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Fabric Detergent Market Overview
The fabric detergent market size is forecast to reach US$33.2 billion
by 2027, after growing at a CAGR of 4.7% during 2022-2027. Rising preference
for redolence fabric detergents and the development of new products is
accelerating the growth of the fabric detergent market and is gaining consumer
acceptance. The manufacturers produce fabric detergent products with unique
fragrance, quality, packaging, and price, which is driving the fabric detergent
market growth. Increasing demand for fabric detergents such as laundry liquid,
detergent tablets, fabric softeners, and laundry balls, which generally consists
of surfactants owing to its cleaning characteristics is widely used to wash
laundry. Moreover, regulatory agencies are conscious of the chemicals used in
laundry detergents, thus, environmentally friendly detergents excluding
chemicals such as phosphate is also driving the market growth in the forecast
period.
COVID-19 Impact
The COVID-19 impacted various end use industries. The manufacturing process of various products declined due to the non-functioning of the manufacturing plants, owing to pandemic lockdown norms. The sales of different products have also witnessed a halt during this period. However, the pandemic emerged the significance of household items, including washing machines. Home appliances such as washing machine witnessed a new surge, especially due to the social distancing in post-pandemic scenario, thus limiting house-help movements. For instance, according to LG India, the market share spiked by almost 1.7 per cent in the washing machines segment in the January-September period in 2021 compared to January-September 2020. Thus, with the growing demand for washing machine, the demand for fabric detergent has also increased during the pandemic and is further estimated to incline in the upcoming years.
Report Coverage
The report: “Fabric Detergent Market Report – Forecast (2022 - 2027)”, by IndustryARC, covers an in-depth
analysis of the following segments of the fabric detergent industry.
By Physical
State: Solid
(Powder, Tablet), Liquid, and Others
By Structure: Anionic Detergents,
Cationic Detergents, Non-ionic Detergents, Amphoteric or Zwitterionic
Detergents, Mixture of Anionic and Non-Anionic Classes
By Usage: Hand Wash or
Semi-Automatic Detergents, Regular Top-Load Detergents, High-Efficiency Top
Load Detergents, Front-Load Detergents
By
Component: Surfactants (Alkyl Sulfates (Anionic), Alkyl Ethoxylate Sulfates
(Anionic), Ethers of Fatty Alcohol (Non-Ionic)), Foam Regulators, Builders,
Bleach, Enzymes (Protease, Amylase, Cellulase, Lipase, Others), and Others
By
Distribution Channel: Online Distribution Channel, Offline Distribution Channel, and Others
By End Use
Industry: Household,
Industrial (Manufacturing Plants, Industrial Plants, Warehouses, Others),
Institutional, and Others
By
Geography: North America
(U.S.A., Canada, and Mexico), Europe (UK, Germany, France, Italy, Netherlands,
Spain, Russia, Belgium, and Rest of Europe), Asia-Pacific (China, Japan, India,
South Korea, Australia and New Zealand, Indonesia, Taiwan, Malaysia, and Rest
of APAC), South America (Brazil, Argentina, Colombia, Chile, and Rest of South
America), Rest of the World (Middle East and Africa)
Key Takeaways
- The Asia Pacific region dominates the fabric detergent market owing to the rising growth in dying industry.
- Rapidly rising demand for fabric detergent in various end use industries such as textile and hospital sectors for cleaning
and scouring applications has driven the growth of fabric detergent market.
- The increasing demand for fabric detergent in health and hygiene
products, due to its usage in the washing of apparels, has been a critical factor driving the growth of
the fabric detergent market in
the upcoming years.
- However, the environmental
and health effects associated with the fabric detergent can hinder
the growth of the market.
Fabric Detergent Market Segment Analysis – By Physical State
The liquid detergent segment held the largest share in the fabric detergent market in 2021. Liquid fabric detergent is growing at a higher rate as compared to powder products owing to its large-scale adoption, due to the convenient and comfortable usage of laundry liquid. Additionally, liquid detergents are cheaper to manufacture and also the margin is large, in comparison to solid fabric detergent. The increasing growth of the innovative fabric detergent products is also driving the liquid detergent market growth. For instance, in 2021 surf excel launched a single-use soluble liquid detergent capsule with a unique three-chamber design. The product is capable of long-lasting fragrance, advanced stain removal, and care for fabrics. Thus, with the growing demand for the liquid detergent, the market for fabric detergent will further rise over the forecast period.
Fabric Detergent Market Segment Analysis – By End-Use Industry
The household segment held the largest share in the fabric detergent market in 2021 and is expected to grow at a CAGR of 5.2% during 2022-2027. The increasing significance of healthier lifestyles with growing concerns among individuals about health and hygiene has caused an increase in per capita spending on household cleaning products including fabric detergents. The consumers are attracted towards products that provides pleasant odour, thus the fragrance plays an important role in the household cleaning products. Rapidly increasing demand for fabric detergents in the household segment is driving the market growth. Hand-washing and machine-washing are mainly the two types of washing techniques used in household. Powder and bar fabric detergents account for the majority of the hand-wash category whereas powder detergents and liquid detergents are the most common varieties in the machine-wash category.
