Guar Hydroxypropyltrimonium Chloride Market- By Grade , By Function , By Application , By Geography - Global Opportunity Analysis & Industry Forecast, 2024 - 2030

Guar Hydroxypropyltrimonium Chloride Market Overview

The Guar Hydroxypropyltrimonium Chloride market size is forecasted to reach US$120 million by 2030, growing at a CAGR of around 5.1% from 2024 to 2030. The guar hydroxypropyltrimonium chloride is an organic compound and water soluble that is a quaternary ammonium derivative of the guar. The guar gum is a galactomannan polysaccharide present in the seed of guar plant or cyamopsis tetragonoloba. The guar hydroxypropyltrimonium chloride has major application in the cosmetics and personal care sector in hair care, skin care, soap, shower gels, and others. It is a conditioning agent and offers major demand in the hair care applications, thereby creating a drive in the guar hydroxypropyltrimonium chloride market. Furthermore, the increasing production and growth in the personal care products, cosmetics preparation, and surfactant sector will provide major growth in the market during the forecast period.

With growing consumer awareness and demand for eco-friendly and sustainable products, there's a trend towards sourcing Guar Hydroxypropyltrimonium Chloride from natural and renewable sources. This involves utilizing guar gum extracted from guar beans, which are sustainable crops requiring minimal water and agricultural inputs. Manufacturers are also exploring innovative extraction techniques to minimize environmental impact and ensure the purity of Guar Hydroxypropyltrimonium Chloride.

Personal care product formulations are becoming increasingly sophisticated, with a focus on customization to meet diverse consumer needs. Many consumers now prefer organic materials and products instead of synthetic ones. Thus, manufacturers are leveraging Guar Hydroxypropyltrimonium Chloride's versatile properties to develop customized formulations tailored to specific hair types, textures, and concerns. This trend involves optimizing Guar Hydroxypropyltrimonium Chloride concentrations, combining it with other active ingredients, improve hair manageability, and address specific hair care challenges such as frizz control or color protection. Customized Guar Hydroxypropyltrimonium Chloride formulations offer consumers personalized solutions for their hair care needs, driving product differentiation and consumer satisfaction.

Market Snapshot:

COVID-19 Impact

The economic slowdown and disruption created major impact in the guar hydroxypropyltrimonium chloride industry during the pandemic. The guar hydroxypropyltrimonium chloride has growing application in the personal care and cosmetics sector. The halt in production, demand and supply chain gap, logistics disturbances, and other lockdown restrictions led to a major decline in the growth prospects in the market. The cosmetics and personal care sector faced restricted growth and disruptions during the covid-19 outbreak. The closure of personal care retail stores and outlets due to lockdown guidelines led a decline in the growth of beauty and skin care sector. Furthermore, the sales of skin care, hair care, hygiene care, and other sector saw a fall due to stringent regulations, supply chain disruptions, falling demand, and movement restrictions. According to LOREAL annual report 2020, the worldwide cosmetic market saw a fall in growth by 8.0% in the year 2020, however, cosmetic product sales stabilised by 2022 and has been growing ever since. 

Report Coverage

The “Guar Hydroxypropyltrimonium Chloride Market Report– Forecast (2024-2030)” by IndustryARC covers an in-depth analysis of the following segments of the guar hydroxypropyltrimonium chloride industry.

