Flavor and Fragrance Market size is expected to reach $40.7 billion by 2030. As per increasing consumer demand for natural and organic products, rising demand for functional flavors, customization and personalization, sustainability and ethical sourc

Flavor and Fragrance Market Size is forecast to reach US$ 40.7 billion by 2030, after growing at a CAGR of 4.9% during 2024-2030.The Flavor and Fragrance market has grown significantly driven primarily by rising consumer demand for natural and organic products, health and wellness trends, and a focus on sustainability are poised to propel the market, finds IndustryARC in its recent report, titled “Flavor and Fragrance Market - By Type (Natural and Aroma chemicals), By Source (Natural and Synthetic), By Form (Powder, Liquid, Others), By Application (Beverages, Bakery, Snacks, Soups and Sauces, Confectionery, Dairy and Frozen Products & Others), By Distribution Channel (Online and Offline) and By Geography - Opportunity Analysis & Industry Forecast, 2024-2030”.

The Flavor and Fragrance industry the increasing consumer demand for natural and organic products as people become more health-conscious and prefer clean-label ingredients. Additionally, the rising demand for functional flavors reflects consumers’ desire for products that not only taste good but also offer health benefits. Another important driver is the trend towards customization and personalization, where consumers seek unique flavor experiences tailored to their individual preferences. Finally, technological advancements are paving the way for innovative extraction and formulation methods, enhancing the development of new and exciting flavors and fragrances.

North America is the leading region in the global flavor and fragrance market, driven by a combination of key industry players, a strong food and beverage sector, and increasing consumer demand for innovative flavor solutions. As per a survey of 2000 Americans, released in Septmber 2023, by OnePoll on behalf of MyMuse, 7 in 10 respondents states they would drink more water if it tasted better. To make water more interesting to the palate, the 82% of respondents (82%) rely on adding flavor to the water. Blueberry (35%), lime (31%), and strawberry (29%) came out on top as the best flavors to add to a glass of water. Thus, North America is a huge market for flavor and fragrance.

The growing preference for natural ingredients is a significant driver in the flavor and fragrance sector. According to Givaudan’s annual report, the company experienced a notable increase in demand for natural flavors, with sales of natural products contributing significantly to their overall growth. In 2022, Givaudan reported that their natural flavor portfolio grew by 10.8%, reflecting the industry's shift towards cleaner and more sustainable ingredients .As consumers increasingly seek out products that are perceived as healthier and more environmentally friendly.

The flavor and fragrance industry is increasingly driven by health and wellness, with a focus on natural ingredients, emotional well-being, and sustainability. Consumers are favoring scents that promote relaxation, such as lavender and sandalwood, while botanical and exotic fruit flavors like prickly pear and hibiscus, noted for their antioxidant properties, are trending in health-focused foods and beverages. Companies like Givaudan and Firmenich are advancing formulations that support mental wellness, while brands are committed to transparent, eco-friendly sourcing to meet demand for natural, sustainable option

Key companies profiled in the Flavor and Fragrance Market are Givaudan SA, Symrise AG,Chromacol Ltd , International Flavors & Fragrances, Inc. ,BASF SE ,Mane Group,Takasago International Corporation, Kerry Group PLC ,Robertet SA, Sensient Technologies Corporation .

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