Market Overview:
The U.S. Airfryer Market size is estimated to reach $418 million by 2030, growing at a CAGR of 6.4% during the forecast period 2024-2030, according to a recent report published by IndustryARC, titled, “U.S. Airfryer Market - By Type (Basket Air fryers, Oven Air fryers, Paddle Air fryers , Air fryer toaster ovens, Halogen Air Fryers and Others), By Device Type (Manual mode air fryers and Digital mode air fryers), By Wattage (Below 1200 watt, 1200 – 1500 watt and 1500 – 2000 watt), By Capacity (Small Air Fryers (1-2 Liters) , Medium Air Fryers (3-4 Liters), Large Air Fryers (5-6 Liters) and Extra- Large Air Fryers (8 litres and above)), By Application (Residential and Commercial), By Sales Channel (Online and Offline) Opportunity Analysis & Industry Forecast, 2024-2030”.
By most measures, air frying is healthier than frying in oil. It cuts calories by 70% to 80% and has a lot less fat. The technology of convection heating supports the air fryer. A powerful fan quickly circulates the hot air produced by a heating element at the top of the appliance around the meal. By cooking the food uniformly on all sides, this circulating hot air produces a crispy texture that is comparable to deep-frying yet uses a lot less oil. Such features are propelling the growth of the U.S. Airfryers market.
Oven Air Fryers Dominated the Market in 2023
The oven air fryers segment dominates the U.S. Airfryer Market, in terms of component. An air fryer oven is similar to a convection oven but has a built-in air frying feature that optimizes temperature and air circulation for the task. Convection fans will circulate hot air very quickly around the surface of the food, which will in turn crisp it up to a delicious, golden crust. For instance, in December 2024, Equator Advanced Appliances has launched its new 24” Electric Cooking Range with Convection Oven and Air Fryer, designed to enhance culinary convenience. This sleek stainless steel freestanding range features four ceramic burners with a Hot Surface Indicator Light for safety and a built-in splashback for easy cleanup. The integrated convection oven supports baking, grilling, and air frying, offering a healthier cooking option for crispy dishes. It includes two wire racks, an oven light, and a bottom storage drawer for added functionality. Such advanced launches in the market are driving the growth of oven air fryers in the U.S. Airfryer market.
U.S. Airfryer Market: Key Takeaways
Rising focus on health and fitness
The rising focus on health and fitness is propelling the growth of U.S. Airfryer Market. For instance, the 2024 U.S. Health & Fitness Consumer Report reveals that fitness facility memberships reached an all-time high of 72.9 million in 2023, reflecting a 5.8% year-over-year increase. Additionally, the total number of facility users grew by 9.7%, highlighting a renewed focus on health and wellness across the nation. As more people prioritize health and fitness, they are seeking healthier cooking methods. Air fryers, with their ability to cook food with less oil, align perfectly with this trend. Additionally, with increased focus on fitness, people often have busy schedules. Air fryers provide a quick and easy way to prepare meals, saving time and effort. Air fryers can be used to prepare quick, healthy snacks and meals for individuals who are always on the go. Such factors are propelling the growth of the market.
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Technological Advancements
The U.S. Airfryer Market is expanding at a rapid pace due to advancements in technology. Manufacturers are constantly coming up with new ways to make air fryers that are more smart, effective, and adaptable. Cooking accuracy and user experience are improved by features like digital touchscreens, accurate temperature controls, and adaptable cooking programs. Voice commands, recipe ideas, and remote control are all made possible by smart networking. Advanced heating methods further ensure uniform heat distribution, which produces food that is cooked to perfection. Because of these technical developments, air fryers are becoming essential kitchen tools that appeal to a variety of customers, including busy families and health-conscious individuals. For instance, in March 2024, Gourmia unveiled the Panorama Digital Air Fryer, a 7-quart appliance featuring innovative bladeless fan technology that provides a clear view of the cooking process from top to bottom. Such technological advancements are fueling the market growth.
Scope of Report:
Recent Developments:
- In March 2024, Zep introduced its Fume Free Air Fryer & Oven Cleaner at Menards, catering to both consumers and professionals. This innovative product targets the cleaning challenges of two heavily used kitchen appliances: air fryers and ovens. With the rising popularity of air fryers in U.S. households and frequent oven use, Zep’s solution provides a sustainable and effective way to remove baked-on grease and grime, enhancing appliance maintenance.
- In August 2023, Cuisinart expanded its air fryer lineup with the introduction of its first-ever Basket Air Fryer. This new countertop appliance complements Cuisinart's existing Air Fryer Toaster Oven collection and Air Advantage technology. Designed for versatility, the Basket Air Fryer offers fast, even hot-air cooking with little to no oil, making it ideal for preparing healthy meals with a crispy texture.
- In February 2023, Tovala launched the Tovala Smart Oven Air Fryer in a sleek stone-gray finish. This cloud-connected smart oven enhances Tovala's lineup by combining automated multi-mode cooking with best-in-class air frying capabilities. Using QR code or barcode scanning, it simplifies meal preparation and cleanup, delivering perfectly cooked Tovala Meals and other foods with ease.
U.S. Airfryer Market: Competitive Landscape
Key companies profiled in the U.S. Airfryer Market are Koninklijke Philips N.V., GoWISE USA Services, Chefman, COSORI, BLACK + DECKER, Gourima, Inc., Dash, Cusinart, Hamilton Beach Brands, Inc., American Micronic and Others.
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