Microwavable Foods Market Overview
Microwavable Foods Market size is 114.52 billion in 2019, growing at a CAGR of 4.6% during the forecast period 2020-2025. Rising disposable income, urbanization and the demand for western style diets are supporting the growth in Microwavable Foods Market during the forecast period 2020-2025. In addition, cooking with microwave oven is highly convenient, as it is simple and fast. Increasing population and the fast moving lifestyle of individuals have forced them to adapt to microwavable foods replacing traditional cooking methods. Furthermore, microwave cooking has gained considerable importance as an energy-saving, convenient, and time-saving cooking method. Moreover, the World Health Organization stated that when used according to manufactures instruction, microwave ovens are safe and convenient for heating and cooking a variety of foods.
Key Takeaways
- The growing number of working women and the rise in nuclear families is increasing the demand for shelf-stable microwavable food, frozen food, and chilled food.
- By technology, the Patterned Susceptors held the dominant share in 2019 owing to advanced packaging technology leading to browning and crispness of food items
- By product, the frozen microwavable food is the fastest growing with a CAGR of 3.8% during the forecast period 2020-2025.
- In 2019, Europe dominated the Microwavable Foods Market owing to its technological developments and growing innovations attracting large consumers.
By Product- Segment Analysis
By Types of Product, the Microwavable Foods Market is segmented into Shelf Stable Microwavable Food, Frozen Food, and Chilled Food. Among these, the Shelf-Stable microwavable food held the largest market share in 2019. An increasing number of working women and a rise in nuclear families are fueling the demand for shelf-stable microwavable food, frozen food, and chilled food. Also, shelf-stable food has several advantages to frozen and chilled foods. They are transported anywhere without spoilage and stored at home, workplace, hotel, and others. Moreover, as the products are at room temperature they require less microwave heating time than the frozen food. Newer technology involves microwaves using hot air circulation to cook, bake, and heat food known as convection microwave.
By Packaging Technology- Segment Analysis
The Patterned Susceptors technology held the largest marking share in 2019 owing to advanced packaging technology leading to browning and crispness of food items. Moreover, with the help of this technology, it is possible to provide surface heat where needed, guide microwave energy to areas that need more heating than the other areas, or provide more uniform heating across the whole food package. Furthermore, it has several advantages such as the usage of Safety Susceptors employing a fuse type pattern that shuts down the areas of susceptor if the current in the area is too much. This prevents overheating of the package. Another, function of patterned suspectors is the possibility to induce “Grill Stripes” onto the food, mimicking the usage of a grill to heat and crisp the foodstuff. Furthermore, the usage of microwave suspectors in food packaging continues to grow owing to the increasing convenience of pre-cooked meals offers to a civilization that spends less and less time on the preparation of meals.
Geography- Segment Analysis
Europe accounts for 37% of the Microwavable Foods Market share in 2019. Technological advancement along with the growing innovation leading to better packaging technology of microwave food items attracts consumers and drives the microwavable foods market. Furthermore, the growth is driven by the rising demand for convenience food products that save customers time and effort. Owing to these benefits of the microwavable foods market, there is an upsurge in the demands of these products and the market is estimated to witness significant growth during the forecast period 2020-2025.
Drivers –Microwavable Foods Market
- Increasing Demand for easy-to-prepare and processed foods
Changing lifestyles along with the growing health concern and hectic schedules of people around the world is propelling the Microwavable Foods Market during the forecast period 2020-2025.Increasing prevalence of working women and nuclear families have increased the dependence on easy to prepare and processed foods. Furthermore, owing to the ease of availability to prepare foods along with the fast-pace world is contributing to growth of Microwavable Foods Market.
- Technology innovation in microwave packaging
Technological advancement along with the growing innovations in microwave packaging such as Patterned Susceptors technology is driving the Microwavable Foods Market during the forecast period 2020-2025. The use of microwave suspectors in food packaging continues to develop at a considerable pace owing to the growing convenience of precooked meals provided to a population that spends less and less time in preparing meals.