Fabric Detergent Market Segment Analysis – By Geography
The Asia-Pacific region dominated the fabric detergent market with a share of 37% in the year 2021. The Asia Pacific region is predicted to continue its dominance in the market during the forecast period due to the increasing requirement for fabric detergent in developing countries such as China, Japan, India, and South Korea. Rising demand for fabric detergent due to institutional development is expected to drive the fabric detergent market growth during the forecast period. China is estimated to continue its dominance in the fabric detergent market during the forecast period. This is also due to the growing penetration of washing machines in developing countries. For instance, according to The Observatory of Economic Complexity (OEC), in China, the exports of China's household washing machines have increased by 27.1% and imports increased by 18.4% from 2020 to 2021. Fabric detergent such as detergent tablets, fabric softeners, and others are used in semi-automatic detergents, regular top-load detergents for washing machines, high-efficiency top load detergents, and other utilization. Thus, the rising growth in the household washing machines, will drive the fabric detergent market growth in the forecast period.
Fabric Detergent Market Drivers
Surging Demand for Fabric Detergents in Various End Use Industries is Driving the Market Growth
Fabric detergents are widely used in the textile and apparel industry for scouring, removal of oil from fabrics, sizing materials, and soaping of all textiles. The rising investments and expansion of new facilities in textile and apparel industry is rising the usage of fabric detergents. For instance, according to Indian Brand Equity Foundation (IBEF), in 2021, Bella Casa Fashion & Retail Ltd. (BCFRL), announced the expansion of the two existing plants and adding one new facility. The expansion would involve a total investment of US$ 8.63 million. Additionally, the fabric detergents are extensively being used in hospitals for cleaning and washing purposes of the apparels of healthcare workers and patients. Therefore, the rising investments in hospitals to increase the workforce and inpatient capacity is driving the market growth. For instance, the Manitoba government announced US$ 5 million, in order to increase inpatient capacity and to raise the number of endoscopies and surgeries, by renovating the Dauphin Regional Health Centre. Thus, such investments would raise the demand for fabric detergent in these end use industries and will drive the market growth over the forecast period.
Growing Demand for Health and Hygiene Products Would Drive the Market Growth
In recent years, with the rising awareness regarding health & hygiene, the demand for the health and hygiene products such as fabric detergent is also rising. The need for fabric detergent is increasing rapidly in emerging economies with growing health concerns among people and also due to the rise in hospitals. The rising growth in the hygiene products will drive the demand for fabric detergents. For instance, according to the Indian Brand Equity Foundation, in August 2021, Soothe Healthcare, an Indian personal hygiene products brand, invested US$ 17.54 million in a Series-C round of funding from A91 Partner Partners. Additionally, in 2021, Godrej Consumer Products Limited (GCPL) expanded its laundry portfolio and P&G launched a new line of laundry care products. Thus, the increment in the demand of the health and hygiene products, will increase the usage of fabric detergents and will drive the fabric detergent market growth.
Fabric Detergent Market Challenges
Environmental and Health Effects of Fabric Detergent Will Hamper the Market Growth
The usefulness of fabric detergents come along with various effects. Fabric detergent causes pesky stains, since undispersed fabric detergents and fabric softeners sometimes leave a waxy-like feeling and even a blue stain on garments. Many fabric detergents contain nonylphenol ethoxylate, which can cause liver and kidney damage, disrupted growth and metabolism, hormonal problems, increased mortality in rainbow trout, and cancer. Moreover, phosphates in detergents causes nausea, skin irritation, and diarrhea. It can also lead to freshwater algal blooms that deplete oxygen in waterways, releases toxins and on decomposition they use up the oxygen available for aquatic life. Thus, the environmental and health effects associated with the fabric detergent will hamper the market growth.
Fabric Detergent Industry Outlook
Technology launches, acquisitions, and R&D activities are key strategies players adopt in this market. Fabric Detergent top 10 companies include:
- The Clorox Company
- Procter & Gamble
- Henkel AG
- Unilever plc
- Reckitt Benckiser Group Plc
- Kao Corporation
- Church & Dwight Co., Inc.
- S. C. Johnson & Son, Inc.
- Rohit Surfactants Pvt. Ltd.
- Nirma Limited
Recent Developments
- In January 2019, Hindustan Unilever
Limited acquired The Laundress, a global premium eco-friendly line of
detergent, home cleaning products, and fabric care, based in New York, US.
- In August 2019, Hindustan Unilever Limited introduced its new line of expert fabric wash under the “Love and Care” brand for delicate cleaning, softness, and shine of fabrics.