Natural Personal Care Products Market - Forecast(2025 - 2031)

Natural Personal Care Products Market Overview

The Natural Personal Care Products Market is projected to reach a market size of US$36.4 billion by 2030, with a CAGR of 9.4% from 2024 to 2030. Natural personal care products include skin care, hair care, oral care, and cosmetics made from naturally derived ingredients with minimal to no synthetic additives. Growing consumer awareness around the benefits of natural ingredient, coupled with rising concerns over the effects of chemical-laden personal care products is the main factor driving the market. Consumers are increasingly seeking products free from parabens, sulfates and artificial fragrances driving manufacturers to invest in clean, ethically sourced ingredients. 

A major trend is the growth of digital and e-commerce platforms which has enhanced product accessibility and consumer awareness of ingredient transparency. The rise of social media influencers and bloggers has further educated consumers on the benefits of choosing natural alternatives. For instance, in January 2024, Jessica Chastain partnered with True Botanicals as an ambassador reflecting shared values of sustainability and veganism. She will promote the brand’s Phyto Retinol Sleep Serum, a plant-based anti-aging product. Another notable trend is innovations in natural preservatives and sustainable packaging technologies are helping businesses enhance the shelf life of eco-conscious products while maintaining their quality. A 2023 survey on clean beauty trends reveals that 63% of consumers consider clean beauty highly important while 81% want brands to reduce plastic packaging. Consumers are increasingly researching brands’ sustainability efforts and 47% are willing to pay more for eco-friendly packaging.

The clean beauty market is growing rapidly.

Market Snapshot: 

Natural Personal Care Products Market - Report Coverage:

The “Natural Personal Care Products Market Report - Forecast (2024-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the Natural Personal Care Products Market.

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COVID-19 / Ukraine Crisis - Impact Analysis:

During the COVID-19 pandemic, the natural beauty industry faced a significant decline in sales as consumers prioritized necessities over premium-priced natural products. Manufacturing plant closures, ingredient shortages and widespread supply chain disruptions further hindered production delaying the availability of natural personal care items. 
The Ukraine war compounded these challenges by increasing inflation and putting additional strain on already disrupted supply chains. The cost of natural raw materials and packaging rose sharply, making natural beauty products even less affordable for many consumers, and further reducing demand in an economically strained environment. 

Key Takeaways:

Skincare is the Leading Segment

The skincare segment continues to lead the market driven by increased consumer focus on wellness and self-care. Products promoting hydration, anti-aging, and clean beauty are particularly in demand as consumers become more discerning about ingredients and their effects on skin health. In September 2024, Garnier launched its Super UV Invisible Serum Sunscreen and Super UV Invisible Air-Mist Sunscreen in India, marking its entry into the suncare category. Both products provide broad-spectrum protection with SPF 50 and PA++++, effectively protecting against 99% of sun damage while containing Vitamin C to help reduce dark spots. L’Oréal is acquiring a 10% stake in Swiss skincare company Galderma, known for products like Cetaphil and Dysport, to strengthen its position in the booming medical cosmetics market, projected to reach $25.9 billion globally. The collaboration will focus on research and development while maintaining Galderma's independence. L’Oréal's dermatological beauty division, including brands like CeraVe, has seen steady growth driven by consumer interest in science-based skincare, though recent competition has slowed its momentum.

Plant Based is the Largest Segment

Organic products certified by bodies like USDA Organic appeal to health-conscious consumers seeking chemical-free, pure options. Vegan products, free from animal-derived ingredients, cater to ethical consumers focused on cruelty-free and environmentally friendly choices and attract both vegan and non-vegan buyers. Ayurvedic and herbal products leverage traditional medicinal ingredients like turmeric and neem appealing to those who favor holistic, natural remedies for skin and hair care. Each sub-category meets unique consumer ideals whether purity, sustainability, or tradition allowing brands to offer diverse, ethically appealing products that align with current wellness and environmental trends. This also enables brands to differentiate themselves and attract a broader audience by meeting varied lifestyle and ethical preferences. In August 2023, L’Oréal’s acquisition of Aesop, an Australian skincare brand, also underscores this trend, adding Aesop’s natural and eco-friendly products to L’Oréal’s offerings.

Europe Dominates the Market

European consumers are highly health-conscious and environmentally aware, driving demand for sustainable and ethically sourced products. Countries like Germany, France, and the UK have historically led the charge, with their markets emphasizing transparency, clean ingredients, and eco-friendly packaging. Regulations play a pivotal role in shaping the market. The EU’s Cosmetics Regulation (EC No. 1223/2009) mandates rigorous safety and labelling standards, ensuring high product quality and consumer trust. Additionally, the European Green Deal and policies promoting biodegradable and reusable packaging support the region's push toward sustainability, aligning with consumer values. Europe is home to several leading brands and innovators in the natural personal care segment, such as L’Oréal, Beiersdorf AG, L’Occitane and more, which have pioneered product development using organic and herbal ingredients. The region also has a strong tradition of herbal remedies and natural beauty rituals which are deeply embedded in its cultural heritage. Furthermore, advanced retail channels, including specialty stores and e-commerce platforms, facilitate widespread accessibility of these products. Skincare dominates within this segment, reflecting European consumers’ preference for high-quality, effective, and sustainable beauty solutions. These factors collectively ensure Europe’s position as a leader in the global natural personal care products market.

Growing Consumer Awareness and Demand for Sustainability Drives the Market

Heightened awareness around health, wellness, and sustainability is a key driver of the natural personal care products market. Consumers are increasingly seeking products with clean, eco-friendly ingredients and sustainable packaging, influencing brand strategies and product offerings. Consumers are increasingly concerned about the potential risks of synthetic chemicals in traditional products and prefer natural formulations that are perceived as safer and gentler on their skin. Environmental concerns, such as reducing plastic waste and supporting sustainable practices, also influence purchasing decisions. Millennials and Gen Z, who prioritize ethical consumption, have amplified this trend through social media, favoring brands with eco-friendly ingredients, sustainable packaging, and transparent sourcing. In July 2024, Beiersdorf introduced packaging improvements for its Nivea Creme tin, incorporating 80% recycled aluminum, aiming to reduce carbon emissions by 8,000 tons by 2025. The company is making progress toward its climate goal of reducing 30% of its emissions by 2025. Additionally, the brand has enhanced the formulas and packaging of its NIVEA and Eucerin products to be more sustainable, such as using recycled materials and eliminating harmful UV filters. 

High Cost of Raw Ingredients to Hamper the Market

A major challenge in the global natural personal care products market is the high cost of sourcing natural ingredients. These ingredients are often derived from organic or sustainably farmed sources which come at a premium price. Additionally, natural and organic ingredients typically require more careful processing to maintain their properties which further adds to production costs. These factors make it difficult for manufacturers to balance affordability with the demand for clean, eco-friendly products especially as consumers are willing to pay more for sustainable options but still expect reasonable pricing. Moreover, regulatory compliance adds another layer of complexity. The natural personal care market faces varying regulatory standards across regions which can increase both the time and cost of bringing products to market. This is particularly challenging for global brands aiming to maintain uniform quality and compliance across diverse markets.

 Key Market Players

Global Natural Personal Care Products Top 10 companies include:

1.    L'Oréal Group
2.    Unilever plc
3.    Procter & Gamble
4.    The Estée Lauder Companies Inc.
5.    Shiseido Co. Ltd.
6.    Weleda AG
7.    Beiersdorf AG
8.    Kao Corporation
9.    Coty Inc.
10.    L’Occitane en Provence

Scope of the Report: