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Infrared Hair Dryer Market – By Technology, By Temperature Setting, By Application, By Distribution Channels, By Geography - Global Opportunity Analysis & Industry Forecast, 2024-2030
Infrared Hair Dryer Market Overview:
Infrared Hair Dryer Market size is estimated to reach $510 million by 2030, growing at a CAGR of 5.7% during the forecast period 2024-2030. The increasing emphasis on personal grooming and styling and the innovative features of infrared hair dryers are driving the demand for Infrared Hair Dryer from the end users. This trend is expected to boost the growth of the Infrared Hair Dryer Market during the forecast period.
Unlike regular hair dryers, infrared hair dryers use infrared light to dry hair with a concentrated airflow to ensure a time-saving and more efficient hair-drying process. They also heat the follicle from the inside out, reducing frizz and offering a salon-quality balanced heat application. The demand for salon-like experience boosts the Infrared Hair Dryer industry outlook during the forecast period.
Infrared Hair Dryer Market - Report Coverage:
The “Infrared Hair Dryer Market Report - Forecast (2024-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the Infrared Hair Dryer Market.
| Attribute | Segment |
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By Technology |
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By Material |
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By Temperature Setting |
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By Application |
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By Distribution Channels |
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By Geography |
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COVID-19 / Ukraine Crisis - Impact Analysis:
● The COVID-19 pandemic resulted in a shift towards at-home hair care routines, leading to an increased demand for hair styling tools like hair dryers. According to an article published in May 2020 in the Economic Times, the sales of grooming products online have increased. As per the article, India based Paytm Mall reported a 50% surge in sales of grooming products like hair dryers in April 2020. Snapdeal reported a 2x increase in sales of hair styling products like curlers, straighteners and dryers in the same period.
● The ongoing conflict between Ukraine and Russia could indirectly impact the infrared hair dryer market. Supply chain disruptions, changing consumer preferences, and economic instability in the region may influence production costs, availability, and demand for infrared hair dryers. This situation could lead to market fluctuations and strategic adjustments for industry players.
Key Takeaways:
● Fastest Growth of Asia-Pacific Region
Asia-Pacific is expected to grow at the highest CAGR of 6.1% during the forecast period 2024-2030. The rise in disposable income, increasing awareness about haircare, and the growing need for premium grooming products drive the demand for Infrared Hair Dryer. According to analysis by in-Cosmetics Asia and Covalo, hair care is the most searched for category, with 55% of APAC professionals searching for relevant applications. This compares to just 36% worldwide. Thus, the increasing awareness about haircare is driving the Infrared Hair Dryer market in the region.
● Far Infrared Hair Dryer Segment to Register the Fastest Growth
In the Infrared Hair Dryer Market analysis, the far infrared segment is estimated to grow the fastest during the forecast period. Far-infrared heat is thought to improve scalp health by stimulating circulation, resulting in stronger, thicker tresses. One of the key benefits of far infrared is the ability to stimulate blood circulation in the scalp. Improved circulation can have a positive impact on hair follicles, potentially leading to stronger and thicker hair. This has garnered the attention of individuals seeking not only efficient hair drying but also enhanced hair health. Demonstrating the increasing recognition of the benefits of far-infrared technology, celebrity hair expert Nicky Clarke has introduced the Nicky Clarke Infrared Pro Hairdryer that dries hair from within preventing long heat exposure reducing drying time by up to 50%. As consumers increasingly seek holistic approaches to their haircare routines, the far-infrared segment is positioned for substantial growth in the market.
● Online is the Fastest Growing Segment in the Market
According to the Infrared Hair Dryer Market forecast, the online segment is estimated to register the fastest growth during the forecast period. According to The NPD Group, sales of premium hair products increased 67% from January to the end of September 2023, compared to the same period in 2019. As per the report, British consumers shifted their behavior during the pandemic and the closure of hair salons. During the various lockdowns, consumers switched to premium products for their home hair routine. This shift in consumer behavior shows no sign of decreasing as sales across this category continue to grow, especially online. The study finds that 67% of all premium hair products sales in the UK are made via online channels. This emphasizes the importance of online distribution in the current haircare market, indicating an enduring trend that is likely to influence the future landscape of the Infrared Hair Dryer Market.
