Mobile User Authentication Market - Forecast(2024 - 2030)

Mobile User Authentication Market Overview

The Mobile User Authentication Market size is analyzed to grow at a CAGR of 25.3% during the forecast 2022-2027 to reach $657.6 Million by 2027. Mobile authentication is the process of verification of a user’s identity with the support of a mobile device and some breakthrough authentication methods, such as mobile computing for denoting secure access. The Mobile User Authentication Industry is witnessing impeccable growth due to the rapid popularity of mobile marketing, growing Data Storage unit, robust internet penetration along with significant adoption of smartphones and various electronic devices, such as laptops, computers, and others. In addition, the major emergence of Gig economy platforms such as Upwork, Uber, Zomato, and growing Paid Search applications due to the e-commerce sector, globally is estimated to promote the Mobile User Authentication Market. The market is massively driven by the exponential rise of internet users, usage of behavioral biometrics, trending BYOD, various touch dynamics applications and popularity of online data sharing for gaining impetus and vital resources shaped the success of the various authentication software to ensure transparency for the users. Therefore, to aim security of organizational resources and personal data, several companies are introducing advanced end-user verification solutions, by using keystroke dynamics, fingerprinting, voice, or face print to aid the growth of the Mobile User Authentication Market.

Report Coverage

The report: “Mobile User Authentication Industry Outlook – Forecast (2022-2027)”, by IndustryARC covers an in-depth analysis of the following segments of the Mobile User Authentication Industry.

By Deployment: On-premises and Cloud
By Organization Size: Small and Medium-sized Enterprises (SMEs) and Large enterprises
By Industry Vertical: BFSI, Healthcare, Retail and eCommerce, Telecommunications and IT, Media and entertainment, Logistics and transportation, Travel &Hospitality, Education and others
By Geography: North America (U.S, Canada, Mexico), Europe (Germany, UK, France, Italy, Spain, Russia, and Others), APAC (China, Japan India, South Korea, Australia, and Others), South America(Brazil, Argentina, and others)and RoW (Middle East and Africa)

Key Takeaways

• Based on Geography, the North American region is estimated to hold a significant share of 51% in 2021, owing to the high infrastructure development, widespread prevalence of automation, dynamic labor segment, along with the promising solopreneur phenomena through social media apps, YouTube, Airbnb, and others.
• The Cloud segment is analyzed to hold the highest share of 56% in 2021 owing to the remarkable progress of hybrid cloud platform to develop digital transformation.
• The Logistics and transportation segment is analyzed to hold the maximum share of 43% in 2021 of the Mobile User Authentication Market. The accelerating technological advancement to administer seamless online services along with the management of the secured digital platform are some of the factors that are observed to drive the market for the coming years.
  

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Mobile User Authentication Market Segment Analysis – By Deployment

The Mobile User Authentication Market share is segmented into On-premises and Cloud. The Cloud segment is analyzed to hold the highest share of 56% in 2021 owing to the remarkable progress of hybrid cloud platforms to develop digital transformation. In fact, the increasing concern about fraudulent activities, for example, data privacy and other security crisis of several business organizations promote the growth of the Mobile User Authentication Market. Broadcom Inc., a US-based designer, developer, manufacturer, and global supplier of a wide range of semiconductor and infrastructure software products launched CA Mobile Authenticator app for both Android and iOS to ensure complete protection and support iOS 15. The app is also updated to manage user migration from the CA Mobile OTP app in December 2021. Therefore, the growing need to protect both businesses, as well as customers from the aforementioned security threats and other breaches, are some of the factors that are driving the growth of the Mobile User Authentication Market.

Mobile User Authentication Market Segment Analysis – By Industry Vertical

The Mobile User Authentication Market share is segmented into BFSI, Healthcare, Retail and eCommerce, Telecommunications and IT, Media and entertainment, Logistics and transportation, Travel &Hospitality, Education, and others. The Logistics and transportation segment is analyzed to hold the maximum share of 43% in 2021 of the Mobile User Authentication Market. The accelerating technological advancement to administer seamless online services along with the management of the secured digital platform is some of the factors that are observed to drive the market for the coming years. In September 2020, Kaleyra, Inc., a growing cloud communications software provider signed the agreement with Google and collaborated to launch Verified Calls Services in the regions, including the U.S., Mexico, Brazil, Spain, and India for seamless interaction with online customers, and secure other pivotal online privacy segments of the users. Therefore, the significant rise in demand for diversified authentication applications is estimated to drive the growth of the Mobile User Authentication Market.

