12G Solutions Market - Forecast(2024 - 2030)

Report Code: ESR 0725 Report Format: PDF + Excel

12G (Standard) Solutions Market Overview

The global 12G (Standard) solutions market size is forecast to reach $478.7 million by 2026, growing at a CAGR of 15.6% from 2021 to 2026. 12G (Standard) refers to a digital video interface standard designed for serving video broadcasting requirements including high frame rate, ultra high definition as well as optimum color accuracy. Adoption of 12G SDI (Serial Digital Interface) help in handling deep colored 4K or Ultra high definition signals with a single cable, to be used majorly as broadcasting solutions across media & production studios, live events, sports or educational applications. In addition, growing demand towards high quality content as well as rise in adoption of 12G SDI solutions for live streaming are some of the potential drivers boosting the market growth forward. Furthermore, continuous evolution of media & broadcast industries, rising need for advanced video solutions during television broadcasts, along with shift from analog to digital based transmission is set to fuel its market growth in the long run.

Report Coverage

The report based on: “12G (Standard) Solutions Market-Forecast (2021-2026)”, by IndustryARC, covers an in-depth analysis of the following segments of the 12G (Standard) Solutions Market industry outlook.

By Product Type: Professional Cameras, Production Switches, Video & Audio Monitor, Broadcast Converters, Video Router, Others.
By Application: Live Streaming, Film Shooting, Live Theaters, Live Events, Others.
By End Users: Stadium & Venues, Building (Commercial & Residential), Broadcasting Studios, Education, Hospitality, Others.
By Geography: North America (U.S, Canada, Mexico); Europe (U.K., Germany, Italy, France, Spain, Others); APAC (China, Japan, South Korea, India, Australia, Others); South America (Brazil, Argentina, Others); RoW (Middle East, Africa).

Key Takeaways

    • Film shooting application segment is analyzed to witness the highest growth rate in the global 12G (Standard) Solutions market during 2021-2026, owing to the growing demand for digital shoots and shift towards HDR based films.
    • North America 12G (Standard) Solutions market held the largest share in 2020, owing to shift of consumers towards high definition video content, investments from media production or broadcasting companies towards upgrading content quality and others.
    • Growing demand for high quality content along with increasing adoption of 12G SDI solutions for live streaming is analyzed to significant drive the global 12G (Standard) Solutions market during 2021-2026.


    Global 12G (Standard) Solutions Market Value Share, By Geography, 2020 (%)

    Global 12G (Standard) Solutions Market Value Share

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    12G (Standard) Solutions Market Segment Analysis - By Product Type

    Professional cameras are analyzed to grow with the highest CAGR of around 7.5% in the global 12G (Standard) Solutions market during the forecast period 2021-2026. With growing demand towards 4K or ultra-high video definition across media & production houses, the need for deploying serial digital interface (SDI) capable of meeting increasing bandwidth, have become essential. Deployment of 12G SDI based professional cameras help in handling 4K/ultra HD workflows serving a majority of production environments, which have been eventually gaining wide popularity owing to expansion for higher resolution, frame rates as well as deep colour offerings. Since its usage across application areas like live streaming, broadcasting, live events and so on, adoption of 12G based professional cameras will grow significantly overtime. In July 2021, Blackmagic Design announced about the launch of a new family of professional all in one studio cameras, named Blackmagic Studio Camera 4K Pro, designed for serving a broad range of live production customers. This compact designed model camera includes 12G SDI, 10G Base-T Ethernet, talkback as well as balanced XLR audio inputs, which makes it capable of serving broadcast workflows, while meeting customer requirements for a camera having professional features, with faster setup on location. Such innovations or advancements towards professional cameras incorporating 12G SDI will further drive the market growth in the long run.

    12G (Standard) Solutions Market Segment Analysis - By Application

    12G (Standard) Solutions for film shooting application is analyzed to witness the fastest growth with the CAGR of around 6.8% during 2021-2026. Growing demand for high resolution video recording or production to enhance viewing experience as well as increase customer attention have been attributing towards the market growth. Film Shooting Production companies have been started focusing towards developing high quality videography content as a part of improving standards of media & entertainment industry overtime, along with rise in 4K or ultra high definition movies will also aid the market growth for 12G (Standard) solutions. In September 2019, Blackmagic Design announced about the launch of a combined model for recording and monitoring solution, named Blackmagic Video Assist 12G, capable of providing features like 12G SDI, brighter HDR screens, upgraded batteries and others. This makes it a perfect solution for shooting HDR digital films, live production mastering and so on. In addition, growing demand for next-generation digital cinema shoots as well as rising support from OTT or online streaming platforms towards HDR video based content can also prove beneficial for the market growth in the long run. In November 2019, Netflix had issued an official directive stating that all of the films need to be shot in high dynamic range (HDR), as a part of its effort for bringing high quality imagery for the customers. Such factors are bound to further facilitate the demand for 12G (Standard) Solutions in the coming time. 

