Architectural Window Film Market - Forecast(2024 - 2030)

Architectural Window Film Market Overview

Architectural Window Film Market size is forecast to reach $3.8 billion by 2026, after growing at a CAGR of 5.1% during 2021-2026. Globally, the demand for architectural window film is increasing as it reduces heat in building interiors and protects from UV rays. Reflective films are highly consumed window films as they reject excess solar radiation and helps to reduce carbon footprint. Architectural window films such as safety & security film not only prevent potential physical harm but also keeps winds from rushing inside the buildings. Architectural window film reduces the heat inside the building, maintains the room temperature, and keeps the environment comfortable. Polyester film materials are widely used to manufacture window film due to they have scratch-resistant properties which protect the outer surface of the film. Also, decorative vinyl films are widely used for decorative purposes as they are cost-effective, easy to install, and durable. Thus, increasing adoption of architectural window film due to protection from harmful ultraviolet rays is expected to grow the architecture window film market size.

Impact of COVID-19

The COVID 19 pandemic has put all construction projects on hold along with residential and non-residential construction projects. Due to lockdown, the demand for architectural window film has decreased. According to the U.S. Census Bureau, in January 2021, the building and construction were declined including residential (-0.2 percent), private construction (-0.5 percent), health care (-4.4 percent), and office (-0.5 percent) in the United States. In 2021, all the residential and non-residential have been stopped due to which architectural window films demand decreased.

Architectural Window Film Market Report Coverage

The report: “Architectural Window Film Market– Forecast (2021-2026)”, by Industry ARC, covers an in-depth analysis of the following segments of the Architectural Window Film Market.

Key Takeaways

• Asia Pacific dominated the global architectural films market due to increasing consumption of window films such as reflective film, safety & security film, and others in Asian countries is estimated to grow the market size.
• Rising awareness towards the harmful effects of ultraviolet light and protection for the skin is increasing the demand for reflective film in the both residential and commercial sectors.
• Various solar control window film manufacturers have developed innovative products to reduce building carbon footprint and also reduces the harmful UV rays which are widely used in commercial buildings for cooling.

Figure: APAC Architectural Window Film Market, 2021-2026 (US$ Billion)

Architectural Window Film Market Segment Analysis – By Material

The polyester material segment dominated the global architectural window film market in 2020. Polyester material applied to an interior window of a commercial building. Polyester material has scratch-resistant property and this material is used as an outer coating on the surface of architectural window films. The polyester used to manufacture window film due to unequaled, toughness, and excellent stability. Apart from this, due to protection from UV harmful ultraviolet rays polyester is used in the reflective film for commercial and residential applications. Hence, such factors are increasing the demand for polyester to manufacture architectural window films.

Architectural Window Film Market Segment Analysis – By Film Type

Reflective films lead the global architectural window films market in 2020 due to reflective solar films are rejecting solar radiation and improving the comfort of buildings. It helps to reduce heat which is entered by the window and also reduces carbon footprints. This film enhances the appearance and has visible light transmission levels for glazing systems. Reflective films block 99% of UV rays and have an excellent level of heat rejection. It helps to reduce emissions and costs from building cooling. Hence, due to these properties, reflective films are highly consumed in commercial building and residential building which is estimated to boost the consumption of architectural window films.

Architectural Window Film Market Segment Analysis – By Application

Commercial construction dominated the architectural window film market in 2020 and growing at a CAGR of 5.2% during 2021-2026. Rising consumption of various types of architectural window firms such as reflective film, safety & security film, surface protection films, and others in the residential, commercial, and industrial sector as they protect the interior with harmful rays.  Thus increasing commercial building construction is estimated to grow the consumption of reflective films. According to the India Brand Equity Foundation (IBEF), the warehouse attracted private equity investments of US$ 971 million in 2020. Additionally, according to the U.S. Census Bureau, healthcare construction increased by US$ 47,113 million in January 2021 compared to US$46769 million in April 2020. Hence, increasing commercial building construction is estimated to grow the architectural window film market.

