Elderly Care Products and Services Market – Forecast (2025-2030)

Overview

The global elderly care products and services market size is forecast to reach USD 1,323.68 Billion by 2030, after growing at a CAGR of 5.90% during 2025-2030. The world’s population is rapidly aging, with a significant increase in the number of senior citizens. As life expectancy rises, the demand for elderly care products and services grows to support older adults with healthcare, daily living, and mobility needs. Many elderly individuals suffer from chronic conditions such as arthritis, diabetes, and dementia, which require ongoing care. This has led to an increased need for specialized healthcare services, medical devices, and home care products designed to manage these conditions.

Report Coverage

The report “Global Elderly Care Products and Services Market – Forecast (2025-2030)”, by IndustryARC, covers an in-depth analysis of the following segments of the global elderly care products and services market.

By Type: Products and Services

By Product: Housing and Assistive Devices, Mobility Assistive Aids/Homecare Aids, Assistive Furniture, Bathroom Safety and Assistive Products, Commode Chairs, Shower Chairs, Ostomy Products, AI-Based Smart Toilets, Others, Communication Aids, Speech and Writing Therapy Devices, Hearing Aids, Vision, and Reading Aids, Personal Care Products, Pharmaceuticals, Adult Diapers, and Others.

By Service: Homecare, Healthcare, Medical care, Physiotherapy services, Telehealth, Palliative care, Hospice care, Others, Non-Medical Care, Personal Care, and Assistance, Rehabilitation, Others, Community Based Services, Adult Daycare, Continuing Care Retirement Communities, Institutional care, Hospital-based, Independent Senior Living, Assisted Living, and Nursing home.

By Age: 65 to 74, 75 to 84, 85 and others

By Gender: Male and Female

By End-User: Hospitals, Elderly Nursing Home, and Homecare

By Geography:  North America, Europe, APAC, and RoW (Middle East, Africa, and South America).  

Key Takeaways

•    The Europe market accounted for the largest industry share in 2024 and the demand for global elderly care products and services in various end-users has increased such as Hospitals, Elderly nursing homes, and Homecare has raised the market in this region. 

•    North America, APAC, and ROW have also witnessed market growth due to the demand for global elderly care products and services for end-user like Hospitals, Elderly nursing homes, and Homecare.

•    The rising geriatric population globally has led to an increase in the number of technological using elderly. The generation of seniors using technology has increased and this has driven the need for technologically advanced products and service offerings in the elderly care industry. With a rise in focus on elderly care and increased investments in the same by governments, more players are developing technologically advanced products for the betterment of the elderly. Over the past few years, senior care has also improved a lot with the rise in the use of smartphones and internet technologies. 

By Type - Segment Analysis

Services dominated the global elderly care products and services market in 2024. Many elderly people depend on assistive devices to enable them to carry out daily activities and participate actively and productively in common life which helps to increase the growth of this segment. Home Care Services such as household maintenance, transportation, home modification, personal care, etc. help the elderly population to live independently which increases the market growth. Home healthcare services enable seniors to live independently in their homes for as long as possible. Moreover, with advancements in technology, many medical services for seniors that are available in the hospital can be provided at home which is cost-efficient as a patient does not have to pay for board/room expenses, food, etc. which is increasing the growth of this segment.

By Product - Segment Analysis

Pharmaceuticals products dominated the global elderly care products and services market in 2024. Pharmaceuticals products for personal care are mostly used for the skincare and personal hygiene of elder people which helps to maintain the skin and also improves health. These also include drugs for various diseases and those for maintaining better health. More people are now facing problems in controlling urinary and defecation functions and such problems are more common in old age. So, adult diapers are very helpful to those facing mobility problems or who are mostly sick. According to Medical Health Association, about 10 million people are using adult diapers which is contributing to the growth of this segment. Personal care products refer to a wide variety of items that helps to take care of adults and make them comfortable to move. 

Other personal care products such as Underpad, Healthgenie Knee Cap, and Tyner abdominal support are used for the elders to live happily and are increasing the growth of this market. As people get older, there is a gradual decline in hearing, vision, and mobility and with increasing age, the number of chronic diseases increases such as arthritis, cataracts, or heart disease some factors that increase the use of housing and assistive devices and are driving the market growth of this segment.  According to World Health Organization, more than 1 billion people are using housing and assistive devices which promotes independence and decreases the need for other support which is increasing the growth of this market.

