Malted Milk Market - Forecast(2024 - 2030)

Report Code: FBR 21263 Report Format: PDF + Excel

Malted Milk Market Overview

Malted Milk Market size is forecast to reach $6.9 billion by 2026, growing at a CAGR of 5.7% during the forecast period 2021-2026. Malted milk powder is made with three key ingredients: barely, evaporated whole milk, and wheat flour. Over the recent past, Malt extract has been emerging as a naturally-functional ingredient constituting monosaccharide glucose, disaccharide maltose, maltodextrines, that consumers are looking for in many of their favorite foods and beverages. With the growing awareness regarding health and wellness, malted milk when used as a sweetener, becomes a functional ingredient that serves as a source of antioxidants, essential amino acids, vitamins and minerals, and is made with whole grains, which is a key factor driving the growth of the market. Malted milk beverages constitute a wholesome quantity of dietary fiber which helps to reduce insulin activity and increases cholesterol absorption from the gut and encourages cholesterol breakdown, thereby reducing chances of cardiac arrest, the awareness regarding which is set to further enhance the overall market developments of the Malted Milk Market for the period 2021-2026.

Report Coverage

The report: “Malted Milk Market Forecast (2021-2026)”, by Industry ARC, covers an in-depth analysis of the following segments of the Malted Milk Market.
By Product Type: Milk Liquid, and Milk Powder.
By Source: Wheat, Barley, and Others.
By Packaging: Tins and Jars, and Pouches.
By Distribution Channel: Supermarkets/Hypermarkets, Specialty Stores, and Online Sales Channels.
By Geography: North America (U.S., Canada, Mexico), Europe (Germany, United Kingdom (U.K.), France, Italy, Spain, Russia, and Rest of Europe), Asia Pacific (China, Japan India, South Korea, Australia, and New Zealand, and Rest of Asia Pacific), South America (Brazil, Argentina, and Rest of South America), and Rest of the World (Middle East, and Africa).

Key Takeaways

  • Asia Pacific dominated the Malted Milk Market in 2020 owing to the growing popularity of malted milk and its associated beverages, especially across India and China. The Malted Milk Market scope for different regions will be provided in the final report.
  • Growing number of health conscious consumers coupled with rising awareness regarding high nutritive value of malted milk are likely to aid the market growth of the Malted Milk Market report.
  • Detailed analysis of the Strength, Weakness, and Opportunities of the prominent players operating in the market will be Malted Milk Market report.
  • Growing number of lactose intolerant people is poised to create the hurdles for the Malted Milk Market.

Malted Milk Market Revenue Share, By Geography, 2020(%)

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Malted Milk Market Segment Analysis – By Source

The wheat segment held the largest share in the Malted Milk Market in 2020 and is estimated to grow at a CAGR 5.3% during the forecast period 2021-2026. This is owing to the fact that wheat is comparatively easier to procure and used in all the product types, than the other counterparts. Additionally, wheat is comparatively affordable which makes it a go-to option for many malted milk producing companies. Barley as a source is also gaining traction because of its mixing ability, which can be further processed to produce liquid or powder sweeteners called malt extracts that are used in beverages (beer, malted shakes, energy drinks), baked goods (cakes, pretzels, breads), cereals and snacks (protein bars, yogurts, confections), and other foods. Barley segment is estimated to register the higher CAGR over the period 2021-2026.

Malted Milk Market Segment Analysis – By Distribution Channel

The Hypermarkets/Supermarkets segment held the largest share in the Malted Milk Market in 2020 and is estimated to grow at a CAGR 6.0% during the forecast period 2021-2026. This is owing to the exhaustive lineup of products that hypermarkets are able to put on display at the same time and place, thereby making buying experience convenient for consumers. Moreover, supermarkets also hold the potential to provide discount coupons when bought in more than usual quantity, which is a win-win situation for consumers. However, online sales channels are gaining a lot of traction with internet penetration a lot of sub-urban and rural areas of different economies. Consumers can procure their products from the comfort of their home and millennials are majorly attracted to online shopping than the more conventional ways. Online sales channels are estimated to register the higher CAGR over the period 2021-2026.

