Australia Restaurant Table Ordering Products Market - Forecast(2024 - 2030)

Overview

The Australia restaurant table ordering products market size is forecast to reach USD 119.78 million by 2030, after growing at a CAGR of 5.59% during 2024-2030. Post-pandemic, many restaurants turned to digital solutions to facilitate contactless ordering and payments, aligning with health guidelines and consumer preferences. The Australian hospitality sector is still rebuilding, striving to fulfill customer expectations and pursue new development prospects. Ordering is an area that is ideal for automation. Hence, point-of-sale technologies, like as mobile applications, QR codes, and registers, are gaining popularity because they simplify orders from different sources, saving staff time and lowering the chance of human errors. 
Australians are spending more at cafes and restaurants despite rising food prices. Retail turnover of cafes, restaurants, and catering services in Australia was bolstered by an increase in discretionary goods spending together with growing food and dining out expenditures. For instance, according to the Australian Bureau of Statistics, household spending on hotels, cafés, and restaurants climbed 5.2% in Victoria, 6.4% in Queensland, 3.9% in Western Australia, and 3.7% in the Australian Capital Territory for the year ending March 2024. Consequently, proactive restaurants are projected to outperform by implementing new dining experiences like restaurant table ordering products.

Report Coverage

The report “Australia Restaurant Table Ordering Products Market– Forecast (2024-2030)”, by IndustryARC, covers an in-depth analysis of the following segments of Australia restaurant table ordering products market.
By Hosting Type: Cloud, On-Premise
By Deployment: Table-top, Portable
By Ordering Method:  QR code, Kiosk, Tablet Order
By Restaurant:  FSR, QSR, Cafetarias, buffets, Cafés, Social caterers, Bars and pubs, Non-commercial restaurant services, Other

Key Takeaways

• Quick Service Restaurants (QSRs) are anticipated to show the fastest growth in the market. The surge in the new stores is propelling the market demand. For instance, KFC, Guzman y Gomez, Sushi Hub, Zambrero, and Pizza Hut are some of the major QSR brands that opened restaurants in Australia in 2023. QSRs prioritize convenience and prompt service. Table order systems are assisting QSRs to handle orders more quickly and cut down on wait times. These technologies allow customers to make orders quickly and effectively, which is important in high-volume, fast-paced workplaces.
• There is a growing acceptance of tablet ordering systems in franchised dining establishments. The chain restaurant industry in Australia uses a unique business strategy that combines elements of fast-food and conventional dining establishments. Growth has been aided by rising disposable income and rising spending on leisure and culture, which encourages more people to visit chain restaurants. For instance, Ordermate is providing solutions to the Groove Train Restaurant, with 22 locations around Australia, Groove Train is expanding as a family-friendly franchised restaurant chain that serves a variety of customers.
• The adoption of restaurant table ordering products in New South Wales (NSW) is strong. NSW has the greatest number of tables per restaurant in Australia, followed by Victoria, and Queensland. New South Wales has long been a pioneer in the restaurant business, setting trends and adopting innovative practices that influence the broader Australian food scene. By the end of the 2023 financial year, over 2,000 restaurants were operating in New South Wales, making it a significant hub for dining establishments in Australia. Sydney, its capital, is known for its diverse and vibrant culinary landscape, featuring everything from high-end dining to casual eateries and food trucks. International tourism also plays a critical role in supporting the hospitality industry in Sydney.

By Hosting Type - Segment Analysis
Cloud dominated the Australia restaurant table ordering products market in 2023 because restaurants are increasingly craving flexibility and diners demand convenience. Cloud-based POS systems are the answer, offering real-time data access, scalability, and remote management. This translates to smoother operations, improved efficiency, and happier customers. For example, Kounta, one of the leading Australian POS providers partnered with Xero, a cloud accounting platform, to streamline financial management for restaurants, letting them focus on what matters most – creating memorable dining experiences. The Australian point-of-sale market is experiencing significant growth fueled by the widespread adoption of cloud-based systems and contactless payment solutions. 

By Ordering Method - Segment Analysis
QR Code dominated the Australia restaurant table ordering products market in 2023. According to Lightspeed, 87% of users in Australia who have placed orders online, including those using QR codes, concur that it makes their lives easier. Customers find QR code table ordering appealing in two main ways: it expedites service and shortens wait times at the bar or counter, making their lives easier. Data from Lightspeed Ordering indicates that consumers who place their orders online or through a digital menu usually spend up to 30% more. Providing various benefits to restaurants at low costs, QR code technology will continue to be important in the long term for the restaurant industry.

By Restaurant - Segment Analysis
Full Service Restaurants (FSRs) dominated the Australia restaurant table ordering products market in 2023. Australian FSRs that provide a full dining experience with table service gain a lot from table order systems due to their improved customer satisfaction, expedited operations, and shortened wait times. More and more people are using digital menu boards and mobile ordering systems, which improve order accuracy and streamline customer service. Australia's burgeoning gourmet scene is likely to continue to fuel industry expansion. Australian customers are more demanding of authenticity and adaptability, and they are continuously looking for new flavors and cuisines.

