U.S Point of Use Water Treatment System Market - Global Opportunity Analysis & Industry Forecast, 2024-2030

U.S Point of Use Water Treatment System Market Overview

The U.S Point-of-Use Water Treatment Systems Market  is estimated to reach $4.6 billion by 2030 while registering a CAGR of 4.4% during the forecast period between 2024 and 2030. Residential segment is the major end user of these systems owing to the increasing awareness among people for safe and healthy drinking water. Point-of-use water treatment systems are designed to treat small amounts of drinking water for use in the home and also in many other non-residential facilities. It’s mainly used to remove / replace contaminated water with safe water for an array of purposes which mainly include drinking and washing. Various methods / systems are employed for this purpose and a good number of devices are installed to enhance the capability of these system. It is estimated that there are nearly 4 billion cases of diarrhea every year, leading to 2 million deaths, across the world, with main reason being consumption of contaminated water. Water purification has become a paramount in the water supply chain and is being widely promoted by health institutes, government, NGOs and so on. Based on this evidence, the World Health Organization (WHO) promotes POU water treatment systems to make safe drinking water affordable to the 884 million people deprived of proper water supplies and the millions more drinking contaminated water. Safe drinking water is also a priority in most emergencies, when normal water supplies are disturbed due to natural disasters or outbreaks.

The Point of Use (POU) Water Treatment System market is experiencing significant growth, driven by several key trends. One major trend is the increasing consumer awareness of water quality and health concerns, which has led to a surge in demand for POU water treatment solutions that provide safe and clean drinking water directly at the tap. Advances in filtration technologies, such as reverse osmosis, UV purification, and activated carbon filters, are enhancing the effectiveness and efficiency of these systems. Another notable trend is the rising adoption of smart water treatment systems. These systems incorporate IoT technology, allowing users to monitor water quality, filter life, and system performance through mobile apps and smart devices. This not only provides convenience but also ensures timely maintenance and replacement of filters, thereby improving the overall user experience.

Market Snapshort : 

U.S Point of Use Water Treatment System Market Report Coverage

The report: “U.S Point of Use Water Treatment System Market – Forecast (2024-2030)”, by IndustryARC covers an in-depth analysis of the following segments of the U.S Point of Use Water Treatment System market
By Technology: Reverse Osmosis, Water Softener, Ion Exchange, Filtration (Activated Carbon Filtration, Membrane Filtration, Mechanical Filtration, Cartridge Filtration, Bio-Sand Filtration, Ultrafiltration and Others), Disinfection (Chemical Disinfection, Ozonization, UV/UF Disinfection), Distillation, Air Stripping/Aeration and Others
By Design: Personal Bottles, Pour through filter with Pitcher, Faucet Mounted Filter with Diverter, Countertop (Counter top system connected to Sink Faucet, Counter top Manual Fill System), Plumbing/Under the Sink (Plumbed into Sink Faucet, Plumbed into Separate Tap), Replacement Filters, Flow Through Units, Water Coolers and Others
By Application: Residential, Commercial (Retail, Hospitality and Others), Institutional (Transportation Hubs, Government, Education, Others), Industrial and Healthcare

Key Takeaways

• Point of use water systems are maintained at residential homes to purify water from high mineral content, bacteria, odors and others
• Point of Use water treatment systems are installed at a single connection under kitchen counter, sink or any other area in residential houses 
• These systems filter water at the actual point of use and they are in smaller size for less volume of water
• Counter top units, under the sink filters, Reverse Osmosis systems are some of the POU water treatment systems used for residential purposes
• These filters are maintained to produce drinking water whereas RO systems produce the highest quality water suitable for drinking by using advanced hyper- filtration membrane technology to purify contaminated water

U.S Point of Use Water Treatment System Market Segment Analysis – By Type

Countertop pitcher segment is the dominant category in this market which accounted for a revenue of $802 million in 2023 and is anticipated to reach $1 billion by 2030 growing at a CAGR of 3.3%. Countertop pitcher is the most widely used in point-of-use water treatment system market in the U.S region. The entire water treatments system can be stored in refrigerators or can be placed on top of the table for guests. This water pitcher are available in various colors, styles and sizes. This water treatment comes with filter life indicators that helps customers to know the changing time of filter. This filter reduces bad taste and odor linked with chemicals such as chlorine and other by products.

