Kale Powder Market Overview
The Global Kale Powder Market size is estimated to reach a revenue of $741.2 million by 2027 growing at a CAGR of 7.9% over the forecast period of 2022-2027. Kale is considered a cruciferous green of the Brassicaceae family. Moreover, kale powder is a concentrated form obtained from the kale leaves. Kale leaves are harvested at a time when they are optimally ripened and are freeze-dried until they are brittle enough and later pulverized into dusty powder. Kale has been considered a significant source of all phytonutrient or phytochemical components, such as glucosinolates, anthocyanins, carotenoids, amino acids, and sugars.
Furthermore, glucosinolates, along with anthocyanins, are known to contain cancer-chemo preventive compounds. Owing to the presence
of dietary fiber in multiple quantities, kale is an excellent source for preventing
type-two diabetes. Apart from the various health benefits, vegetarians prefer kale powder in daily use in the form of healthy smoothies and others. Lastly,
owing to the rise in veganism-the optimal usage of kale powder has increased. Thereby,
active penetration of various multinational organizations governing the optimal
usage of green vegetables such as kale in daily lives along with its excellent nutrient
composition; the global Kale Powder Industry is positioned to grow optimally in the forecast period of 2022-2027.
Kale Powder Market Report Coverage
The report: “Kale Powder Market Forecast (2022-2027)", by Industry ARC covers an in-depth
analysis of the following segments of the Kale Powder Market.
By Source- Organic and Inorganic.
By Product Type-
Air Dry, Freeze Dry, and
Others.
By End-Use- Food Processing, Nutraceuticals, Beverages,
Dietary Supplements, and Others.
By Distribution
Channel- Offline Sales Channels
and Online Sales Channels.
By
Geography- North America (U.S., Canada, Mexico), Europe (Germany,
United Kingdom (U.K.), France, Italy, Spain, Russia, and the Rest of Europe), Asia
Pacific (China, Japan, India, South Korea, Australia, and New Zealand, and Rest
of Asia Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America),
and Rest of the World (the Middle East, and Africa).
Key Takeaways
- Geographically, North America held a dominant market share in the year 2021. It is owing to the robust demand for green-leafy vegetables in the region primarily driven by the growth of the vegan movement in the region. Furthermore, Canada has been an active importer of kale powder and leaves owing to its multiplicative health benefits. However, Asia-Pacific is estimated to offer lucrative growth opportunities over the forecast period of 2022-2027, owing to the rising adoption of consuming healthy diets in smoothies and other advanced product launches.
- The market for kale powder is primarily driven by the increasing cases of cancer, type-2 diabetes, and other forms of ailments, along with the rise of veganism in advanced economies such as Germany and Canada. However, major product recalls owing to contamination and heavy usage of pesticides hamper the product market growth.
- A detailed analysis of the strengths, weaknesses, and opportunities will be provided in the Global Kale Powder Market Report.
Kale Powder Market- Geography (%) for 2021.
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Kale Powder Market Segmentation Analysis- By Product Type
The Global Kale powder, based on product type, can be further segmented into Air Dry, Freeze Dry, and Others. Freeze Dry held a dominant market share in the year 2021. The conventional dehydration methods would involve exposing vegetables and fruits to air and elevated temperatures for relatively long periods- that in turn can impair the overall nutritional value of kale powder. However, freeze-drying or lyophilization- by contrast, would only involve freezing the foods and then removing the water content in a vacuum chamber. However, the said machinery runs high in capital costs- but manufacturers are readily making investments in such instruments as they result in a higher quality of flavor, color, and nutrient content.
Moreover, the Freeze-Dried segment is estimated to be
the fastest-growing, with a CAGR of 8.4% over the forecast period of 2022-2027.
Free dried vegetables or powders derived from such vegetables require no
preservatives or other additives- thereby, people looking for additive-free meals
or supplements can readily rely on the freeze-dried forms of kale powder. As per a
survey posted by Food Navigator, nearly 55% of the respondents feel the need to avoid the use of additives actively- and they form a critical notion behind
their buying behavior.
Kale Powder Market Segmentation Analysis- By Distribution Channel
The Global
Kale Powder Market, based on distribution channels, can be further segmented into
Offline Sales Channel (= Hypermarkets, Supermarkets, Grocery Shops, and other
Retail Shops) and Online Sales Channels. Offline-Sales channel held a dominant
market share in the year 2021. It is owing to the lifting of various bans and
restrictions for shopping via such channels. Additionally, the Omni-channeled
approach has been adopted by the following distribution channels, which have
allowed the market to hold a significant revenue share. However, online sales
channels are the fastest-growing, with a CAGR of 8.6% over the
forecast period of 2022-2027. Consumer convenience has pushed the
online-retail forward-which will readily help in the sales of kale powder. In a
survey, convenience was ticked by maximum respondents, while around 46% of
respondents cited convenience or time constraints as their primary
motivation for ordering online, and only around 10% governing that reason for
online purchases is a result of health worries.
