Liquid Detergent Market - Forecast(2024 - 2030)

Liquid Detergent Market Overview 

Liquid Detergent Market size is estimated to reach $35,685 million by 2027, growing at a CAGR of 5.8% during the forecast period 2022-2027. The liquid detergent industry growth rate is attributed to the increasing demand for liquid laundry detergent from sectors like the laundry and textile industry, hospitality, and more and is expected to bring-in novel opportunities. Liquid detergent is a cleaning agent in liquid form which is perfect for eliminating dirt and oils from delicate fabrics. Liquid detergent is made by mixing the dry powder in a solution consisting of water and chemicals known as solubilizers which help the water and detergent to blend together evenly. These synthetic surfactants are manufactured from complexation agents, zeolites, bleach, enzymes, and more. The soaring interest regarding environmental sustainability resulting in the makers aiming attention on eco-friendly laundry detergents and solubilizers prepared from biodegradable constituents is set to drive the Liquid Detergent Market. The combative marketing and promotional methods utilized by different e-commerce firms to draw the attention of the consumers are set to propel the growth of the Liquid Detergent Market during the forecast period 2022-2027. This represents the Liquid Detergent Industry Outlook. 

Report Coverage

The report: “Liquid Detergent Market Forecast (2022-2027)”, by Industry ARC, covers an in-depth analysis of the following segments of the Liquid Detergent Market:

By Product Type: Dish Washing Detergent, Laundry Detergent, and Others.
By Nature: Organic and Conventional.
By Application: Laundry, Tableware, Clothing, Dishwashing, and Others.
By Distribution Channel: Online Sales Channels, Supermarket & Hypermarket, Departmental & Convenience stores, and Independent Grocery Stores.
By End Users: Residential and Commercial.
By Geography: North America (U.S, Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia & New Zealand, and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia, Rest of South America), and Rest Of The World (Middle East, Africa).

Key Takeaways

Liquid Detergent Market Segment Analysis - By Nature

The Liquid Detergent Market based on nature can be further segmented into Organic and Conventional. The Conventional Segment held the largest market share in 2021. This growth is owing to the extensive acceptance of conventional detergents around the developing economies of the globe owing to their cost-effectiveness. To prepare a liquid detergent, the mixed mass of dry constituents requires to be blended with a solution including water and solubilizers. The soaring advantages of conventional liquid detergents like being effortless in the application, ability to dissolve fast in the water, and resulting conservation of water are further propelling the growth of the Conventional segment.

Furthermore, the Organic segment is estimated to grow with the fastest CAGR of 6.0% during the forecast period 2022-2027 owing to the growing proportion of health-savvy consumers, specifically in the developed economies of the world together with the advantages of organic detergents like being more efficient, better for the skin, more economical, ability to stock up, decrease packaging, being septic-safe, water-supply friendly and enhancing air quality with natural solubilizers also being available.

Liquid Detergent Market Segment Analysis - By End User

The Liquid Detergent Market based on end user can be further segmented into Residential and Commercial. The Residential Segment held the largest market share in 2021. This growth is owing to the soaring application of liquid detergent by the residents for cleaning purposes. Liquid detergent compositions with phosphate ester solubilizers are specifically suitable for application on infant and children's clothing. The rising penetration of washing machines in developing economies with fully automatic washing machines being largely preferred over semi-automatic washing machines by Indian consumers in conjunction with greater demand for washing machines in urban areas as compared to rural areas is further propelling the growth of this segment.

Furthermore, the Commercial segment is estimated to grow with the fastest CAGR of 6.9% during the forecast period 2022-2027 owing to the increased application of liquid detergents in sectors like hospitals, railways, and hospitality during the COVID-19 pandemic and with the uplift of lockdown, commercial liquid detergents are used for commercial purposes exhibiting fair usage of different surfactants, bleach and more.

Liquid Detergent Market Segment Analysis - By Geography

The Liquid Detergent Market based on geography can be further segmented into North America, Europe, Asia-Pacific, South America and Rest of the World. North America (Liquid Detergent Market) held the largest share with 35% of the overall market in 2021. The growth of this region is owing to the presence of a matured and homogenous market for liquid detergent with soaring product consumption. U.S. liquid detergent industry is estimated to grow rapidly during the analysis period owing to the adoption of a healthier lifestyle coupled with the increasing concern for hygiene over the past few years. Well-established real estate sector and household expenditure, growth in housing units are some of the factors increasing the sales of household cleaners in the U.S. The growing demand for organic and eco-friendly laundry care products has a significant impact on the Liquid Detergent market. This encourages various vendors to offer organic and eco-friendly products which are further propelling the growth of the Liquid Detergent Market in the North American region.

Furthermore, the Asia-Pacific region is estimated to be the region with the fastest CAGR over the forecast period 2022-2027. This growth is owing to factors like the presence of a considerably large population base coupled with numerous big domestic market players in countries like India and China among others. The surge in household income, accelerated urbanization, expansion in the middle-class population, easy access to goods through the development of retail channels, and an upsurge in the penetration of washing machines are further propelling the growth of the Liquid Detergent Market in the Asia-Pacific region.

