Womens Health App Market - Forecast(2024 - 2030)

Report Code: HCR 1422 Report Format: PDF + Excel

Women’s Health App Market Overview

Women’s Health App Market size is estimated to reach $ 1,000 million by 2026, growing at a CAGR of 10% over 2021-2026. Women’s health app are offering various health related services that are available in smartphones and tablet PCs. Women’s health app provides all the information for menstrual health and also used for pregnancy tracking. Rising usage of mobile phones, growing consumer’s interest in connected health and wellness solutions and rising advancement in technology are the major factors driving the growth of this market. Furthermore, increasing modern and advanced technologies such as artificial intelligence and machine learning and increasing incidence of various diseases in women is set to further enhance the overall market demand for Drug Delivery across Blood Brain Barrier Market for the period 2021-2026. 

Women’s Health App Market Report Coverage

The report: “Women’s Health App Market Forecast (2021-2026)”, by IndustryARC, covers an in-depth analysis of the following segments of the Women’s Health App Market.  
By Type: Fitness & Nutrition, Menopause, Menstrual health, Disease Management, Pregnancy Tracking, Others
By Application: Smartphones, Tablet, Others
By Geography: North America (U.S., Canada, Mexico), South America (Brazil, Argentina, Others) Europe (U.K, Germany, Italy, France, Spain, Russia, Rest of Europe), Asia Pacific (China, Australia, Japan, South Korea, India, Rest of Asia Pacific) and Rest of the World (Middle East, Africa)

Key Takeaways
  • Geographically, in 2020 North America dominated the Women’s Health App Market owing to increasing adoption of advanced technology and rising awareness of health among women.
  • Rising usage of mobile phones and growing consumer’s interest in connected health and wellness solutions are likely to aid in the market growth of the Women’s Health App.
  • Detailed analysis of the Strength, Weakness, and Opportunities of the prominent players operating in the market will be provided in the Women’s Health App Market report.  
  • Lack of Regulation is set to create hurdles for the Women’s Health App Market.

Women’s Health App Market Segment Analysis - By Type 

The global Women’s Health App Market based on Type can be further segmented into Fitness & Nutrition, Menopause, Menstrual health, Disease Management, Pregnancy Tracking, Others. The Menstrual Health segment is the major segment generating revenue in 2020. This is owing to rising awareness among women’s regarding the importance of menstrual health and increasing incidence of menstrual health related disorders. The Fitness and Nutrition segment is estimated to register the fastest CAGR of 5.6% for the period 2021-2026. This is owing to rising consumer shift towards healthy lifestyle and wellness therapies. Moreover, fitness apps provides guidance from experts to helps customers exercise in the right way and to obtain better results.

Women’s Health App Market Size, By Type 2020-2026 (USD Million)


Women’s Health App Market Segment Analysis - By Application 

The global Women’s Health App Market based on Application can be further segmented into Smartphones, Tablet, Others. The smart phones segment registers for the highest market share in 2020. According to Global System for Mobile Communication Association in 2020, about 3.8 billion of people are using smartphones which is about 48.46% that increases the growth of this segment. The tablet segment is estimated to register the fastest CAGR of 4.4% over 2021-2026. This is owing to it provides flexible and big screen and also portable which increases the growth of this segment.

Women’s Health App Market Segment Analysis - By Geography 
North America dominated the Women’s Health App Market with a major share of 40% in 2020. This is owing to increasing adoption of advanced technology and rising awareness of health among women. According to National Institute of Health, about 58.2% of mobile phone users have health related app in 2020 which increases the demand of health app and are contributing to the rise in market growth. However, Asia-Pacific is estimated to outpace all the regions by clocking the highest CAGR of 25% during the forecast period 2021-2026 owing to the increasing awareness about women’s fitness and improving innovative technologies. 

Women’s Health App Market Drivers

Rising Usage of Mobile Phones

Growing usage of mobile phones among people increases the growth of the Women’s Health App Market. Moreover, about 700 million people are accessing to internet and 86% of people have internet links on their smartphones. Thus, the growing use of smartphones increases the usage of health app that increasing the growth of the Women’s Health App Market over 2021-2026. 

Rising  Advancement in Technology

Growing technological advancement and developing digital world is increasing the growth of the Women’s Health App Market. Moreover, various companies are developing health app for women’s health  which focuses on different health aspects and advises the user for its treatment that increases the growth of Women’s Health App Market over 2021-2026. 

Women’s Health App Market Challenges

Lack of Regulation

The factors that is set to impede the growth of the Women’s Health App Market are the lack of regulation in health app. Moreover, according to various regulations, health app are considered to be low risk as the products are noninvasive, not implanted, and don’t require regulatory controls to protect customers from being harmed is set to create hurdles for the Women’s Health App Market. 