Challenges – Microwavable Foods Market
- Lack of Nutritional Value in Microwavable Food
Some of the factors that may impede the growth of Microwavable Foods Market are the lack of nutritional food in microwavable food as it involves heating. Foods in a microwave work by making the molecules bump into each other and cause heat. Therefore, the usage of heating in microwavable food is a major factor restraining its market growth during the forecast period 2020-2025.
- Microwavable Foods Market Industry Outlook
Microwavable Foods Market top 10 companies are Ajinomoto Co, Inc, Campbell Soup Company, Conagra Brands, Inc, General Mills, Inc, Kellogg Company, Mccain Food Limited, Nestle S A, Pinnacle Food Inc, The Kraft Heinz Company, Unilever Plc and others.
Developments:
- In April 2020, Starkist launched microwavable tuna with vegetables and grains that taste great and be enjoyed heated at room temperature for lunch, dinner or healthy snack
- In April 2020, Rich Products Corporation launched microwavable single-serve snacks called Time Outs. Their frozen line includes appetizers, snacks and meals made with plant-based meat and ingredients.
1. Microwavable Foods Market Overview
1.1 Definitions and Scope
2. Microwavable Foods Market - Executive Summary
2.1 Market Revenue and Key Trends by Company
2.2 Key trends by Products
2.3 Key trends by Packaging Technology
2.4 Key trends by Geography
3. Microwavable Foods Market–Comparative Analysis
3.1 Product Benchmarking - Key companies
3.2 Financials Analysis - Key Companies
3.3 Market Share Analysis- Key Companies
3.4 Patent Analysis
3.5 Pricing Analysis
4. Microwavable Foods Market- Startup companies Scenario Premium (Premium)
4.1 Key Startup Company Analysis by
4.1.1 Investment
4.1.2 Revenue
4.1.3 Application Analysis
4.1.4 Venture Capital and Funding Scenario
5. Microwavable Foods Market – Industry Market Entry Scenario Premium (Premium)
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing business index
5.3 Case Studies of Successful Ventures
6. Microwavable Foods Market Forces
6.1 Market Drivers
6.2 Market Constraints
6.3 Porters Five Force Model
6.3.1 Bargaining power of suppliers
6.3.2 Bargaining powers of customers
6.3.3 Threat of new entrants
6.3.4 Rivalry among existing players
6.3.5 Threat of substitutes
7. Microwavable Foods Market -Strategic analysis
7.1 Value chain analysis
7.2 Opportunities analysis
7.3 Market life cycle
8. Microwavable Foods Market – By Products (Market Size –$Million/$Billion)
8.1 Self Stable Microwavable Food
8.2 Chilled Food
8.3 Frozen Food
9. Microwavable Foods Market– By Packaging Technology(Market Size –$Million/$Billion)
9.1 Patterned Susceptors Technology
9.2 New-Trap Lidding Method
9.3 New Cook Bag Technique
10. Microwavable Foods Market - By Geography (Market Size -$Million/$Billion)
10.1 North America
10.1.1 U.S.
10.1.2 Canada
10.1.3 Mexico
10.2 Europe
10.2.1 U.K.
10.2.2 Germany
10.2.3 France
10.2.4 Italy
10.2.5 Spain
10.2.6 Rest of Europe
10.3 Asia-Pacific
10.3.1 China
10.3.2 Japan
10.3.3 South Korea
10.3.4 India
10.3.5 Australia & New Zealand
10.3.6 Rest of APAC
10.4 Rest of the World
10.4.1 Middle East
10.4.2 Africa
10.4.3 South America
11. Microwavable Foods Market - Entropy
12. Microwavable Foods Market– Industry/Segment Competition Landscape (Premium)
12.1. Market Share Analysis
12.1.1 Global Market Share – Key Companies
12.1.2 Market Share by Region – Key companies
12.1.3 Market Share by Country- Key companies
12.1.4 Best Practices for Companies
13. Microwavable Foods Market– Key Company List by Country Premium (Premium)
14. Microwavable Foods Market Company Analysis
14.1 Company Revenue, Products, M&A, Developments
14.2 Campbell Soup Company
14.3 Conagra Brands, Inc
14.4 General Mills, Inc
14.5 Nestle S A
14.6 The Kraft Heinz Company
14.7 Company 6
14.8 Company 7
14.9 Company 8
14.10 Company 9
14.11 Company 10 and more
"*Financials for private companies would be provided on a best efforts basis”.
