Vietnam Professional Hair Care Market - By Gender , By Products , By Type , By Distribution Channels - Opportunity Analysis & Industry Forecast, 2024-2030

Vietnam Professional Hair Care Market Overview:

Vietnam Professional Hair Care Market size is estimated to reach $169 million by 2030, growing at a CAGR of 2.6% during the forecast period 2024-2030. Professional hair care products include shampoos, conditioners, hair masks, coloring products and hair styling products, including hair serums, mousses, hairsprays, and more for all kinds of hair types and textures. These products are applied to manage hair problems such as hair loss, dandruff, itchy or dry scalp, split ends and more. Increasing awareness about scalp health, growing need for herbal products and increase in exports are the major factors that are set to drive the growth of the Vietnam Professional Hair Care market during the forecast period 2024-2030.

A major trend in the market is the influence of K-beauty and J-beauty. The growing influence of South Korean and Japanese pop culture on Vietnam is causing a surge in demand for these products. Vietnam is also becoming a major exporter of hair care products, particularly to neighboring countries in Southeast Asia. This trend is driven by the country's reputation for producing quality hair care products at competitive prices. According to the world integrated Trade Solution, in 2022, Vietnam exported shampoos worth $30 million worth globally. 

Vietnam Professional Hair Care Market - Report Coverage:

The “Vietnam Professional Hair Care Market Report - Forecast (2024-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the Vietnam Professional Hair Care Market.

Key Takeaways:

Shampoo & Conditioner is the largest segment

Shampoos and conditioners dominate the Vietnam professional hair care market. Vietnamese place a high emphasis on maintaining healthy hair. In the tropical climate, humidity and pollution can affect hair quality, shampoos and conditioners are used to address issues such as dryness, oiliness, and damage caused by environmental factors. Additionally, the growing trend of personalized hair care has led to a wider variety of products tailored to different hair types further boosting the demand. Professional salons also contribute to this dominance by recommending premium shampoos and conditioners during treatments to maintain and enhance hair health.

• Fastest Growth for Organic Products

By type, the organic products are expected to grow with the fastest CAGR in the Vietnam professional hair care market during 2024-2030. The demand for organic products in Vietnam's professional hair care market is rapidly increasing as consumers become more health-conscious and environmentally aware. Organic hair care products, free from harmful chemicals like sulfates, parabens, and synthetic fragrances, are favored for their natural ingredients that are gentler on the scalp and hair. According to an article in Vietnam News, while foreign brands make up 90% of the beauty market in Vietnam, local Vietnamese brands are focusing on affordable, low-end products and have recognized the long-term trend for organic products.

•  Growing Preference for Herbal Products Drives the Market

Increasing preference for herbal products is a significant driver in the Vietnam professional hair care market. With a tradition of using natural herbs and remedies in personal care, Vietnamese consumers trust herbal products for their health benefits and zero side effects on the hair and scalp. Products formulated with ingredients like aloe vera, ginseng, coriander and green tea are popular due to their nourishing and healing properties. The increasing concerns about the harmful effects of synthetic chemicals resulted in a surge in demand for herbal hair care solutions. As a result, brands are offering specialized herbal treatments to meet the growing demand. For instance, in 2022 Nguyên Xuân Medical Shampoo held an event called Hẹn với Thanh Xuân where they offered their customers and their families the chance to have their hair washed with their special herbal shampoo and ever since the sales soared by 200%.

• Price Sensitivity is a Challenge 

The preference for affordable products poses a challenge in Vietnam’s professional hair care market as consumers seek cost effective solutions while still desiring high quality results. Many Vietnamese consumers are price-sensitive. While premium hair care products offer advanced benefits their higher price points make them less accessible to a significant portion of the market. As a result, mass-market lower priced alternatives often overshadow professional and premium brands.                                                                                                                 

Vietnam Professional Hair Care Market: Market Share (%) by Product, 2023  

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Key Market Players: 

Product/Service launches, approvals, patents and events, acquisitions, partnerships and collaborations are key strategies adopted by players in the Vietnam Professional Hair Care Market. The top 10 companies in the Vietnam Professional Hair Care market are:

1. L'Oreal Group
2.  Procter & Gamble
3. Kao Corporation
4. Sao Thai Duong
5. Henkel AG & Co. KGaA
6. Unilever Ltd.
7. Amos Professional
8. TMY Products LLC
9. Henkel KGaA
10. Saigon Cosmetics

Scope of Report: 

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