Malted Milk Market Segment Analysis – By Geography

Asia Pacific dominated the Malted Milk Market with a major share of 39.0% in 2020. This is attributed to the factors like growing popularity of malted milk and its associated beverages have been gaining traction majorly across populated countries like Japan, China, India, and Bangladesh. A major chunk of the the aforesaid countries have been increasingly becoming aware regarding health and wellness, which is set to further bolster the growth of the market.

However, Europe is estimated to grow at a higher CAGR during the forecast period 2021-2026 owing to the growing involvement of malted milk across the bakery and confectionery industries. Moreover, consumers especially millennials and Gen Z are preferring healthy snacks due to altering lifestyles, which is compelling companies to innovate using malted milk as a constituent. 

Malted Milk Market Drivers

Increasing number of health conscious consumers is driving the market growth

Over the recent past, the number of health conscious consumers has increased manifold along with the scope of availability of malted milk based products globally. Consumers have become aware about gut health, as the prevalence of health conditions associated with digestive system is increasing at a steady pace. The preference of consumers towards natural ingredients like disaccharide maltose is being accepted by manufacturers, which is propelling the market’s growth. Significant investments in R&D facilities for the improvement of manufacturing processes of food products, innovate, and add value to them in terms of nutritional profile drives the market's growth. For instance, in February 2019, the British government came up with strict guidelines to minimize the sugar content in dairy products by 20% by 2021. Thus, increasing the growth of the Malted Milk Market during the forecast period 2021-2026.

Growing awareness regarding high nutritive value of malted milk is poised to increase the growth of the market

Malted milk constitutes more than 5 times the antioxidant power of fresh broccoli and nearly 50% more than blueberries. It is an abundant source of vitamins, minerals, amino acids, dietary silicon (supports bone health), B complex vitamins and micro minerals. Consuming foods rich in antioxidants like malted milk and its associated beverages helps to strengthen heart health, support anti-aging, and lower risk of infection and some forms of cancer. Additionally, malted milk usually packs a heart-healthy mix because malt contains maltodextrines, fiber, potassium, folate, and vitamin B6, which together lowers cholesterol as well as minimizes the risk of cardiac disease. Thus, increasing the growth of the Malted Milk Market during the forecast period 2021-2026.

Malted Milk Market Challenges (Pl rephrase challenge and try to get some facts supporting the challenge)

Growing number of lactose intolerant people is likely to challenge the market growth

The key factor is set to impede the growth of the Malted Milk Market are rising cases of lactose intolerance in the population across the globe. According to U.S. Department of Health and Human Services, about 36% of people have lactose malabsorption in 2020. As per the same report, in most parts of Africa and Asia, people are suffering from lactose malabsorption, which further leads to lactose intolerance. Lactose intolerance further leads to ailments like diarrhea, acne, gas and bloating, thereby, restricting the overall consumption of malted milk and challenging the growth.

Malted Milk Market Landscape

Product launches, mergers and acquisitions, joint ventures, and R&D activities are key strategies adopted by players in the Malted Milk Market. In 2020, the Malted Milk Market share is fragmented by the top ten players present in the market. The Malted Milk Market, top 10 companies are:

  • Nestle SA
  • GlaxoSmithKline PLC
  • Briess Malt and Ingredients
  • Imperial Malts Ltd.
  • King Arthur Flour Company, Inc.
  • Zydus Group
  • amily Cereal SDN
  • Food and Biotech Engineers
  • Insta Foods

Recent Developments:

  • In April 2020, Horlicks re-launched Mother’s Horlicks for nursing and pregnant women and was widely marketed through TV commercials and in-store promotions. It had gained 10% off-trade sales for Horlicks in India.
  • In January 2019, Full Sail Brewing launched Malted Milkshake-Style IPA in an attractive packaging of 6 bottles, each of 12 ounces. 

