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White Noise Machine Market – By Product Type (Plug-in, Portable, Stuffed Animal, Combination), By Age Group (Adults (18-60 Years), Pediatric (0-16 Years), Geriatric (Above 65 Years)), By End-User (Hospitals, Specialty Clinics, Home Care Settings, Others), By Distribution Channel (Online, Offline), By Geography - Global Opportunity Analysis & Industry Forecast, 2023-2030.
White Noise Machine Market Overview:
The global White Noise Machine Market size is estimated to reach $2.2 billion by 2030, growing at a CAGR of 7.2% during the forecast period 2023-2030. There is a growing awareness of the importance of sleep hygiene, which includes developing a sleeping environment favorable to healthy sleep. White noise machines are often recommended as a tool for creating such an environment. Growing demand for sleep aids, the increasing prevalence of sleep disorders, and the advancement of modern technology has resulted in the production of user-friendly devices that are poised to propel the market growth. Furthermore, as tension and anxiety levels rise, white noise gadgets are becoming more popular as a way to unwind and relieve stress. According to a SleepFoundation Association poll conducted in 2022, around 50 million to 70 million people in the United States suffer continuous sleep difficulties. Sleep issues such as insomnia, sleep apnea, and restless legs syndrome are becoming more common, boosting demand for sleep aids such as white noise machines.
Market Snapshot:
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White Noise Machine market - Report Coverage:
The “White Noise Machine market - Forecast (2023-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the White Noise Machine Market.
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By Product Type |
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By Age Group |
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By End-User |
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By Distribution Channel |
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By Geography |
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COVID-19 / Ukraine Crisis - Impact Analysis:
The market for white noise generators has experienced a boost due to the COVID-19 pandemic. The heightened stress caused by the outbreak has worsened sleep problems, which have been coined "coronasomnia" by some medical professionals. A study published by the American Academy of Sleep Medicine in February 2022 found that the prevalence of sleep problems across all age groups was 35.7%, with individuals infected with COVID-19 experiencing the highest incidence of sleep difficulties, at 74.8%. As a result, there is expected to be an increase in global demand for sleep aids as the industry expands.
The supply chain disruption due to the Russia-Ukraine war has impeded the White Noise Machine Market growth. The conflict disrupted global commerce and supply chains, affecting the availability and cost of materials required in the production of white noise machines. Furthermore, the conflict caused a drop in consumer confidence or an economic slump, which lowered consumer purchasing power and decreased demand for non-essential items such as white noise machines. The disruption has increased freight charges, created container shortages and lowered the availability of warehousing space. This has resulted in inflationary issues in the aftermarket.
Key Takeaways:
● Fastest growth of Asia Pacific Region
The technological sector in the Asia Pacific region has experienced a surge in investments from key players, resulting in innovations that have given rise to newer models. These advancements are expected to be the driving force behind the region's growth during the forecast period. The global white noise sleep aid market is also set to witness significant growth due to increasing mergers, agreements, and acquisitions by market players. Furthermore, the adoption ofsleeping aids is on the rise, thanks to continuous advancements and frequent launches of novel products. As a result, the region is projected to achieve the fastest compound annual growth rate (CAGR) at 9.1% over the forecast period through 2030.
● Increasing prevalence of Sleeping Disorders
Insomnia is a sleep disorder that can be caused by various factors, including stress, irregular sleep patterns, unhealthy sleep habits, mental health issues, such as anxiety and depression, medication, neurological problems, and specific sleep disorders. The growing prevalence of insomnia can be attributed to the increasing rates of mental illness and other medical conditions, as well as the rising occurrence of other sleep disorders, such as parasomnia and insomnia. A report by Sleep Foundation Association in 2022 found that sleep disorders commonly associated with depression are insomnia, hypersomnia, and obstructive sleep apnea. It is estimated that 20% of patients with depression have obstructive sleep apnea, and 15% have hypersomnia. Moreover, up to 80% of individuals with depression experience episodes of insomnia, while approximately 40% of people with insomnia have clinical depression.
