North America Sports and Energy Drinks Market: Electrolytes and Herbal Extracts Garnering Demand

According to a recent business publication by IndustryARC, the North America sports and energy drinks market size was around $24 billion - $25 billion in 2018, and is projected with a progressive CAGR of around 4% to 6% over the forecast period 2019-2025. In North America, sports and energy drinks are gradually gaining popularity mostly among fitness enthusiasts and professional athletes to cope up with their fast paced lifestyles and added alertness. According to the International Health, Racquet & Sports-club Association (IHRSA), the U.S. market size of health and fitness industry was around $30 billion and it has been growing at a CAGR of around 3% - 4% on an annual basis over the last decade. 

Growing population coupled with the lack of adequate protein in daily diet increases the necessity of sports and energy beverages. Now-a-days, easy accessibility of these drinks at different retail stores such as convenience stores, supermarkets, and hypermarkets is uplifting the growth of the North America sports and energy drinks market. Healthier outcomes such as weight management and physical fitness has influenced the rise in imports of energy drinks in the North America. This information is taken from the IndustryARC report titled “North America Sports & Energy Drinks Market: By Product Type (Sports Drink, Energy Drink); By Distribution Channel (Retail, On Trade, Vending Machine) - Forecast (2019-2025).” 

U.S held a dominating share in the North America sports and energy drinks market at around 78% to 80% in 2018. This dominance is primarily due to the increasing demand for energy drinks from the sports persons to boost their energy levels and for athletes to enhance their performance. These drinks offer flavour, refreshment, and wakefulness to the consumers in their progressing busy lifestyles. The aforementioned reasons made the sports and energy supplements market set to have an exponential growth in this region. Energy drinks is the major product type, which held a maximum share in the North America sports and energy drinks market and is estimated to grow with a notable CAGR of around 3%-4% during the forecast period 2019-2025. Rising demand for reliable importance of fitness, which can be procured by the consumption of isotonic and hypotonic energy drinks, is aiding urban populations reach fitness goals.

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