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FMCG Market Overview
The FMCG market size is estimated to reach $16.2 billion by the year 2026 and is poised to grow at a CAGR of 6.7% during the forecast period of 2021-2026. FMCG refers to Fast Moving Consumer Goods, or also known as consumer-packaged goods. As the name is derogatory, all the goods included in this market have a short shelf life, and the consumer's daily need items are mostly up on the shelves. Owing to the fast rotation of goods, it becomes elementary to have superior supply chain management. Moreover, vendor-managed inventory offers better prospects to the distribution channels as they are skilled in that same domain. Consumer grocery items, along with certain home care items, make the FMCG segment whole. Moreover, manufacturers are now putting dietary supplements along with over-the-counter medicines under the head of FMCG, as they are of utmost importance to the current generation owing to their nutritional benefits. The customization and altered product offerings to different segments of the society, along with lucrative marketing strategies, are some of the factors driving the FMCG industry forward during the forecast period of 2021-2026.
Report Coverage
The report: “FMCG Market Forecast (2021-2026)”, by Industry ARC covers an in-depth analysis of the following segments of the FMCG Market.
By Product Type- Food and Beverages, Personal Care, Health Care, Home Care, and Consumer Electronics.
By Distribution Channel- Offline Stores and Online Stores.
By Geography- North America (U.S., Canada, Mexico), Europe (Germany, United Kingdom (U.K.), France, Italy, Spain, Russia, and Rest of Europe), Asia Pacific (China, Japan India, South Korea, Australia, and New Zealand, and Rest of Asia Pacific), South America (Brazil, Argentina, and Rest of South America), and Rest of the World (the Middle East, and Africa)
Key Takeaways
- North American market, held a dominant revenue share in the year 2020. It is owing to high disposable income, concentrated population density, and modernization to adopt branded products that are offered by the FMCG segment. Asia-Pacific shows optimal growth opportunities for the manufacturers. It is owing to the growing middle class, premiumization, and lastly, changing lifestyle.
- The demand for FMCG products will be driven by the customization and altered customer product offerings to the target market. However, poor relative servicing is a challenge faced by the FMCG industry.
- Detailed analysis of the Strength, Weaknesses, and Opportunities of the prominent players operating in the market will be provided in the FMCG report.
FMCG Market Segment- By Geography (%) for 2020
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FMCG Market Segment Analysis- By Product Types
The FMCG market based on product types can be segmented into food and beverages, personal care, health care, home care, and consumer electronics. The food and beverages segment held a dominant share in the year 2020. It is owing to a vast list of products offerings and alterations created by the various companies operating. Beverages are not just limited to water, tea, or any other former items. It incorporates multiple new inventions, which help the consumer attain the nutritional benefits and not compensate for the tastes.
Moreover, the food and beverages segment is estimated to be the fastest-growing segment, with a CAGR of 7.5% over the forecast period of 2021-2026. It is owing to the rising population of millennials and the preferential shift toward obtaining their diet from vegan products. 1 in 3 food products launched in the UK are now vegan. More importantly, the ready-to-go, with high nutrition content, is seeing a compelling demand.
FMCG Market Segment Analysis- By Distribution Channel
The FMCG market based on distribution channels can be segmented into offline and online stores. The offline stores held the largest market share in the year 2020. It is owing to the property and characteristics of the offline stores to display multiple items on the shelves to create a sale. As a result, consumers are better positioned to understand the product characteristics and gain additional discounts when offline stores post their purchases.
However, online stores are estimated to be the fastest-growing segment, with a CAGR of 8.1% over the forecast period of 2021-2026. It is owing to better customer relationship management tools now incorporated by the companies to gain a hold on their regular customers. As a result, regular customers are offered discounts, cashback, and other benefits on the website. Additionally, the retail margin goes down while offering the products online. For example, Tata Tea Gold costs INR 625 in hypermarkets but costs INR 483 in online stores.