Kale Powder Market Segmentation Analysis- By Geography
The Global Kale Powder market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. North America held a dominant market share of 34% in 2021. Adopting heavy vegan meals in daily diets has allowed the market to grip and generate more substantial revenues each year. Furthermore, kale powder’s usage has been advocated by various doctors helping patients in cancer treatment. In Canada, nearly 229,200 people will be diagnosed with cancer in 2021.
Furthermore, as per the Canada Cancer Society, nearly 2 in every 5 people in the country would develop any form of cancer in their lifetime. Hence, the successful product positioning of kale powder as a remedy or a preventive agent for cancer has allowed market penetration. However, Asia-Pacific is expected to offer lucrative growth opportunities over the forecast period of 2022-2027. It is owing to the adoption of the modern form of nutrition and urbanization trends such as consuming smoothies in breakfast than traditional offerings. Such adoptions and product launches and amalgamation supported by rising purchasing power will aid the market growth.
Kale Powder Market Drivers
A severe increase in the cases of health malignancies at a global level and excellent product positioning of kale powder and kale leaves backed by multiple research aid the market growth.
Kale as a raw-ingredient offer various benefits to people suffering from a variety of health malignancies. For example, Kale contains fibers, anti-oxidants, calcium, vitamin C and K, and a whole range of protective enzymes countering various diseases or preventing them. Firstly, kale powder has immense amounts of ALA (Alpha-Linolenic Acid) and Vitamin C along with fibers which, as per the American Diabetes Association, can aid in protection against diabetes. As per IDF Diabetes Atlas, diabetes prevalence was around 537 million in 2021- with a prediction for diabetes rising to touch 643 million by 2030. Thereby, successful implementation of marketing programs by multinationals can help capture the affected markets.
Moreover, kale powder consists of chlorophyll which can
help prevent the body from absorbing heterocyclic amines. These
chemicals occur when people grill animal-derived foods at a high temperature.
Experts have linked them with cancer. Hence, the consumption of controlled chlorophyll
from kale limits cancer risk. Furthermore, antioxidants such as beta
carotene and selenium lower the risk of developing cancer in younger patients. In
2021, the U.S. observed 1.9 million cancer cases and nearly 608,570 associated
deaths.
The widening applicative use of kale powder in various forms of beverages and other associated has proven to be a key driver for the market.
Kale powder
usage has been widely used in various forms of smoothie recipes, and one can use kale powder as a substitute for dehydrated and powdered wheatgrass,
nori, spirulina, chlorella, or pretty much any other superfood powder. Moreover,
consumers are actively adding kale powder to sauces and dips to enrich the
puree with necessary nutritional components while simultaneously maintaining the
levels of original nutrients. Salad dressings and other forms of healthy snacks
can be enriched with kale powder before serving them in a restaurant-to add
nutritional values while simultaneously holding onto consumers for longer
terms. Furthermore, markets for Healthy Smoothie makers are growing at a robust
pace. For example, Smoothie King- World’s largest smoothie brand, saw an
increase of 16.5% in its revenues while opening around 109 stores globally in
2021. The market for kale powder would grow exponentially if the adoption of
smoothies continues growing, and as of now- it looks extremely promising.
Kale Powder Market Challenges
Product recalls owing to various food-safety concerns hamper the adoption of kale powder and other associated by-products of kale.
A common phenomenon
for kale is its susceptibility to contamination by foodborne pathogens associated with outbreaks of Listeria monocytogenes and Salmonella species.
The outbreaks and subsequent recalls thus far have involved pre-packaged salad
or vegetable mixes, including kale. Between 2000 and 2020, at least 4
kale-associated outbreaks were reported to CDC’s National Outbreak Reporting
System (NORS), causing 19 illnesses, 5 hospitalizations, and no deaths. The recent outbreak in 2021 U.S. made Baker Farms recall their bagged kale after a
consumer ran a listeria test- and found the sample to be positive- thereby initiating
a recall from U.S. FDA. Similarly, other recalls have been impeding
the market growth for kale powder.
Kale Powder Industry Outlook
Product launches, mergers and acquisitions, joint ventures,
and geographical expansions are key strategies adopted by players in the Global
Kale Powder Market.