Liquid Detergent Market - Drivers

Soaring Applications Of Liquid Detergent Are Fuelling the Growth Of The Liquid Detergent Market

Liquid synthetic detergents are a consumable item and are utilized for cleaning silk cloth, woolen clothes, utensils, machinery, and floor and in the textile industry. A detergent is a surfactant or a blend of surfactants with cleaning characteristics in dilute solutions. These substances are normally alkyl benzene sulfonates, a family of compounds that are similar to soap however, are more soluble in hard water, owing to the polar sulfonate (of detergents) being less likely than the polar carboxylate (of soap) to bind to calcium and other ions discovered in hard water. In the majority of household contexts, the term detergent by itself indicates laundry detergent or dish detergent particularly. One of the biggest applications of detergents is for household cleaning inclusive of dishwashing and washing laundry. The formulations are complicated, mirroring the distinct demands of the application and the greatly competitive consumer market. Both carburetors and fuel injector constituents of Otto engines benefit from detergents in the fuels to avert fouling. Concentrations are around 300 ppm. Conventional detergents are long-chain amines and amides like polyisobutene amine and polyisobutene amide. The soaring applications of liquid detergent are therefore fuelling the growth of the Liquid Detergent Market during the forecast period 2022-2027.

Contemporary Laundry Detergent And Detergent Packaging Innovations Are Propelling the Growth Of The Liquid Detergent Market

Liquid detergent includes up to 80% water. If all Chinese consumers were to utilize hyper-concentrated liquid detergent instead of normal detergent, they could save 1.74 million tons (385,191 lb) of CO2 emission, 8.5 billion kWh of electricity, and 2.42 million tons (5,070 billion lb) of wasted water. Surfactants are the principal constituents of most detergents and cleaning agents. They eliminate stains and dirt from clothes. Persil brand of products utilizes two classes of surfactants termed anionic surfactants and nonionic surfactants. Anionic surfactants are efficient at cleaning oily soil and oil/clay soil adulterations. Nonionic surfactants are superior in eliminating hard greasy stains. Contemporary laundry detergent innovations include specialty detergents planned for swimsuits, dark clothes, and more. An all-purpose laundry detergent will get the clothes clean. Innovations in detergent formulations have traveled a long way and are resulting in products that perform really well for specific requirements and fabrics. Detergents for white clothes have a bluing agent that neutralizes any yellowing to make them appear brighter and whiter, They, therefore, last greater than a season. A detergent planned for cashmere could mean that one's favorite sweater no longer requires to get dry cleaned. Utilizing the best detergent for the work can assist in lengthening the life of one's preferred clothes. Color analysis of liquid detergents is extensively depended upon within the industry to supervise cleaning performance and color stability and to conform to environmental control standards. To make the most of this information, however, detergent makers must select the correct color measurement instrumentation—and completely comprehend its possibilities. Novel progress in color measurement technology presently involves integrated software packages also, which accept performance data and correlate this information with detergent compounds to assist in establishing constant, repeatable formulations. Laundry detergent pods (or packs or liquitabs) are water-soluble pouches including greatly concentrated laundry detergent, softener, and additional laundry products. Noteworthy brands of these packs involve All, Arm & Hammer, Gain, Purex, Persil, and Tide. With surging modernization, demand for comfort products is heightening with the application of liquid detergent soaring in urban areas. Unit doses of liquid detergents find great application in developed countries. However, they are still doing well in developing countries. There are different packaging options for detergents like a standard pillow pouch for a discount segment, a pillow pouch with appealing graphics and carry alternatives for a mid-range product; and a gusseted stand-up laminated pouch for premium quality. Different packaging formats utilized are Bars, Flexible, Rigid containers, Bottles, Unit doses, and Cartons and with time these principal packaging formats are seeing innovations. These kinds of contemporary laundry detergent and detergent packaging innovations are therefore propelling the growth of the Liquid Detergent Market during the forecast period 2022-2027.

Liquid Detergent Market - Challenges

Issue Of Detergent Poisoning Is Hampering The Market Growth:

Structured liquid detergent products are structured liquids conventionally including between 10% and 20%, by weight, of surfactants and from 10% to 25%, by weight, of detergent builder. Detergents offer individual methods to eliminate dirt, stains, and germs like bacteria and E-coli. However, detergents include robust, dangerous chemicals like phosphates and acids. Therefore, anyone who swallows detergents may suffer from detergent poisoning. Detergent poisoning happens when someone ingests cationic or anionic detergents, records MedlinePlus. Symptoms of detergent poisoning involve burns or holes in the esophagus, loss of vision, difficulty breathing, and damage to organs. Therefore, placing detergents in a secure, locked place — away from children — may reduce the danger of accidental ingestion. These issues are hampering the growth of the Liquid Detergent Market.

Liquid Detergent Industry Outlook:

Product launches, mergers and acquisitions, joint ventures and geographical expansions are key strategies adopted by players in the Liquid Detergent Market. Liquid Detergent top 10 companies are: 

1. Procter & Gamble
2. Church & Dwight
3. Henkel Company KGaA 
4. Unilever PLC 
5. S. C. Johnson & Son, Inc. 
6. Amway Corporation
7. Reckitt Benckiser Group PLC 
8. Colgate-Palmolive 
9. The Clorox Company
10. Godrej Consumer Products 

Recent Developments

• In July 2019, Hindustan Unilever announced the launch of its fifth fabric wash brand, Nirma Redux with an aim to introduce a new wash brand across the Indian market to expand the group's market share and secure its position in the Indian market.
• In May 2019, Reckitt Benckiser Group Plc announced its entry in the Indian liquid detergent market by launching its global liquid detergent brand, Woolite exclusively through e-commerce channels.
• In January 2019, Henkel announced the launch of its latest brand of laundry detergent which is designed to function well with concentrated detergents.

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