FMCG Market Segment Analysis- By Geography
The FMCG market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. Geographically, Asia-Pacific held the largest share of 34% as compared to the other regions. It is owing to the robust supply management systems and reliance on vendor-managed inventories, which in turn reduces the damages and induces rapid consumption without the inclination of prices. Asia-Pacific also offers lucrative growth opportunities to the FMCG market. It is owing to the increasing young population in regions such as India and China. For example, India has a 65% young population, with education systems revamping, the consumption of packaged goods is bound to increase. Government initiatives supporting the manufacturing abilities while increasing the consumers' spending ability will act as a key reason for this region.
FMCG Market Drivers
Augmentation of Big-Data Analytics in the FMCG Market is helping to understand the needs of customers.
Big- Data analytics has been a prevalent discipline used across the industries. The latest advent of the analytical tool in the FMCG segment has helped the product manufacturers to comprehend consumer needs. The facts are more evident than the survey is what the FMCG companies believe. For example, Coco-Cola launched the program with Hewlett Packard by the name of “Share a Coke,” the analytical tools helped estimate the target audience for the program, and specific label coke bottles were rolled out to consumers. The following year Coco Coal recorded a 19% sales growth. Moreover, the customized offers entail the consumers to feel privileged and opt for buying that product.
The promotion of sustainable product offerings is helping the FMCG market to gain traction.
Consumers have become more concerned about the climatic changes and how their daily routines hamper the environment in matters more than one. As a result, product manufacturers focus on providing the desired goods in an optimal package, which is either reusable or recyclable. Moreover, in the UK, supermarkets contribute to 810,000 tonnes of throwaway packaging, which is hampering the environment. To counter the move, Tesco, the first retailer in the UK, announced removing plastic-wrapped multipacks from its offerings altogether. The following activities will result in the elimination of 350 tonnes of plastic annually.
Moreover, a plant-based diet has been given preference all over the world owing to sustainability. The manufacturers readily accepted the following interest, and now, 1 in 3 products offered are vegan. While producing FMCG goods, energy efficiency is another issue that the brands adopt and involve the public in the aftermath.
FMCG Market Challenges
The hindrance created in sales owing to providing relative servicing.
Mostly, in the FMCG market, several brands happen to take the shelves of the retail store. Hence, it becomes essential to offer product differentiation and offering of one brand over the other. Relative Servicing addresses the value provided in contrast with the competition. According to a study conducted by 155 brands, when the relative servicing is not appropriate, the brands performed 81% of their average. While, at the place where the relative servicing was reasonable, the brands registered a 1.2x increase in the revenue.
The lack of skills pertaining to reading the market by the sales professionals is a ready challenge faced by the FMCG Industry.
The responsibility of the sales professionals in the field becomes of utmost importance. And if their skills and knowledge cannot capture the prevailing trends and explain the same to the consumer, the overall sales go down. If the companies don’t know the on-field consumer wants and reactions, the offerings cannot be customized, and the deals are hampered. The consumer behavior is dynamic, and the FMCG brand, which is fluent in capturing the so-called trend, will prevail in the market. Companies often hire professionals to ease the marketing process but do not check their knowledge to gain customer insights and wants. Failing to which, the customer doesn’t become their “premium” consumer.
FMCG Market Competitive Landscape
Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Phytol Market. The top 10 FMCG Companies include:
- Nestle AG
- Procter and Gamble
- PepsiCo
- Unilever
- Coca-Cola Company
- Philip Morris International
- AB- InBev
- JBS
- British American Tobacco
- Heineken
Product Launches and Partnerships
- In September 2021, Procter and Gamble launched Febreze Unstoppables Touch Fabric Spray. The following spray is designed to be used on soft surfaces or hard-to-wash surfaces throughout one’s home. Moreover, it uses touch-activated scent technology.
- In June 2021, Carnation Breakfast Essentials announced its partnership with Kellogg’s and General Mills to create four cereal-inspired drinks cum beverages. Froot Loops, Krave, Frosted Flakes, and Gold Graham are the flavors launched. The objective of the beverage was to provide a drink with a taste of oven-baked cinnamon roll without any additives or flavors.
