Market Overview:

The Sports Nutrition and Recovery Products Market size is estimated to reach $95.32 Billion by 2030, growing at a CAGR of 7.82% during the forecast period 2025-2031, according to a recent report published by IndustryARC, titled, “Sports Nutrition and Recovery Products Market – By Type (Sports Supplements (Protein Supplements, Carbohydrate Supplements, Nitric Oxide Supplements, Electrolyte Supplements, Vitamin and Mineral Supplements, Others), Sports Drinks, Sports Food, Meal Replacement Products, Weight Loss Products), By Form (Tablets and Capsules, Powders, Liquids, Bars, Softgels), By Function (Energy Balance, Rehydration, Protein Intake, Recovery, Weight Management, Post-Workout, Pre-Workout, Others), By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Drug Stores, Sports and Fitness Stores, E-commerce, Others), By End-Users (Athletes, Fitness Enthusiasts, Lifestyle Users, Others), By Geography – Global Opportunity Analysis & Industry Forecast, 2025-2031”
Rise of Clean Label and Natural Ingredients and Increasing Popularity of Functional Foods and Beverages are fueling the growth of the Sports Nutrition and Recovery Products industry during the forecast period.

Asia-Pacific Dominated the Market in 2024:

Asia-Pacific region is accounted for the largest market share of 43.2% in 2024 driven by a combination of factors such as rising disposable incomes, growing health consciousness, and an expanding fitness culture. Increasing urbanization and a growing middle class in countries like China, India, and Japan have boosted consumer spending on health and wellness products, including sports nutrition. In October 2024, Japan's Daiichi Sankyo Healthcare Co Ltd has acquired sports nutrition brand DNS as it continues to grow its portfolio from pharmaceuticals to functional foods, oral and skin care. Additionally, the region has witnessed a surge in fitness centers, health clubs, and sports participation, further propelling the demand for protein supplements, recovery drinks, and energy bars. The popularity of e-commerce platforms has also made these products more accessible, contributing to higher market penetration. Moreover, the increasing focus on active lifestyles, influenced by social media and the promotion of fitness by celebrities and influencers, has further fueled market growth. The region's diverse consumer base, including professional athletes, fitness enthusiasts, and bodybuilders, has contributed to its dominant market share in the Sports Nutrition and Recovery Products Market

Sports Nutrition and Recovery Products Market: Key Takeaways

Rise of Clean Label and Natural Ingredients is Driving the Market Growth:

The demand for clean-label and natural ingredient-based sports nutrition products is rapidly increasing as consumers become more health-conscious and scrutinize product labels. Modern consumers prefer products free from artificial additives, preservatives, colors, and sweeteners, opting for minimally processed and transparent formulations. This trend aligns with the broader movement toward holistic wellness and sustainable consumption, making clean-label products more appealing to a diverse audience, including athletes, fitness enthusiasts, and casual users. Manufacturers are responding by formulating products using organic ingredients, plant-based proteins, natural sweeteners like stevia, and transparent labeling practices. Brands that emphasize product purity, ethical sourcing, and sustainability are gaining a competitive edge. In January 2025, Research by the Clean Label Project (CLP) reveals that 47% of tested protein powders exceeded at least one federal or state regulatory set threshold for heavy metal contamination such as lead and cadmium. However, US industry associations, the Natural Products Association and the Council for Responsible Nutrition (CRN), call the report’s methodology and outcomes into question. Additionally, the rise of plant-based nutrition further supports this trend, as plant-derived ingredients are perceived as healthier and environmentally friendly. The demand for clean-label sports nutrition products is expected to grow steadily, driven by increasing awareness of health benefits, regulatory pressures, and consumer preference for transparency and authenticity.

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Market Growth Driven by Increasing Popularity of Functional Foods and Beverages:

The growing popularity of functional foods and beverages is reshaping the Sports Nutrition and Recovery Products Market. Consumers are looking for convenient, multi-benefit products that go beyond basic nutrition to support overall wellness, including immune health, cognitive function, and gut health. This has led to the integration of functional ingredients like adaptogens, nootropics, collagen, and probiotics into sports nutrition formulations. Functional protein bars, recovery drinks with added electrolytes, and energy shots with mental focus enhancers are gaining traction among consumers seeking performance optimization. The appeal of convenient, on-the-go nutrition solutions is particularly strong among active individuals with busy lifestyles. This trend is further amplified by the increasing interest in hybrid products that serve both athletic performance and general well-being, blurring the lines between sports nutrition and wellness products. Brands that create innovative, multifunctional formulations can capture a wider customer base, catering to athletes and wellness-oriented consumers alike.

Scope of the Report: 

        Report Metric

                              Details

Base Year Considered

2024

Forecast Period

2025-2031

CAGR

7.82%

Market Size in 2030

$ 39.13 billion

Segments Covered

By Type, By Form, By Function, By Distribution Channel, By End-Users and By Region

 

Regions Covered

North America (USA, Canada, and Mexico), Europe (UK, Germany, France, Italy, Netherlands, Spain, Russia, and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, Malaysia, and Rest of APAC), South America (Brazil, Argentina, Colombia, Chile, and Rest of South America), and Rest of the World (Middle East, and Africa).

 

Key Market Players

  1. Abbott
  2. Glanbia plc
  3. Quest Nutrition, LLC
  4. GNC Holdings, LLC
  5. Otsuka Holdings Co., Ltd.
  6. MusclePharm.
  7. Atlantic Multipower UK Limited
  8. GlaxoSmithKline PLC
  9. Olimp Laboratories Sp. z o.o.
  10. Cliff Bar


Sports Nutrition and Recovery Products Market: Competitive Landscape

Key companies profiled in the Sports Nutrition and Recovery Products Market are Abbott, Glanbia plc, Quest Nutrition, LLC, GNC Holdings, LLC, Otsuka Holdings Co., Ltd., MusclePharm., Atlantic Multipower UK Limited, GlaxoSmithKline PLC, Olimp Laboratories Sp. z o.o., Cliff Bar and others.

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