Market Overview:

The Lager Market size is estimated to reach $319 Billion by 2031, growing at a CAGR of 2.9% during the forecast period 2025-2031, according to a recent report published by IndustryARC, titled, “Lager Market – By Type (Pale, Amber and Dark), By Alcohol Content (<0.5% ABV, 0.6%-3.9% ABV, 4.0%-5.5% ABV, >5.5% ABV), By Pricing (Economy, Premium and Super Premium), By Brewing Method (Traditional Lager and Craft Lager), By Packaging (Bottles, Cans, Kegs and Others), By Distribution Channel (Offline and Online) and By Geography - Global Opportunity Analysis & Industry Forecast, 2025-2031”

The surge in malt lager demand, coupled with mindful drinking trends, is shaping the lager market. Innovative brewing techniques are driving product enhancements while beer festivals and the growth of online beer sales are boosting the lager market.

Europe Dominated the Market in 2024:

Europe accounted for the largest share of 34% of the Lager Market in 2024 owing to its long-standing beer culture. European countries consume a significant amount of beer including lagers. According to HEINEKEN UK’s third annual Beer Report 2024, a significant driver behind the success of beer in the on-trade during full year 2023 is the growth of the World Lager category which comprises 28% of the beer market. The rise of Spanish lager has also been key posting a 27% increase in value and accounting for one in four pints of total World and Premium Lager sold in UK pubs and bars in 2023. Additionally, beer festivals in the region also boost sales and consumption of lager. Munich’s Oktoberfest 2024 drew roughly 6.7 million visitors who enjoyed a total of around 7 million litres of beer.

Lager Market: Key Takeaways

Online Beer Sales

Online beer platforms, direct-to-consumer sale and alcohol delivery services surged especially after the pandemic as more consumers opt for home delivery. E-commerce offers a vast selection of lagers from mainstream brands to craft brews which enables consumers to explore new varieties without visiting a physical store. In July 2024, Carlsberg group partnered with Foodpanda to make Carlsberg’s extensive variety of beverages more accessible to consumers in Asia Pacific. Subscription-based beer delivery services are also gaining traction. 

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Demand for Malt Lagers

Malt lagers are becoming popular as consumers shift towards full-bodied and flavorful beer options. Unlike lighter lagers, malt lagers emphasize rich, caramelized malt flavors. This category includes Vienna lagers, Munich lagers and other malt-forward styles that appeal to beer enthusiasts. In September 2024, Harpoon Brewery and L.L.Bean announced the release of the Harpoon x L.L.Bean Harvest Lager, a limited-edition, amber lager brewed with Maine-grown malt. The growing interest in traditional European brewing styles and the craft beer movement further drives the popularity of malt lagers.

Scope of the Report: 

    Report Metric

                          Details

Base Year Considered

2024

Forecast Period

2025–2031

CAGR

2.9%

Market Size in 2031

$319 Billion

Segments Covered

By Type, By Alcohol Content, By Pricing, By Brewing Method, By Packaging, By Distribution Channel, and By Geography.

 


Geographies Covered

North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Belgium, Netherlands and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia & New Zealand and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa).



Key Market Players

  1. Heineken N.V.

  2. Carlsberg A/S

  3. Anheuser-Busch InBev

  4. Diageo

  5. Asahi Breweries

  6. Molson Coors Beverage Company

  7. China Resources Breweries Limited

  8. Constellation Brands Inc.

  9. B9 Beverages Pvt. Ltd.

  10. Beijing Yanjing Brewery


Recent Developments:
  • In March 2024, United Breweries Limited (UBL) announced the launch of Queenfisher Premium Lager in India.
  • In February 2024, Chang Beer launched its Chang Cold Brew Lager in Singapore. 

Lager Market: Competitive Landscape

Key companies profiled in the Lager Market are Heineken N.V., Carlsberg A/S, Anheuser-Busch InBev, Diageo, Asahi Breweries, Molson Coors Beverage Company, China Resources Breweries Limited, Constellation Brands Inc., B9 Beverages Pvt. Ltd., Beijing Yanjing Brewery. and Others

Related Reports:

Beer Market -  The Beer Market size is estimated to reach $962 billion by 2027, growing at a CAGR of 2.9% during the forecast period 2022-2027 due to rising alcohol consumption and rising number of breweries. 

Craft Beer Market –  Craft Beer Market size is estimated to reach $33.38 billion by 2025, growing at a CAGR of 15.9% during the forecast period 2019-2025 due to the optimistic influence of craft beer market towards economic development and occupation generation coupled with the enthusiasm of the consumer to pay extra for better tasting brews.

Draught Beer Market - Draught Beer Market size is estimated to reach 80.7 billion by 2027, growing at a CAGR of 4.7% during the forecast period 2022-202 due to demand for low alcohol content beers.

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