Relevant Titles
Report Code- FBR 0024
Report Code- FBR 0116
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1. FMCG Market - Overview
1.1 Definitions and Scope
2. FMCG Market - Executive Summary
2.1 Market Revenue and Key Trends
2.2 Key trends by Product Type
2.3 Key trends by Application
2.4 Key trends by Geography
3. FMCG Market –Comparative Analysis
3.1 Company Benchmarking - Key companies
3.2 Financials Analysis - Key Companies
3.3 Market Share Analysis- Key Companies
3.4 Patent Analysis
3.5 Pricing Analysis- Average Selling Price
4. FMCG Market - Startup companies Scenario Premium
4.1 Key Startup Company Analysis by
4.1.1 Investment
4.1.2 Revenue
4.1.3 Venture Capital and Funding Scenario
5. FMCG Market – Industry Market Entry Scenario Premium
5.1 Regulatory Framework Overview
5.2 New Business and Ease of Doing business index
5.3 Case Studies of Successful Ventures
5.4 Customer Analysis – Key Companies
6. FMCG Market - Market Forces
6.1 Market Drivers
6.2 Market Constraints
6.3 Porters Five Force Model
6.3.1 Bargaining power of suppliers
6.3.2 Bargaining powers of customers
6.3.3 Threat of new entrants
6.3.4 Rivalry among existing players
6.3.5 Threat of substitutes
7. FMCG Market -Strategic analysis
7.1 Value Chain Analysis
7.2 Opportunities Analysis
7.3 Market Life Cycle
7.4 Suppliers and distributors Analysis
8. FMCG Market – By Product Type (Market Size –$Million/$Billion)
8.1 Food and beverages
8.2 Personal care
8.2.1 Skincare
8.2.2 Cosmetics
8.2.3 Hair care
8.3 Health care
8.3.1 Over the counter
8.3.2 Vitamins Dietary Supplements
8.3.3 Oral Care
8.3.4 Feminine Care
8.4 Home care
9. FMCG Market – By Application (Market Size –$Million/$Billion)
9.1 Commercial
9.2 House-Hold
10. FMCG Market – By Distribution Channel (Market Size –$Million/$Billion)
10.1 Supermarkets and hypermarkets
10.2 Grocery stores
10.3 Specialty stores
10.4 E-commerce
10.5 Others
11. FMCG Market - By Geography (Market Size -$Million/$Billion)
11.1 North America
11.1.1 U.S.
11.1.2 Canada
11.1.3 Mexico
11.2 Europe
11.2.1 U.K.
11.2.2 Germany
11.2.3 France
11.2.4 Italy
11.2.5 Spain
11.2.6 Netherlands
11.2.7 Denmark
11.2.8 Belgium
11.2.9 Rest of Europe
11.3 South America
11.3.1 Brazil
11.3.2 Venezuela
11.3.3 Argentina
11.3.4 Ecuador
11.3.5 Peru
11.3.6 Colombia
11.3.7 Costa Rica
11.3.8 Others
11.4 Asia-Pacific
11.4.1 China
11.4.2 Japan
11.4.3 South Korea
11.4.4 India
11.4.5 Taiwan
11.4.6 Malaysia
11.4.7 Hong Kong
11.4.8 Australia & New Zealand
11.4.9 Rest of APAC
11.5 Middle East & Africa
11.5.1 Israel
11.5.2 Saudi Arabia
11.5.3 UAE
11.5.4 South Africa
11.5.5 Rest of Middle East & Africa
12. FMCG Market - Entropy
13. FMCG Market – Industry/Segment Competition Landscape
13.1 Market Share Analysis
13.1.1 Global Market Share – Key Companies
13.1.2 Market Share by Type – Key companies
13.1.3 Market Share by Application – Key companies
13.1.4 Market Share by Region – Key companies
13.1.5 Market Share by Country- Key companies
13.1.6 Competition Matrix
13.1.7 Best Practices for Companies
14. FMCG Market – Key Company List by Country Premium
15. FMCG Market Company Analysis (Company Revenue, Products, M&A, Developments)
15.1 Dr Pepper Snapple Group, INC.
15.2 Johnson & Johnson
15.3 Kimberly-Clark Corporation
15.4 Nestle
15.5 Patanjali Ayurved ltd.
15.6 Pepsico, inc.
15.7 Procter and gamble
15.8 Revlon, INC
15.9 The Coca-Cola Company
15.10 Unilever Group
15.11 Archer-Daniel-Midland
15.12 General Mills
15.13 Henkel AG & Company KGaA
"*Financials for private companies would be provided on a best efforts basis”.