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1. Malted Milk Market- Overview
    1.1 Definitions and Scope
2. Malted Milk Market- Executive Summary
    2.1 Market Revenue and Key Trends by Company
    2.2 Key trends by Product Type
    2.3 Key trends by Source
    2.4 Key trends by Packaging
    2.5 Key trends by Distribution Channel
3. Malted Milk Market– Comparative Analysis
    3.1 Product Benchmarking – Key Companies
    3.2 Financial Analysis – Key Companies
    3.3 Market Value Split by Key Companies
    3.4 Patent Analysis – Key Companies
    3.5 Pricing Analysis
4. Malted Milk Market- Startup Companies Scenario Premium
    4.1 Key Startup Company Analysis by
        4.1.1 Investment
        4.1.2 Revenue
        4.1.3 Venture Capital and Funding Scenario
5. Malted Milk Market– Industry Market Entry Scenario Premium Premium
    5.1 Regulatory Framework Overview
    5.2 New Business and Ease of Doing business index
    5.3 Case Studies of Successful Ventures
6. Malted Milk Market Forces
    6.1 Market Drivers
    6.2 Market Constraints/Challenges
    6.3 Porters five force model
        6.3.1 Bargaining power of suppliers
        6.3.2 Bargaining powers of customers
        6.3.3 Threat of new entrants
        6.3.4 Rivalry among existing players
        6.3.5 Threat of substitutes
7. Malted Milk Market– Strategic Analysis
    7.1 Value Chain Analysis
    7.2 Opportunities Analysis
    7.3 Market Life Cycle
8. Malted Milk Market– By Product Type(Market Size –$Million/$Billion)
    8.1 Milk Liquid
    8.2 Milk Powder
9. Malted Milk Market– By Source(Market Size –$Million/$Billion)
    9.1 Wheat
    9.2 Barley
    9.3 Others
10. Malted Milk Market– By Packaging(Market Size –$Million/$Billion)
    10.1 Tins and Jars
    10.2 Pouches
11. Malted Milk Market– By Distribution Channel(Market Size –$Million/$Billion)
    11.1 Supermarkets/Hypermarkets
    11.2 Specialty Stores
    11.3 Online Sales Channels
12. Malted Milk Market- By Geography(Market Size –$Million/$Billion)
    12.1 North America
        12.1.1 U.S.
        12.1.2 Mexico
        12.1.3 Canada
    12.2 Europe
        12.2.1 U.K.
        12.2.2 France
        12.2.3 Germany
        12.2.4 Italy
        12.2.5 Spain
        12.2.6 Russia
        12.2.7 Rest of Europe
    12.3 Asia Pacific
        12.3.1 China
        12.3.2 India
        12.3.3 Japan
        12.3.4 South Korea
        12.3.5 Australia & New Zealand
        12.3.6 Rest of Asia Pacific
    12.4 South America
        12.4.1 Brazil
        12.4.2 Argentina
        12.4.3 Rest of South America
    12.5 Rest of the World
        12.5.1 Middle East
        12.5.2 Africa
13. Malted Milk Market- Entropy
14. Malted Milk Market– Industry/Segment Competition Landscape Premium
    14.1 Market Share Analysis
        14.1.1 Global Market Share – Key Companies
        14.1.2 Market Share by Region – Key companies
        14.1.3 Market Share by Countries – Key Companies
        14.1.4 Competition Matrix
        14.1.5 Best Practices for Companies
15. Malted Milk Market– Key Company List by Country Premium Premium
16. Malted Milk Market Company Analysis
    16.1 Company 1
    16.2 Company 2
    16.3 Company 3
    16.4 Company 4
    16.5 Company 5
    16.6 Company 6
    16.7 Company 7
    16.8 Company 8
    16.9 Company 9
    16.10 Company 10
"*Financials for private companies would be provided on a best efforts basis”.