By Grade: Cosmetic Grade, Industrial Grade, and Others

By Function: Antistatic Agent, Conditioning Agent, Film Forming, Viscosity Control, Moisturizing Agent, and Others

By Application: Hair Care (Hair Spray, Shampoo, Hair Conditioner, and Others), Skin Care, Surfactant (Soap, Detergent, and Others), Cosmetics, and Others

By Geography: North America (USA, Canada, and Mexico), Europe (UK, Germany, France, Italy, Netherlands, Spain, Russia, Belgium, and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and New Zealand, Indonesia, Taiwan, Malaysia, and Rest of APAC), South America (Brazil, Argentina, Colombia, Chile, and Rest of South America), Middle East (Saudi Arabia, UAE, Israel, Rest of the Middle East) and Africa (South Africa, Nigeria, Rest of Africa)

Key Takeaways

• The guar hydroxypropyltrimonium chloride market size will increase owing to its robust demand for hair care, skin care, surfactant application, and others owing to superior functions such as moisturizing, conditioning, viscosity control, and others.
• The North America is the fastest growing region in the guar hydroxypropyltrimonium chloride market owing to the flourishing cosmetics, personal care, surfactant sector, along with high demand for organic or naturally derived personal care products, thereby boosting the demand of guar hydroxypropyltrimonium chloride in this region.
• The demand of conditioning agent function of the guar hydroxypropyltrimonium chloride is high due to major usage in skin care, hair care, and body care formulations.

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Guar Hydroxypropyltrimonium Chloride Market Segment Analysis – By Function

By function, the conditioning agent is the fastest growing segment and is expected to grow with a CAGR of around 6.2% during the forecast period of 2024-2030. The high demand of guar hydroxypropyltrimonium chloride as a conditioning agent for hair care products such as shampoo, hair conditioners, skin conditioners, and others is boosting the growth in the market. Furthermore, the major application of guar hydroxypropyltrimonium chloride function in the shampoo formulation and skin cleansers in the personal care sector will offer growth in the guar hydroxypropyltrimonium chloride industry. According to the Cosmetics Europe, the Personal Care Association, the European cosmetics and personal care sector was valued USD 89.8 billion at retail sale prices in the year 2023. The robust growth and flourishing demand of guar hydroxypropyltrimonium chloride as conditioning agent in personal care sector for hair care and skin care applications is driving the market. Thus, the guar hydroxypropyltrimonium chloride market will grow rapidly during the forecast period.

Guar Hydroxypropyltrimonium Chloride Market Segment Analysis – By Application

By application, the hair care segment held the largest guar hydroxypropyltrimonium chloride market share in 2023, with a share of over 28.6%. The guar hydroxypropyltrimonium chloride has major demand in the hair care applications, owing to its superior functions such as antistatic agent, conditioning, and others. The guar hydroxypropyltrimonium chloride is used in hair products such as shampoo, hair conditioners, hair spray, and others as it provides good moisturization and protection to the hair. Furthermore, the increasing application on guar hydroxypropyltrimonium chloride in the hair sector of personal care and cosmetics sector will boost the growth in guar hydroxypropyltrimonium chloride industry. According to the Unilever press release 2023, beauty & personal care revenue remained flat with mid-single digit, hair care delivered volume led double-digit growth with broad based performance across brands and future formats continuing to gain traction. Thus, with major demand and application of guar hydroxypropyltrimonium chloride in the hair care sector, the guar hydroxypropyltrimonium chloride market will grow rapidly during the forecast period. 

Guar Hydroxypropyltrimonium Chloride Market Segment Analysis – By Geography

By geography, North America is the fastest-growing region in the guar hydroxypropyltrimonium chloride market and is expected to grow with a CAGR of around 6.4% during the forecast period of 2024-2030. The robust growth in this region is due to the flourishing personal care cosmetics, and skin care sector. The rise in hair care innovations and demand for organic hair care and skin care products is boosting the growth in the market. The wide range of application of guar hydroxypropyltrimonium chloride in hair products, skin care formulations, surfactants, and others are influencing the growth. North American zone denoted a growth of 26.2% for like-for-like sales and 14.8% for reported based in first half of 2023. Furthermore, growing application of guar hydroxypropyltrimonium chloride across cosmetic and personal care sector is driving the guar hydroxypropyltrimonium chloride industry. The development, innovation, and advancement in beauty and personal wellbeing will offer high demand for guar hydroxypropyltrimonium chloride owing to its function in moisturization, conditioning, and protection. Thus, the guar hydroxypropyltrimonium chloride market will grow rapidly during the forecast period.

