Wi-Fi Analytics Market - Forecast(2024 - 2030)

Wi-Fi Analytics Market Overview

The Wi-Fi Analytics Market size is forecast to reach $31.5 billion by 2027, growing at a CAGR of 19.8% from 2022 to 2027. The market growth is attributed to factors such as rise in public Wi-Fi hotspot spending, rapid adoption of social media for customer engagement, and so on. Implementation of IoT over systems, technological advancements towards development of innovative wifi analytics solutions, rising adoption of big data analytics and many others have been also impacting its market growth. Governmental efforts towards ramping up digitization and internet connectivity services, coupled with growing smart city culture is further raising its market demand of Wi-fi analytical technologies serving presence analytics, customer experience management, customer behaviour analytics and related applications. Rising customer expectations for access control, network management, and security management as a result of the increased use of smartphones and Wi-fi enabled devices will also help in accelerating the Wi-Fi Analytics industry growth in the long run.

Report Coverage

The report: “Wi-Fi Analytics Market Outlook – Forecast (2022-2027)”, by IndustryARC covers an in-depth analysis of the following segments of the Wi-Fi Analytics industry.

By Offering: Solutions and Services (Professional Services, Managed Services).
By Deployment Mode: Cloud and On-premise
By Location Type: Indoor, Outdoor
By Organization Size: Small & Medium sized Businesses (SMBs), Large Enterprises
By Application: Wi-fi presence analytics and Wi-fi marketing analytics.
By End-User: Retail, Tourism & Hospitality, Sports & Entertainment, Transportation, Healthcare, Government & Public Sector and Others
By Geography - North America (U.S, Canada, Mexico), Europe (UK, Germany, France, Italy, Spain, Others), APAC (China, Japan India, South Korea, Australia, Others), South America (Brazil, Argentina, Others), RoW (Middle East, Africa)

Key Takeaways

• Wi-Fi analytics solution is analyzed to grow with the highest CAGR during the forecast period 2022-2027, due to rising demand for footfall analytics, significant need for customer data handling and customer engagement forecasting solutions across enterprises, and so on.
• Wi-fi marketing analytics is analyzed to grow at the fastest rate in the global Wi-Fi analytics market during 2022-2027, attributed to factors including rising shift towards personalized customer experiences as well as increased demand for targeted marketing and communication.
• North America Wi-Fi analytics market held the largest share in 2021, owing to increasing adoption of Wi-fi across industry verticals, growing penetration of smartphone users and so on.
• Government initiatives towards deployment of public wifi for improving digitalization and internet connectivity along with rising penetration of smartphones and wi-Fi enabled devices are analyzed to significantly drive the market growth of Wi-Fi Analytics during the forecast period 2022-2027.

Wi-Fi Analytics Market Segment Analysis-By Offering

Solution segment is analyzed to witness the fastest growth in the global Wi-Fi Analytics market with a CAGR of 21.3% during the forecast period 2022-2027. Growing demand for footfall analytics, and marketing analytics, significant need by enterprises towards customer data handling and customer engagement forecasting, and so on have been attributed to its market growth. Adoption of Wi-Fi analytics solutions, help in real-time monitoring of customer preferences, location analysis, trend analysis and many more, serving wider adoption across varied end use verticals including healthcare, retail and so on. Furthermore, a significant increase in the deployment of enterprise solutions for enabling better strategic decision-making, minimizing inventory costs, increasing profitability, as well as allowing organizations to improve their market position will eventually cater towards higher demand for Wi-Fi analytics solutions in comparison to service segment overtime. In May 2022, Verizon Business and Extreme Networks announced a partnership in order to target large venues and stadiums across Europe and Asia Pacific. Under this partnership, Extreme Networks will be providing Wi-Fi network solutions and Wi-Fi analytics meant for delivering latest generation of wireless connectivity, thus enabling fans to take advantage of digital amenities such as mobile ticketing as well as concessions. Such factors can be considered vital in driving the growth of the Wi-Fi analytics solution market in the coming time.

Wi-Fi Analytics Market Segment Analysis- By Application

Based on application, Wi-fi marketing analytics is analyzed to grow with the highest CAGR of 20.4% during 2022-2027. This market growth will be attributed to varied factors including rising shift towards personalized customer experiences, growing demand for targeted marketing and communication, along with significant emphasis of enterprises on customer retention and customer engagement. Additionally, rising penetration of smartphones, significant demand for fast and efficient marketing services, constant need for studying behaviour data of consumers have been also driving the market growth forward. Adoption of Wi-fi marketing analytics, help in serving varied critical applications, like accurate guest demographic & behaviour data analytics, cost reduction, behavior-driven marketing campaigns, ability to see accurate & real-time results, in-store analytics, increasing customer churn rates of each location or group averages of websites and much more, impacting the market growth. In June 2022, GoZone WiFi announced to join Extreme Networks' Partners and Technology Integrations Program. Under this, GoZone will be providing its industry-leading solutions to improve Wifi networks and generate revenue through venue analytics, guest intelligence, marketing automation as well as advertising. Such factors are set to assist the market demand for Wi-fi Analytics for serving marketing applications in the long run.

Wi-Fi Analytics Market Segment Analysis- By Geography

North America region dominated the global Wi-fi analytics market with a share of 37% in 2021, owing to increasing adoption of Wi-fi across industry verticals, growing penetration of smartphone users and so on. High investments on R&D activities, increased spending or initiatives on public Wi-fi hotspots as well as growing shift towards monitoring of customer behavioural patterns is also driving the market growth forward in the region. Moreover, growing projects on wireless systems, emphasis on trends like social Wi-fi and augmented wireless deployment alongside rising internet connectivity demands across industries will further boost the market growth. According to the Global System for Mobile Communications Association (GSMA) 2021 published report, number of smartphone users in North America, is estimated to grow at a significantly faster rate, reaching 328 million by the year 2025. With the rise in the number of public Wi-Fi hotspots, there is significant penetration of internet users, owing to the faster internet speeds, over Wi-Fi hotspots compared to mobile data. Such factors have been eventually driving the demand for Wi-fi Analytics across North American markets.

