Gochujang Market Overview:
Gochujang Market size is estimated to reach
USD $908.3 million by 2030, growing at a
CAGR of 6.5% over the forecast period 2024-2030. Gochujang is a traditional Korean fermented chili paste that has gained popularity worldwide due to its unique and
savory flavor. Korean cuisine has been on the rise globally, driven in part by the popularity of dishes like bibimbap, bulgogi, and kimchi. Gochujang is a key ingredient in many Korean dishes, and as more people become exposed to Korean cuisine, the demand for Gochujang is likely to increase.
Gochujang is known for its spicy and umami-rich flavor. As there is a growing trend towards spicy foods and adventurous eating, Gochujang fits well into this trend. According to Kalsec, “In a recent survey of U.S. consumers ages 18 and older, 80% of consumers enjoy hot and spicy foods. Over half of those surveyed eat spicy foods at least once a week. In addition, the frequency of consumption and heat levels of hot and spicy foods continues to rise. These factors positively influence the Gochujang industry outlook over the forecast period.
Market Snapshot:
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Gochujang Market - Report Coverage:
“Gochujang Market Report - Forecast (2024-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the Gochujang Market.
Attribute |
Segment |
By Type
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Bagged
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Box Packed
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Bottled
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By Nature
|
|
By Application
|
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Marinades and Sauces
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Stir-Fries
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Soup and Stews
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Dipping Sauce
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Salad Dressing
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Others
|
By Sales Channel
|
|
By Geography
|
-
North America (U.S., Canada and Mexico)
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Europe (Germany, France, UK, Italy, Netherlands, Spain, Russia, Belgium and Rest of Europe),
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Asia-Pacific (China, Japan, South Korea, India, Australia & New Zealand, Indonesia, Taiwan, Malaysia and Rest of Asia-Pacific),
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South America (Brazil, Argentina, Chile, Colombia and Rest of South America)
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Rest of the World (Middle East and Africa).
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COVID-19 / Ukraine Crisis - Impact Analysis:
The COVID-19 pandemic has significantly impacted the Gochujang market. Initially, supply chain disruptions and lockdowns led to distribution challenges and slowed production. However, as more consumers cooked at home, the demand for Gochujang surged. Online grocery shopping and meal kit services saw increased sales of Gochujang as consumers explored diverse flavors while dining in. Additionally, with heightened health awareness, Gochujang's perceived health benefits, such as its probiotic content, attracted health-conscious consumers. Despite challenges, the Gochujang market displayed resilience, adapting to changing consumer behavior. In the post-pandemic landscape, the market is positioned for continued growth as people continue to explore global cuisines from the comfort of their homes.
The conflict between Russia and Ukraine has a discernible impact on the Gochujang market. As Ukraine is a significant global supplier of agricultural commodities, including wheat and corn, the disruption in its exports has led to increased raw material prices. Gochujang, a condiment heavily reliant on ingredients like rice and wheat flour, has faced cost pressures. Consequently, some Gochujang producers have experienced margin squeeze, necessitating price adjustments. Moreover, supply chain disruptions stemming from the crisis have intermittently constrained the availability of Gochujang in certain markets. Businesses involved in the Gochujang industry are closely monitoring geopolitical developments and exploring strategies to mitigate these challenges and ensure market stability.
Key Takeaways:
Asia-Pacific Region region held the largest market share in the global Gochujang market
Geographically, in the global Gochujang Market share, Asia Pacific is analyzed to remain the largest region over the forecast period with a market share of 58% by 2030. Asia-Pacific plays a crucial role in the Gochujang industry, reflecting an expanding appetite for Korean cuisine and spicy flavors. With a rising awareness of Asian culinary traditions, consumers across the region are embracing Gochujang's unique blend of spiciness and umami. As Asian palates become more adventurous, the demand for Gochujang has surged, not only in South Korea but also in countries like Japan, China, and Southeast Asian nations.
According to the Ministry of Agriculture, Forestry, and Fishes and the Korea Agro-Fisheries and Food Trade Corporation report in 2022, processed food exports increased by 35.1% from the last year while red pepper paste exports (gochujang) increased by 35.2%. Furthermore, the versatile nature of Gochujang, suitable for various dishes and cuisines, has contributed to its widespread adoption. The Asia-Pacific's largest growth in the Gochujang market is indicative of the region's evolving food preferences and its role as a global culinary influencer.
Bagged Segment is Expected to Dominate the Gochujang Market
In the Gochujang Market analysis, the Bagged segment is estimated to dominate the Gochujang market with the largest market share of 38% by 2030. This surge can be attributed to evolving consumer preferences for convenience and portion control. Bagged Gochujang offers the advantage of easy storage, precise dispensing, and reduced product wastage compared to traditional tubs or jars.