Architectural Window Film Market Segment Analysis – By Geography

Asia Pacific dominated the global architectural window film market in 2020 with 30%. Due to increasing building projects in developing and emerging Asian countries such as India, China, Japan, and others. In Asian countries architectural window film is used to reduce the consumption of energy and increase cooling in the building. Hence, increasing building demand and housing projects are also estimated to grow the market size of architectural window films. According to China Electronic Information Industry Development (CCID), the country is expected to spend CNY10 trillion (US$1.4 trillion) on new infrastructure projects between FY20-FY25. Furthermore, according to the India Brand Equity Foundation (IBEF), the real estate sector of India will grow US$ 1 trillion by 2030 and Rs. 65,000 crore (US$ 9.30 billion) by 2040. According to India Brand Equity Foundation (IBEF), in 2019 Puravankara realty firm limited plans to invest Rs 850 crore to build 3 luxury housing projects in Bengaluru, Chennai, Mumbai over the next 4 years. Furthermore, in September 2020, Mitsubishi Estate Co. announced that it plans to finish work on Japan's tallest building 390 meters with 63 floors in a redeveloped district near Tokyo Station in the fiscal year 2027. Apart from this, increasing consumption of polyester film materials as they protect films from scratch and abrasion. Hence, such a factor is estimated to grow the market scenario during the projected year.

Architectural Window Film Market Drivers

Growing Development of Building and Construction across the Global

According to the US Census Bureau, building permits in the United States increased 0.3 percent to an adjusted annual rate of 1.76 million in April 2021 from 1.75 million in March 2021. Furthermore, according to the National Development and Reform Commission (NDRC), 14 construction investment projects were approved worth CNY177.8 billion (US$25.2 billion), following approvals of CNY68.9 billion (US$10.1 billion) in August 2020. On the other hand, according to the National Bureau of Statistics, China's real estate market investment jumped from 15.7% in 2019 to 38.3% in January-February 2021. Additionally, according to the US Census Bureau, new housing unit construction was 11,471 thousand units in 2019 in the United States, which reached 3,642 units in 2020. Moreover, according to the Federal National Mortgage Association, housing starts were expected to jump with 1 million new homes in 2021. Hence, rapidly increasing projects are estimated to grow the consumption of architectural window films.

Increasing Consumption of Reflective Films

Reflective films are widely used in building to controls temperature and reduce carbon emission. These films are block UV rays which protect from skin diseases such as skin cancer, acne, and cold sore. Hence, the increasing awareness towards the skin is estimated to grow the demand for reflective films. Architectural window films are easy to install, durable, and help to reduce the heat entering the building from windows. Furthermore, this film maintenance daytime privacy. Thus increasing consumption of reflective films is estimated to grow the architectural window films market size.

Architectural Window Film Market Challenges

Volatility in Raw Material prices

Polyester and polyethylene terephthalate are derived from crude oil. Thus, volatility in crude oil fluctuates the prices of window films, which creating hindrance for the market. According to the BP Statics, in 2018, the average oil price increased to $71/ bbl from $54/bbl in 2017, however, it further declined to US$64.21/bbl in 2019. Thus, fluctuations in the prices of crude oil may hamper the architectural window films market.

Architectural Window Film Market Landscape

Technology launches, acquisitions, and R&D activities are key strategies adopted by players in the architectural window film market. In 2020, the market of architectural window film has been consolidated by the top five players accounting for xx% of the share. Major players in the architectural window film market are 3M Company, The Window Film Company, Eastman Chemical Company, Garware Sun control, Solar Control Films Inc., Purlfrost Ltd., Saint-Gobain, Sun Control, Madico Inc., Polytronix Inc., and among others.

Acquisitions/Technology Launches

• In January 2020, Eastman Chemical Company announced the expansion of production capacity at Dresden, Germany, manufacturing facility to cater to the growing demand for coatings and laminating lines used in films. This capacity expansion is intended to cater to the growing demand for paint protection films and window films.
• In April 2019, Saint Gobain introduced a new line of automotive film named VORTEX IR ceramic film series. The product has been designed with advanced nano-ceramic technology and can reject over 96% of infrared rays. Also, the product is signal-friendly with satellites. GPS navigation system and other electronic devices. 

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