Action Camera Market - Forecast(2024 - 2030)

Report Code: ESR 0459 Report Format: PDF + Excel

Action Camera Market Overview

The Action Camera Market size is projected to reach $3.4 billion by 2028, growing at a CAGR of 8.5% from 2023 to 2028. This growth can be attributed to the rising penetration of the internet, rising consumption of video content, the rising popularity of social media platforms, availability of data, increased adoption of smartphones and growth of IoT-connected devices. Additionally, the rise in professional activities in different industry verticals such as sports, travel and tourism has also boosted the Action Camera Industry. The introduction of Artificial Intelligence in the Action Camera Market has brought a revolution in computational image procession technologies. With technological advancements, artificial intelligence integrated systems are being adopted in all types of action cameras such as first-person perspective action cameras, 360-degree action cameras and others. Furthermore, the introduction of Wi-Fi and Bluetooth connectivity and the use of miniaturized sensors in camera lenses such as wide-angle lenses, standard lenses and telephoto lenses have fostered the Action Camera Market growth. All these factors would positively influence the Action Camera Industry Outlook over the forecast period.

Report Coverage

The report: “Action Camera Industry Outlook – Forecast (2023-2028)” by IndustryARC, covers an in-depth analysis of the following segments in the Action Camera industry.

By Product Type: Box Style, Cube Style, Bullet Style, Periscope and 360 degree and Others.
By Technology: Full HD, Ultra HD, HD, SD and Others.
By Frame Rate: 15-30FPS, 31-60FPS, 61-120FPS, 121-240FPS and Others.
By Distribution Channel: Brand Outlets, Super Markets, E-Commerce and Others.
By Applications: Adventure Sports, Recreational Activities, Media and Entertainment, Automotive, Emergency Services and Others.
By Geography: North America (the US, Canada and Mexico), South America (Brazil, Argentina and Others), Europe (the UK, Germany, France, Italy, Spain and Others), APAC (China, Japan, South Korea, India, Australia and Others) and RoW (the Middle East and Africa).

Key Takeaways

  • In the Action Camera Market report, the Ultra HD segment is analyzed to grow at a significant CAGR of 8.8% during the forecast period 2023-2028. This growth is due to technological advancements in image sensors, the incorporation of AI and growing participation in adventure sports.
  • By Application, the Adventure Sports segment is expected to grow at the highest CAGR of 9.0% during the forecast period, owing to factors such as a rise in participation and the number of adventure activities and growth in the travel and tourism industry.
  • The North American region had the largest share in the Action Camera Market size, owing to factors such as the presence of major manufacturers, continuous R&D investments in action camera sensors such as wide-angle lenses, 360-degree lenses and rising participation of the youth population in adventure sports.

Action Camera Market Value Share, by Region, 2021 (%)
Action Camera Market
For More Details on This Report - Request for Sample

Action Camera Market Segment Analysis - by Technology

By Technology, the Ultra HD segment in the Action Camera Market report is analyzed to grow at the highest CAGR of 8.8% during the forecast period 2023-2028. The growth of this segment can be attributed to the technological advancements in image sensors, the incorporation of artificial intelligence, growing participation in adventure sports and rising recreational activities. Additionally, UHD action cameras provide higher-resolution videos as they are equipped with a wide-angle lens. As a result, it has widespread applicability across sports events, musical events and other media and entertainment events. In November 2020, DJI launched their new action camera DJI Pocket 2 which is a compact pocket-sized three-axis stabilized action camera. These developments would boost the Ultra HD segment in the Action Camera Industry.

Action Camera Market Segment Analysis - by Application

Based on Application, the Adventure sports segment in the Action Camera Market report is analyzed to grow at the highest CAGR of 9.0% during the forecast period 2023-2028. This is due to factors such as a rise in participation and an increase in the number of adventure activities, growth in the travels and tourism industry and the wide range of applications of these action cameras. Action Cameras fulfill the photography needs of professionals and travelers as these are lightweight and compact. In November 2021, DJI launched its new Action 2, a first-person perspective action camera, which was waterproof, dust-proof and drop-proof. These properties make it an ideal choice for adventure sports. These factors are positively influencing the Action Camera Industry Outlook.