Mobile User Authentication Market Segment Analysis – By Geography

Based on Geography, the North America region is estimated to hold a significant share of 51% in 2021, owing to the high infrastructure development, widespread prevalence of automation, dynamic labor segment, along promising solopreneur phenomena through social media apps, YouTube, Airbnb, and others. In May 2020, Zoom acquired Keybase Inc., an encrypted chat startup to make office meetings more secure. As the demand is very promising, more companies are investing to introduce authentication and other digital security solution, and thus, Nextiva launched the NextOS platform that enables all communications into one place and integrates communication with collaboration apps by using voice and video features in December 2020. Therefore, the rising integration by the enterprises for implementation of BYOD security solutions in the Covid pandemic times and to secure classified data across data centers, smartphones, and other devices are some of the pertinent factors that are estimated to drive the growth of the Mobile User Authentication Market.

Mobile User Authentication Market Drivers

The prominence of E-commerce and Gig economy platforms across the globe induce the growth of the Mobile User Authentication Market

The emergence of avant-garde E-commerce businesses, including Amway, Flipkart, MakeMyTrip, Amazon, and OLX boosts the necessity to integrate end-to-end connectivity to safeguard sensitive customer data, resulting in the growth of the Mobile User Authentication Market demand. In fact, the rising digital analytic application is rapidly developed to administer the massive surge in structured and unstructured data, and also secure the fundamental ones. In 2020, the city of Louisville announced that the council has observed a five-to-one return for every dollar of cost to the city by investing in advanced analytics as well as performance management solution. Thus, the total amount of $2.5 million of fees and fines are generated by the city after deploying a number of security software and other data analytics. Therefore, to mitigate risk for the various industry verticals and growing integration of IoT to seek data-driven decision-making progress are some of the prominent factors that are driving the growth of the Mobile User Authentication Market.

Considerable investment in the Telecom Towers Market is analyzed to drive the growth of the Mobile User Authentication Market

The promising rise of the urbanization rate, the growth of cloud adoption across the various end-users, rise in the demand of service networks due to the growing penetration of smartphones is promoting the telecom sector, resulting in the growth of the Mobile User Authentication Market. In addition, the accelerating demand for high-speed internet for administering the competition across numerous service providers to deliver superior network coverage, resulting in massive investment in the Telecom sector. Therefore, American Tower announced the acquisition of the InSite Wireless for about $3.5 Billion in December 2020, to develop 5G densification projects across the U.S.A, and various other network deployments globally. Therefore, the increasing volume of internet data generation and growing users of cellular devices are some of the major factors that require authentication services at numerous levels are estimated to drive the growth of the Mobile User Authentication Market.

Mobile User Authentication Market Challenges

Lack of expertise about the Authentication technology and awareness to deploy that prove to be a hindrance to the market growth.

There are various possibilities to secure smartphone devices and other electronic gadgets from phishing and other security crisis. However, the limited expertise regarding the deployment of the respective authentication such as behavioral biometrics, keystroke dynamics touch dynamics, and more tend to hinder the prospect the market growth. Moreover, the possible awareness towards the emerging technology such as call masking solutions, and other smartphone authentication software among the consumers act as a pertinent cause to hinder the growth of the market. Presently, many prominent market players, including BFSI, E-commerce,  Amazon, and others employ customizable solutions to safeguard data and other customers’ information. Unlike many SMEs are still unaware or unable to invest in such innovations, which proves to be a substantial factor that holds back the growth of the Mobile User Authentication Industry.

Mobile User Authentication Industry Outlook

Product Launches, mergers & acquisitions, joint ventures, and R&D activities are key strategies adopted by the players in the Mobile User Authentication Market. The Mobile User Authentication top 10 companies include

• Symantec Corporation
• CA Technologies Inc.
• Gemalto N.V.
• Vasco Data Security International
• Tele Sing Corp.
• Entrust Datacard Corporation
• Authentify Inc.
• Plurilock Security Inc.
• Securenvoy Plc
• SECUREAUTH Corporation
• EMC Corporation.
• Stytch

Recent Developments

• In November 2021, Stytch, San Francisco-based authentication startup raised $90 million in additional VC funding and successfully acquired a fellow passwordless authentication startup. Stytch developed an API and SDK platform to enable clients for easy implementation of passwordless authentication into their apps.
• In October 2021, an identity-centric cybersecurity solutions provider for workforces Plurilock Security Inc. and other subsidiaries of Plurilock”, signed to acquire certain assets of CloudCodes Software Private Limited, an award-winning cloud access security broker. The acquisition is formed to denote enhanced cloud security SaaS solutions and protection of email and group collaboration platforms.
• In March 2021, Auth0, the billion-dollar Seattle-area startup and the leader in identity authentication software signed an agreement and acquired it by Okta, the global leader of the space. The acquisition deal is valued at $6.5 billion approximately to add an impressive product portfolio, such as single sign-on, two-factor authentication, password-free login capabilities, and the ability to detect password breaches. 

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