LIST OF TABLES
1.Global FMCG MARKET, BY TYPE Market 2021-2026 ($M)
1.1 Food and beverages Market 2021-2026 ($M) - Global Industry Research
1.2 Personal care Market 2021-2026 ($M) - Global Industry Research
1.2.1 Skincare Market 2021-2026 ($M)
1.2.2 Cosmetics Market 2021-2026 ($M)
1.2.3 Hair care Market 2021-2026 ($M)
1.3 Health care Market 2021-2026 ($M) - Global Industry Research
1.3.1 Over the counter Market 2021-2026 ($M)
1.3.2 Vitamins Dietary Supplements Market 2021-2026 ($M)
1.3.3 Oral Care Market 2021-2026 ($M)
1.3.4 Feminine Care Market 2021-2026 ($M)
1.4 Home care Market 2021-2026 ($M) - Global Industry Research
2. Global FMCG MARKET, BY DISTRIBUTION CHANNEL Market 2021-2026 ($M)
2.1 Supermarkets and hypermarkets Market 2021-2026 ($M) - Global Industry Research
2.2 Grocery stores Market 2021-2026 ($M) - Global Industry Research
2.3 Specialty stores Market 2021-2026 ($M) - Global Industry Research
2.4 E-commerce Market 2021-2026 ($M) - Global Industry Research
3. Global FMCG MARKET, BY TYPE Market 2021-2026 (Volume/Units)
3.1 Food and beverages Market 2021-2026 (Volume/Units) - Global Industry Research
3.2 Personal care Market 2021-2026 (Volume/Units) - Global Industry Research
3.2.1 Skincare Market 2021-2026 (Volume/Units)
3.2.2 Cosmetics Market 2021-2026 (Volume/Units)
3.2.3 Hair care Market 2021-2026 (Volume/Units)
3.3 Health care Market 2021-2026 (Volume/Units) - Global Industry Research
3.3.1 Over the counter Market 2021-2026 (Volume/Units)
3.3.2 Vitamins Dietary Supplements Market 2021-2026 (Volume/Units)
3.3.3 Oral Care Market 2021-2026 (Volume/Units)
3.3.4 Feminine Care Market 2021-2026 (Volume/Units)
3.4 Home care Market 2021-2026 (Volume/Units) - Global Industry Research
4. Global FMCG MARKET, BY DISTRIBUTION CHANNEL Market 2021-2026 (Volume/Units)
4.1 Supermarkets and hypermarkets Market 2021-2026 (Volume/Units) - Global Industry Research
4.2 Grocery stores Market 2021-2026 (Volume/Units) - Global Industry Research
4.3 Specialty stores Market 2021-2026 (Volume/Units) - Global Industry Research
4.4 E-commerce Market 2021-2026 (Volume/Units) - Global Industry Research
5. North America FMCG MARKET, BY TYPE Market 2021-2026 ($M)
5.1 Food and beverages Market 2021-2026 ($M) - Regional Industry Research
5.2 Personal care Market 2021-2026 ($M) - Regional Industry Research
5.2.1 Skincare Market 2021-2026 ($M)
5.2.2 Cosmetics Market 2021-2026 ($M)
5.2.3 Hair care Market 2021-2026 ($M)
5.3 Health care Market 2021-2026 ($M) - Regional Industry Research
5.3.1 Over the counter Market 2021-2026 ($M)
5.3.2 Vitamins Dietary Supplements Market 2021-2026 ($M)
5.3.3 Oral Care Market 2021-2026 ($M)
5.3.4 Feminine Care Market 2021-2026 ($M)
5.4 Home care Market 2021-2026 ($M) - Regional Industry Research
6. North America FMCG MARKET, BY DISTRIBUTION CHANNEL Market 2021-2026 ($M)
6.1 Supermarkets and hypermarkets Market 2021-2026 ($M) - Regional Industry Research