LIST OF TABLES

1.Global MALTED MILK MARKET BY SOURCE Market 2023-2030 ($M)
1.1 WHEAT Market 2023-2030 ($M) - Global Industry Research
1.2 BARLEY Market 2023-2030 ($M) - Global Industry Research
2.Global MALTED MILK MARKET BY END USERS Market 2023-2030 ($M)
2.1 RETAIL Market 2023-2030 ($M) - Global Industry Research
2.2 FOOD INDUSTRY Market 2023-2030 ($M) - Global Industry Research
3.Global MALTED MILK MARKET BY PACKAGING Market 2023-2030 ($M)
3.1 TINS AND JARS Market 2023-2030 ($M) - Global Industry Research
3.2 POUCHES Market 2023-2030 ($M) - Global Industry Research
4.Global MALTED MILK MARKET BY DISTRIBUTION CHANNEL Market 2023-2030 ($M)
4.1 DIRECT CHANNEL Market 2023-2030 ($M) - Global Industry Research
4.1.1 BUSINESS TO BUSINESS Market 2023-2030 ($M)
4.2 INDIRECT CHANNEL Market 2023-2030 ($M) - Global Industry Research
4.2.1 DISCOUNT STORES Market 2023-2030 ($M)
4.2.2 CONVENIENCE STORES Market 2023-2030 ($M)
4.2.3 HYPERMARKET Market 2023-2030 ($M)
4.2.4 ONLINE RETAILER Market 2023-2030 ($M)
4.2.5 SPECIALTY STORES Market 2023-2030 ($M)
5.Global MALTED MILK MARKET BY SOURCE Market 2023-2030 (Volume/Units)
5.1 WHEAT Market 2023-2030 (Volume/Units) - Global Industry Research
5.2 BARLEY Market 2023-2030 (Volume/Units) - Global Industry Research
6.Global MALTED MILK MARKET BY END USERS Market 2023-2030 (Volume/Units)
6.1 RETAIL Market 2023-2030 (Volume/Units) - Global Industry Research
6.2 FOOD INDUSTRY Market 2023-2030 (Volume/Units) - Global Industry Research
7.Global MALTED MILK MARKET BY PACKAGING Market 2023-2030 (Volume/Units)
7.1 TINS AND JARS Market 2023-2030 (Volume/Units) - Global Industry Research
7.2 POUCHES Market 2023-2030 (Volume/Units) - Global Industry Research
8.Global MALTED MILK MARKET BY DISTRIBUTION CHANNEL Market 2023-2030 (Volume/Units)
8.1 DIRECT CHANNEL Market 2023-2030 (Volume/Units) - Global Industry Research
8.1.1 BUSINESS TO BUSINESS Market 2023-2030 (Volume/Units)
8.2 INDIRECT CHANNEL Market 2023-2030 (Volume/Units) - Global Industry Research
8.2.1 DISCOUNT STORES Market 2023-2030 (Volume/Units)
8.2.2 CONVENIENCE STORES Market 2023-2030 (Volume/Units)
8.2.3 HYPERMARKET Market 2023-2030 (Volume/Units)
8.2.4 ONLINE RETAILER Market 2023-2030 (Volume/Units)
8.2.5 SPECIALTY STORES Market 2023-2030 (Volume/Units)
9.North America MALTED MILK MARKET BY SOURCE Market 2023-2030 ($M)
9.1 WHEAT Market 2023-2030 ($M) - Regional Industry Research
9.2 BARLEY Market 2023-2030 ($M) - Regional Industry Research
10.North America MALTED MILK MARKET BY END USERS Market 2023-2030 ($M)
10.1 RETAIL Market 2023-2030 ($M) - Regional Industry Research
10.2 FOOD INDUSTRY Market 2023-2030 ($M) - Regional Industry Research
11.North America MALTED MILK MARKET BY PACKAGING Market 2023-2030 ($M)
11.1 TINS AND JARS Market 2023-2030 ($M) - Regional Industry Research
11.2 POUCHES Market 2023-2030 ($M) - Regional Industry Research
12.North America MALTED MILK MARKET BY DISTRIBUTION CHANNEL Market 2023-2030 ($M)
12.1 DIRECT CHANNEL Market 2023-2030 ($M) - Regional Industry Research
12.1.1 BUSINESS TO BUSINESS Market 2023-2030 ($M)
12.2 INDIRECT CHANNEL Market 2023-2030 ($M) - Regional Industry Research
12.2.1 DISCOUNT STORES Market 2023-2030 ($M)
12.2.2 CONVENIENCE STORES Market 2023-2030 ($M)
12.2.3 HYPERMARKET Market 2023-2030 ($M)
12.2.4 ONLINE RETAILER Market 2023-2030 ($M)
12.2.5 SPECIALTY STORES Market 2023-2030 ($M)
13.South America MALTED MILK MARKET BY SOURCE Market 2023-2030 ($M)
13.1 WHEAT Market 2023-2030 ($M) - Regional Industry Research
13.2 BARLEY Market 2023-2030 ($M) - Regional Industry Research
14.South America MALTED MILK MARKET BY END USERS Market 2023-2030 ($M)
14.1 RETAIL Market 2023-2030 ($M) - Regional Industry Research
14.2 FOOD INDUSTRY Market 2023-2030 ($M) - Regional Industry Research
15.South America MALTED MILK MARKET BY PACKAGING Market 2023-2030 ($M)