Guar Hydroxypropyltrimonium Chloride Market Drivers

Increasing demand in the hair care applications

The demand of guar hydroxypropyltrimonium chloride for the hair care applications is growing rapidly. The guar hydroxypropyltrimonium chloride has major application in the hair care such as shampoo, hair spray, hair detangler, conditioners, and others. This is due to its superior functions such as conditioning agent, antistatic agent, and others. Moreover, the growth of organic hair care products is influencing the demand of guar hydroxypropyltrimonium chloride, as the rising production and innovative development in the hair care products is boosting the application of guar hydroxypropyltrimonium chloride in the market. For instance, the Solvay initiated the addition of Guar in Jaguar biodegradable range for hair care and skin care products in 2022. Thus, the guar hydroxypropyltrimonium chloride market is growing and experiencing a major drive with rise in application for hair care sector.

Growing demand in the skin care formulations

The guar hydroxypropyltrimonium chloride, which is a quaternary ammonium derivative of guar gum or cyamopsis tetragonoloba is majorly used in the skin care formulations. The guar hydroxypropyltrimonium chloride is widely used in various skin care formulations as it offers skin conditioning, moisturization, film forming, and viscosity control functions. According to the International Trade Administration, the U.S. Department of Commerce data showed that in October 2023 alone United States' Beauty Products exports accounted up to USD $527M. The growing usage of the guar hydroxypropyltrimonium chloride in skin care formulations such as skin moisturizer, body lotions, and others is offering major growth in the guar hydroxypropyltrimonium chloride market. Thus, with growing demand and application of guar hydroxypropyltrimonium chloride in skin care products owing to its natural and organic features, the guar hydroxypropyltrimonium chloride industry is experiencing major growth opportunities in the market.

Guar Hydroxypropyltrimonium Chloride Market Challenges

Price fluctuations of raw material

The guar hydroxypropyltrimonium chloride is derived from the guar gum, a type of polysaccharide. The increase in the guar prices and destruction in supply due to price fluctuations is creating a major challenge in the guar hydroxypropyltrimonium chloride market. Moreover, the uncertainty in the supply of raw material due to erratic production and price fluctuations of guar gum plantation is hindering the growth opportunities in the market. According to marketmen, raising of bets by speculators, tracking a firm trend in the spot market and thin supplies from growing belts mainly led to the rise in guar seed prices. Guar gum prices increased in the first quarter of 2023. This was due to increased demand in China and the food processing sector, as a result of the stabilization of COVID-19 cases. The rise in prices of guar gum, which gives guar hydroxypropyltrimonium chloride for various applications, is hampering the market. Thus, the price and supply factor are creating a major challenge and slowdown in the guar hydroxypropyltrimonium chloride market.

Guar Hydroxypropyltrimonium Chloride Industry Outlook

The guar hydroxypropyltrimonium chloride top 10 companies include:

1. BASF SE
2. Solvay S.A.
3. The Dow Chemical Company
4. Ashland Global Specialty Chemicals Inc.
5. Innospec Inc.
6. Suzhou Synerguar Hydrocolloid Technology Co., Ltd.
7. Akzo Nobel
8. Brenntag SE
9. Supreme Gums Private Limited
10. Lonza (Parchem Fine and Specialty Chemical)

Recent Developments 

• In April 2022, the Solvay and P&G Beauty entered into partnership for development of the sustainable guar production scale in India. This partnership boosted the production and capacity of Jaguar, a guar-based product line for cosmetics, personal care, food, and others.
• In March 2023 Solvay had introduced Polycare Heat Therapy (INCI: Hydroxypropyl Guar Hydroxypropyltrimonium Chloride), an active ingredient that protects hair from thermal damage due to repeated use of hair styling appliances operating at very high temperatures.

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