    12G (Standard) Solutions Market Segment Analysis - By Geography

    North America dominated the global 12G (Standard) Solutions market with a share of around 34% in 2020, and is also analyzed to have significant growth during the forecast period 2021-2026. Growing consumer preferences towards high definition video content along with investments from media production or broadcasting companies towards upgrading content delivery standards have attributed towards the market growth in the region. In addition, surge in high quality multimedia content within online streaming or digital platforms, high investments towards R&D activities have been also fuelling the market growth of 12G solutions. Additionally, rising demand for 4K/ultra HD or high dynamic range (HDR) content from OTT or online video sharing platforms like Netflix Inc., YouTube and so on, is further set to boost the market growth towards 12G SDI solutions in the long run. In December 2020, YouTube announced about the launch of rolling out HDR support for live streaming videos to serve broader range of colours as well as higher contrast. Such factors are set to drive the market growth of 12G (Standard) solutions in the coming time.

    12G (Standard) Solutions Market Drivers

    Growing demand towards high quality content is positively impacting the market growth of 12G (Standard) Solutions

    Growing demand towards high quality content act as a major driver boosting the growth of 12G (Standard) Solutions market. Increasing penetration of online digital video streaming platforms including Amazon Prime, YouTube, Netflix and so on, have been driving the shift towards high definition or high quality video content in 4K or above, leading to rise in demand for 12G (Standard) solutions. Since these solutions are capable of offering eight times more bandwidth compared to traditional SDI solutions, along with simplicity of single cable connectivity, they have been gaining wide popularity for serving production, broadcasting or streaming of high quality content overtime. Additionally, adoption of 12G solutions can handle high frame rates as well as deep color 4K/Ultra HD signals over a single cable, ensuring the media service providers to deliver standard high quality content. Moreover, growing investments from several OTT providers towards improve their platform services for meeting growing demand for high quality or high definition video content, is also set to drive the market demands. In April 2021, Netflix had revealed its plans of investing over $17 billion on content in 2021, as compared to $11.8 billion in 2020, thereby fuelling the market growth for 12G (Standard) solutions.

    Increasing demand towards 12G (Standard) Solutions for serving live streaming applications drives the market growth

    Increasing demand towards 12G (Standard) Solutions for serving live streaming applications can also be considered as a major factors driving the market growth. With rise in online video or media streaming overtime, the need for offering immersive visual experience for the end users or audiences through use of 4K cameras have significantly impacted the need for 12G solutions. Owing to requirement of low latency and stable connections even during tripped or unplugged cable environments for live streaming services, adoption of 12G SDI solutions have been growing rapidly over HDMI ones. In April 2020, Panasonic Corporation announced about the launch of a 4K live video switcher, named V-UHS500 with 12G SDI compatibility. The development of this switcher was meant to help in offering outstanding live video production performances in the field of event staging, corporate gigs, broadcasting at stations or live trucks, lectures on college campuses as well as conference halls. Such factors are further meant to drive the market demand for 12G SDI solutions for live streaming applications in the long run.

    12G (Standard) Solutions Market Challenges

    High costs related to its cabling impedes the market growth of 12G (Standard) Solutions

    High costs associated with cabling of 12G (Standard) Solutions act as a major factor restraining its market growth. With growing shift towards 4K content owing to higher colour accuracy as well as high resolution video streaming experiences, there is significant adoption of 12 SDI solutions. In comparison to other solutions including Wi-Fi or Fiber, cost of Co-ax cables to be used in 12G (Standard) Solutions are expensive, making it a costly alternative. Compared to unshielded twisted-pair cables, these cables incur complex manufacturing along with coaxial connects using materials like copper and aluminum, eventually adding up to its high price. Average price of a 12G cable equalizer, manufactured by Semtech is around $17/unit. This further hampers its adoptability across varied end use applications.