Action Camera Market Segment Analysis - by Geography

North America dominated the Action Camera Market with a market share of 43% in 2021. It is also analyzed to have significant growth over the forecast period. The growth of this region can be attributed to the presence of major manufacturers, continuous research and developments in the sensors for the action cameras and increased participation of the youth population in sports and recreational activities. In 2021, according to the Diving Equipment and Marketing Association, the total number of scuba divers in the U.S. was 2.7-3.5 million and around 6 million worldwide. The increased participation of the North American population in adventure sports such as scuba diving, snorkeling and sky diving fosters the adoption of action cameras which, in turn, boosts the Action Camera Market size.

Action Camera Market Drivers

Technological advancements in camera sensors as well as integration of artificial intelligence and increased connectivity:

Due to the widespread applicability of these Action Cameras, their demand is consistently rising. As a result, continuous research and developments are going on for these camera sensors. With this technological advancement, the integration of artificial intelligence has also augmented the functionality of these action cameras. Additionally, the connectivity options such as Wi-Fi and Bluetooth connectivity have made these action cameras more functional as they can now be connected to different operating systems. In May 2022, Hero Electronix launched Qubo Smart Dash cam with artificial intelligence. It can auto-detect sudden shakes or collisions and store the recording in the event file and it also comes with a mobile app. These new technological advancements would bolster the adoption of action cameras across all industries. This, in turn, would positively influence the Action Camera Industry outlook.

Rising disposable income and rising participation in recreational sports:

There has been significant growth in the disposable income of the global population as well as in the participation of youth in adventure sports such as scuba diving, snorkeling, trekking, river rafting, sky diving and others over the past few years. These increased adventure tourism have induced the demand for action cameras as more people are getting into travel vlogging and sharing their experiences on social media platforms. In 2020, the Adventure Tourism market was valued at US$112,227 million and it is expected to grow even further over the period. This increases the adoption of action cameras, thereby boosting the Action Camera Market size.
Action Camera Market Challenge

The high cost associated with these action cameras and their accessories:

The high cost of an action camera is the primary factor that hampers the growth of the Action Camera Market. Action cameras are becoming a major part of adventure sports and other recreational activities due to their compact size and performance in harsh conditions. The Ricoh Theta Z1 cost around US$1,230, which is a high price for an average consumer to invest in recreational activities.

Action Camera Industry Outlook

Product launches, collaborations and R&D activities are key strategies adopted by players in the Action Camera Market. The top 10 companies in the Action Camera Market are:
  1. GoPro
  2. DJI
  3. Nikon
  4. Sony
  5. Panasonic
  6. Olympus Corporation
  7. Garmin Ltd
  8. Akaso
  9. Insta360
  10. SJCAM

Recent Developments

  • In February 2022, Akaso launched their new action camera Brave 8. This action camera features artificial intelligence face metering, Bluetooth connectivity and hands-free voice control in 7 languages along with state-of-the-art image processing sensors. This is poised to increase the company’s market share in the Action Camera Market.
  • In September 2021, GoPro launched their new Hero10 which featured 5K UHD video resolution with its compact size and speedy user interface. This action camera also provides superior frame rates and high stability of the image and videos produced. This is poised to strengthen the company’s market share in the Action Camera Industry.
  • In January 2020, Insta360 and Leica Camera AG announced a partnership to bring innovation and state-of-the-art imaging quality to the Action Camera Market. This is expected to produce innovative first-person perspective action cameras with superior image quality and connectivity options. This partnership is analyzed to boost the Action Camera Market size.

Relevant Report Titles:

High Speed Camera Market - Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth and Forecast Analysis
Report Code: ESR 0202

ADAS Camera Market - Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth and Forecast Analysis
Report Code: ESR 0512

Adventure Sports and Water Sports Market - Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth and Forecast Analysis
Report Code: CPR 0143