Moreover, the popularity of meal kits and takeout options has surged, aligning perfectly with the convenience of bagged Gochujang as an essential ingredient in various Asian and fusion recipes. As consumers continue to explore diverse culinary experiences at home, the bagged Gochujang segment is primed to capture a significant share of this expanding market, catering to the demands of both home cooks and food service establishments.
The Supermarkets Sector holds a larger share of the Gochujang market.
According to the Gochujang Market forecast, the supermarket sector is estimated to hold the largest market share over the forecast period. This surge in popularity can be attributed to the increasing global awareness of Korean cuisine has led to a growing demand for essential Korean ingredients, with Gochujang being a prominent one. Supermarkets, with their wide product offerings and accessibility, have become primary destinations for consumers seeking to explore and purchase Gochujang.
According to the Australian Bureau of Statistics (ABS) reports that in November 2022, Australians spent $11.4 billion at supermarkets, or about $520 per person. Additionally, as Gochujang's versatility becomes more recognized, shoppers are turning to supermarkets for both traditional and innovative applications of this fermented chili paste. Finally, supermarkets are actively capitalizing on this trend by stocking various Gochujang brands and offering promotions, further fueling the sector's growth trajectory in the Gochujang Market.
The Increasing Health Consciousness Among Consumers fuels the Growth in the Gochujang Market.
As people become more mindful of their dietary choices, they are seeking out foods that not only tantalize their taste buds but also align with their wellness goals. Gochujang, a traditional Korean chili paste, has garnered attention for its potential health benefits. It's often prepared through fermentation, a process that can enhance the food's probiotic content and make it easier for digestion.
Additionally, Gochujang is typically made from natural ingredients like red chili peppers, fermented soybeans, and rice, without artificial additives. This combination of fermentation and natural ingredients positions Gochujang as a healthier alternative to some other condiments and flavor enhancers that may contain excessive sugars, preservatives, or synthetic flavorings. According to the Study in 2022, Over 70% of Americans are more health-conscious after the pandemic. As a result, health-conscious consumers are embracing Gochujang as a way to add flavor to their dishes while making mindful dietary choices, contributing to the market's growth and diversification as a versatile and health-conscious condiment.
Ensuring a longer shelf life without artificial preservatives Can Hamper the Market Growth.
Gochujang's traditional production process involves fermentation, which contributes to its unique flavor profile and probiotic content. However, this natural fermentation process can limit the product's shelf life, making it susceptible to spoilage over time. To meet consumer demand for extended shelf life and cater to global distribution, manufacturers must invest in research and development to find alternative preservation methods that maintain Gochujang's authenticity and nutritional value. This includes exploring advanced packaging technologies, modified fermentation techniques, and controlled storage conditions.
European Food and Safety Authority (EFSA) 2020, The market for natural food additives in Europe is dominated by ingredients with flavouring and enhancing properties, which account for nearly 42% of the market. These are followed by ingredients with a sweetening function, colouring, antioxidants, and preservatives. Overcoming this challenge is vital because consumers increasingly seek convenience and longer-lasting products, and without addressing it, Gochujang producers may struggle to compete with preservative-laden alternatives, hindering the market's potential for expansion and diversification on a global scale.
Gochujang Market Share (%) By Region, 2030
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Key Market Players:
Product/Service launches, approvals, patents and events, acquisitions, partnerships and collaborations are key strategies adopted by players in the Gochujang Market. The top 10 companies in this industry are listed below:
- Sempio Foods Company
- Chung Jung One
- Mother-in-Law's
- CJ Cheiljedang Corp
- Nongshim
- MaeilFoods
- Taehwa Food Inc.
- Roland Foods, LLC
- Wang Globalnet
- KOKO KosherKorean
Scope of Report:
Report Metric |
Details |
Base Year Considered
|
2022
|
Forecast Period
|
2023–2030
|
CAGR
|
6.5%
|
Market Size in 2030
|
$908.3 million
|
Segments Covered
|
Type, Nature, Application, Sales Channel and Region
|
Geographies Covered
|
North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Netherlands, Spain, Russia, Belgium and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia & New Zealand, Indonesia, Taiwan, Malaysia and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa).
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Key Market Players
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Sempio Foods Company
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Chung Jung One
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Mother-in-Law's
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CJ Cheiljedang Corp
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Nongshim
-
MaeilFoods
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Taehwa Food Inc.
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Roland Foods, LLC
-
Wang Globalnet
-
KOKO KosherKorean
|
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