LIST OF TABLES
1.Global Microwavable Food Market, By Product Market 2023-2030 ($M)1.1 Shelf Stable Microwavable Food Market 2023-2030 ($M) - Global Industry Research
1.2 Chilled Food Market 2023-2030 ($M) - Global Industry Research
1.3 Frozen Food Market 2023-2030 ($M) - Global Industry Research
2.Global Microwavable Food Market, By Packaging Technology Market 2023-2030 ($M)
2.1 Patterned Susceptors Technology Market 2023-2030 ($M) - Global Industry Research
2.2 New Trap-Lidding Method Market 2023-2030 ($M) - Global Industry Research
2.3 New Cook Bag Technique Market 2023-2030 ($M) - Global Industry Research
3.Global Microwavable Food Market, By Product Market 2023-2030 (Volume/Units)
3.1 Shelf Stable Microwavable Food Market 2023-2030 (Volume/Units) - Global Industry Research
3.2 Chilled Food Market 2023-2030 (Volume/Units) - Global Industry Research
3.3 Frozen Food Market 2023-2030 (Volume/Units) - Global Industry Research
4.Global Microwavable Food Market, By Packaging Technology Market 2023-2030 (Volume/Units)
4.1 Patterned Susceptors Technology Market 2023-2030 (Volume/Units) - Global Industry Research
4.2 New Trap-Lidding Method Market 2023-2030 (Volume/Units) - Global Industry Research
4.3 New Cook Bag Technique Market 2023-2030 (Volume/Units) - Global Industry Research
5.North America Microwavable Food Market, By Product Market 2023-2030 ($M)
5.1 Shelf Stable Microwavable Food Market 2023-2030 ($M) - Regional Industry Research
5.2 Chilled Food Market 2023-2030 ($M) - Regional Industry Research
5.3 Frozen Food Market 2023-2030 ($M) - Regional Industry Research
6.North America Microwavable Food Market, By Packaging Technology Market 2023-2030 ($M)
6.1 Patterned Susceptors Technology Market 2023-2030 ($M) - Regional Industry Research
6.2 New Trap-Lidding Method Market 2023-2030 ($M) - Regional Industry Research
6.3 New Cook Bag Technique Market 2023-2030 ($M) - Regional Industry Research
7.South America Microwavable Food Market, By Product Market 2023-2030 ($M)
7.1 Shelf Stable Microwavable Food Market 2023-2030 ($M) - Regional Industry Research
7.2 Chilled Food Market 2023-2030 ($M) - Regional Industry Research
7.3 Frozen Food Market 2023-2030 ($M) - Regional Industry Research
8.South America Microwavable Food Market, By Packaging Technology Market 2023-2030 ($M)
8.1 Patterned Susceptors Technology Market 2023-2030 ($M) - Regional Industry Research
8.2 New Trap-Lidding Method Market 2023-2030 ($M) - Regional Industry Research
8.3 New Cook Bag Technique Market 2023-2030 ($M) - Regional Industry Research
9.Europe Microwavable Food Market, By Product Market 2023-2030 ($M)
9.1 Shelf Stable Microwavable Food Market 2023-2030 ($M) - Regional Industry Research
9.2 Chilled Food Market 2023-2030 ($M) - Regional Industry Research
9.3 Frozen Food Market 2023-2030 ($M) - Regional Industry Research
10.Europe Microwavable Food Market, By Packaging Technology Market 2023-2030 ($M)
10.1 Patterned Susceptors Technology Market 2023-2030 ($M) - Regional Industry Research
10.2 New Trap-Lidding Method Market 2023-2030 ($M) - Regional Industry Research
10.3 New Cook Bag Technique Market 2023-2030 ($M) - Regional Industry Research
11.APAC Microwavable Food Market, By Product Market 2023-2030 ($M)
