Social Commerce Market Overview:
Market Snapshot:
Social Commerce Market - Report Coverage:
Attribute | Segment |
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By Product Type |
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By Business Model |
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By Platform |
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By Access |
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By Geography |
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COVID-19 / Ukraine Crisis - Impact Analysis:
- The COVID-19 pandemic reshaped consumer behavior, driving a surge in online interactions. Lockdowns and restrictions prompted businesses to embrace social commerce, offering digital shopping experiences on social platforms. E-commerce boomed as physical shopping waned. Brands leveraged live streaming and virtual engagement to adapt. Consequently, the social commerce market experienced rapid growth during the pandemic, cementing its role as a pivotal sales channel.
Key Takeaways:
Key Market Players:
Report Metric | Details |
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Base Year Considered |
2023 |
Forecast Period |
2024–2031 |
CAGR |
30.3% |
Market Size in 2031 |
$8 billion |
Segments Covered |
Product Type, Business Model, Platform, Access and Region |
Geographies Covered |
North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, New Zealand and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa). |
Key Market Players |
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The Social Commerce Market is projected to grow at 30.3% CAGR during the forecast period 2024-2031.
The Global Social Commerce Market size is estimated to be $1 billion in 2023 and is projected to reach $8 billion by 2031.
The leading players in the Social Commerce Market are Meta Platform, Inc., Pintrest Inc., Snap Inc., Poshmark, Inc., Twitter Inc. and others.
Integration of AI and machine learning, Growth of social media shopping, Expansion of live streaming commerce, Increased use of social commerce in B2B, Rise of social commerce marketplaces, and Emergence of social commerce on messaging apps are some major trends that will shape the market in the future.
The influence of social media on consumer behavior, the Rise of influencer market the ng, the Growth of e-commerce, the Rise in mobile internet use, the Rise of influencer marketing, and Improvements in social commerce technology are some driving factors and opportunities for the social commerce market.