Robotic Lawn Mower Market - Size, Share | Industry Trend & Forecast 2030

Robotic Lawn Mower Market Overview

The Robotic Lawn Mower market size is forecast to reach USD 2.6 billion by 2030, after growing at a CAGR of 10.22% during 2024-2030. The increasing focus on lawn care and gardening in upscale areas is expected to significantly boost market growth. This trend is supported by the rising incomes of consumers and a heightened demand for robotic lawnmowers, which improve both the aesthetics and user experience. Furthermore, advancements in technology and the introduction of premium products are anticipated to further drive market expansion. The market is characterized by strong demand from residential and commercial sectors, with notable adoption in Europe and North America. The increasing emphasis on reducing manual labor, along with the integration of AI and IoT in lawnmowers, has further fueled market growth.

Report Coverage

The report “Robotic Lawn Mower Market– Forecast (2024-2030)”, by IndustryARC, covers an in-depth analysis of the following segments of the Robotic Lawn Mower market.

By Scope: Low range, Medium range, High range

By User: General Purpose (B2C), Commercial (B2B)

By Distribution Channel: B2B (online/offline), B2C (online/offline)

By Geography:  North America, Europe

Key Takeaways

• The low-range segment of the robotic lawn mower market has secured a dominant position due to a confluence of factors. Affordability, exemplified by models like the Bosch Indego series, has made these products accessible to a wide consumer base. Coupled with this is the technological maturity in miniaturizing components, as seen in the compact design of the Gardena Sileno City, resulting in efficient and user-friendly products.
• The general purpose segment dominates robotic lawn mower market revenue primarily due to its broad consumer base. Targeting residential homeowners with varying lawn sizes, this category encompasses a wider audience than commercial applications. Products like the Husqvarna Automower series offer a range of models to cater to different lawn dimensions, contributing to market dominance.
• B2C distribution channels dominate robotic lawn mower market revenue due to the increasing preference for direct-to-consumer sales. Online platforms like Amazon and dedicated brand websites offer convenience, a wider product range, and often competitive pricing. Offline retailers, including garden centers and home improvement stores, provide physical product demonstrations and after-sales support.

By Scope - Segment Analysis

Low Range dominated the Robotic Lawn Mower market in 2024. The low-range segment of the robotic lawn mower market is experiencing notable growth due to the increasing affordability of these products. This segment, typically consisting of mowers priced under $1,000, is expanding as technological advancements and economies of scale reduce manufacturing costs. Consumers looking for cost-effective solutions are driving this trend. A prominent example in this segment is the Worx Landroid WG794, which is priced around $600. This model offers basic functionality suitable for smaller lawns and represents the growing accessibility of robotic lawn mowers to budget-conscious consumers. According to market reports, the demand for low-range models is rising as they provide an entry point into robotic lawn care without a significant financial commitment. As more consumers become aware of the benefits of automation, even the most basic models are gaining traction, contributing to steady growth in this segment.

By User - Segment Analysis

General-Purpose (B2C) dominated the Robotic Lawn Mower market in 2024. This segment is characterized by a diverse range of products designed to meet various consumer needs, from small urban lawns to larger suburban gardens. The growth of this segment is driven by increasing consumer demand for automation and the desire for a hassle-free lawn maintenance experience. For instance, the iRobot Terra robotic lawn mower exemplifies the general-purpose market with its user-friendly design and advanced navigation capabilities, making it suitable for a broad consumer base.
Priced in the mid-range segment, it appeals to homeowners who want a balance of functionality and affordability. Market research shows that the B2C segment is expanding as more consumers embrace smart home technologies and automated solutions for everyday tasks. The rise in disposable income, coupled with a growing interest in innovative gardening solutions, further propels the growth of this segment. As technology continues to evolve, B2C robotic lawn mowers are incorporating features such as app connectivity and programmable schedules, enhancing their appeal to tech-savvy consumers.

By Distribution Channel - Segment Analysis

B2C market dominated the Robotic Lawn Mower market in 2024. E-commerce platforms provide an extensive selection of models and user-friendly purchasing options. For example, the Bosch Indego S+ 500 is available on online retailers like Best Buy and Walmart. These platforms allow consumers to easily compare different models, read customer reviews, and take advantage of promotions or discounts. The growth in online B2C distribution is fueled by the increasing preference for online shopping, where consumers can access a wide range of products from the comfort of their homes.

Offline distribution in the B2C market involves physical retail stores where consumers can see and test robotic lawn mowers before purchasing. Stores like Menards and Ace Hardware offer popular models such as the Robomow RS622. In-store shopping provides the benefit of immediate product availability, hands-on demonstrations, and personal customer service. This channel remains important for consumers who prefer to make their purchasing decisions in person, receive immediate assistance, and avoid shipping delays associated with online orders.

