Smart Toys Market - Forecast(2024 - 2030)

Report Code: ITR 0382 Report Format: PDF + Excel

Smart Toys Market Overview:

Smart Toys Market is anticipated to attain a market value of $37.1 by the year 2030, exhibiting a steady compound annual growth rate CAGR of 15.4% during the forecast period spanning from 2023 to 2030.

The market is expected to witness a surge in demand due to the rise in the number of working parents who prefer toys that can keep their children engaged in meaningful activities while they are busy. Additionally, the increasing adoption of IoT and connected devices is expected to drive the growth of the market further.

The growing popularity of STEM (Science, Technology, Engineering, and Math) education is also expected to drive the demand for smart toys that can help children learn these subjects in a fun and interactive way. Smart toys that teach coding, robotics, and electronics are gaining traction in the market, and the trend is expected to continue in the forecast period.

Based on the distribution channel, the online segment is expected to witness significant growth due to the increasing popularity of e-commerce platforms and the convenience they offer to customers. The offline segment, including specialty stores and toy stores, is also expected to witness growth as customers prefer to see and touch the products before making a purchase decision.

North America is expected to dominate the market due to the high penetration of smart devices, high disposable income, and the presence of major market players in the region. Europe is also expected to witness significant growth due to the increasing adoption of smart toys by parents and educators.

Market Snapshot: 

Smart Toys Market - Report Coverage:

The “Smart Toys Market Report - Forecast (2023-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the smart toys market.

AttributeSegment





By Product Type

  • Interactive Games

  • Robots

  • Educational Toys

  • Voice/Image Recognition Toys

  • App-enabled Toys

  • Screen Less Toys

  • Health-Tracking Toys

  • Wearable

  • Toys-To-Life

  • Puzzles

  • Building Games

  • Others



By Interfacing Device

  • Smartphone Connected Toys

  • Tablet-Connected Toys

  • Console-Connected Toys

  • App Connected Toys Drones

  • Others


By Technology

  • Wi-Fi

  • Bluetooth

  • NFC And RFID

  • Other Technologies



By Distribution Channel

  • Online

  • Offline

  • Specialty Stores

  • Convenience Stores

  • Toy Shops

  • E-Commerce Store


By End-Use

  • Toddlers

  • Pre Schoolers

  • School Going

  • Stripling





By Geography

  • North America (U.S., Canada)

  • Europe (Germany, France, UK, Italy, Spain, Russia, and Rest of Europe),

  • Asia-Pacific (China, Japan, South Korea, India, Australia & New Zealand, and Rest of Asia-Pacific),

  • South America (Brazil, Argentina, Chile, Colombia, and Rest of South America)

  • Rest of the World (Middle East and Africa).


Smart Toys Market - Top Trends:


AI and Machine Learning: With advancements in artificial intelligence and machine learning, smart toys can now interact with children in a more personalized and intelligent way. These toys can learn and adapt to a child's interests and preferences, making the play experience more engaging and interactive.

Augmented Reality: Augmented reality technology allows smart toys to create a more immersive play experience by overlaying digital content onto the real world. This technology is especially popular in educational and learning toys, where it can be used to provide interactive lessons and activities.

Voice-activated Toys: Voice-activated toys have become increasingly popular, allowing children to interact with their toys in a more natural and intuitive way. These toys can respond to a child's voice commands, providing a more interactive and personalized experience. 

Robotics: The use of robotics in smart toys has also become increasingly popular. Robots can be programmed to perform a wide range of functions, from teaching basic coding skills to providing entertainment and companionship.

Smart Toys Market - Company Analysis

Mattel Inc.: Mattel is one of the largest toy manufacturers in the world, and it has a significant presence in the smart toys market. The company's most popular smart toy product line is the Barbie Dreamhouse, which features voice-activated commands and interactive features.

Hasbro Inc.: Hasbro is another major player in the toy industry, and it has made significant strides in the smart toys market with products like the Fur Real Friends line, which features interactive pets that respond to touch and sound.

LEGO Group: LEGO is a leading toy company known for its building block sets. The company has entered the smart toys market with products like the LEGO Boost, which combines traditional building blocks with robotics and programming to create interactive play experiences.

WowWee Group Limited: WowWee is a Canadian toy company that specializes in interactive and innovative toys. The company has created several successful smart toys, including the Fingerlings line of interactive robotic pets.

Sphero Inc.: Sphero is a technology company that specializes in creating smart toys. The company's most popular product is the Sphero Bolt, which is a programmable robot ball that can be controlled with a smartphone or tablet.

VTech Holdings Limited: VTech is a Hong Kong-based toy company that specializes in electronic educational toys. The company has a strong presence in the smart toys market with products like the Kid zoom Smartwatch, which features a camera, games, and educational content. 

