience and portion control and is particularly popular among consumers seeking single-serve options for on-the-go consumption or casual occasions. In a survey of 1,700 consumers, 43% of respondents preferred the 250ml can, but only 21% of respondents favored the 375ml can. Its compact packaging makes it perfect for outdoor events, travel and picnics, catering to the needs of active and mobile lifestyles. The 8.4oz can also aligns with the trend of moderation as it provides a measured serving that prevents overconsumption. Each 250 mL can is ⅓ of a bottle of a wine, which is equivalent to 1.7 glasses of wine.

 North America Dominates the Market  

North America is the leading region in the global canned wine industry. In North America, particularly in the United States and Canada, production and consumption of canned wine are significant. Additionally, collaborations, partnerships and marketing campaigns in the region drive sales. In June 2024, Canadian company, Rosewood partnered with newly opened Shake Shack Canada to create a unique line of co-branded canned wines, available exclusively at Shake Shack Canada's first location at Younge & Dundas square, downtown Toronto. The region’s focus on sustainability also plays a role as canned wine is perceived to be an eco-friendly alternative to traditional glass bottles. According to Billboard online, in the U.S. alone, 32 million people go to at least one music festival every year. The popularity of outdoor activities such as camping, picnics and festivals further boosts the demand for canned wine.

Ready to Drink Format to Drive the Market

The growing popularity of ready-to-drink (RTD) beverages significantly boosts the demand for canned wine. Consumers increasingly seek convenient, portable and hassle-free options for their drinking experiences, making canned wine an ideal choice unlike traditional bottled wine that requires bottles and a corkscrew opener. Its compact and lightweight packaging allows for easy transportation and consumption during outdoor activities such as picnics, festivals and camping trips. According to Burning Man Organization's latest census, more women than men attended Burning Man in 2023. Women made up 49.1% of the attendees while 47.1% were men, with 3.0% identifying as non-binary. At most of the festivals, social drinking takes place, and the format of canned wine makes it a great option. Additionally, the rise of casual social drinking occasions has created a demand for single-serve and pre-portioned alcohol options which canned wine fulfills effectively.

Off Smell to Hamper the Market

The occurrence of off smells in canned wine poses a significant challenge to the market. Many consumers reported the odor of canned wine as rotten egg smell. These unpleasant odors can arise due to chemical reactions between the wine and its packaging materials or improper storage conditions. Such factors can negatively impact consumer perception of canned wine and preferring bottled version leading to declining canned wine sales
 
Key Market Players

Global Canned Wine top 10 companies include:
1.    Union Wine Company
2.    Nomadica
3.    E & J Gallo Winery
4.    Canned Wine Co.
5.    Integrated Beverage Group
6.    Sans Wine Co.
7.    Archer Roose
8.    Francis Ford Coppola Winery
9.    MANCAN Wine
10.    Sula Vineyards

Scope of the Report: