Antivirus Market - Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth And Forecast 2024-2030

Market Overview

The Antivirus market is expected to grow at CAGR of 5.1% from 2024-2030 to reach $6.5bn. Antivirus is a type of program developed to protect PC/laptop or mobile/tablet from attack of malware such as viruses, worms, rootkits etc. They may steal important data or slow down the system The major driving force of this market is collaboration among Antivirus providers and technology manufacturers such as mobile, computer etc. Most of consumers are dependent on internet for banking and e-commerce transactions. These transactions are highly vulnerable to cyber-attacks, so consumers are compelled to use Antivirus to protect against fraud. 

As cyberattacks become more sophisticated and diverse, users need more than just Antivirus software to protect their systems and data. Multi-layered security solutions combine Antivirus software with other security features, such as firewall, anti-malware, anti-phishing, VPN, password manager, and encryption. Another trend driving the demand for Antivirus is user awareness. Users are becoming more concerned about their privacy and data security, especially in the wake of recent data breaches and scandals involving major tech companies and governments.

Report Coverage

The report: “Antivirus Market – Forecast (2024-2030)”, by IndustryARC covers an in-depth analysis of the following segments of the Antivirus Industry.

By Deployment: On Premise, Cloud, Hybrid
By Source: Open Source Software and Paid Software
By Installation Type:  On Access, On Demand and Hardware
By Platform: PC/Laptop (Windows, Linux, Android, Mac, Unix and Others) and Mobile/Tablet (Windows, Android, iOS and Others)
By Function: Virus Detection, System Analysis, Malware Removal, File Quarantine, Online Security, Threat Identification, Data Protection and Others
By End User: Consumers and Businesses
By Geography: North America (USA, Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Netherlands, Belgium and the Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia and New Zealand, Indonesia, Malaysia and the Rest of Asia-Pacific), South America (Brazil, Argentina, Colombia, Chile and the Rest of South America), the Rest of the World (the Middle East, and Africa)

Key Takeaways:

• With increase in hacking, data breach and data steal, key players of Antivirus market are investing heavy in creation of improved software. The security has become the major concern in every sector. Everyone is looking for safe and protected Antivirus solutions for their business. This has led to tremendous growth in Antivirus industry. 
• The Antivirus market has also developed in last few years with increase in demand of smartphones and tablets. As most consumers are using mobiles or tablets for financial transactions. With the increase in harmful attacks, consumers are also installing Antivirus software for complete security and data protection in their mobile or tablet. 
• According to McAfee research, 80% of parents are concerned about who their children are talking online and 34% have discovered that their children are visiting an inappropriate website. In order to provide solution where parents can manage their children’s activity McAfee collaborated with LG to deliver enhanced parental control in LG smartphones. 

Antivirus Market Segment Analysis – By Platform

PC segment held the largest share in the Antivirus Market in 2023 and is expected to grow at a CAGR of 8.5% between 2024 and 2030. Personal computers remain ubiquitous in both professional and personal spheres, serving as essential tools for work, communication, and leisure. This widespread use makes PCs a primary target for cyber threats, prompting a higher demand for Antivirus solutions. Additionally, as digital activities continue to expand, the need to protect sensitive data, personal information, and critical systems on PCs becomes paramount. The historical prevalence of malware, ransomware, and other cyber threats targeting PCs has also heightened awareness and emphasized the necessity of robust Antivirus protection. As the digital landscape evolves, the increasing reliance on PCs positions this segment at the forefront of Antivirus demand.

Antivirus Market Segment Analysis – By Geography

North America held the largest share of 40% in the Antivirus Market in 2023 due to a combination of technological infrastructure, high digital adoption rates, and a proactive cybersecurity landscape. The prevalence of sophisticated cyber threats and the awareness of potential risks drive the demand for advanced Antivirus solutions. In one of the biggest data breaches of all time in the education industry, the Los Angeles Unified School District (LAUSD) was attacked by a Russian criminal group, Vice Society, over Labor Day weekend in 2022. The attack affected over 1000 schools and 600,000 students in the second-largest school district in the United States. The region's stringent regulatory environment and a growing emphasis on data protection and privacy further contribute to the widespread adoption of Antivirus solutions.

Antivirus Market Drivers

Rising Cybersecurity Attacks on Businesses

According to the World Bank, SMEs account for the majority of businesses worldwide and represent about 90% of businesses and more than 50% of employment worldwide. The increased global competition and current economic scenario has put a great pressure on SMEs ability to compete and survive. SMEs commenced digitization of their operations and began making use of modern technologies. Internet connectivity has been one of the biggest entrepreneurial facilitators in the last decade. For SMEs relying on network-related tasks, such as online sales or sharing of documents and files across the cloud, having Antivirus ensures the safety of the data. As per Verizon’s 2022 Data Breach Investigations Report, 61% of SMEs experienced a cyber-attack. Cyberattacks can derail these enterprises as they can prove to be extremely expensive. According to the United States Securities and Exchange Commission (SEC), about 60% of SMEs go out of business within six months of a data breach or cyber-attack. Thus, the rising number of data breaches and cybersecurity attacks on businesses drives the Antivirus market.

Government Initiatives on Strengthening Cybersecurity

Government initiatives focused on strengthening cybersecurity act as a pivotal driver propelling the Antivirus market. As cyber threats become increasingly sophisticated, authorities worldwide are proactively responding with stringent regulations, policies, and investments. In March 2022, the Cybersecurity and Critical Infrastructure bill was introduced in the Chilean Senate. The comprehensive cybersecurity bill aims to improve security structures and measures in public and private institutions. Such bills and acts lead to an increased demand for Antivirus solutions. Government-led efforts not only raise awareness but also incentivize businesses and individuals to fortify their digital defenses. Compliance requirements set by these initiatives drive the adoption of advanced Antivirus solutions, creating a dynamic landscape.

Antivirus Market Challenges

Increasing Prevalence of Free Antivirus Software

The increasing prevalence of free Antivirus software can pose a challenge for the Antivirus market. With an increasing array of free options, users may be less inclined to invest in premium solutions, impacting the market's revenue potential. While free Antivirus tools provide basic protection, they often lack the advanced features and comprehensive security measures offered by their premium counterparts. Convincing users of the added value in paid solutions becomes essential in overcoming the growing competition from freely accessible Antivirus alternatives.

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Antivirus Industry Outlook

Technology launches, acquisitions, and R&D activities are key strategies adopted by players in this market. Antivirus top 10 companies include:

1. Bitdefender
2. Kaspersky Lab
3. Gen Digital Inc
4. Avast Software s.r.o.
5. Microsoft Corporation
6. McAfee Corp
7. Panda Security
8. ESET s.r.o
9. Emsisoft Ltd.
10. F-Secure Corporation

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