The U.S Avocado Market to reach $7.2 Billion by 2030; increasing focus on health and wellness, growing popularity of veganism, demand for healthy fats and social media trends are driving the growth of U.S Avocado Market.

The U.S Avocado Market size is estimated to reach $7.2 Billion by 2030, growing at a CAGR of 8.7% during the forecast period 2024-2030, according to a recent report published by IndustryARC, titled, “U.S Avocado Market– By Variety (Fresh, Frozen, Dried and Others), By Variety (StrawAvocado, RaspAvocado, BlueAvocado, CranAvocado and Others), By Source (Conventional and Organic), By Packaging (Bags, Pouches, Boxes/Cartons, Tubs, Trays and Others), By Application (Food, Beverages, Cosmetics, Pharmaceutical and Others) and By Distribution Channel (Online and Offline) Opportunity Analysis & Industry Forecast, 2024-2030.”

The growing health and wellness awareness is leading to a demand for nutrient-dense, heart-healthy foods rich in vitamins, healthy fats and antioxidants which drives the avocado market in the U.S. Additionally, the growing number of Americans turning vegan are also boosts the demand for avocados. Moreover, increased consumption of avocados is driven by viral recipes like avocado toast and health-focused content on social media.

In terms of form, fresh avocados accounted for the largest share of 44% of the U.S Avocado Market in 2023. Fresh avocados are a versatile ingredient and can be used in a wide variety of dishes from salads to dips and smoothies. According to the Q4 2023 recap of the Hass Avocado Board, dollar sales of avocados were up across all holidays celebrated in the Q4 2023. Avocado volume and dollar sales grew by 3% during Christmas week, adding +1.2 million units and +$1.3 million to the category. This data is indicative of the dominance of fresh avocados in the U.S market.

The increasing popularity of Mexican cuisine in the US contributed significantly to the demand for avocados. Avocados are essential in dishes like guacamole, tacos, burritos and enchiladas. The rise of Mexican restaurants, food trucks and Tex-Mex offerings brought avocados into mainstream dining experiences. Additionally, celebrations like Cinco de Mayo and Super Bowl parties often feature guacamole as a must-have dish which boosts avocado sales. According to the USA, Super Bowl Sunday accounts for 20% of the total avocado sales in the country. As per the latest consumer spending data from the National Retail Federation, the U.S. will spend $17.3 billion on the Super Bowl in 2024, up 5% from last year. Over 28 million pounds of chips and 54 million avocados will be consumed on Super Bowl Sunday, which equals more than 30,000 truckloads, according to third-party logistics provider Compass Logistics. 

Social media played a pivotal role in driving avocado consumption in the US. Platforms like Instagram, TikTok and Pinterest showcase countless recipes and food ideas featuring avocados, from the avocado toast to avocado-based desserts and smoothies. Influencers and health enthusiasts frequently highlight avocados' aesthetic appeal, nutritional benefits and versatility further fueling their popularity. When #avocadotoast first started trending it became so popular and exploded all over social media. According to Rabobank, in January 2021 alone nearly 320 million pounds of avocados were imported to the US, setting a new import record. The visual appeal and health benefits of avocados are recognized by millennials and Gen Z leading to the rising popularity of avocados.

• In April2024, Westfalia announced the debut of its branded, premium-quality avocado oil products in the United States.

• In February 2023, Flagship Food Group, LLC announced that it has acquired Yucatan Foods, LLC adding guacamole and dips to its growing portfolio of Southwestern foods. Yucatan manufactures and markets fresh guacamole and salsa under the Yucatan and Cabo Fresh brands.

U.S Avocado Market: Competitive Landscape

Key companies profiled in the U.S Avocado Market are Calavo Growers Inc., Mission Produce, Fresh Del Monte Produce Inc, Villita Avocados, Westfalia Fruit Americas, Flagship Food Group, LLC, Henry Avocado Corporation, West Pak Avocado Inc., Del Rey Avocado, Sabra Dipping Company, LLC and others.

Avocado Oil Market– Avocado Oil Market size is estimated to reach $7,851 million by 2026, growing at a CAGR of 5.7% over 2021-2026. Health consciousness among individuals, awareness of the nutritional benefits of avocado oil, changing customer preferences, and increased avocado oil applications in pharmaceuticals and the food industry are the factors anticipated to spur the market. 

Fresh Fruits Market – The Fresh Fruits Market Size is estimated to reach $940.8 billion by 2027, growing at a CAGR of 2.9% over the forecast period of 2022-2027 owing to a rise in health consciousness among the global population.

Peanut Butter Market – The Peanut Butter Market size is estimated to reach $5.3 billion by 2027. Furthermore, it is poised to grow at a CAGR of 6.1% over the forecast period of 2022-2027 owing to its health benefits. 

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Mr. Venkat Reddy

IndustryARC

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