● Growing Demand for Non-Drug Sleep Solutions
As individuals become more aware of the possible negative effects of sleep aids, there is an increasing need for non-drug sleep remedies. White noise generators are thought to be a secure and reliable substitute for sleeping pills prescribed by a doctor.There are several reasons why there is a growing demand for non-drug sleep solutions. One major factor is the potential risks associated with long-term use of sleeping pills and other prescription sleep aids. These medications can have side effects, including daytime drowsiness, dizziness, and the risk of addiction or dependence. Additionally, many people prefer to avoid using medication as a first line of treatment for sleep problems. Another reason for the growing demand for non-drug sleep solutions is the increasing awareness of the importance of sleep for overall health and wellbeing. Poor sleep has been linked to a range of health problems, including obesity, diabetes, cardiovascular disease, and mental health issues. As a result, more people are seeking natural and non-invasive ways to improve their sleep quality and duration.
● Growing use in non-residential settings
White noise generators have historically been used in bedrooms and nurseries, but they are also increasingly being employed to promote focus and lessen distractions in non-residential contexts including companies, hospitals, and schools. White noise machines can be used in open-plan offices to help reduce distractions and improve concentration. They can also be helpful in reducing the impact of noise pollution from traffic or other outside sources. White noise machines are commonly used in hospitals and other healthcare settings to help promote a calming and peaceful environment for patients. They can also be used in gyms to help create a more immersive and relaxing environment for workouts. This rising number of applications will drive the market growth.
● Excessive use of white noise at high levels for newborns may cause harm to their hearing and development.
Use of white noise machines can become a problem if the baby wants to sleep but the sound machine is not available. Examples include vacations and overnight stays at locations other than their homes, such as child care facilities. That kind of circumstance has the potential to be quite disruptive for all parties. Furthermore, not all newborns respond favorably to white noise. Finding the ideal white noise may take some trial and error because every infant's sleep needs are different. The adoption of white noise machines may be hampered by this, which would restrain the market's growth.
White Noise Machine Market Share (%) By Region, 2022
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Key Market Players:
Product/Service launches, approvals, patents and events, acquisitions, partnerships and collaborations are key strategies adopted by players in White Noise Machine Market. The top 10 companies in this industry are listed below:
- Sleepow LLC. (sleeprate)
- Hatech Ltd. (EarlySense, Cognata, Danlaw)
- Conair Corporation (Conair, BaBylisspro)
- Snooz, inc. (Snooz Pro, Snooz Go)
- Cloud B, Inc. (Twilight, Tranqil, Dream buddies)
- Dex Products, Inc. (DreamBaby, Baby Einstein)
- Marpac, LLC (Dohm, Yogasleep, Rohm, Hushh)
- Munchkin, Inc. (Latch, Miracle 360, sleep, White hot)
- Graco Inc. (Modes, SnugRide, Nautilus)
- HoMedics USA (Ellia, Sol, Taylor, Waterpik)
Scope of Report:
| Report Metric | Details |
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Base Year Considered |
2022 |
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Forecast Period |
2023–2030 |
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CAGR |
7.2% |
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Market Size in 2030 |
$2.2 billion |
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Segments Covered |
Product Type, By Age Group, By End-User, By Distribution Channel, By Geography |
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Geographies Covered |
North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, New Zealand and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa). |