    12G (Standard) Solutions Market Landscape

    Partnerships, acquisition and R&D activities are key strategies adopted by players in the 12G (Standard) Solutions market. The 12G (Standard) Solutions Market top 10 companies include:

    1. Xilinx Inc.
    2. Semtech Corporation
    3. Altera Corporation
    4. Blackmagic Design Pty. Ltd.
    5. Belden Inc.
    6. OPTCORE
    7. Extron Electronics
    8. AJA Video Systems, Inc.
    9. PureLink
    10. Panasonic Corporation

    Acquisitions/Technology Launches

    • In July 2021, AJA Video Systems announced the launch of a new openGear Fiber to 12G-SDI Converters, having compatibility with OG-FiDO 12G openGear receiver cards, capable of supporting HDR videos.
    • In September 2020, Panasonic Corporation announced the launch of KAIROS, an ultimate IT/IP platform, a switcher which is compatible with 12G SDI and other interfaces, while providing creative vision of live video that captivates audiences.

    Relevant Report Titles

    Report Code: ESR 0085

    Report Code: ITR 0062

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    1. 12G (Standard) Solutions Market- Market Overview
        1.1 Definitions and Scope
    2. 12G (Standard) Solutions Market- Executive Summary
        2.1 Market Revenue, Market Size and Key Trends by Company
        2.2 Key trends by product type
        2.3 Key trends segmented by geography
    3. 12G (Standard) Solutions Market–Market Landscape
        3.1 Comparative Analysis
            3.1.1 Product Benchmarking
            3.1.2 Top 5 Financial Analysis
            3.1.3 Market Value Split by Top 10 companies
            3.1.4 Patent Analysis
            3.1.5 Pricing Analysis
    4. 12G (Standard) Solutions Market– Industry Market Entry Scenario Premium (Premium)
        4.1 Regulatory Framework Overview
        4.2 New Business and Ease of Doing business index
        4.3 Case studies of successful ventures
        4.4 Customer Analysis – Top 10 companies
    5. 12G (Standard) Solutions Market – Startup Company Scenario (Premium)
        5.1 Investment Analysis
        5.2 Venture Capital Funding Scenario
    6. 12G (Standard) Solutions Market- Market Forces
        6.1 Market Drivers
        6.2 Market Constraints
        6.3 Porters five force model
            6.3.1 Bargaining power of suppliers
            6.3.2 Bargaining powers of customers
            6.3.3 Threat of new entrants
            6.3.4 Rivalry among existing players
            6.3.5 Threat of substitutes
    7. 12G (Standard) Solutions Market – By Strategic Analysis (Market Size -$Million/Billion)
        7.1 Value Chain Analysis
        7.2 Opportunities Analysis
        7.3 Product Life Cycle
        7.4 Suppliers and Distributors
    8. 12G (Standard) Solutions Market- By Product Type
        8.1 Professional Cameras
        8.2 Production Switches
        8.3 Video & Audio Monitor
        8.4 Broadcast Converters
        8.5 Video Router
        8.6 Others
    9. 12G (Standard) Solutions Market- By Application
        9.1 Live Streaming
        9.2 Film Shooting
        9.3 Live Theaters
        9.4 Live Events
        9.5 Others
    10. 12G (Standard) Solutions Market- By End Users
        10.1 Stadiums & Venues
        10.2 Building
            10.2.1 Commercial
            10.2.2 Residential
        10.3 Broadcasting Studios
        10.4 Education
        10.5 Hospitality
        10.6 Others
    11. 12G (Standard) Solutions Market - By Geography (Market Size -$Million/Billion)
        11.1 North America
            11.1.1 U.S
            11.1.2 Canada
            11.1.3 Mexico
        11.2 Europe
            11.2.1 U.K
            11.2.2 Germany
            11.2.3 France
            11.2.4 Italy
            11.2.5 Spain
            11.2.6 Others
        11.3 APAC
            11.3.1 China
            11.3.2 Japan
            11.3.3 South Korea
            11.3.4 India
            11.3.5 Australia
            11.3.6 Others
        11.4 South America
            11.4.1 Brazil
            11.4.2 Argentina
            11.4.3 Others
        11.5 RoW
            11.5.1 Middle East
            11.5.2 Africa
    12. 12G (Standard) Solutions Market- Entropy
    13. 12G (Standard) Solutions Market- Industry Competition Landscape (Premium)
        13.1 Global Market Share
        13.2 Market Share by Region
        13.3 Market Share by Product Type
        13.4 Market Share by End Users
    14. 12G (Standard) Solutions Market- Key Company List by Country Premium (Premium)
    15. 12G (Standard) Solutions Market Company Analysis
        15.1 Market Share, Company Revenue, Products, M&A, Developments
        15.2 Xilinx Inc.
        15.3 Blackmagic Design Pty. Ltd.
        15.4 Semtech Corporation
        15.5 AJA Video Systems, Inc.
        15.6 Altera Corporation
        15.7 Company 6
        15.8 Company 7
        15.9 Company 8
        15.10 Company 9
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