The top 10- Global Kale Powder
Market companies are-
- Indigo Herbs Ltd,
- The Green Labs,
- The Kale Factory,
- AS Jungle Nutrition,
- Honest to Goodness,
- Nutriseed,
- Green Origins,
- BioStarUS,
- The Synergy Company,
- KOYAH,
Recent Developments
- In May 2022, Leaft Foods, a New Zealand Company founded by two-former dairy executives, raised $15 million to bring their concentrated rubisco cum kale powder to the U.S. next year. The company founders extracted green rubisco gel out of kale leaves to ultimately pro-create rubisco powder and kale powder. The process resembles how dairy plants function worldwide.
- In April 2022, 9-Greens announced a development in their wellness-edible market- which pro-created a lollipop infused with kale-powder, aloe-vera, wheatgrass, blue-green algae, barley grass, chlorella, and spirulina with a natural tropical citrus flavor. The gluten-free, vegan, non-GMO candy also includes lulo fruit for flavor. The brand further commended for how consumers prioritize health by offering essential nutrition in convenient forms.
- In August 2020, Food Science and Technology published an extensive research report on how kale and its by-products, such as powders, can aid in health benefits and pharmacological activities. The usage of kale has been highly nuanced for its medicinal properties; however, after the following research, the usage of kale can be attributed to baked products and beverages. Finally, concluded that kale has good potential to use in different food and nutritional applications.
Relevant Titles
LIST OF TABLES
1.Global Key Manufacturers Market 2023-2030 ($M)1.1 Simply7 Market 2023-2030 ($M) - Global Industry Research
1.2 Wilderness Poets Market 2023-2030 ($M) - Global Industry Research
1.3 Bioglan Market 2023-2030 ($M) - Global Industry Research
1.4 Nature's Way Market 2023-2030 ($M) - Global Industry Research
1.5 Nubeleaf Market 2023-2030 ($M) - Global Industry Research
1.6 Morlife Market 2023-2030 ($M) - Global Industry Research
1.7 Wilson Naturals Market 2023-2030 ($M) - Global Industry Research
1.8 Activz Market 2023-2030 ($M) - Global Industry Research
1.9 Biofinest Market 2023-2030 ($M) - Global Industry Research
1.10 Nutriseed Market 2023-2030 ($M) - Global Industry Research
1.11 LYOFOOD Market 2023-2030 ($M) - Global Industry Research
1.12 Sustenir Agriculture Market 2023-2030 ($M) - Global Industry Research
1.13 Good Health Snacks Market 2023-2030 ($M) - Global Industry Research
1.14 The Synergy Company Market 2023-2030 ($M) - Global Industry Research
2.Global Market by Type Market 2023-2030 ($M)
2.1 Air Dry Market 2023-2030 ($M) - Global Industry Research
2.2 Freeze Dry Market 2023-2030 ($M) - Global Industry Research
3.Global Key Manufacturers Market 2023-2030 (Volume/Units)
3.1 Simply7 Market 2023-2030 (Volume/Units) - Global Industry Research
3.2 Wilderness Poets Market 2023-2030 (Volume/Units) - Global Industry Research
3.3 Bioglan Market 2023-2030 (Volume/Units) - Global Industry Research
3.4 Nature's Way Market 2023-2030 (Volume/Units) - Global Industry Research
3.5 Nubeleaf Market 2023-2030 (Volume/Units) - Global Industry Research
3.6 Morlife Market 2023-2030 (Volume/Units) - Global Industry Research
3.7 Wilson Naturals Market 2023-2030 (Volume/Units) - Global Industry Research
3.8 Activz Market 2023-2030 (Volume/Units) - Global Industry Research
3.9 Biofinest Market 2023-2030 (Volume/Units) - Global Industry Research
3.10 Nutriseed Market 2023-2030 (Volume/Units) - Global Industry Research
3.11 LYOFOOD Market 2023-2030 (Volume/Units) - Global Industry Research
3.12 Sustenir Agriculture Market 2023-2030 (Volume/Units) - Global Industry Research
3.13 Good Health Snacks Market 2023-2030 (Volume/Units) - Global Industry Research
3.14 The Synergy Company Market 2023-2030 (Volume/Units) - Global Industry Research