Anki Inc.: Anki is a robotics company that specializes in creating smart toys. The company's most popular product is the Cosmo robot, which uses artificial intelligence to interact with children and perform a variety of tasks.

 

Key Market Players: 

Product/Service launches, approvals, patents and events, acquisitions, partnerships, and collaborations are key strategies adopted by players in the Smart Toys Market Report. The top 10 companies in this industry are listed below:
  1. Mattel Inc. 
  2. Hasbro Inc. 
  3. LEGO Group 
  4. WowWee Group Limited 
  5. Sphero Inc. 
  6. VTech Holdings Limited 
  7. Anki Inc. 
  8. Fisher-Price, Inc. 
  9. MGA Entertainment, Inc.
  10. Osmo

Scope of Report: 

Report MetricDetails

Base Year Considered

2022

Forecast Period

2023 – 2030

CAGR

15.4%

Market Size in 2030

$37.1 Billion


Segments Covered

By Product Type, By Interfacing Device, By Technology, By Distribution Channel, By End-Use and By Geography




Geographies Covered

North America (U.S., Canada), Europe (Germany, France, UK, Italy, Spain, Russia, and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, New Zealand, and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia, and Rest of South America), Rest of the World (Middle East and Africa).





Key Market Players

  1. Mattel Inc.

  2. Hasbro Inc.

  3. LEGO Group

  4. WowWee Group Limited

  5. Sphero Inc.

  6. VTech Holdings Limited

  7. Anki Inc.

  8. Fisher-Price, Inc.

  9. MGA Entertainment, Inc.

  10. Osmo



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1. Smart Toys Market - Overview
    1.1. Definitions and Scope
2. Smart Toys Market - Executive Summary
3. Smart Toys Market - Comparative Analysis
    3.1. Company Benchmarking - Key Companies
    3.2. Global Financial Analysis - Key Companies
    3.3. Market Share Analysis - Key Companies
    3.4. Patent Analysis
    3.5. Pricing Analysis
4. Smart Toys Market - Start-up Companies Scenario 
    4.1. Key Start-up Company Analysis by
        4.1.1. Investment
        4.1.2. Revenue
        4.1.3. Venture Capital and Funding Scenario
5. Smart Toys Market – Market Entry Scenario Premium 
    5.1. Regulatory Framework Overview
    5.2. New Business and Ease of Doing Business Index
    5.3. Case Studies of Successful Ventures
6. Smart Toys Market - Forces
    6.1. Market Drivers
    6.2. Market Constraints
    6.3. Market Challenges
    6.4. Porter's Five Force Model
        6.4.1. Bargaining Power of Suppliers
        6.4.2. Bargaining Powers of Customers
        6.4.3. Threat of New Entrants
        6.4.4. Rivalry Among Existing Players
        6.4.5. Threat of Substitutes
7. Smart Toys Market – Strategic Analysis
    7.1. Value Chain Analysis
    7.2. Opportunities Analysis
    7.3. Market Life Cycle
8. Smart Toys Market – By Product Type (Market Size – $Million/$Billion) 
    8.1. Interactive Games 
        8.1.1. Market Trends by Region
        8.1.2. Market Share & Forecast by Region
    8.2. Robots
        8.2.1. Market Trends by Region
        8.2.2. Market Share & Forecast by Region
    8.3. Educational Toys
        8.3.1. Market Trends by Region
        8.3.2. Market Share & Forecast by Region
    8.4. Voice/Image Recognition Toys
        8.4.1. Market Trends by Region
        8.4.2. Market Share & Forecast by Region
    8.5. App-enabled Toys
        8.5.1. Market Trends by Region
        8.5.2. Market Share & Forecast by Region
    8.6. Screen Less Toys
        8.6.1. Market Trends by Region
        8.6.2. Market Share & Forecast by Region
    8.7. Health-Tracking Toys
        8.7.1. Market Trends by Region
        8.7.2. Market Share & Forecast by Region
    8.8. Wearable
        8.8.1. Market Trends by Region
        8.8.2. Market Share & Forecast by Region
    8.9. Toys-To-Life
        8.9.1. Market Trends by Region
        8.9.2. Market Share & Forecast by Region
    8.10. Puzzles
        8.10.1. Market Trends by Region
        8.10.2. Market Share & Forecast by Region
    8.11. Building Games
        8.11.1. Market Trends by Region
        8.11.2. Market Share & Forecast by Region
    8.12. Others
        8.12.1. Market Trends by Region
        8.12.2. Market Share & Forecast by Region
9. Smart Toys Market – By Interfacing Device (Market Size – $Million/$Billion) 
    9.1. Smartphone Connected Toys
        9.1.1. Market Trends by Region
        9.1.2. Market Share & Forecast by Region
    9.2. Tablet-Connected Toys