Wi-Fi Analytics Market Drivers

Government initiatives towards deployment of public wifi for improving digitalization and internet connectivity drives the market forward:

Government initiatives towards the deployment of public wifi for improving digitalization and internet connectivity act as one of the major factors driving the market growth of wi-fi analytics. Varied government organizations or authorities have started focusing at increasing digitisation, coupled with rise of smart city projects, for catering to applications like increasing digitalization through internet-connected services in rural areas, public wifi services, industrial transformations, and so on, assisting the market demand for Wifi analytics. Leveraging Wi-fi analytics for smart cities enables municipal growth by generating better city income and happier residents through connected data services, utilities & effective resident-city communication. Improved safety and emergency management through public Wi-Fi, education capable of increasing engagement, branding & monetization, reduced traffic jams to facilitate commutes through content injection, and so on have been also catering to its significant adoption. According to a report published by the digital media platform, DigiAnalysys, the number of public WiFi hotspots in India was estimated to reach 21 lakhs by 2021, and is expected to continue this growth rate in coming time as well. In December 2020, the Indian government launched the PM-WANI programme for public Wi-Fi access system with the goal of providing free, easy access to internet connectivity for all. The Prime Minister Wi-Fi Access Network Interface was established to connect all of India to internet services in order to assist the underprivileged in gaining access to smartphones and internet services, in order to achieve all-around digital empowerment. These factors are set to accelerate the market growth of the Wi-fi Analytics market in the long run.

Rising penetration of smart phones and Wi-Fi enabled devices is positively impacting the market growth of Wi-Fi Analytics:

The growing use of smartphones and Wi-Fi enabled devices is propelling the Wi-fi Analytics market. The growth can be attributed to several factors such as need for real-time information access, minimizing overall operation expenses, high demand for increased internet speeds and so on. Some of the features such as greater mobility, increased network capacity, network efficiency is driving the application of Wi-Fi Analytics solutions. Wi-Fi analytical technologies help in minimizing disruptions to business activities, provide massive scalability and load-balancing, while preserving organization's workflow by early predicting as well as planning for issue occurrence, and much more. According to Deloitte Global TMT's 2022 India edition, India will have 1 billion smartphone users by 2026, with smartphones accounting for more than 75% of subscribers by 2026. 5G enabled devices will account for 80% of all devices sold in 2026, with Indian consumers purchasing 840 million 5G smartphones worth US$130 billion over the next five years. In May 2022, Nokia expanded its private wireless portfolio with the Nokia DAC Wi-Fi industrial-grade solution to tap into the license-free spectrum and meet diverse industrial needs. Organizations can also benefit from the Nokia DAC's single cloud-based operations and management interface for all connectivity technologies, as well as plug and play private wireless 4.9G/LTE and 5G for real-time reliable connectivity. These factors are set to accelerate the market growth of the Wi-fi Analytics market in the coming time.

Wi-Fi Analytics Market Challenges

Security concerns associated with wireless networks is hampering the growth of Wi-Fi analytics market:

Security concerns and rising cyber-attack scenarios with wireless networks act as a major factor restraining the market growth of Wi-fi analytics. Some of the attributes including easy access to open Wi-fis, unprotected public Wi-fi, possibility of connection monitoring, absence of any legal obligation or responsibility to protect device or data operating on wireless networks, can be considered as some of the major threats, creating an adverse impact on the adoptability of wi-fi analytics. 

According to a security researcher study in 2021, an internet gateway used by hundreds of hotels to offer as well as manage their guest Wi-Fi networks comprises of vulnerabilities capable of exposing personal information of the visitors. Gaining remote access to the gateway settings & databases, can eventually make such sensitive information highly prone to cyberattacks, which can further unintentionally redirect guests to malicious webpages. The growing importance of consumer data, data mining, and increasing use of data analytics are contributing to data theft, hacking, cyber-attacks, security breach incidents, and malware, which have been limiting its market growth

Wi-Fi Analytics Market Landscape

Product launches, acquisitions, and R&D activities are key strategies adopted by players in the Wi-Fi Analytics market. The Wi-fi Analytics top 10 companies include market include:

1. Cisco Systems Inc.
2. Cloud4Wi
3. Fortinet Inc.
4. Purple
5. Aruba Networks
6. Yelp Wi-Fi Inc.
7. Ruckus Networks
8. Blix
9. Skyfii Limited
10. Singtel

Recent Developments

• In August 2020, Cisco Systems, Inc. acquired the ThousandEyes platform in order to provide key insights and visibility into the delivery of digital applications over the cloud and internet via Wi-Fi analytics solutions. Cisco Systems, Inc. incorporates ThousandEyes' cloud and internet capabilities into its core AppDynamics, Enterprise Networking, and Cloud portfolio.
• In July 2020, Purple Wi-Fi released Purple Wi-Fi REST API v1.4 to provide access to analytics and navigation services for physical spaces, such as methods for dealing with venues, visitors, communications, positioning, micro surveys, and so on. Purple Wi-Fi is a service that manages a venue's guest Wi-Fi experience, such as login methods, splash pages, branding, promotions, and advertising.
• In March 2020, Cloud4Wi Inc. launched the Cloud4Wi application on Salesforce AppExchange to enable customers to have a personalised experience that drives results by enhancing location-based customer data with the use of Wi-fi analytics solutions.

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