India Display Market Overview
India Display Market size is forecast to reach $18.64 billion by 2027, at a CAGR of 11.7% during 2022-2027. Significant adoption of signage and interactive displays by various industry verticals, including, healthcare, education, sports and entertainment for the purpose of branding, advertisement and broadcasting has influenced the Indian Display market positively. The successful adoption of digitalization such as such as automation, artificial intelligence (AI), the Internet of Things (IoT) across various industries in India, promote substantial adoption of Organic Ligth Emitting Diodes (OLED) and Light Emitting Diode (LED) displays adn replacement of Liquid Crystal Display (LCD) and Cathode Ray Tube Displays in various applications for TVs, video wall, and digital signage applications, thereby accentuate the demand for India Displays market. The next-generation display solutions are offering depth perception to the viewers, and in addition, the promising deployment of breakthrough sensor technology and collaboration displays such as Electroluminescent Displays across corporate offices, educational institutions, government organizations, along with residential arenas are deliberately turning vision into reality, resulting in the growth of the India Displays Market. In order to create bespoke projective capacity, leading brands such as Samsung, Huawei Technologies Co., Ltd., Vizio Inc. and more are constantly striving for various displays innovation in finished products, including smartphones, TVs, and various electronic solutions, which eventually promote the growth of the Indian Display market.
Report Coverage
The report: “India
Display Market – Forecast (2022-2027)”, by IndustryARC covers an in-depth
analysis of the following segments of the India Display market
By Type: Touch Display and Non-Touch Display
By Device Deployment: Standalone and Embedded
By Display Function: 2D and 3D
By Device Type: Fixed and Portable
By Technology: LED, OLED, LCD, QLED, E-Ink, others
By Panel size: Micro display, Small display, Medium display, large display
By Product: Smartphone, television sets, laptops, tablets
and monitors, digital signage automotive, aerospace, wearable video wall,
medical monitor, and others
By Industry: Consumer electronics, Automotive, Aerospace and
Defense, Education, healthcare, Retail and Hospitality, Media and Entertainment,
Industrial, Enterprise and Others
By Geography: North India, South India, East India, West India Northeast India and Central India
Key Takeaways
- A surge in demand for consumer electronics such as smartphone, laptop, television, and other electronic devices, along with growing penetration of internet are estimated to influence the adoption of varied display technologies.
- The leading companies such as Vivo, Oppo, Samsung, Formi, Huawei Technologies Co., Ltd., Vizio Inc. and Lava are focussing on extensive research and developments activities in order to offer exemplary display solutions, which offer immersive visual experience and other advanced incorporation to stay competitive in the market. Several launch of multi-touch display, stretchable display and other new product are introduced that offers 2D and 3D solutions.
- According to India Cellular & Electronics Association (ICEA), India has the potential to achieve a value of $100 billion in manufacturing of laptops and tablets by 2025 owing to the setting up of various manufacturing units across India which is anticipated to drive the India Displays Market in laptops and tablets product segment.
- Furthermore, as stated by the India Brand Equity
Foundation (IBEF), India’s automotive component industry’s revenue stood at
$49.3 billion in 2020, elevating from $39.05 billion in 2016, owing to the
increasing investment for manufacturing units in India. This trend
significantly bring growth in the demand
of various display solutions for automotive sector.
India Display Market, By Region, 2021
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India Display Market Segment Analysis – By Panel Size
Large display size is estimated to be $1.96 Billion in 2021 and is analyzed to grow
at a CAGR of 13.73% during forecast period 2022-2027. High adoption of digital
signage as well as interactive displays by end users from the commercial sector
and rising demand for 4K and 8K high-resolution commercial-grade large panel
displays from healthcare, sports & entertainment and education industry are
the key factors that driving the market of Large display which further
influences the growth of the Indian Display Market. Huge growth in advertising
industry is one of the factor that indirectly influences the market growth.
According to data from ibef, advertising industry is estimated to be the second
fastest growing advertising market in Asia after China. The government of India
is promoting the use digital advertisement. For instance, in December 2020,
Indian Railways announced to work on a new advertising policy i.e. installing
of 100,000 digital screens at 2,175 railway stations across the country, which
is anticipated to generate US$ 1.76 billion revenue annually., thus influencing
the market growth.
India Display Market Segment Analysis – By Vertical Outlook
Consumer Electronics industry is analysed to be
$6.85 Billion in 2021, and is contributing significantly towards the growth of
Displays Market in India, and also is estimated to grow at a CAGR of 11.4% during
2022 to 2027 India has showed a huge potential for consumer electronic market
growth in last few years and is analysed to be a manufacturing hub for various
consumer electronics solutions during the forecast period owing to increasing
investments in this sector. This tend to bring significant growth in the India
Displays Market in consumer electronics industry. The growth of Display
solutions for Consumer electronics industry is majorly driven by the increasing
technological advancement in offering various display solution in television
sets, laptops, smartphones and many others electronic devices. According to
India Brand Equity Foundation (IBEF), smartphone shipments in India increased
by 82% Y-o-Y to reach 33.0 million units in the second quarter of 2021. Xiaomi
led the Indian smartphones market with 28.4%, followed by Samsung 17.7%. This
tend to drive the India displays market in smartphones product segment.
India Display Market Segment Analysis – By Geography
The North India is analysed to be $ 2.99 Billion
in 2021, and is successfully contributing towards the growth of Displays Market
in India, and is also estimated to grow at a CAGR of 11.54% during 2022 to
2027. The prominent support from the Government of India, eminent scientific research
and sizable investment in various sectors, including, healthcare, agriculture,
and space research, have incurred a noteworthy opportunity for the India
Displays Industry. In addition, Uttar Pradesh has emerged as a primary hub for
IT & ITeS industries, such as software, electronics, business process
outsourcing (BPO)and others. The impact of the Modi government's PLI
(Production-Linked-Incentive)scheme promoted the contribution of manufacturing
sectors, and received a great response from many global industries earlier,
such as Samsung from South Korea, Pegatron, Wistron, Foxconn and Hon Hai from
Taiwan, and others. In July 2021, the Digital India campaign with the
initiative of Yogi Adityanath government has gained immense momentum as there
are massive investment in the information technology (IT) sector in the Uttar
Pradesh state. The renowned companies such as Vivo, Oppo, Samsung, Formi and
Lava are all set to invest for their state-of-art manufacturing their units in
the state.
India Display Market Drivers
Growing Demand for Consumer Electronics
Displays
are the portals to the digital data universe. They allow data to be displayed
in a way that is understandable to humans. The display component business has
spawned far bigger, more leveraged companies that make and sell display-centric
electronic goods. The adoption of displays is anticipated to be fuelled by
rising demand for consumer devices such as smartphones, televisions, and
laptops, among other things, as well as increased internet penetration. Other
elements driving greater market demand include the government's drive for
electronics production in the country and the country's expanding
digitalization. According to the ICEA, the Indian market demand for 'displays'
is expected to reach USD 60 billion over the next five years, owing to a growing
consumer market for display-centric goods and a focus on electronics
production. According to Invest India, the worldwide electronics market is
projected to be worth more than $2 trillion. India's global electronics
manufacturing share has increased from 1.3 percent in 2012 to 3.6 percent in
2019. Technology revolutions such as the deployment of 5G networks and IoT are
accelerating the uptake of electronics devices. Initiatives such as the
'Digital India' and 'Smart City' programmes have increased market demand for
IoT and will definitely usher in a new age for electronic items. By 2025,
India's digital economy is anticipated to be worth $1 trillion. By 2025,
the Indian Electronics Manufacturing Service (EMS) Industry is predicted to
increase 6.5 times from $23.5 billion to $152 billion. India produces about 600
mobile phone devices each minute, equating to more than $ 55 000 in output per
minute. Furthermore, 160 phones are sold online per minute.
The increased usage of automated equipment has a beneficial influence on market expansion.
The need for sophisticated equipment and
software systems is being driven by an increased need for greater productivity
as well as the manufacture of high-quality products. The implementation of
modern production techniques and processes offered by automation can meet this
requirement. Various industries are adopting automated equipment for various
purposes and this adoption has a significant influence on Displays, which
are accessible in high efficiency at cheap cost and are likely to boost market
growth. Embedded devices are widely utilised because they have a long lifespan
and great scalability, as well as high intensity, brightness, and other
features. Affordable prices, efficient brightness, and longer life are driving
the organic light emitting diode and liquid crystal Display market, which is
expected to develop at the quickest rate over the projected period. The
increased implementation of Displays in the medical, education, and automotive
sectors is projected to propel the market forward. The need for connected
automobiles with sophisticated technology is expanding in response to the
growing desire for increased safety, comfort, and convenience. Temperature
display, Bluetooth and hands-free communication, navigation, turn signals, and
microphone are just a few of the uses for smart mirrors in the automobile
industry. As a result, the market is growing due to rising demand for smart
display mirrors in the automobile sector.
India Display Market Challenges
Drop in demand for displays from the retail sector as a result of a significant move toward online advertising and shopping
The retail industry's allure will always be
based on a physical encounter. As a result, the responsibility of engaging the
audience and improving their experience is constantly a concern for the shop.
For all merchants, LED displays eliminate this issue. Large-format LED displays
leave no imprint on the appearance of a product or service. They are
high-brightness, dynamic LED displays that generate a buzz and excite the
brand's interior or outdoor environment while also improving footfall and
income. Digital advertising has evolved into something more intelligent,
tailored, and relevant. Consumers are spending more time online than ever
before, and digital advertising is the best method to reach them across many devices
and channels. As a result, in recent years, internet advertising has become
more popular. Furthermore, the ubiquitous availability of the internet has
resulted in a massive increase in digital advertising. Increased online
advertising spending by large firms such as Facebook and Google is also a key
influence in the increased use of internet advertising. Also increasing
popularity is programmable advertising. The use of automated tools and data to
make media buying choices without the intervention of humans is referred to as
programmatic advertising. As a result, the need for displays, which were
formerly used to advertise items and brands in stores and commercial locations,
has drastically diminished
India Display Market Landscape
Technology
launches, acquisitions, and R&D activities are key strategies adopted by
players in the India Display market. In 2020, the market of India Display
market has been consolidated by the top players
- Samsung
- LG
- Sharp
- Innolux
- BOE Technology
- Sony
- AU Optronics
- Videocon
- Dixon Technologies
- Minda Industries
- NEC
Launches/Acquisitions
- In January 2021, Samsung announced 10-inch MICRO LED screen to provide spectacularly immersive viewing experience with astonishing picture quality. The company also introduced The Serif, Frame, Sero and Terrace, a presently launched 4K QLED outdoor TV as well as The Premiere, a cinema-like quality 4K laser projector in 2021 Consumer Electronics Show (CES).
- In January 2021, LG Display, a
global leader in display technologies, announced that it would showcase
the world's first 48-inch Bendable Cinematic Sound OLED (CSO) display
which was designed for gaming purpose.
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