11.1 Shelf Stable Microwavable Food Market 2023-2030 ($M) - Regional Industry Research
11.2 Chilled Food Market 2023-2030 ($M) - Regional Industry Research
11.3 Frozen Food Market 2023-2030 ($M) - Regional Industry Research
12.APAC Microwavable Food Market, By Packaging Technology Market 2023-2030 ($M)
12.1 Patterned Susceptors Technology Market 2023-2030 ($M) - Regional Industry Research
12.2 New Trap-Lidding Method Market 2023-2030 ($M) - Regional Industry Research
12.3 New Cook Bag Technique Market 2023-2030 ($M) - Regional Industry Research
13.MENA Microwavable Food Market, By Product Market 2023-2030 ($M)
13.1 Shelf Stable Microwavable Food Market 2023-2030 ($M) - Regional Industry Research
13.2 Chilled Food Market 2023-2030 ($M) - Regional Industry Research
13.3 Frozen Food Market 2023-2030 ($M) - Regional Industry Research
14.MENA Microwavable Food Market, By Packaging Technology Market 2023-2030 ($M)
14.1 Patterned Susceptors Technology Market 2023-2030 ($M) - Regional Industry Research
14.2 New Trap-Lidding Method Market 2023-2030 ($M) - Regional Industry Research
14.3 New Cook Bag Technique Market 2023-2030 ($M) - Regional Industry Research
LIST OF FIGURES
1.US Microwavable Foods Market Revenue, 2023-2030 ($M)2.Canada Microwavable Foods Market Revenue, 2023-2030 ($M)
3.Mexico Microwavable Foods Market Revenue, 2023-2030 ($M)
4.Brazil Microwavable Foods Market Revenue, 2023-2030 ($M)
5.Argentina Microwavable Foods Market Revenue, 2023-2030 ($M)
6.Peru Microwavable Foods Market Revenue, 2023-2030 ($M)
7.Colombia Microwavable Foods Market Revenue, 2023-2030 ($M)
8.Chile Microwavable Foods Market Revenue, 2023-2030 ($M)
9.Rest of South America Microwavable Foods Market Revenue, 2023-2030 ($M)
10.UK Microwavable Foods Market Revenue, 2023-2030 ($M)
11.Germany Microwavable Foods Market Revenue, 2023-2030 ($M)
12.France Microwavable Foods Market Revenue, 2023-2030 ($M)
13.Italy Microwavable Foods Market Revenue, 2023-2030 ($M)
14.Spain Microwavable Foods Market Revenue, 2023-2030 ($M)
15.Rest of Europe Microwavable Foods Market Revenue, 2023-2030 ($M)
16.China Microwavable Foods Market Revenue, 2023-2030 ($M)
17.India Microwavable Foods Market Revenue, 2023-2030 ($M)
18.Japan Microwavable Foods Market Revenue, 2023-2030 ($M)
19.South Korea Microwavable Foods Market Revenue, 2023-2030 ($M)
20.South Africa Microwavable Foods Market Revenue, 2023-2030 ($M)
21.North America Microwavable Foods By Application
22.South America Microwavable Foods By Application
23.Europe Microwavable Foods By Application
24.APAC Microwavable Foods By Application
25.MENA Microwavable Foods By Application
26.Ajinomoto Co , Inc, Sales /Revenue, 2015-2018 ($Mn/$Bn)
27.Campbell Soup Company, Sales /Revenue, 2015-2018 ($Mn/$Bn)
28.Conagra Brands, Inc, Sales /Revenue, 2015-2018 ($Mn/$Bn)
29.General Mills, Inc, Sales /Revenue, 2015-2018 ($Mn/$Bn)
30.Kellogg Company, Sales /Revenue, 2015-2018 ($Mn/$Bn)
31.Mccain Food Limited, Sales /Revenue, 2015-2018 ($Mn/$Bn)
32.Nestle S A, Sales /Revenue, 2015-2018 ($Mn/$Bn)
33.Pinnacle Food Inc, Sales /Revenue, 2015-2018 ($Mn/$Bn)
34.The Kraft Heinz Company, Sales /Revenue, 2015-2018 ($Mn/$Bn)
35.Unilever Plc, Sales /Revenue, 2015-2018 ($Mn/$Bn)