4.Global Market by Type Market 2023-2030 (Volume/Units)
4.1 Air Dry Market 2023-2030 (Volume/Units) - Global Industry Research
4.2 Freeze Dry Market 2023-2030 (Volume/Units) - Global Industry Research
5.North America Key Manufacturers Market 2023-2030 ($M)
5.1 Simply7 Market 2023-2030 ($M) - Regional Industry Research
5.2 Wilderness Poets Market 2023-2030 ($M) - Regional Industry Research
5.3 Bioglan Market 2023-2030 ($M) - Regional Industry Research
5.4 Nature's Way Market 2023-2030 ($M) - Regional Industry Research
5.5 Nubeleaf Market 2023-2030 ($M) - Regional Industry Research
5.6 Morlife Market 2023-2030 ($M) - Regional Industry Research
5.7 Wilson Naturals Market 2023-2030 ($M) - Regional Industry Research
5.8 Activz Market 2023-2030 ($M) - Regional Industry Research
5.9 Biofinest Market 2023-2030 ($M) - Regional Industry Research
5.10 Nutriseed Market 2023-2030 ($M) - Regional Industry Research
5.11 LYOFOOD Market 2023-2030 ($M) - Regional Industry Research
5.12 Sustenir Agriculture Market 2023-2030 ($M) - Regional Industry Research
5.13 Good Health Snacks Market 2023-2030 ($M) - Regional Industry Research
5.14 The Synergy Company Market 2023-2030 ($M) - Regional Industry Research
6.North America Market by Type Market 2023-2030 ($M)
6.1 Air Dry Market 2023-2030 ($M) - Regional Industry Research
6.2 Freeze Dry Market 2023-2030 ($M) - Regional Industry Research
7.South America Key Manufacturers Market 2023-2030 ($M)
7.1 Simply7 Market 2023-2030 ($M) - Regional Industry Research
7.2 Wilderness Poets Market 2023-2030 ($M) - Regional Industry Research
7.3 Bioglan Market 2023-2030 ($M) - Regional Industry Research
7.4 Nature's Way Market 2023-2030 ($M) - Regional Industry Research
7.5 Nubeleaf Market 2023-2030 ($M) - Regional Industry Research
7.6 Morlife Market 2023-2030 ($M) - Regional Industry Research
7.7 Wilson Naturals Market 2023-2030 ($M) - Regional Industry Research
7.8 Activz Market 2023-2030 ($M) - Regional Industry Research
7.9 Biofinest Market 2023-2030 ($M) - Regional Industry Research
7.10 Nutriseed Market 2023-2030 ($M) - Regional Industry Research
7.11 LYOFOOD Market 2023-2030 ($M) - Regional Industry Research
7.12 Sustenir Agriculture Market 2023-2030 ($M) - Regional Industry Research
7.13 Good Health Snacks Market 2023-2030 ($M) - Regional Industry Research
7.14 The Synergy Company Market 2023-2030 ($M) - Regional Industry Research
8.South America Market by Type Market 2023-2030 ($M)
8.1 Air Dry Market 2023-2030 ($M) - Regional Industry Research
8.2 Freeze Dry Market 2023-2030 ($M) - Regional Industry Research
9.Europe Key Manufacturers Market 2023-2030 ($M)
9.1 Simply7 Market 2023-2030 ($M) - Regional Industry Research
9.2 Wilderness Poets Market 2023-2030 ($M) - Regional Industry Research
9.3 Bioglan Market 2023-2030 ($M) - Regional Industry Research
9.4 Nature's Way Market 2023-2030 ($M) - Regional Industry Research
9.5 Nubeleaf Market 2023-2030 ($M) - Regional Industry Research
9.6 Morlife Market 2023-2030 ($M) - Regional Industry Research
9.7 Wilson Naturals Market 2023-2030 ($M) - Regional Industry Research
9.8 Activz Market 2023-2030 ($M) - Regional Industry Research
9.9 Biofinest Market 2023-2030 ($M) - Regional Industry Research
9.10 Nutriseed Market 2023-2030 ($M) - Regional Industry Research
9.11 LYOFOOD Market 2023-2030 ($M) - Regional Industry Research
9.12 Sustenir Agriculture Market 2023-2030 ($M) - Regional Industry Research
9.13 Good Health Snacks Market 2023-2030 ($M) - Regional Industry Research
9.14 The Synergy Company Market 2023-2030 ($M) - Regional Industry Research
10.Europe Market by Type Market 2023-2030 ($M)
10.1 Air Dry Market 2023-2030 ($M) - Regional Industry Research
10.2 Freeze Dry Market 2023-2030 ($M) - Regional Industry Research
11.APAC Key Manufacturers Market 2023-2030 ($M)
