Hazelnut Milk Market – By Type , By Source , By Flavor , By Packaging , By Distribution Channel and By Geography - Opportunity Analysis & Industry Forecast, 2025-2031

Hazelnut Milk Market Overview:

The Hazelnut Milk Market size is estimated to reach $141 Million by 2031, growing at a CAGR of 9.3% during the forecast period 2025-2031. hazelnut milk, a plant-based dairy alternative, is gaining immense popularity due to the rising demand for vegan and lactose-free products. This growth is driven by increasing health consciousness, environmental sustainability concerns and innovations in flavor and packaging. Hazelnut milk is also richer and creamier compared to other plant-based milk and can easily be incorporated into a variety of recipes which further drives the market growth.

A major trend in the market is the demand for alternative milk. Another trend in the market is the social media marketing. Celebrities and influencers who turned vegan emphasize that plant-based milk, such as hazelnut milk, have health as well as environmental benefits which drives up sales of these products. Hazelnut farming has a relatively low environmental footprint compared to dairy production and also some other plant-based milk alternatives. These factors positively influence the Hazelnut Milk industry outlook during the forecast period.

Market Snapshot: 

Hazelnut Milk Market - Report Coverage:

The “Hazelnut Milk Market Report - Forecast (2025-2031)” by IndustryARC, covers an in-depth analysis of the following segments in the Hazelnut Milk Market.

Key Takeaways:

North America Leads the Market

North America occupied the largest share in the market in 2024 driven by the region's high awareness of health and nutrition as well as strong demand for plant-based milk products. The region has a well-established food and beverage industry that readily adopts innovative and sustainable products such as hazelnut milk. In the U.S, hazelnuts are grown as a crop in Oregon and Washington, as per the United States Department of Agriculture (USDA). Oregon’s Willamette Valley produces 99% of U.S. hazelnuts. This local availability of raw materials reduces the reliance on imports and drives the hazelnut milk market.

Unsweetened is the Largest Segment

The unsweetened segment is the largest in the hazelnut milk market due to growing health awareness among consumers. Unsweetened hazelnut milk is preferred by those seeking low-calorie and sugar-free options, aligning with dietary trends like keto and low-carb diets. It is also versatile for various culinary uses, from cooking to beverages like coffee, where added sweetness is unnecessary. Additionally, the growing popularity of plant-based diets and vegan lifestyles has made cashew milk a staple in numerous kitchens. According to the BMEL Nutrition Report 2024, 39% of all Germans buy vegetarian or vegan alternative products more often. 

Cartons are the Largest Segment 

Cartons held the largest market share in 2024, in terms of packaging on account of their convenience, durability and eco-friendly materials. Consumers prefer cartons for due to its lightweight and resealable properties which enables usability and storage. According to the European Consumer Packaging Perceptions Study 2024, conducted by Pro Carton, 87% of consumers in Europe prefer carton packaging. Cartons also provide protection against light and air and extend shelf life of the beverage. Additionally, the growing emphasis on sustainability boosts the adoption of carton packaging as it is widely recyclable and made from renewable materials.

Rising Popularity of Plant-based Milk Drives the Market

The rising popularity of plant-based milk is a driver for the hazelnut milk market. As more consumers shift towards plant-based diets for ethical, environmental and health reasons, the demand for hazelnut milk is increasing. According to a May 2024 report by the Plant Based Food Association (PBFA), plant-based milk sales increased 4.2% CAGR over two years to reach $2.9 billion in 2023. Hazelnut milk is generally perceived as a creamier and flavorful alternative to more common plant-based milks like almond or oat milk. Additionally, its rich and nutty flavor sets it apart from other plant-based milk alternatives which drives the demand for hazelnut milk.

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Key Market Players: 

Product/Service launches, approvals, patents and events, acquisitions, partnerships, and collaborations are key strategies adopted by players in the Hazelnut Milk Market. The top 10 companies in this industry are listed below:

1. Danone S.A.
2. Oddlygood
3. Plenish
4. Elmhurst 1925
5.  Borges International
6. Nutty life, LLC.
7.  Hazelicious
8. Gefen Foods
9. Pacific Foods of Oregon LLC
10. Abafoods s.r.l.

Scope of the Report

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