Gummy Supplements Market - By type, By starch ingredient, By distribution channel, By end user, By functionality , By region, By Geography - Global Opportunity Analysis & Industry Forecast, 2023-2028.

Gummy Supplements Market Overview:

Gummy Supplements Market- Report Coverage:

COVID-19 /Ukraine   Crisis - Impact Analysis:      

• The COVID-19 pandemic drove up sales of supplements due to increased focus on health. According to the Consumer Healthcare Products Association (CHPA), the pandemic accelerated self-care in general and led to the largest spike in supplement sales in two decades. A number of supplement brands responded to the COVID pandemic by launching new immunity support products, including immunity gummies for children. 
• The ongoing Ukraine-Russia conflict is creating uncertainty and logistical challenges in trade, affecting various industries. Gummy supplement producers and traders may face supply chain disruptions and price fluctuations, as the conflict has a wider impact on international commerce and trade dynamics. 

Key Takeaways:

Dominance of North America:

Geographically, in the Gummy Supplements market share, North America is analyzed to hold the largest market share during the forecast period 2023-2030. The gummy supplements market in North America is experiencing substantial growth driven by the rising demand for vitamin supplements, heart health, stamina, and bone health products leading to increased investment. For instance, in August 2022, gummy supplement manufacturer, INS Nutra opened a 45,000-sq-ft manufacturing facility in Mount Vernon, Missouri. Notably, products tailored for children, focusing on immune and gut health, are spurring innovation, leading to increased interest in vegan/plant-based options in diverse fruit flavors. The surge in demand for healthy and fortified nutraceuticals has driven manufacturers of gummy supplements to incorporate natural ingredients like cinnamon, ginger, ginseng and honey to cater to the diverse nutritional needs of a broad consumer base in the American market.  

Vitamin Supplements Segment to Register the Fastest Growth:

In the Gummy Supplements Market analysis, the vitamin gummy supplements segment is estimated to grow the fastest during the forecast period. Increasing awareness about preventive care, increasing consumer demand for gummy vitamins due to the diversity of taste, rising cases of malnutrition in developing countries, and the advent of new organic formulated gummy vitamins by major key players are helping to drive the market growth. An increasing interest in extending the life expectancy of these vitamins and prenatal vitamin products used by women during pregnancy is expected to equally influence the overall market growth during the forecast period. In July 2023, Voost announced it is expanding its product offering with the launch of Voost gummies. Voost gummies include men’s and women’s multivitamins, immunity and B12.

 Immunity is the Fastest Growing Segment in the Market:

According to the Gummy Supplements Market forecast, the immunity segment is estimated to register the fastest growth during the forecast period. When the pandemic began, people began on stocking up on essentials including supplements. According to a survey by Proactive health, 44% of US consumers have increased purchases of dietary supplements during the pandemic. The pandemic led to a spike in demand for immunity boosters. Immunity gummies typically contain vitamins, minerals, and natural ingredients known for their immune-boosting properties. They offer a convenient and tasty way to incorporate immune-boosting nutrients into one's daily routine. In October 2022, Sirio Pharma has launched two new gummies. The new products are formulated to help customers meet the growing demand for nutraceuticals that aid with sleep and stress, as well as boost the immune system. Such developments underscore the enduring importance of immunity supplements in the post-pandemic world and the adaptability of the gummy supplements industry to cater to shifting consumer preferences.

Growing Demand for Palatable Supplements:

Gummy supplements are often seen as a more enjoyable and convenient alternative to traditional pills or capsules, which can be difficult for some people to swallow. A 2021 survey of 1,510 adults in the United States who reported difficulty swallowing pills. The study found that 28% of the respondents cited bad taste as one of the reasons for their difficulty, and 17% said they avoided taking certain medications because of their taste. Trouble swallowing pills can lead to various problems. It can cause some people to delay or skip their medication doses. And if this happens consistently, medical conditions may get worse with time. Gummy supplements are favored by many individuals, including children and adults, due to their appealing taste and texture. This palatability makes it easier for people to incorporate essential vitamins, minerals, or other nutrients into their daily routine. Thus, the growing preference for palatable supplements acts as a driver for the growth of the Gummy Supplements Market during the forecast period.

Increasing Prevalence of Chronic Diseases:

Chronic diseases and conditions are on the rise worldwide due to increasing geriatric population and sedentary lifestyles. According to the WHO, chronic diseases kill 41 million people each year, equivalent to 71% of all deaths globally. Cardiovascular diseases account for most chronic disease deaths, or 17.9 million people annually, followed by cancers (9.3 million), respiratory diseases (4.1 million), and diabetes (1.5 million). Elevated levels of homocysteine in the blood have been linked to several chronic diseases such as cardiovascular disease, dementia, stroke and osteoporosis. The most important nutrients that help lower homocysteine levels are folate, vitamin B12, and vitamin B6.  According to an online survey conducted by The Harris Poll on behalf of the American Osteopathic Association of more than 2000 American adults, it was found that more than 86% of Americans take vitamins or supplements. This can be attributed towards awareness regarding vitamins and their general effects on health. Thus, the Gummy Supplements Market stands to benefit significantly from the growing awareness on preventive healthcare and the rising incidences of chronic diseases. 

High Sugar Content to Impede to Market Growth:

While traditional pills are typically sugar-free and ingested with water, many multivitamin gummies prominently feature sugar as the primary ingredient, often accompanied by glucose syrup to make them more palatable. An article from UCLA Health highlights that most gummy vitamins contain between 2 and 8 grams of sugar per serving. The American Heart Association advises a daily sugar intake of no more than 25 grams for women and 36 grams for men. Gummy supplements also contain sweeteners like maltitol, sucralose, isomalt, xylitol, sorbitol, and stevia as alternatives. However, a recent guideline issued by the World Health Organization (WHO) in May 2023 recommends avoiding non-sugar sweeteners, including aspartame, sucralose, and stevia. The challenge posed by high sugar content could impede the future growth of the Gummy Supplements market.

Gummy Supplements Market Share (%) By Region, 2022

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