Medicated Shampoo Market size is expected to reach $21.2 billion by 2031 after growing at a CAGR of 5.0% during the forecast period 2025-2031, according to the latest market research report published by IndustryARC. Growing widespread scalp and hair disorders, increasing hair loss concerns, rising dermatological recommendations for organic Medicated Shampoos, rising consumer awareness, and developing product innovations with regulatory approvals are some of the major drivers for the Medicated Shampoo Market, finds IndustryARC in its recent report, titled “Medicated Shampoo Market” - By Product (Anti-Dandruff, Anti-Hair Fall, Antiseptic & Antifungal, Psoriasis and Eczema, and Others), By Material (Organic, Synthetic), By Ingredients (Zinc Pyrithione, Salicylic Acid, Selenium Sulfide, Ketoconazole, Coal Tar, and Others), By Usage (Hospitals, Dermatology Clinics, Home Use), By Distribution Channel (Online, Offline), and By Geography Analysis - Global Opportunity Analysis & Industry Forecast, 2025-2031. 

Growing widespread scalp and hair disorders, increasing hair loss concerns, rising dermatological recommendations for organic Medicated Shampoos, rising consumer awareness, and developing product innovations with regulatory approvals are some of the key drivers that are boosting the growth of the Medicated Shampoo Market.

North America Dominated the Market in 2024

North America’s region emerges as the leader, holding the majority market share in 2024. North America dominates the Medicated Shampoo market, which is driven by high consumer awareness and a strong interest on scalp health and hygiene. The region's dominance is further fuelled by large number of widespread scalp conditions such as dandruff, seborrheic dermatitis, and hair loss, increasing the demand for effective medicated solutions. According to the Canadian Dermatology Association, an estimated 50 % of North Americans have dandruff. This is due to the men having dandruff more than women, possibly due to hormones that produce more active oil glands and an oilier scalp. Also, according to the association, dandruff can be effectively controlled with over-the-counter dandruff shampoos and instances such as itchy scalp despite using a dandruff-fighting shampoo for several weeks, a prescribed treatment is needed by a certified dermatologist.

Medicated Shampoo Market: Key Takeaways

Growing Need for Self Care

The increasing consumer awareness and a growing interest and preference for self-care treatments drives the demand for medicated shampoos. Many individuals are preferring Medicated Shampoos to address scalp concerns such as dandruff, seborrheic dermatitis and hair loss before seeking professional help. According to a survey conducted by the Health Economics and Management Review in March 2023, it was observed that during the intensive period of COVID-19 and later as well, there is an increase in consumer purchases of over-the-counter (OTC) products in the pharmaceutical market, typically in the form of online orders in many places like Slovakia and the reason is due to OTC medicines that are available to the general public without a prescription. 

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Expansion in Pet Care and Veterinary Medicated Shampoos to Drive the Market

The increasing focus on pet care and veterinary health is set to drive the demand for Medicated Shampoos specifically designed for pets. Pet owners have relatively become more conscious of their pets' skin and coat health, due to this an increasing need for veterinary-approved Medicated Shampoos that treat conditions like fleas, ticks, dermatitis, and fungal infections for pets. In February 2023, Green People launched UK's first certified organic range of pet grooming products which includes unscented shampoo designed for dogs with extra sensitive skin and does not contain any fragrance. It is suitable for all breeds, and this gentle formula will be the perfect choice for a puppy’s bath. Additionally, veterinary Medicated Shampoos often contain antibacterial, antifungal, and soothing ingredients like chlorhexidine and oatmeal to address common pet skin issues. 

Scope of the Report:
 

Report Metric

Details

Base Year Considered

2024

Forecast Period

2025–2031

CAGR

5.0%

Market Size in 2031

$21.2 Billion

Segments Covered

By Product, By Material, By Ingredients, By Usage, By Distribution Channel, and By Geography



 

Geographies Covered

North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia & New Zealand and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa).



 

Key Market Players

1.  Procter & Gamble

2.  Unilever

3.  Johnson & Johnson

4.  Henkel AG & Co. KGaA

5.  Kao Corporation

6.  Himalaya Wellness Company

7.  Summers Laboratories, Inc

8.  Sanofi Consumer Healthcare

9.  Kramer Laboratories

10.  Shiseido Company

 

Recent Developments:

•    In November 2024, Raven Innovations launched it’s first-ever medicated dry shampoo called RestoraScalp. It is helpful for scalp care and hair vitality designed to treat common scalp conditions while promoting healthier, more vibrant hair.

•    In April 2024, according to the National Library of Medicine, roflumilast 0.3% foam which is FDA-approved, offers a significant advancement in SD treatment, offering a pH-balanced, residue-free formulation suitable for all hair types and respecting diverse cultural hair care needs.

Medicated Shampoo Market: Competitive Landscape

Key companies profiled in the Medicated Shampoo Market are Procter & Gamble, Unilever, Johnson & Johnson, Henkel AG & Co. KGaA, Kao Corporation, Himalaya Wellness Company, Summers Laboratories, Inc, Sanofi Consumer Healthcare, Kramer Laboratories, and Shiseido Company.

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