Premium Vehicles Infotainment Approach Influencing Automotive Electronics Market

As per the market outlook foreseen by the IndustryARC’s business intelligence report, titled “Automotive Electronics Market: By Components (Memory, Sensors, PCB, Microcontroller, Microprocessor, Display, Lighting, Others) By Application (Body, Chassis, Powertrain, Infotainment, Telematics, Safety, Security) By Geography Forecast (2018 - 2023),” the automotive sector’s electronic stride is forecast to stroke the automotive electronics market with abundant demand.

According to the International Energy Agency, more than 3 million electric vehicles were under utility by consumers in 2017, a value that exceeded by 54% in comparison with the preceding year. This data summarizes the robust and evident infusion of electric and electronic devices in the automobile sector. The automotive sector in itself is a rapidly growing industry with production rates consistently increasing in various countries such as India (5.83%), China (3.19%), and Japan (5.31%) as of 2017.

Pervasive electronic systems have affected almost all the automobile operations right from seat controls to engines. Electronics have integrated itself from operations covering sophisticated pleasurable experience such as radio, music systems, air-condition control, and parking assistance to core engineering components such as engine, ignition, transmission, auto control steering, safety airbags, and anti-lock brake. Electronically-controlled ignition and fuel injection systems enable automotive designers with possibilities to accomplish vehicles with enhanced fuel economy and lower emissions, while still preserving high levels of performance and convenience.

ECU: Engine control units leads the demand among the automotive electronics parts. It controls some of the most complex mechanism such as fuel injection rate, emission control, throttle control and cooling system control. A modern-day car requires around 100 ECU’s. As per the sales statistics generated by OICA, around 97 million automobiles were sold worldwide in 2017. Thus the applications of ECU’s in the rapidly evolving and robustly growing automotive industry selling millions of cars each year is set to stroke the automotive electronics market with abundant demand. 

Infotainment: Leading auto portals in India have claimed that car buyers in India are getting younger. High-end electronic infotainment systems is a must in transit for such consumers. Luxury OEM’s are capitalizing over this stride. Owing to this trend, India with its automotive sector growing at a rate of 5.83%, is forecast to deliver the market with ample amount of opportunities.

Apart from ECU’s and infotainment systems, some of the other areas of electrical integration in an automobile are:

Chassis electronics and its sub-segments such as anti-lock braking system, traction control system, electronic brake distribution, electronic stability program and parking assistance.

Passive safety such as airbags, hill descent control and emergency brake assist system to control collision situations.

Advanced driver-assistance systems such as lane assist system, speed assist system, blind spot detection, park assist system, adaptive cruise control system and pre-collision assist.

Automotive electronics have captured a major share of 30% in an automobile production cost. Global urbanization and increasing disposable income have diverted traffic from commercial vehicles to premium car segment loaded with unique and sophisticated facilities well supported with electronics. Therefore, the automotive electronics market is expected to return great profits in the near future.

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