Cosmetology Market is expected to reach $403.5 billion by 2031, driven by the rising consciousness for beauty and self-care standards, the growing influence of social media and marketing for products

Cosmetology Market size is expected to reach $403.5 billion by 2031 after growing at a CAGR of 11.2% during the forecast period 2025-2031, according to the latest market research report published by IndustryARC. Rising consciousness for beauty and self-care standards, the growing influence of social media and marketing for products, increasing technological and innovative beauty procedures, rising influence for K-Beauty & J-Beauty trends, growing awareness for sustainable products, growing anti-aging skin and hair products are key drivers of the Cosmetology Market, finds IndustryARC in its recent report, titled “Cosmetology Market” - By Product (Skincare, Haircare, Oralcare, Fragrances, Nailcare, and Others), By Gender (Men, Women, Others), By Ingredients (Organic, Synthetic, Vegan and Cruelty-Free, Chemical-Free, Lab Grown), By Procedure (Hydrafacial, Rejuvenation, Nourishment, Stem-Cell, and Others), By Distribution Channel (Online, Offline), and By Geography Analysis - Global Opportunity Analysis & Industry Forecast, 2025-2031.

The rising consciousness for beauty and self-care standards, the growing influence of social media and marketing for products, increasing technological and innovative beauty procedures, rising influence for K-Beauty & J-Beauty trends, growing awareness for sustainable products, and growing anti-aging skin and hair products. 

Asia-Pacific’s region emerges as the leader, holding the majority market share of 34% in 2024. This is due to countries like China, Japan, South Korea, and India being supported by a growing middle class, higher incomes, and a shift toward premium beauty products. In December 2024, according to the World Health Organization, Indonesia emerged as a beauty powerhouse due to its population of 270 million having a median age of 29 years. This trajectory is due to the heavy population increase of 14% to over 320 million by 2050 who are rapidly growing and are young, tech-savvy, and beauty-obsessed. Also, it is been observed that the people of Indonesia are dynamic and willing to try something new when the products meet their desired standards. Additionally, the rise of e-commerce platforms made beauty products more accessible across the region. 

K-Beauty (Korean Beauty), and J-Beauty (Japanese Beauty) brands are reshaping the global Cosmetology Market, driven by their focus on innovative formulations, minimalist skincare, and high-efficacy ingredients. Products like BB creams, sheet masks, and sunscreen gels have set new industry standards, influencing Western beauty brands worldwide. In December 2024, KorinMi (a Korean beauty solution service), launched India's first-ever professional Korean beauty clinic in Delhi NCR, bringing the highly sought-after ‘flawless glass skin’ aesthetic to the Indian skincare market. They offer specialized cutting-edge, personalized treatments to meet a wide variety of Indian skins. Additionally, the rising demand for clean, sustainable, and results-driven skincare, K-Beauty, and J-Beauty continues to expand globally through e-commerce, brand collaborations, and influencer marketing further fuelling the growth of the Cosmetology Market.

The Cosmetology industry is shifting toward holistic wellness, emphasizing products and treatments that promote both inner and outer well-being. Consumers are increasingly preferring natural skincare, organic ingredients, and stress-relief beauty solutions that align with a healthier lifestyle. The rise of wellness spas, meditation-infused facials, and personalized self-care rituals further highlights this trend. According to Harris Williams Annual Health & Beauty Survey, nearly 95% of consumers plan to spend the same or more on beauty and personal care in the coming year, the same as in the year 2023. Due to consumers being more price-sensitive in choosing products, affordability has gained importance in product selection. Additionally, online platforms like Amazon continue to hold the No. 1 and No. 2 preferred shopping destinations respectively.

Key companies profiled in the Cosmetology Market are L'Oréal, Unilever, Estée Lauder Inc, Procter & Gamble, Shiseido Co., Ltd, Chanel, Kao Corporation, Colgate-Palmolive Company, Beiersdorf AG, and Natura&Co. 

Vegan Cosmetics Market - The Vegan Cosmetics Market is projected to expand significantly, with an estimated size of $ 25.4 billion by 2030. This growth is expected to occur at a compound annual growth rate CAGR of 6% during the forecast period from 2023 to 2030. The vegan cosmetics market has experienced substantial growth and popularity in recent years.

Beauty And Personal Care Products Market - The Beauty and Personal Care Products Market size is estimated to grow at a CAGR of 5.3% in 2022-2027 and is valued at US$ 759.6 billion in the year 2027. The demand for beauty and personal care products has seen steady growth in the past decade and will continue to do so primarily due to the overall improvement in quality of life and the shift in trend to more premium and luxury cosmetic brands. 

Cosmetic Surgery and Services Market - The Cosmetic Surgery and Services Market size is forecast to reach $53.3 billion by 2026, growing at a CAGR of 7.1% during the forecast period 2021-2026. Increasing usage of minimally invasive and non-invasive procedure for cosmetic surgery, increasing demand for facial injectable, and increasing awareness regarding the advanced techniques are the major factors driving the growth of the market.