Thriving Food Industry Driving Demand in Skin Packaging Market

Skin packaging is an innovative packaging which is majorly used to pack meat among food products. It involves a process in which the product is draped with a heated film and a vacuum is used to draw the film down onto the package. It offers an attractive and secured packaging compared to traditional techniques. Additionally, skin packaging is among the most economical packaging options available. Skin packaging can be tagged with barcodes, which helps in avoiding product loss during shipments as well as improves the visibility of the products. Owing to the rising demand for convenience among urban populations, a recent IndustryARC report projects profitable progression in the skin packaging market during the forecast period of 2018-2023.

• Growing demand for packaging food positively impacting the growth of this space-saving packing technique 

•The modern lifestyle of people made them habituate for ready to eat food, and it is increasing the sale of products with skin packaging 

• Skin packaging uses less material to pack a product which is cost effective and offers more consumer convenience. It also provides long shelf-life for the product and therefore preferred by manufacturers

• Decreasing the adoption rate of  glass for hazardous factors and metal packaging for environmental reasons coupled with developments in the food retail industry are reflecting positively over the market 

The skin packaging market can be segmented based on type, heat seal, and end-use industry. Based on the type, the market can be segmented into plastic based, paper and paper boards, and others. On the basis of heat seal, the market can be further classified into water based and solvent based. On the basis of end use industry, the market can be bifurcated into food & beverage, pharmaceuticals and medical, consumer, and industrial.

Sealed Air Corporation, E.I. Du Pont De Nemours & Co., Bemis Company Inc., The DOW Chemical Company, and Westrock Company are some of the key players in this market. The Dow Chemical Company deals with an extensive range of innovative and technology-based products and solutions in the packaging. It provides products such as Surlyn, Appeel, and Bynel for vacuum packaging, which improves the seal properties.

Skin packaging is one of the new techniques to pack the product with negligible damage and gaining traction among consumers by offering convenience in handling the product. Rising applications and adoption of skin packaging in various industry verticals is stroking the market for a fruitful future.