Covid-19 Impact: 

Owing to COVID-19 Pandemic, there are lockdowns and social distancing which causes shutdowns to various fitness centers. So, the mobile app users in the health and fitness category increases a lot as it provides various health related services through online. Large number of people are focusing on their health in order to increase the immunity which increases the demand of health app that positively affected the growth of Women’s Health App Market. 

Women’s Health App Industry Outlook

Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Women’s Health App Market. Key companies of this market include Flo, Clue, Apple Inc., Eve, Tracker, Google LLC, Withings, Fitbit, Inc., SHEROES, and Health and Her Ltd.

Acquisitions/Product Launches

  • In September 2020, Health &Her Ltd. launches app to help women navigate their menopausal journey, which includes exercise suggestions, period tracking, and symptom assessment.
  • In January 2019, SHEROES has acquisition with Maya and launches app that helps customers to connect with expert in 14 international and vernacular languages.

Relevant Reports:

1. Women’s Health App Market Overview
    1.1 Definitions and Scope
2. Women’s Health App Market Executive Summary
    2.1 Market Size and Key Trends
    2.2 Key trends by Type
    2.3 Key trends by Application
    2.4 Key trends by Geography
3. Women’s Health App Market Landscape
    3.1 Market Share Analysis- Key Companies
    3.2 Product Benchmarking- Key Companies
    3.3 Financial Analysis - Key Companies
    3.4 Patent Analysis
    3.5 Pricing Analysis
4. Women’s Health App Market- Startup companies Scenario Premium Premium
    4.1 Key startup company Analysis by
        4.1.1 Investment
        4.1.2 Revenue
        4.1.3 Application Analysis
        4.1.4 Venture Capital and Funding Scenario
5. Women’s Health App Market- Industry Market Entry Scenario Premium Premium
    5.1 Regulatory Framework Overview
    5.2 New Business and Ease of Doing business index
    5.3 Case Studies of successful ventures
6. Women’s Health App Market Forces
    6.1 Market Drivers
    6.2 Market Constraints/Challenges
    6.3 Porters Five Force Model
        6.3.1 Bargaining Power of Suppliers
        6.3.2 Bargaining Powers of Customers
        6.3.3 Threat of New Entrants
        6.3.4 Rivalry Among Existing Players
        6.3.5 Threat of Substitutes
7. Women’s Health App Market Strategic Analysis
    7.1 Value Chain Analysis
    7.2 Opportunities Analysis
    7.3 Market Life Cycle
8. Women’s Health App Market– By Type (Market Size -$Million/$Billion)
    8.1 Fitness & Nutrition
    8.2 Menopause
    8.3 Menstrual Health
    8.4 Disease Management
    8.5 Pregnancy Tracking
    8.6 Others
9. Women’s Health App Market – By Application (Market Size -$Million/$Billion)
    9.1 Smartphones
    9.2 Tablets
    9.3 Others
10. Women’s Health App Market- By Geography (Market Size -$Million/$Billion)
    10.1 North America
        10.1.1 U.S.
        10.1.2 Canada
        10.1.3 Mexico
    10.2 South America
        10.2.1 Brazil
        10.2.2 Argentina
        10.2.3 Others
    10.3 Europe
        10.3.1 U.K.
        10.3.2 Germany
        10.3.3 Italy
        10.3.4 France
        10.3.5 Spain
        10.3.6 Russia
        10.3.7 Rest of Europe
    10.4 Asia-Pacific
        10.4.1 China
        10.4.2 Australia
        10.4.3 Japan
        10.4.4 South Korea
        10.4.5 India
        10.4.6 Rest of Asia pacific
    10.5 Rest of the World
        10.5.1 Middle East
        10.5.2 Africa
11. Women’s Health App Market Entropy
12. Women’s Health App Market- Industry / Segment Competition landscape Premium Premium
    12.1 Market Share Analysis
        12.1.1 Market Share by Country- Key companies
        12.1.2 Market Share by Region- Key companies
        12.1.3 Market Share at Global Level- Key companies
        12.1.4 Best Practices for Companies
13. Women’s Health App Market- Key Company List by Country Premium Premium
14. Women’s Health App Market Company Analysis
    14.1 Company Revenue, Products, M&A, Developments
    14.2 Company 1
    14.3 Company 2
    14.4 Company 3
    14.5 Company 4
    14.6 Company 5
    14.7 Company 6
    14.8 Company 7
    14.9 Company 8
    14.10 Company 9
    14.11 Company 10
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