U.S Point of Use Water Treatment System Market Segment Analysis – By End Use Industry

The Residential Industry is showcasing increasing demand for Point of Use Water Treatment Systems in the U.S. Increasing water contamination has resulted in a dire need for safe and clean drinking water, which acts as one of the important factors for the market to grow. Along with that increasing awareness about the benefits of clean drinking water propels the growth of the market. Demand for these pitchers observed a noteworthy progress during the last five years owing to the augmenting water borne diseases and strict environmental regulations on the usage of proper sanitation and drinking water measures. The U.S. Environmental Protecting Agency (EPA) regulates the drinking water sources and water treatment systems by set of standards which protect public health by controlling the growth of microbial contaminants. Government initiatives have been promoting the consumption of clean drinking water and spreading awareness on necessary measures.

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U.S Point of Use Water Treatment System Market Drivers 

Rising Demand for Faucet Mounted Filter

Faucet mounted filters are connected directly to the faucet, requiring no necessity for plumbing connections. These types of water treatment systems are mounted on kitchen faucet that uses diverter to direct water through filter. Faucet mounted filters provide limited filtration as compared to expensive and versatile under sink filters. Faucet mounted filters are easy to install but are more bulky and less convenient than the under the sink filters. Due to its low cost, the sales of these systems is expected to rise in the coming years, especially in developing and underdeveloped nations. Around, 783 million people don't have clean and safe water for drinking purpose, whereas 1 out of every 5 deaths in children is due to water related diseases.

Rising Deployment in Americas Market

Americas region includes U.S., Canada, Mexico, Brazil, Argentina, Columbia among other countries. POU water treatment devices are recommended by the CDC and USEPA organizations for reducing risks of Cryptosporidium and other types of infectious agents transmitted by drinking water which is estimated to amplify the market growth over the forecast period in this region. Unsafe water, inadequate sanitation and hygiene are significant contributors to the spread of diarrhea and other diseases in major states of the region. According to the WHO, 80% of the gastrointestinal infections and the parasitic diseases and one third of the deaths are caused due to use and consumption of unsafe water which is stimulating the demand for these water treatment systems and is estimated to continue over the forecast period in this region.

U.S Point of Use Water Treatment System Market Challenges

Growing Consolidation of the Market

Water is an important input to the human body and drinking clean water has become an essential part in daily life due to increasing awareness on severity and prevalence of water-borne illness. POU water treatment systems market is fairly consolidated and encompass moderate number of regional and global companies that provide solutions to variety of end users. Most of the companies are highly technologically diverse including offerings of product substitutes. In addition, they serve the sister and parent markets like home appliances which enables them to take advantage of business unit synergies and extending the brand value to their new products. Quality and reliability are the top most consideration factors from the buyers end which is influenced by the brand image of the company. This scenario is advantageous to the existing leaders which are home appliances giants and have significant geographical presence. Considerable chunk of the offerings in this market are highly standardized which dampens the power of suppliers, however helps them to achieve economies of scale. In addition, installation and maintenance is also provided by the company thus extending their offering from core product to expanded value added solution, thus enhancing the power of supplier considering the above parameters and thereby limiting customer power.

U.S Point of Use Water Treatment System Market Landscape

The  U.S Point of Use Water Treatment System market is moderately consolidated with key players are adopting strategies such as acquisition, product launches and others with the players  and companies prevalent in the market. The top companies present in the market include the below.

1. Honeywell
2. Pentair
3. Panasonic
4. LG
5. Unilever
6. BWT
7. Toray
8. A.O Smith
9. Alticor
10. Koninklijke Philips

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