Market Overview:
The Licorice Candy Market size is estimated to reach $582 million by 2031, growing at a CAGR of 5.1% during the forecast period 2025-2031, according to a recent report published by IndustryARC, titled, “Licorice Candy Market – By Type (Black Licorice, Red Licorice, Flavored Licorice), By Product (Traditional Licorice, Sticks, Twists and Ropes, Pastilles and Others), By Taste (Sweet, Sour and Salty), By Distribution Channel (Online and Offline) and By Geography - Global Opportunity Analysis & Industry Forecast, 2025-2031”
The growing awareness about the health benefits of licorice is the main driver behind the demand for licorice candy. Many customers are moving away from traditional chocolates and are trying licorice and sour candy. Additionally, product innovations with different flavors are fueling the demand for Licorice Candy.
Europe Dominated the Market in 2024:
Europe accounted for the largest share of 37% of the Licorice Candy Market in 2024 due to to its deep-rooted association with the product. Countries like Sweden, Finland, Norway and the Netherlands boast high per capita consumption especially for salty licorice. According to Vogue Scandinavia, the Nordic countries collectively consume 80–90% of the world’s liquorice production. The strong demand for both sweet and salty varieties in these regions is driven by traditional preferences and the availability of high-quality licorice products.
Licorice Candy Market: Key Takeaways
Rising Awareness of Health Benefits
The increasing awareness of licorice's health benefits is a significant driver for the market growth. Licorice root is known for its anti-inflammatory, digestive and immune-boosting properties making it a popular ingredient in confectionery options that offer more than just taste. Licorice candy with additional health benefits such as sugar-free or organic versions are particularly appealing to health-conscious consumers. According to data from Flyers, a licorice brand, 24% of UK households buy licorice on a monthly basis.
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Seasonal Demand
Seasonal festivals like Halloween and Christmas significantly drive the demand for licorice candy as it is a popular choice for trick-or-treating and candy assortments. Licorice, particularly in the form of shaped small bite-sized candies is a favorite both children and adults. According to a Reuters article dated October 2024, U.S. confectionery companies stocked store shelves with licorice and gummies ahead of Halloween amidst rising chocolate prices due to inflation. During these celebrations, consumers seek a variety of candies, and licorice stands out as a nostalgic and flavorful option. Additionally, manufacturers often release themed packaging and limited-edition flavors during festive seasons to attract consumers.
Scope of the Report:
Recent Developments:
- In October 2024, BonBon, America's Swedish candy brand, announces the launch of its newest candy- Salty Licorice Twists.
- In April 2024, Danish confectionery brand LAKRIDS BY BÜLOW announced a new store opening in Westfield London. The new opening comes as part of the brand’s continued retail expansion into the UK market, marking its third permanent store opening in the UK.
Licorice Candy Market: Competitive Landscape
Key companies profiled in the Licorice Candy Market are Cloetta AB, Haribo GmbH & Co. KG, American Licorice Company, Toms Gruppen A/S, Oy Karl Fazer Ab, Mederer GmbH., Amarelli Fabbrica di Liquirizia SRL, RJ’s Licorice Limited, Orkla Foods Finland, Astra Sweets N.V and Others
Related Reports:
Sour Candy Market – Sour Candy Market size is estimated to reach $2.7 billion by 2030, growing at a CAGR of 7.3% during the forecast period 2023-2030. Increasing demand for unique and exotic flavors of sour candies and new product innovations with attractive shapes and colors are propelling the sour candy market growth.
Caramel Chocolate Market- Caramel Chocolate Market size is estimated to reach $7.6 billion by 2027, growing at a CAGR of 5.9% during the forecast period 2022-2027 driven by the demand for caramel flavored treats.
Confectionery Ingredients Market- Confectionery Ingredients Market size is estimated to reach $94.6 billion by 2027, growing at a CAGR of 5.8% during the forecast period 2022-2027. The improved R&D activities in conjunction with the numerous launches of novel formulated products like aerated confectionery is set to drive the Confectionery Ingredients Market.
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