● Growing Emphasis on Personal Grooming and Styling
In today's dynamic consumer landscape, characterized by a strong commitment to self-expression and individuality, customers have placed a premium on achieving their desired hair aesthetics. According to a survey of 2,000 American women conducted by InStyle magazine, 81% of women reported that they feel the most confident when their hair looks great. Infrared hair dryers, with their advanced technology, offer not only efficient and fast drying but also contribute to overall hair health, a key component of any personal grooming regimen. Particularly features like far-infrared heat, which augments scalp circulation and minimizes damage, align with the consumer's need for high-performance solutions that enhance both styling and hair care. As a result, the demand for infrared hair dryers continues to surge, driven by the growing emphasis on personal grooming and styling.
● Innovative Features of Infrared Hair Dryers
Infrared heat, a form of electromagnetic radiation with longer wavelengths than visible light, is found to penetrate the hair shaft more deeply compared to traditional dryers. This unique characteristic allows for more efficient and gentle drying by directly heating the inner layers of the hair without causing excessive damage to the outer cuticle layer. By minimizing heat exposure on the hair's surface, infrared heat helps retain moisture, reduces frizz, and promotes overall hair health. Infrared hair dryers are suitable for all hair types, lengths, and textures and come with a variety of heat, speed, and attachment heads to create a customizable experience. They also have lightweight, ergonomic designs to eliminate discomfort while using them. These innovative features are driving the demand for infrared hair dryers during the forecast period.
● Price to Impede to Market growth
The price of infrared hair dryers poses a notable challenge in the market. While these dryers offer advanced technology and numerous benefits, they often come at a premium cost compared to conventional models. This higher price point can be a deterrent for budget-conscious consumers, impacting the adoption rate. Manufacturers and retailers must address this challenge by offering a range of pricing options to cater to various consumer segments. Additionally, highlighting the long-term cost-effectiveness and health benefits of infrared dryers can help justify the investment. Such challenges can hinder the Infrared Hair Dryer market growth in the future.
Infrared Hair Dryer Market Share (%) By Region, 2023
Key Market Players:
Product/Service launches, approvals, patents and events, acquisitions, partnerships and collaborations are key strategies adopted by players in the Infrared Hair Dryer Market. The top 10 companies in this industry are listed below:
1. Koninklijke Philips N.V.
2. Revlon
3. Moroccanoil
4. Eva NYC
5. Zuvi Halo
6. Remington
7. NuMe
8. Aria Beauty
9. BaBylissPRO
10. Sutra Beauty
Scope of Report:
| Report Metric | Details |
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Base Year Considered |
2023 |
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Forecast Period |
2024-2030 |
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CAGR |
5.7% |
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Market Size in 2030 |
$ 510 million |
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Segments Covered |
Technology, Material, Temperature Setting, Application, Distribution Channels and Region |
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Geographies Covered |
North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Netherlands, Denmark and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa). |
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Key Market Players |