        9.2.1. Market Trends by Region
        9.2.2. Market Share & Forecast by Region
    9.3. Console-Connected Toys
        9.3.1. Market Trends by Region
        9.3.2. Market Share & Forecast by Region
    9.4. AppConnected Toys Drones
        9.4.1. Market Trends by Region
        9.4.2. Market Share & Forecast by Region
    9.5. Others 
        9.5.1. Market Trends by Region
        9.5.2. Market Share & Forecast by Region
10. Smart Toys Market – By Technology (Market Size – $Million/$Billion) 
    10.1. Wi-Fi
        10.1.1. Market Trends by Region
        10.1.2. Market Share & Forecast by Region
    10.2. Bluetooth
        10.2.1. Market Trends by Region
        10.2.2. Market Share & Forecast by Region
    10.3. NFC And RFID
        10.3.1. Market Trends by Region
        10.3.2. Market Share & Forecast by Region
    10.4. Other Technologies
        10.4.1. Market Trends by Region
        10.4.2. Market Share & Forecast by Region
11. Smart Toys Market – By Distribution Channel (Market Size – $Million/$Billion)
    11.1. Online
        11.1.1. Market Trends by Region
        11.1.2. Market Share & Forecast by Region
    11.2. Offline
        11.2.1. Market Trends by Region
        11.2.2. Market Share & Forecast by Region
    11.3. Specialty Stores
        11.3.1. Market Trends by Region
        11.3.2. Market Share & Forecast by Region
    11.4. Convenience Stores
        11.4.1. Market Trends by Region
        11.4.2. Market Share & Forecast by Region
    11.5. Toy Shops
        11.5.1. Market Trends by Region
        11.5.2. Market Share & Forecast by Region
    11.6. E-Commerce Store
        11.6.1. Market Trends by Region
        11.6.2. Market Share & Forecast by Region
12. Smart Toys Market – By End-Use (Market Size – $Million/$Billion)
    12.1. Toddlers
        12.1.1. Market Trends by Region
        12.1.2. Market Share & Forecast by Region
    12.2. Pre Schoolers
        12.2.1. Market Trends by Region
        12.2.2. Market Share & Forecast by Region
    12.3. School Going
        12.3.1. Market Trends by Region
        12.3.2. Market Share & Forecast by Region
    12.4. Stripling
        12.4.1. Market Trends by Region
        12.4.2. Market Share & Forecast by Region
13. Smart Toys Market – by Geography (Market Size – $Million/$Billion) 
    13.1. North America
        13.1.1. The U.S.
        13.1.2. Canada
    13.2. Europe
        13.2.1. UK
        13.2.2. Germany
        13.2.3. France
        13.2.4. Italy
        13.2.5. Spain
        13.2.6. Russia
        13.2.7. Rest of Europe
    13.3. Asia-Pacific
        13.3.1. China
        13.3.2. India
        13.3.3. Japan
        13.3.4. South Korea
        13.3.5. Australia & New Zealand
        13.3.6. Rest of Asia-Pacific
    13.4. South America
        13.4.1. Brazil
        13.4.2. Argentina
        13.4.3. Chile
        13.4.4. Colombia
        13.4.5. Rest of South America
    13.5. Rest of the World
        13.5.1. Middle East
        13.5.2. Africa
14. Smart Toys Market – Entropy
    14.1. New product launches
    14.2. M&A’s, collaborations, JVs and partnerships
15. Smart Toys Market – Industry/Segment Competition Landscape 
    15.1. Market Share Analysis
        15.1.1. Market Share by Product Type – Key Companies
        15.1.2. Market Share by Region – Key Companies
        15.1.3. Market Share by Country – Key Companies
    15.2. Competition Matrix
    15.3. Best Practices for Companies
16. Smart Toys Market – Key Company List by Country Premium 
17. Smart Toys Market - Company Analysis
    17.1. Mattel Inc.
    17.2. Hasbro Inc.
    17.3. LEGO Group
    17.4. WowWee Group Limited
    17.5. Sphero Inc.
    17.6. VTech Holding Limited 
    17.7. Anki Inc.
    17.8. Fisher-Price Inc.
    17.9. MGA Entertainment, Inc.
    17.10. Osmo
    17.11. LeapFrog Enterprises, Inc.
    17.12. Spin Master Corp.
    17.13. UBTECH Robotics Corp.
    17.14. littleBits Electronics, Inc.
    17.15. DJI
    17.16. Parrot SA
    17.17. Silverlit Toys Manufactory Ltd.
    17.18. Orbotix, Inc.
    17.19. Zoomer

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Smart Toys Market is forecast to grow at 15.4% CAGR during the forecast period 2023-2030.

Smart Toys Market size is estimated to reach $37.1 billion by 2030

Top Companies in the Smart Toys Market are Mattel Inc., Hasbro Inc., LEGO Group, WowWee Group Limited, Sphero Inc., VTech Holdings Limited, Anki Inc., Fisher-Price, Inc., MGA Entertainment, Inc.