Drivers – Australia Restaurant Table Ordering Products Market
 

•    The Staffing Shortage and Increasing Wages are Fueling the Adoption of New Technologies
The COVID-19 pandemic has exacerbated the existing labor shortages in Australia, with many former employees leaving the industry permanently and a slower return to pre-pandemic staffing levels. In response, restaurants are increasingly turning to technology to manage these challenges. One significant trend is the implementation of table ordering systems, which allow customers to place orders directly from their tables using digital devices like tablets or smartphones via QR codes. This reduces the need for front-of-house staff and can streamline operations significantly.
Furthermore, the unfortunate part of the staffing shortage in Australia was that wages had "skyrocketed". In November 2021, the Restaurant and Catering Industry Association of Australia warned that consumers would need to prepare their wallets for increased menu prices due to the rising costs of goods, combined with businesses struggling to find workers. In 2023, the Fair Work Commission lifted wages by 5.75%, citing a combination of low unemployment, falling wages, and high inflation for the sizeable boost. In March 2024, the Australian Council of Trade Unions (ACTU) called for a 5 percent, which would lift the minimum hourly rate from $23.23 in 2023 to $24.39 in 2024. As labor prices grow, restaurants and cafés may seek to improve efficiency and minimize reliance on physical labor. Increased wages are projected to boost the adoption of innovative table-ordering technologies in Australia.

•    Growing Gen Z and Millennials in Australia
Millennials spend more money at cafés and takeout than their parents. For example, according to the Australian Retailers Association, Gen Z and millennials accounted for 36% of overall retail purchasing in Australia in 2022 and their percentage of retail spending will climb to 48% by 2030, as more Gen Z enter the workforce. Given the absolute dominance of Generation Z in Australia's present market scenario, it makes sense for firms to make data-driven decisions to capitalize on the youth's ravenous purchasing hunger. Gen Z is considered a digital natives, having grown up in an era of high-speed fiber internet and connection, where the use of table ordering goods may benefit the Australian restaurant business.
So, the demographic of increasing tech-savviness and preference for convenience, make them prime candidates for adopting digital ordering systems. The strong spending in cafes, restaurants, and takeaway food, together with the expanding numbers of millennials and Gen Z, is anticipated to propel the market for restaurant table ordering solutions in Australia.
Challenges – Australia Restaurant Table Ordering Products Market

•    Technical Challenges During POS Integration
Implementing table ordering systems in restaurants involves a range of technical integration challenges that can hinder their adoption and smooth operation. These challenges span across hardware, software, network infrastructure, and user experience. There is a growing technology evolution. To prevent obsolescence, tablets and POS systems must be adaptable and keep up with technological changes and market trends. This necessitates ongoing training for employees on new system features, security standards, and effective technology use. The table order products must also work hard to allow sufficient customization to reflect the restaurant’s branding and menu specifics without compromising system integrity.

•    Economic Downturns or Crisis
Economic pressure on restaurants owing to price sensitivity could provide challenges for the table-ordering products market. There is a combination of inflation and cost-of-living challenges in Australia in 2023. For instance, according to a February 2023 Restaurant and Catering Association survey of 550 Australian company owners, rents had gone up by an average of 8% and supplier prices had grown by around 10%. The majority of respondents stated that they were increasing meal prices and altering trade hours. To keep up with escalating costs, several eateries are altering their menu pricing and business hours. For example, the hospitality industry is giving fewer dining sessions; instead of operating four days a week, it may be three, and instead of opening all evening, there will be two shifts every night. As prices rise, both restaurants and customers become more price-sensitive. Restaurants that haven't been profitable in recent years may find it challenging to invest in table-ordering solutions.

Market Landscape

Technology launches and R&D activities are key strategies adopted by players in the Australia restaurant table ordering products market. In 2023, the Australia restaurant table ordering products market share has been consolidated by the major players accounting for 70.78% of the share. Major players in the Australia restaurant table ordering products are Deliverect, Oddle, Chewzie Pty Ltd, Foodship, OrderMate, Order Up Group Pty Ltd, Redcat Pty Ltd, CloudMenu, and WSOFT, among others.

Developments:

• In May 2023, Deliverect acquired ChatFood, a pioneer in social media ordering, order and pay at table, and loyalty programs. Through this transaction, the restaurant business have access to a single, integrated solution for profitable expansion and outstanding customer experiences, including online meal delivery, dine-in QR, social, and direct channel ordering.
• In June 2022, Lightspeed Commerce Inc. announced the initial launch of Lightspeed Restaurant in the Australian market - a unified hospitality commerce and point-of-sale (POS) platform to power Australia's restaurant revival.

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