By Service - Segment Analysis

Institutional Care dominated the global elderly care products and services market in 2024. Hospital-based institutional care improves the health and well-being of the elderly population and provides treatment for various chronic diseases and daily living deficits. There is an increase in the investment by companies in hospital-based services in institutional care for the elderly population owing to the growing demand. The rapid increase in the number of chronic diseases for the elderly population in developed nations has increased the demand for hospital-based services in institutional care. Independent senior living services in institutional care improve the quality of life by providing a peaceful and less assisted environment. Independent senior living services in institutional care provide less home upkeep and increased access to nutritious meals, social interaction, and physical and mental stimulation. 

The increase in the standard of living and advancements in technology have increased the demand for independent senior living services in institutional care. According to National Center for Assisted Living (NCAL), there are nearly one million Americans currently residing in assisted living communities, out of which the majority of the residents are females of age 85 or older. Assisted living services in institutional care assistance with daily activities like medication, eating, bathing, dressing, and toileting. The elderly population who has chosen to live in assisted living complexes often require more care and support to improve their quality of life. The increase in the number of the elderly population and the increase in the dependency on the activities of daily living have led to an increase in the demand for assisted living services in institutional care.

By Age – Segment Analysis

The 85 and older segment dominated the global elderly care products and services market in 2024. About 1.41% of the total world population is above 80 years of age. For such an age group Live-in care support is the best option who require constant support or have difficulty with a progressive condition such as dementia. As per Lancet Public Health, the number of adults aged 85 years and above needing round the clock in England will almost double over the next 20 years. The fastest-growing segment of the elder population will continue to be that of the oldest old (aged 85 and over), with a projected 240% increase in cohort size by 2040, Along with an increase in numbers of the aged expected to enjoy a longer lifespan is a predicted increase in seniors living with one or more chronic illnesses that will require some type of informal care. The age group of 85 and older uses most of the elderly care services, especially nursing care and hospital care. 

The market for the 75-84 years elder population age category is susceptible to an array of infections, orthopedic diseases, diabetes, heart diseases, stroke, cancer, and many others, which would drive the demand for elderly care services.  The age group above 75 to 84 completely depends on the care services as the potential of working among themselves have reduced. They are not that much active and robust as they were at the ages of 65-74. Almost 75% of the elderly population is set to be living in developing nations as the accessibility of products and services for their care and health is at its best.

By Gender – Segment Analysis

The female segment dominated the global elderly care products and services market in 2024. Among home healthcare female patients aged more than 65 years or above were more likely to receive housekeeping services and to receive home healthcare for a longer period. Also, women were more likely to be widowed and rely on an adult child or a non-spousal family as their primary caregiver. Women over 65 were more likely than men to have osteoarthritis, essential hypertension, and other diseases, while being less likely to develop cancer (malignant neoplasms). 
Women have higher rates of home healthcare use than those men. According to the World Bank Group, in the U.S., the female population above 65 years was higher than men, which is around 55%, in 2020. Also, the rising government support to provide long-term care services to females is further expected to propel the segment growth significantly during the estimated timeframe. The use of home health care among adults aged 75–84, with females having significantly higher rates of home health care use than males, females were more likely to get home health care for longer durations and housekeeping services.

By End User - Segment Analysis

Homecare dominated the global elderly care products and services market in 2024. By using global elderly care products and services to scale soap and detergent production uniformity, Unilever has seen great progress. The business has also been able to reduce the number of false alerts that force them to take action in their factories owing to AI. Unilever used to receive more than 3,000 alerts each day, but this number has been cut by 90%. The use of digital twin technology in manufacturing and the supply chain has increased dramatically over the past few years, as has its popularity. 
In 2019, global elderly care products and services have been successfully used by Unilever in production processes all across the world. Eight facilities within the organization's vast network have implemented global elderly care products and services. Unilever is making an all-out effort to improve production performance within these sites. To achieve this, information from IoT systems is fed into a digital "twin" of the entire facility. Algorithms then start to analyze the behavior of linked devices, product input, and output, as well as specific problems in the production line. The results are then used by human resources to pinpoint areas where they can enhance the entire production process.

Geography - Segment Analysis

Europe dominated the global elderly care products and services market in 2024. Governments across Europe are actively supporting elderly care through comprehensive policies, funding, and public healthcare systems, while cultural shifts and urbanization are driving demand for professional services over traditional family caregiving. The preference for home-based care, combined with advancements in healthcare technology and an emphasis on quality of life, has further fueled growth. Additionally, rising disposable incomes and a well-developed healthcare infrastructure in Europe have made specialized services, such as dementia and palliative care, increasingly accessible and essential.

The UK population of those aged 85+ is projected to increase from 1.6 million in 2016 to 2.8 million by 2031, an increase of 75%. This aging population will require access to care services, including residential care. Based on recent trends in the proportion of the elderly population in residential care and the recent contraction in supply, it is estimated that the UK needs at least 75,000 additional elderly care beds by 2030 and that, based on recent trends, demand will outstrip supply by 2022., this study is likely to boost the market.