6.2 Grocery stores Market 2021-2026 ($M) - Regional Industry Research
6.3 Specialty stores Market 2021-2026 ($M) - Regional Industry Research
6.4 E-commerce Market 2021-2026 ($M) - Regional Industry Research
7. South America FMCG MARKET, BY TYPE Market 2021-2026 ($M)
7.1 Food and beverages Market 2021-2026 ($M) - Regional Industry Research
7.2 Personal care Market 2021-2026 ($M) - Regional Industry Research
7.2.1 Skincare Market 2021-2026 ($M)
7.2.2 Cosmetics Market 2021-2026 ($M)
7.2.3 Hair care Market 2021-2026 ($M)
7.3 Health care Market 2021-2026 ($M) - Regional Industry Research
7.3.1 Over the counter Market 2021-2026 ($M)
7.3.2 Vitamins Dietary Supplements Market 2021-2026 ($M)
7.3.3 Oral Care Market 2021-2026 ($M)
7.3.4 Feminine Care Market 2021-2026 ($M)
7.4 Home care Market 2021-2026 ($M) - Regional Industry Research
8. South America FMCG MARKET, BY DISTRIBUTION CHANNEL Market 2021-2026 ($M)
8.1 Supermarkets and hypermarkets Market 2021-2026 ($M) - Regional Industry Research
8.2 Grocery stores Market 2021-2026 ($M) - Regional Industry Research
8.3 Specialty stores Market 2021-2026 ($M) - Regional Industry Research
8.4 E-commerce Market 2021-2026 ($M) - Regional Industry Research
9. Europe FMCG MARKET, BY TYPE Market 2021-2026 ($M)
9.1 Food and beverages Market 2021-2026 ($M) - Regional Industry Research
9.2 Personal care Market 2021-2026 ($M) - Regional Industry Research
9.2.1 Skincare Market 2021-2026 ($M)
9.2.2 Cosmetics Market 2021-2026 ($M)
9.2.3 Hair care Market 2021-2026 ($M)
9.3 Health care Market 2021-2026 ($M) - Regional Industry Research
9.3.1 Over the counter Market 2021-2026 ($M)
9.3.2 Vitamins Dietary Supplements Market 2021-2026 ($M)
9.3.3 Oral Care Market 2021-2026 ($M)
9.3.4 Feminine Care Market 2021-2026 ($M)
9.4 Home care Market 2021-2026 ($M) - Regional Industry Research
10. Europe FMCG MARKET, BY DISTRIBUTION CHANNEL Market 2021-2026 ($M)
10.1 Supermarkets and hypermarkets Market 2021-2026 ($M) - Regional Industry Research
10.2 Grocery stores Market 2021-2026 ($M) - Regional Industry Research
10.3 Specialty stores Market 2021-2026 ($M) - Regional Industry Research
10.4 E-commerce Market 2021-2026 ($M) - Regional Industry Research
11. APAC FMCG MARKET, BY TYPE Market 2021-2026 ($M)
11.1 Food and beverages Market 2021-2026 ($M) - Regional Industry Research
11.2 Personal care Market 2021-2026 ($M) - Regional Industry Research
11.2.1 Skincare Market 2021-2026 ($M)
11.2.2 Cosmetics Market 2021-2026 ($M)
11.2.3 Hair care Market 2021-2026 ($M)
11.3 Health care Market 2021-2026 ($M) - Regional Industry Research
11.3.1 Over the counter Market 2021-2026 ($M)
11.3.2 Vitamins Dietary Supplements Market 2021-2026 ($M)
11.3.3 Oral Care Market 2021-2026 ($M)
11.3.4 Feminine Care Market 2021-2026 ($M)
11.4 Home care Market 2021-2026 ($M) - Regional Industry Research
12. APAC FMCG MARKET, BY DISTRIBUTION CHANNEL Market 2021-2026 ($M)
12.1 Supermarkets and hypermarkets Market 2021-2026 ($M) - Regional Industry Research