15.1 TINS AND JARS Market 2023-2030 ($M) - Regional Industry Research
15.2 POUCHES Market 2023-2030 ($M) - Regional Industry Research
16.South America MALTED MILK MARKET BY DISTRIBUTION CHANNEL Market 2023-2030 ($M)
16.1 DIRECT CHANNEL Market 2023-2030 ($M) - Regional Industry Research
16.1.1 BUSINESS TO BUSINESS Market 2023-2030 ($M)
16.2 INDIRECT CHANNEL Market 2023-2030 ($M) - Regional Industry Research
16.2.1 DISCOUNT STORES Market 2023-2030 ($M)
16.2.2 CONVENIENCE STORES Market 2023-2030 ($M)
16.2.3 HYPERMARKET Market 2023-2030 ($M)
16.2.4 ONLINE RETAILER Market 2023-2030 ($M)
16.2.5 SPECIALTY STORES Market 2023-2030 ($M)
17.Europe MALTED MILK MARKET BY SOURCE Market 2023-2030 ($M)
17.1 WHEAT Market 2023-2030 ($M) - Regional Industry Research
17.2 BARLEY Market 2023-2030 ($M) - Regional Industry Research
18.Europe MALTED MILK MARKET BY END USERS Market 2023-2030 ($M)
18.1 RETAIL Market 2023-2030 ($M) - Regional Industry Research
18.2 FOOD INDUSTRY Market 2023-2030 ($M) - Regional Industry Research
19.Europe MALTED MILK MARKET BY PACKAGING Market 2023-2030 ($M)
19.1 TINS AND JARS Market 2023-2030 ($M) - Regional Industry Research
19.2 POUCHES Market 2023-2030 ($M) - Regional Industry Research
20.Europe MALTED MILK MARKET BY DISTRIBUTION CHANNEL Market 2023-2030 ($M)
20.1 DIRECT CHANNEL Market 2023-2030 ($M) - Regional Industry Research
20.1.1 BUSINESS TO BUSINESS Market 2023-2030 ($M)
20.2 INDIRECT CHANNEL Market 2023-2030 ($M) - Regional Industry Research
20.2.1 DISCOUNT STORES Market 2023-2030 ($M)
20.2.2 CONVENIENCE STORES Market 2023-2030 ($M)
20.2.3 HYPERMARKET Market 2023-2030 ($M)
20.2.4 ONLINE RETAILER Market 2023-2030 ($M)
20.2.5 SPECIALTY STORES Market 2023-2030 ($M)
21.APAC MALTED MILK MARKET BY SOURCE Market 2023-2030 ($M)
21.1 WHEAT Market 2023-2030 ($M) - Regional Industry Research
21.2 BARLEY Market 2023-2030 ($M) - Regional Industry Research
22.APAC MALTED MILK MARKET BY END USERS Market 2023-2030 ($M)
22.1 RETAIL Market 2023-2030 ($M) - Regional Industry Research
22.2 FOOD INDUSTRY Market 2023-2030 ($M) - Regional Industry Research
23.APAC MALTED MILK MARKET BY PACKAGING Market 2023-2030 ($M)
23.1 TINS AND JARS Market 2023-2030 ($M) - Regional Industry Research
23.2 POUCHES Market 2023-2030 ($M) - Regional Industry Research
24.APAC MALTED MILK MARKET BY DISTRIBUTION CHANNEL Market 2023-2030 ($M)
24.1 DIRECT CHANNEL Market 2023-2030 ($M) - Regional Industry Research
24.1.1 BUSINESS TO BUSINESS Market 2023-2030 ($M)
24.2 INDIRECT CHANNEL Market 2023-2030 ($M) - Regional Industry Research
24.2.1 DISCOUNT STORES Market 2023-2030 ($M)
24.2.2 CONVENIENCE STORES Market 2023-2030 ($M)
24.2.3 HYPERMARKET Market 2023-2030 ($M)
24.2.4 ONLINE RETAILER Market 2023-2030 ($M)
24.2.5 SPECIALTY STORES Market 2023-2030 ($M)
25.MENA MALTED MILK MARKET BY SOURCE Market 2023-2030 ($M)
25.1 WHEAT Market 2023-2030 ($M) - Regional Industry Research
25.2 BARLEY Market 2023-2030 ($M) - Regional Industry Research
26.MENA MALTED MILK MARKET BY END USERS Market 2023-2030 ($M)
26.1 RETAIL Market 2023-2030 ($M) - Regional Industry Research
26.2 FOOD INDUSTRY Market 2023-2030 ($M) - Regional Industry Research
27.MENA MALTED MILK MARKET BY PACKAGING Market 2023-2030 ($M)
27.1 TINS AND JARS Market 2023-2030 ($M) - Regional Industry Research
27.2 POUCHES Market 2023-2030 ($M) - Regional Industry Research
28.MENA MALTED MILK MARKET BY DISTRIBUTION CHANNEL Market 2023-2030 ($M)
28.1 DIRECT CHANNEL Market 2023-2030 ($M) - Regional Industry Research
28.1.1 BUSINESS TO BUSINESS Market 2023-2030 ($M)
28.2 INDIRECT CHANNEL Market 2023-2030 ($M) - Regional Industry Research
28.2.1 DISCOUNT STORES Market 2023-2030 ($M)
28.2.2 CONVENIENCE STORES Market 2023-2030 ($M)
28.2.3 HYPERMARKET Market 2023-2030 ($M)
28.2.4 ONLINE RETAILER Market 2023-2030 ($M)
28.2.5 SPECIALTY STORES Market 2023-2030 ($M)

