Primarily, display manufacturers are much more focused on automotive, VR, wearable, and indoor cinema applications; and secondarily, they are targeting TV, laptop, and smart phones. This information is based on a recent market research report from Industry ARC, titled “Display Market: By Technology (Electronic Paper, OLED, LCD, LED, DLP & LCOS); By Type (Conventional, 3D, Transparent & Flexible); By Application (Consumer Electronics, Aerospace, Healthcare, Automotive & Others) & By Geography-Forecast (2018-2023),” which has foreseen healthy increment in the demand in the near future.
Global Display Market: Demand Analysis
In the digital world, robust and unbreakable display technologies are resembling technology advancements. Trending display technology is paving way from normal displays to promising foldable displays today. With the help of advanced technology, different displays such as OLED, LCD, LED, and electronic paper display are manufactured. Nowadays, flexible OLED displays are stroking the display market growth with their innovative design differentiation. Enhancement of some features such as thinness, light weight, power efficiency, and high performance are increasing adoption of latest displays.
Efficiency, longevity, resolution, and cost associated with innovative displays are playing a prominent role in raising the demand for displays. OLED displays are gaining traction from smartphone, television, augmented reality, virtual reality (VR), and smart watch markets. Currently, they are enabling next-generation flexible, bendable, foldable, transparent, and roll-able displays. These flexible OLED panels are more advantageous as compared to flat panel displays and opening new opportunities for the display market players. Additionally, Quantum Dot is a futuristic technology, which is empowering the LCD TV with improved brightness. It acts as a commercial application of display electronics.
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Display Market: Competitive Analysis
LG Electronics, Hisense, Sony Corporation, and Samsung Electronics are some of the key players in the global display market, whereas LG Electronics, Sony Corporation, Panasonic, Grundig, and Philips are the major producers of OLED TVs.
In 2019, LG Electronics introduced a roll-able display – a 65-inch TV which possesses better image quality and sound quality with new algorithms.
Hisense is a China-based company holding prominent position in the global display market. It has announced a new technology named ULED XD, which enables its LCDs to compete with OLEDs in terms of high contrast.
In 2019, Samsung Electronics Co., Ltd. introduced its innovations in next generation displays that is modular MicroLED displays technology at CES annual trade show. It is a 75-inch display with high picture quality, versatility, and design.
Companies such as LG Electronics, Google, Huawei, and Lenovo are attracted to invest in foldable smartphones and also planning to introduce them in 2019, and by early 2020.
A diverse range of displays are in demand owing to the rising usage of electronic gadgets. Increasing utilization of displays in wide variety of applications such as consumer electronics, automotive, healthcare, and aviation are reflecting positively for display market. Thus, these factors are driving the growth of display market in near future.
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