12.2 Grocery stores Market 2021-2026 ($M) - Regional Industry Research
12.3 Specialty stores Market 2021-2026 ($M) - Regional Industry Research
12.4 E-commerce Market 2021-2026 ($M) - Regional Industry Research
13. MENA FMCG MARKET, BY TYPE Market 2021-2026 ($M)
13.1 Food and beverages Market 2021-2026 ($M) - Regional Industry Research
13.2 Personal care Market 2021-2026 ($M) - Regional Industry Research
13.2.1 Skincare Market 2021-2026 ($M)
13.2.2 Cosmetics Market 2021-2026 ($M)
13.2.3 Hair care Market 2021-2026 ($M)
13.3 Health care Market 2021-2026 ($M) - Regional Industry Research
13.3.1 Over the counter Market 2021-2026 ($M)
13.3.2 Vitamins Dietary Supplements Market 2021-2026 ($M)
13.3.3 Oral Care Market 2021-2026 ($M)
13.3.4 Feminine Care Market 2021-2026 ($M)
13.4 Home care Market 2021-2026 ($M) - Regional Industry Research
14. MENA FMCG MARKET, BY DISTRIBUTION CHANNEL Market 2021-2026 ($M)
14.1 Supermarkets and hypermarkets Market 2021-2026 ($M) - Regional Industry Research
14.2 Grocery stores Market 2021-2026 ($M) - Regional Industry Research
14.3 Specialty stores Market 2021-2026 ($M) - Regional Industry Research
14.4 E-commerce Market 2021-2026 ($M) - Regional Industry Research
LIST OF FIGURES
1. US FMCG Market Revenue, 2021-2026 ($M)
2. Canada FMCG Market Revenue, 2021-2026 ($M)
3. Mexico FMCG Market Revenue, 2021-2026 ($M)
4. Brazil FMCG Market Revenue, 2021-2026 ($M)
5. Argentina FMCG Market Revenue, 2021-2026 ($M)
6. Peru FMCG Market Revenue, 2021-2026 ($M)
7. Colombia FMCG Market Revenue, 2021-2026 ($M)
8. Chile FMCG Market Revenue, 2021-2026 ($M)
9. Rest of South America FMCG Market Revenue, 2021-2026 ($M)
10. UK FMCG Market Revenue, 2021-2026 ($M)
11. Germany FMCG Market Revenue, 2021-2026 ($M)
12. France FMCG Market Revenue, 2021-2026 ($M)
13. Italy FMCG Market Revenue, 2021-2026 ($M)
14. Spain FMCG Market Revenue, 2021-2026 ($M)
15. Rest of Europe FMCG Market Revenue, 2021-2026 ($M)
16 .China FMCG Market Revenue, 2021-2026 ($M)
17. India FMCG Market Revenue, 2021-2026 ($M)
18. Japan FMCG Market Revenue, 2021-2026 ($M)
19. South Korea FMCG Market Revenue, 2021-2026 ($M)
20. South Africa FMCG Market Revenue, 2021-2026 ($M)
21. North America FMCG By Application
22. South America FMCG By Application
23. Europe FMCG By Application
24. APAC FMCG By Application
25. MENA FMCG By Application
26. THE COCA-COLA COMPANY, Sales /Revenue, 2021-2026 ($Mn/$Bn)
27. DR PEPPER SNAPPLE GROUP, INC., Sales /Revenue, 2021-2026 ($Mn/$Bn)
28. JOHNSON JOHNSON, Sales /Revenue, 2021-2026 ($Mn/$Bn)
29. KIMBERLY-CLARK CORPORATION, Sales /Revenue, 2021-2026 ($Mn/$Bn)
30. NESTLE, Sales /Revenue, 2021-2026 ($Mn/$Bn)
31. PATANJALI AYURVED LTD., Sales /Revenue, 2021-2026 ($Mn/$Bn)
32. PEPSICO, INC., Sales /Revenue, 2021-2026 ($Mn/$Bn)
33.PROCTER AND GAMBLE, Sales /Revenue, 2021-2026 ($Mn/$Bn)
34. REVLON, INC., Sales /Revenue, 2021-2026 ($Mn/$Bn)
35. UNILEVER GROUP, Sales /Revenue, 2021-2026 ($Mn/$Bn)