By Geography - Segment Analysis

Europe dominated the dominated the Robotic Lawn Mower market in 2024. The European robotic lawn mower market is projected to grow significantly, with a CAGR of 9.92% from 2024 to 2029. Europe is a mature market for robotic lawn mowers, Future growth in Europe will be fueled by increasing consumer preference for automated lawn care and the expansion of smart home ecosystems. Additionally, manufacturers are likely to introduce more advanced and energy-efficient models to meet the growing demand for eco-friendly solutions.

The 2021 UK census revealed that 87% of UK households have a garden, with 42% of residents gardening as a hobby, dedicating an average of 2 hours weekly to garden maintenance. With Brits spending approximately 15 hours annually on lawn mowing, there is a growing opportunity for robotic lawn mowers to ease the time-consuming task of lawn care.

Drivers – Robotic Lawn Mower Market

• Increasing Adoption of Smart Home Technologies

The growing trend of smart homes is significantly driving the robotic lawn mower market. As consumers increasingly integrate smart technologies into their homes, the demand for automated outdoor equipment, such as robotic lawn mowers, has surged. These devices are often equipped with advanced features like GPS navigation, AI-driven obstacle detection, and smartphone app control, making them an integral part of the smart home ecosystem. Companies like Husqvarna and Bosch have capitalized on this trend by introducing models that are compatible with smart home systems, allowing users to control their mowers remotely via apps. Husqvarna's Automower series, for example, offers smart integration with Amazon Alexa and Google Home, enabling voice-activated commands.

• Rising Environmental Awareness 

The shift towards eco-friendly products is a significant driver for the robotic lawn mower market. Traditional lawn mowers, which often rely on gasoline, contribute to air pollution and carbon emissions. In contrast, robotic lawn mowers are typically powered by electricity, producing lower emissions and contributing to environmental sustainability. This shift is particularly relevant in regions with stringent environmental regulations. Stihl and Worx have positioned their robotic mowers as eco-friendly alternatives. Stihl’s iMow series is marketed for its energy efficiency and minimal environmental impact, aligning with the growing consumer preference for green products.

• Increasing Urbanization and Growth of Residential Spaces

Urbanization is leading to the expansion of residential spaces, which often include gardens and lawns, thereby increasing the demand for efficient lawn maintenance solutions. As more people move into suburban areas, the need for automated lawn care products like robotic mowers has risen to accommodate the busy lifestyles of urban dwellers. Companies like Flymo have tapped into this market by developing compact robotic mowers designed for smaller, urban gardens. Their Flymo 1200R model is specifically aimed at urban homeowners who need an easy-to-use, low-maintenance solution for their lawns.

Challenges – Robotic Lawn Mower Market

• High Initial Costs

Robotic lawn mowers often come with a substantial upfront investment compared to traditional mowers. This higher price point can deter potential buyers, especially those with budget constraints. The cost includes not only the mower itself but also potential expenses for installation and setup, such as boundary wire placement and calibration. Additionally, while these devices may offer long-term savings on labor and maintenance, the immediate financial outlay remains a significant barrier for many consumers.

• Limited Battery Life and Performance Constraints

Many robotic lawn mowers are battery-operated, and their operational time is restricted by battery capacity. This limitation can be problematic for larger lawns, where the mower may require multiple charging cycles to complete a single mowing session, leading to increased time and potential scheduling challenges. Furthermore, the performance of these mowers on uneven terrains or dense grass can be less effective, as the power output may not match that of traditional gas-powered mowers. These constraints can result in incomplete mowing or the need for supplementary manual intervention, reducing the overall efficiency and appeal of robotic mowers.

Market Landscape

Technology launches, acquisitions, and R&D activities are key strategies adopted by players in the Robotic Lawn Mower market. In 2024, the Robotic Lawn Mower market share has been consolidated by the major players accounting for 62.73% of the share. Major players in the Robotic Lawn Mower market are Husqvarna Group, Robert Bosch GmbH, Lowe's, Robomow, WORX, ANDREAS STIHL AG & Co. KG, STIGA S.p.A., Ambrogio Robot, among others.

Developments:

• March 26, 2024: Husqvarna Group is launching two new Husqvarna Automower® models that are optimized for medium-sized gardens. The Husqvarna EPOS1 satellite navigation system works in unison with the new Automower 310E NERA and Automower 410XE NERA models. Additionally, the new EdgeCut technology ensures perfectly cut grass edges.
• January 27, 2023: Husqvarna AB has been acquired by German giant Robert Bosch GmbH. Bosch will own about 12% of the total shares of Husqvarna following the transaction. Bosch stated that by obtaining the shares, it hopes to fortify the two businesses' battery cooperation. The products offered by Husqvarna include robotic lawnmowers, irrigation systems, grinding tools, professional forestry and garden tools, and light construction equipment.
• Nov 27, 2023: With the introduction of its new Miimo robotic lawnmowers, Honda redefines ease. Along with the current HRM40, HRM40 Live, and HRM70 Live, Honda's newest products include the HRM1000, HRM1500, HRM1500 Live, HRM2500, HRM2500 Live, and HRM 4000 Live. These models benefit from notable advancements in navigation, smartphone connectivity, and new sensors.

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