Market Overview:

The Fruit Beer Market size is estimated to reach $519 Million by 2031, growing at a CAGR of 4.9% during the forecast period 2025-2031, according to a recent report published by IndustryARC, titled, “Fruit Beer Market – By Fruit (Raspberry, Strawberry, Cranberry, Cherry, Peach, Passionfruit, Mango and Others), By Source (Organic and Conventional), By Packaging (Bottles, Cans, Kegs and Others), By Distribution Channel (Offline and Online) and By Geography - Global Opportunity Analysis & Industry Forecast, 2025-2031”
The demand for non-alcoholic beverages, innovations in brewing techniques, concept of mindful drinking and increasing number of social gatherings and events are fueling the growth of the Fruit Beer industry during the forecast period.

Europe Dominated the Market in 2024:

Europe accounted for the largest share of 34% of the Fruit Beer Market in 2024 owing to its long-standing beer culture, diverse flavor preferences and increasing adoption of non-alcoholic and flavored beverages. As per the European Commission’s 2023 study on low and no-alcohol beverages, beer accounts for over 93% of the low and no-alcohol beverage market in terms of value and 97% in terms of volume in Europe. Additionally, the region’s focus on craft and artisanal brewing coupled with a shift toward mindful drinking drives the demand for fruit beer. 

Fruit Beer Market: Key Takeaways

Innovation in Brewing Techniques
Advancements in brewing techniques are driving the growth of the fruit beer market by enabling higher quality and more diverse offerings. Modern methods such as cold fermentation and natural fruit infusion preserve the authentic taste and aroma of fruits, creating a superior drinking experience. Additionally, the use of microbrewing and craft brewing techniques allows for small-batch production of unique and seasonal flavors that caters to evolving consumer preferences.

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Mindful Drinking

Mindful drinking, a movement that emphasizes moderation and intentional choices, is boosting the demand for fruit beer as an appealing alternative to traditional alcoholic beverages. Consumers are increasingly seeking drinks that align with healthier lifestyles while still delivering flavor and enjoyment. Fruit beer fits this demand perfectly, offering low-alcohol or non-alcoholic options with natural fruit flavors that appeal to both casual drinkers and wellness enthusiasts.

Scope of the Report:
 

Report Metric

Details

Base Year Considered

2024

Forecast Period

2025–2031

CAGR

4.9%

Market Size in 2031

$519 Million

Segments Covered

By Fruit, By Source, By Packaging, By Distribution Channel, and By Geography.

 





Geographies Covered

North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Belgium, Netherlands and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia & New Zealand and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa).





Key Market Players

1.      New Belgium Brewing Company

2.      Brouwerij Van Honsebrouck N.V.

3.      Anheuser-Busch InBev

4.      Joseph James Brewing Company, Inc.

5.      Lindemans Brewery

6.      Abita Brewing Co.

7.      Pyramid Breweries, Inc.

8.      Magic Hat Brewing Company

9.      Brewery Ommegang

10.  Wells & Young's Ltd


Recent Developments:

• In September 2024, Fruitage, a refreshing cherry flavoured beer from Belgian brewery Rodenbach, announced its availability in Australia.
• In July 2024, Belgian brewery Haacht introduced the fruit flavoured wheat beers Super 8 Cherry and Super 8 Peach into the UK. Super 8 Cherry is a 3.4% ABV wheat beer blended with 25% cherry juice and will be available in 20l kegs and 330ml bottles, while Super 8 Peach is a 3.7% ABV wheat beer made with 25% peach juice, available in 20l kegs.

Fruit Beer Market: Competitive Landscape

Key companies profiled in the Fruit Beer Market are New Belgium Brewing Company, Brouwerij Van Honsebrouck N.V., Anheuser-Busch InBev, Joseph James Brewing Company, Inc., Lindemans Brewery, Abita Brewing Co., Pyramid Breweries, Inc., Magic Hat Brewing Company, Brewery Ommegang, Wells & Young's Ltd. and Others

Related Reports:

Fruit Wine Market - The Fruit Wine Market size is estimated to reach $ 5,000 million by 2030, growing at a CAGR of 6.5% during the forecast period 2023-2030. Fruit wines have gained popularity due to their distinct flavors, aromas and potential health benefits.

Craft Beer Market –  Craft Beer Market size is estimated to reach $33.38 billion by 2025, growing at a CAGR of 15.9% during the forecast period 2019-2025 due to the optimistic influence of craft beer market towards economic development and occupation generation coupled with the enthusiasm of the consumer to pay extra for better tasting brews.

Red Wine Market - The Red Wine Market size is estimated to reach $94.6 billion by 2027. Furthermore, it is poised to grow at a CAGR of 4.3% over the forecast period of 2022-2027. The red wine industry is seeing an increase in demand from health-conscious customers as well as for red wine as a substitute for other beverages.

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