For more Electronics Market reports, please click here

1. Action Camera Market - Market Overview
    1.1 Definitions and Scope
2. Action Camera Market - Executive Summary
    2.1 Market Revenue, Market Size and Key Trends by Company
    2.2 Key trends by Application
    2.3 Key trends segmented by Geography
3. Action Camera Market – Market Landscape
    3.1 Comparative Analysis
        3.1.1 Product/Company Benchmarking - Top 3 Companies
        3.1.2 Top 5 Financial Analysis
        3.1.3 Market Value Split by Top 5 companies
        3.1.4 Patent Analysis
        3.1.5 Pricing Analysis
4. Action Camera Market – Market Entry Scenario Premium (Premium)
    4.1 Regulatory Scenario
    4.2 Ease of Doing Business Index
    4.3 Case Studies (3 Case Studies)
    4.4 Customer Analysis (5 Key Customers for Top 5 Companies)
5. Action Camera Market – Startup Company Scenario (Premium)
    5.1 Venture Capital and Funding Scenario
    5.2 Startup Company Analysis (3 Key Startups Analyzed)
6. Action Camera Market - Market Forces
    6.1 Market Drivers
    6.2 Market Challenges
    6.3 Porter's five force model
        6.3.1 Bargaining power of suppliers
        6.3.2 Bargaining powers of customers
        6.3.3 Threat of new entrants
        6.3.4 Rivalry among existing players
        6.3.5 Threat of substitutes
7. Action Camera Market – by Strategic Analysis (Market Size - $Million/Billion)
    7.1 Value Chain Analysis
    7.2 Opportunities Analysis
    7.3 Product Life Cycle
    7.4 Suppliers and Distributors
8. Action Camera Market - by Product Type (Market Size - $Million/Billion)
    8.1 Box Style
    8.2 Cube Style
    8.3 Bullet Style
    8.4 Periscope and 360 degree
    8.5 Others
9. Action Camera Market - by Technology (Market Size - $Million/Billion)
    9.1 Full HD
    9.2 Ultra HD
    9.3 HD
    9.4 SD
    9.5 Others
10. Action Camera Market - by Frame Rate (Market Size - $Million/Billion)
    10.1 15-30FPS
    10.2 31-60FPS
    10.3 61-120FPS
    10.4 121-240FPS
    10.5 Others
11. Action Camera Market - by Distribution Channel (Market Size - $Million/Billion)
    11.1 Brand Outlets
    11.2 Super Markets
    11.3 E-commerce
    11.4 Others
12. Action Camera Market – by Application (Market Size - $Million/Billion)
    12.1 Adventure Sports
    12.2 Recreational Activities
    12.3 Media and Entertainment
    12.4 Automotive
    12.5 Emergency Services
    12.6 Others
13. Action Camera Market - by Geography (Market Size - $Million/Billion)
    13.1 North America
        13.1.1 The US
        13.1.2 Canada
        13.1.3 Mexico
    13.2 South America
        13.2.1 Brazil
        13.2.2 Argentina
        13.2.3 Chile
        13.2.4 Columbia
        13.2.5 The Rest of South America
    13.3 Europe
        13.3.1 The UK
        13.3.2 Spain
        13.3.3 Italy
        13.3.4 The Netherlands
        13.3.5 France
        13.3.6 Germany
        13.3.7 The Rest of Europe
    13.4 APAC
        13.4.1 China
        13.4.2 Japan
        13.4.3 Australia
        13.4.4 India
        13.4.5 Singapore
        13.4.6 South Korea
        13.4.7 Malaysia
        13.4.8 The Rest of APAC
    13.5 The Rest of the World
        13.5.1 Africa
        13.5.2 The Middle East
14. Action Camera Market - Entropy
15. Action Camera Market - Industry Competition Landscape (Premium)
    15.1 Market Share Global (10 Companies at Global Level)
    15.2 Market Share by Region (5 Companies Per Region)
    15.3 Market Share by Country (5 Companies per Country. Covering 10 Key Countries – the US, Canada, Brazil, Germany, France, the UK, China, Japan, India and the Middle East)
    15.4 Market Share by Type/End-use Industry (5 Companies per Type)
    15.5 Competition Matrix (Top 10 Global Companies)
16. Action Camera Market - Key Company List by Country Premium (Premium)
    (Up to 5 Companies per Country for 10 Countries - the US, Canada, Brazil, Germany, France, the UK, China, Japan, India and the Middle East – Tentative: 50 Companies Subject to Availability)
17. Action Camera Market Company Analysis (Market Overview, Product Portfolio, Revenue and Developments)
    17.1 Company 1
    17.2 Company 2
    17.3 Company 3
    17.4 Company 4
    17.5 Company 5
    17.6 Company 6
    17.7 Company 7
    17.8 Company 8
    17.9 Company 9
    17.10 Company 10
* "Financials would be provided to private companies on best-efforts basis." 
Connect with our experts to get customized reports that best suit your requirements. Our reports include global-level data, niche markets and competitive landscape.