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Key Market Players |
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1. White Noise Machine Market - Overview
1.1 Definitions and Scope
2. White Noise Machine Market - Executive Summary
3. White Noise Machine Market - Comparative Analysis
3.1 Company Benchmarking - Key Companies
3.2 Global Financial Analysis - Key Companies
3.3 Market Share Analysis - Key Companies
3.4 Patent Analysis
3.5 Pricing Analysis
4. White Noise Machine Market - Start-up Companies Scenario
4.1 Key Start-up Company Analysis by
4.1.1 Investment
4.1.2 Revenue
4.1.3 Venture Capital and Funding Scenario
5. White Noise Machine Market – Market Entry Scenario Premium
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing Business Index
5.3 Case Studies of Successful Ventures
6. White Noise Machine Market - Forces
6.1 Market Drivers
6.2 Market Constraints/Challenges
6.3 Porter's Five Force Model
6.3.1 Bargaining power of suppliers
6.3.2 Bargaining powers of customers
6.3.3 Threat of new entrants
6.3.4 Rivalry among existing players
6.3.5 Threat of substitutes
7. White Noise Machine Market – Strategic Analysis
7.1 Value Chain Analysis
7.2 Opportunities Analysis
7.3 Market Life Cycle
8. White Noise Machine Market – by Product Type (Market Size – $Million/$Billion)
8.1 Plug-in Noise Machines
8.2 Portable Noise Machine
8.3 Stuffed Animal
8.4 Combination
9. White Noise Machine Market – by Age Group (Market Size – $Million/$Billion)
9.1 Adults (18-60 Years)
9.2 Pediatric (0-16 Years)
9.3 Geriatric (Above 65 Years)
10. White Noise Machine Market – by End User (Market Size – $Million/$Billion)
10.1 Hospitals
10.2 Specialty Clinics
10.3 Home Care Settings
10.4 Others
11. White Noise Machine Market– by Distribution Channel (Market Size – $Million/$Billion)
11.1 Online
11.2 Offline
12. White Noise Machine Market – by Geography (Market Size – $Million/$Billion)
12.1. North America
12.1.1 The U.S.
12.1.2 Canada
12.1.3 Mexico
12.2 Europe
12.2.1 The UK
12.2.2 Germany
12.2.3 France
12.2.4 Italy
12.2.5 Spain
12.2.6 Russia
12.2.7 The Rest of Europe
12.3 Asia-Pacific
12.3.1 China
12.3.2 India
12.3.3 Japan
12.3.4 South Korea
12.3.5 Australia & New Zealand
12.3.6 The Rest of Asia-Pacific
12.4 South America
12.4.1 Brazil
12.4.2 Argentina
12.4.3 Chile
12.4.4 Colombia
12.4.5 The Rest of South America
12.5 The Rest of the World
12.5.1 The Middle East
12.5.2 Africa
13. White Noise Machine Market – Entropy
14. White Noise Machine Market – Industry/Segment Competition Landscape Premium
14.1 Market Share Analysis
14.1.1 Market Share by Product Type – Key Companies
14.1.2 Market Share by Region – Key Companies
14.1.3 Market Share by Country – Key Companies
14.2 Competition Matrix
14.3 Best Practices for Companies
15. White Noise Machine Market – Key Company List by Country Premium Premium Premium
16. White Noise Machine Market - Company Analysis
16.1 Sleepow LLC.1
16.2 Hatech Ltd.
16.3 Conair Corporation
16.4 Snooz, inc.
16.5 Cloud B, Inc.
16.6 Dex products, Inc.
16.7 Marpac, LLC
16.8 Munchkin, Inc.
16.9 Graco Inc.
16.10 HoMedics USA
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The White Noise Machine Market is projected to grow at 7.2% CAGR during the forecast period 2023-2030.
Global White Noise Machine Market size is estimated to be $1.4 billion in 2023 and is projected to reach $2.2 billion by 2030.
The leading players in the White Noise Machine market are Sleepow LLC., Hatech Ltd., Conair Corporation, Snooz, Inc., Cloud B, Inc., Dex Products, Inc., Marpac, LLC, Munchkin, Inc., Graco Inc. and HoMedics USA
The White Noise Machine market is expected to experience significant growth in the coming years due to several trends in the healthcare industry. Increased awareness of sleep health, growing popularity of smart home devices, growing demand for non-drug sleep solutions are some major trends that will shape the market in future.
Increasing prevalence of insomnia, Increased travel, rising stress level, risingawareness regarding a good night\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s sleepare some driving factors and opportunities for the White Noise Machine market.