11.1 Simply7 Market 2023-2030 ($M) - Regional Industry Research
11.2 Wilderness Poets Market 2023-2030 ($M) - Regional Industry Research
11.3 Bioglan Market 2023-2030 ($M) - Regional Industry Research
11.4 Nature's Way Market 2023-2030 ($M) - Regional Industry Research
11.5 Nubeleaf Market 2023-2030 ($M) - Regional Industry Research
11.6 Morlife Market 2023-2030 ($M) - Regional Industry Research
11.7 Wilson Naturals Market 2023-2030 ($M) - Regional Industry Research
11.8 Activz Market 2023-2030 ($M) - Regional Industry Research
11.9 Biofinest Market 2023-2030 ($M) - Regional Industry Research
11.10 Nutriseed Market 2023-2030 ($M) - Regional Industry Research
11.11 LYOFOOD Market 2023-2030 ($M) - Regional Industry Research
11.12 Sustenir Agriculture Market 2023-2030 ($M) - Regional Industry Research
11.13 Good Health Snacks Market 2023-2030 ($M) - Regional Industry Research
11.14 The Synergy Company Market 2023-2030 ($M) - Regional Industry Research
12.APAC Market by Type Market 2023-2030 ($M)
12.1 Air Dry Market 2023-2030 ($M) - Regional Industry Research
12.2 Freeze Dry Market 2023-2030 ($M) - Regional Industry Research
13.MENA Key Manufacturers Market 2023-2030 ($M)
13.1 Simply7 Market 2023-2030 ($M) - Regional Industry Research
13.2 Wilderness Poets Market 2023-2030 ($M) - Regional Industry Research
13.3 Bioglan Market 2023-2030 ($M) - Regional Industry Research
13.4 Nature's Way Market 2023-2030 ($M) - Regional Industry Research
13.5 Nubeleaf Market 2023-2030 ($M) - Regional Industry Research
13.6 Morlife Market 2023-2030 ($M) - Regional Industry Research
13.7 Wilson Naturals Market 2023-2030 ($M) - Regional Industry Research
13.8 Activz Market 2023-2030 ($M) - Regional Industry Research
13.9 Biofinest Market 2023-2030 ($M) - Regional Industry Research
13.10 Nutriseed Market 2023-2030 ($M) - Regional Industry Research
13.11 LYOFOOD Market 2023-2030 ($M) - Regional Industry Research
13.12 Sustenir Agriculture Market 2023-2030 ($M) - Regional Industry Research
13.13 Good Health Snacks Market 2023-2030 ($M) - Regional Industry Research
13.14 The Synergy Company Market 2023-2030 ($M) - Regional Industry Research
14.MENA Market by Type Market 2023-2030 ($M)
14.1 Air Dry Market 2023-2030 ($M) - Regional Industry Research
14.2 Freeze Dry Market 2023-2030 ($M) - Regional Industry Research
LIST OF FIGURES
1.US Global Kale Powder Market Revenue, 2023-2030 ($M)2.Canada Global Kale Powder Market Revenue, 2023-2030 ($M)
3.Mexico Global Kale Powder Market Revenue, 2023-2030 ($M)
4.Brazil Global Kale Powder Market Revenue, 2023-2030 ($M)
5.Argentina Global Kale Powder Market Revenue, 2023-2030 ($M)
6.Peru Global Kale Powder Market Revenue, 2023-2030 ($M)
7.Colombia Global Kale Powder Market Revenue, 2023-2030 ($M)
8.Chile Global Kale Powder Market Revenue, 2023-2030 ($M)
9.Rest of South America Global Kale Powder Market Revenue, 2023-2030 ($M)
10.UK Global Kale Powder Market Revenue, 2023-2030 ($M)
11.Germany Global Kale Powder Market Revenue, 2023-2030 ($M)
12.France Global Kale Powder Market Revenue, 2023-2030 ($M)
13.Italy Global Kale Powder Market Revenue, 2023-2030 ($M)
14.Spain Global Kale Powder Market Revenue, 2023-2030 ($M)
15.Rest of Europe Global Kale Powder Market Revenue, 2023-2030 ($M)
16.China Global Kale Powder Market Revenue, 2023-2030 ($M)
17.India Global Kale Powder Market Revenue, 2023-2030 ($M)
18.Japan Global Kale Powder Market Revenue, 2023-2030 ($M)
19.South Korea Global Kale Powder Market Revenue, 2023-2030 ($M)
20.South Africa Global Kale Powder Market Revenue, 2023-2030 ($M)
21.North America Global Kale Powder By Application
22.South America Global Kale Powder By Application
23.Europe Global Kale Powder By Application
24.APAC Global Kale Powder By Application
25.MENA Global Kale Powder By Application