LIST OF FIGURES

1.US Malted Milk Market Revenue, 2023-2030 ($M)
2.Canada Malted Milk Market Revenue, 2023-2030 ($M)
3.Mexico Malted Milk Market Revenue, 2023-2030 ($M)
4.Brazil Malted Milk Market Revenue, 2023-2030 ($M)
5.Argentina Malted Milk Market Revenue, 2023-2030 ($M)
6.Peru Malted Milk Market Revenue, 2023-2030 ($M)
7.Colombia Malted Milk Market Revenue, 2023-2030 ($M)
8.Chile Malted Milk Market Revenue, 2023-2030 ($M)
9.Rest of South America Malted Milk Market Revenue, 2023-2030 ($M)
10.UK Malted Milk Market Revenue, 2023-2030 ($M)
11.Germany Malted Milk Market Revenue, 2023-2030 ($M)
12.France Malted Milk Market Revenue, 2023-2030 ($M)
13.Italy Malted Milk Market Revenue, 2023-2030 ($M)
14.Spain Malted Milk Market Revenue, 2023-2030 ($M)
15.Rest of Europe Malted Milk Market Revenue, 2023-2030 ($M)
16.China Malted Milk Market Revenue, 2023-2030 ($M)
17.India Malted Milk Market Revenue, 2023-2030 ($M)
18.Japan Malted Milk Market Revenue, 2023-2030 ($M)
19.South Korea Malted Milk Market Revenue, 2023-2030 ($M)
20.South Africa Malted Milk Market Revenue, 2023-2030 ($M)
21.North America Malted Milk By Application
22.South America Malted Milk By Application
23.Europe Malted Milk By Application
24.APAC Malted Milk By Application
25.MENA Malted Milk By Application
26.KING ARTHUR FLOUR COMPANY, Sales /Revenue, 2015-2018 ($Mn/$Bn)
27.FOOD AND BIOTECH ENGINEERS PRIVATE LIMITED, Sales /Revenue, 2015-2018 ($Mn/$Bn)
28.IMPERIAL MALTS LTD, Sales /Revenue, 2015-2018 ($Mn/$Bn)
29.NESTLE S.A, Sales /Revenue, 2015-2018 ($Mn/$Bn)
30.ZYDUS GROUP, Sales /Revenue, 2015-2018 ($Mn/$Bn)
31.BRIESS INDUSTRIES, INC, Sales /Revenue, 2015-2018 ($Mn/$Bn)
32.INSTA FOODS, Sales /Revenue, 2015-2018 ($Mn/$Bn)
33.SSP PVT LIMITED, Sales /Revenue, 2015-2018 ($Mn/$Bn)
34.FAMILY CEREAL SDN, Sales /Revenue, 2015-2018 ($Mn/$Bn)