Drivers – Global Elderly Care Products and Services Market

•    Growing Demand for Home Care Services for the Elder People 

The demand for home care services for the geriatric population is increasing as the availability of these services in home-care settings is the preferred alternative of the patients, so that they can live out their lives in the comfort of their own homes with required assistance for activities of daily life (ADLs) such as cooking meals, personal care, domiciliary care, mobility support, administering medication or simply companionship and support getting out and about. These services are designed for assisting healthcare providers in assisted living facilities and also the main focus of these services is to improve the lives of the elderly population, whether they are at home or in assisted care. The awareness regarding the implementation of these services in a variety of scenarios is also improving the overall outlook of the market and thus driving its growth of the market. Elder Care primarily focuses on providing senior care services including housekeeping, homemaker service, physical therapy, occupational therapy, and nursing services among others. Also, the increasing geriatric population worldwide and the increase in the awareness of elderly care among people are driving the growth of the market. According to World Health Organization, in 2019, there were approximately 1 billion aged people 60 years or older worldwide. By 2030, there will be 1.4 billion people on earth, and by 2050, there will be 2.1 billion. The rate of this growth is unparalleled, and it will pick up speed in the ensuing decades, especially in developing nations.

•    Technological advancement and product innovation

The rising geriatric population globally has led to an increase in the number of technologically using elderly. The generation of seniors using technology has increased and this has driven the need for technologically advanced products and service offerings in the elderly care industry. With a rise in focus on elderly care and increased investments in the same by governments, more players are developing technologically advanced products for the betterment of the elderly. Over the past few years, senior care has also improved a lot with the rise in the use of smartphones and internet technologies. Technologies such as IoMT (Internet of Medical Things), Phone applications, virtual assistants, and more. 

Digital technologies, such as e-health and robotics, have also contributed to increasing the potential of elderly care by reducing costs.  Product innovations such as gadgets for emergency assistance, remote monitoring devices, or health monitoring wearables are also increasing in usage. This allows the caregivers to monitor their patients more effectively and with less effort. Innovative products such as grab bars, assistive seating devices, toilet accessories, and others are also contributing to the growth of this market. These products are designed to cater to the specific needs of the elderly population.  Providing regular checkups and treatment to patients has become easier with the use of telehealth (or telemedicine) using technologies, such as email and video conferencing, to connect with remote patients or patients having mobility problems.

Challenges – Global Elderly Care Products and Services Market

•    High price of products and services for senior care

Patients experience high costs as they have to spend on products and services that are increasing in cost. Elderly patients often have very less retirement savings, and few have insurance. Rising expenses of products and services restrict patients from opting for them. This in turn challenges market growth. Elderly care products and services are becoming expensive with increased demand and a lack of adequate resources. The development of new innovative products and the lack of availability of trained staff has further increased the cost of services as well as products. The increase in geriatric patients has increased the cost of their care. An increase in patient numbers and a lack of efficient labor are challenging the market growth. Although there is high demand for elder care services, there is a lack of qualified professionals for such services. Owing to the shortage of staff, there is an increase in the financial burden for service providers to provide quality service and recruitment of capable staff.

Market Landscape

Technology launches, acquisitions, and R&D activities are key strategies adopted by players in the global elderly care products and services market. In 2024, the global elderly care products and services market share has been fragmented by the top ten players accounting for 1.3% of the share. Major players in the global elderly care products and services market are Koninklijke Philips N.V., Unicharm, Medtronic Plc, Cardinal Health, Interim Healthcare, Bayada Home Health Care, Right at Home, Genesis HealthCare, Signature HealthCare, and Sunrise Senior Living.

Developments:

•     In 2022, Interim HealthCare Inc., one of the leading franchise networks of home care, senior care, home health, hospice, and healthcare staffing services, announced that it has opened 15 new offices across the U.S in 2022 with two more opening before the end of the year, increasing access to home healthcare to meet demand from patients.
•    In 2022, BAYADA Home Health Care has formed a joint venture with Universal Health Services a subsidiary of Manatee Health System, expanding its reach in Florida. The partnership will enhance BAYADA’s operational and clinical expertise with Manatee Health’s commitment to innovative integrated delivery networks to spur innovation and help residents live at home with comfort, independence, and dignity.
•    In 2021, Unicharm, one of Japan’s largest diaper manufacturers, built a pilot plant in Kagoshima, in southern Japan, where it is recycling diapers back into more diapers. The fast-growing diaper waste and looking at the costs to upgrade an outdated incinerator. Decided to convert the diaper waste back to diapers by recycling.