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1. Infrared Hair Dryer Market- Overview
1.1. Definitions and Scope
2. Infrared Hair Dryer Market- Executive Summary
3. Infrared Hair Dryer Market- Comparative Analysis
3.1. Company Benchmarking - Key Companies
3.2. Global Financial Analysis - Key Companies
3.3. Market Share Analysis - Key Companies
3.4. Patent Analysis
3.5. Pricing Analysis
4. Infrared Hair Dryer Market- Start-up Companies Scenario
4.1. Key Start-up Company Analysis by
4.1.1. Investment
4.1.2. Revenue
4.1.3. Venture Capital and Funding Scenario
5. Infrared Hair Dryer Market– Market Entry Scenario Premium
5.1. Regulatory Framework Overview
5.2. New Business and Ease of Doing Business Index
5.3. Case Studies of Successful Ventures
6. Infrared Hair Dryer Market- Forces
6.1. Market Drivers
6.2. Market Constraints
6.3. Market Challenges
6.4. Porter's Five Force Model
6.4.1. Bargaining Power of Suppliers
6.4.2. Bargaining Powers of Customers
6.4.3. Threat of New Entrants
6.4.4. Rivalry Among Existing Players
6.4.5. Threat of Substitutes
7. Infrared Hair Dryer Market– Strategic Analysis
7.1. Value Chain Analysis
7.2. Opportunities Analysis
7.3. Market Life Cycle
8. Infrared Hair Dryer Market– by Technology (Market Size – $Million/$Billion)
8.1. Near-Infrared
8.2. Far-Infrared
9. Infrared Hair Dryer Market– By Material (Market Size – $Million/$Billion)
9.1. Ceramic
9.2. Toumaline
9.3. Others
10. Infrared Hair Dryer Market- By Temperature Setting (Market Size – $Million/$Billion)
10.1. 3 Temperature Setting
10.2. 6 Temperature Setting
10.3. Others
11. Infrared Hair Dryer Market- By Application (Market Size – $Million/$Billion)
11.1. Personal Use
11.2. Professional Use
12. Infrared Hair Dryer Market– by Distribution Channels (Market Size – $Million/$Billion)
12.1. Hypermarkets/Supermarkets
12.2. Specialty Stores
12.3. Online Sales Channels
12.4. Others
13. Infrared Hair Dryer Market– by Geography (Market Size – $Million/$Billion)
13.1. North America
13.1.1. U.S.
13.1.2. Canada
13.1.3. Mexico
13.2. Europe
13.2.1. U.K.
13.2.2. Germany
13.2.3. France
13.2.4. Italy
13.2.5. Spain
13.2.6. Netherlands
13.2.7. Denmark
13.2.8. Rest of Europe
13.3. Asia-Pacific
13.3.1. China
13.3.2. Japan
13.3.3. South Korea
13.3.4. India
13.3.5. Australia
13.3.6. Rest of Asia-Pacific
13.4. South America
13.4.1. Brazil
13.4.2. Argentina
13.4.3. Chile
13.4.4. Colombia
13.4.5. Others
13.5. Rest of the World
13.5.1. Middle East
13.5.2. Africa
14. Infrared Hair Dryer Market– Entropy
15. Infrared Hair Dryer Market– Industry/Segment Competition Landscape
15.1. Market Share Analysis
15.1.1. Market Share by Region – Key companies
15.1.2. Market Share by Countries – Key Companies
15.2. Competition Matrix
15.3. Best Practices for Companies
16. Infrared Hair Dryer Market– Key Company List by Country Premium
17. Infrared Hair Dryer Market- Company Analysis
17.1. Koninklijke Philips N.V.
17.2. Revlon
17.3. Moroccanoil
17.4. Eva NYC
17.5. Zuvi Halo
17.6. Remington
17.7. NuMe
17.8. Aria Beauty
17.9. BaBylissPRO
17.10. Sutra Beauty
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The Infrared Hair Dryer Market is projected to grow at a CAGR of 5.7% during the forecast period 2024-2030.
Global Infrared Hair Dryer Market size is projected to reach $510 million by 2030.
The leading players in the Infrared Hair Dryer Market are Koninklijke Philips N.V., Revlon, Zuvi Halo, Moroccanoil, Eva NYC and others.
Investment in R&D for innovative technologies and collaborations with beauty influencers and celebrities are some of the major Infrared Hair Dryer trends in the industry which will create growth opportunities for the market during the forecast period.
The increasing emphasis on personal grooming and styling and the innovative features of infrared hair dryers are the driving factors of the market.