The U.S Berries Market to reach $15.9 Billion by 2030; increasing focus on health and wellness, growing demand for superfoods, rising consumption of flavored dairy and smoothies, along with growing exports are driving the growth of U.S Berries Market

 

 

The U.S Berries Market size is estimated to reach $15.9 Billion by 2030, growing at a CAGR of 5.4% during the forecast period 2024-2030, according to a recent report published by IndustryARC, titled, “U.S Berries Market– By Type (Fresh, Frozen, Dried and Others), By Type (Strawberries, Raspberries, Blueberries, Cranberries and Others), By Source (Conventional and Organic), By Packaging (Bags, Pouches, Boxes/Cartons, Tubs, Trays and Others), By Application (Food, Beverages, Cosmetics, Pharmaceutical and Others) and By Distribution Channel (Online and Offline) Opportunity Analysis & Industry Forecast, 2024-2030.”

 

Rising consumer interest in functional foods and superfoods drives demand for antioxidant-rich berries. Additionally, the growing berry inclusion in smoothies, flavored yogurts, breakfast bars and cereals due to their versatility and flavor expands market size. Moreover, the growing berry export from the U.S also boosts the berry industry.

 

 

In terms of type, strawberries accounted for the largest share of 44% of the U.S Berries Market in 2023. Strawberries are produced on 2400 farms and more than 3600 acres in the northeastern United States, as per the US Department of Agriculture, National Agriculture Statistics Service. California is the largest strawberry producer in the U.S. As per the California Department of Food and Agriculture, the vast majority of U.S strawberries are produced in California. According to California Strawberries, around 34,000 acres all up and down the California coast dedicated to growing strawberries. Strawberry production in California averages about 50,000 pounds per acre each season.

 

 

 

The U.S. snacking industry is experiencing robust growth and berries play a vital role in this segment particularly in snack bars and flavored yogurt. Snack bars containing dried or freeze-dried berries cater to consumers seeking on-the-go, nutrient-dense food options. These products combine convenience with the health benefits of berries, including antioxidants, fiber and vitamins making them a preferred choice among health-conscious individuals. Berries such as strawberries, blueberries and raspberries are widely used as natural flavoring and coloring agents in yogurt. Their health benefits and vibrant colors attract consumers who prioritize nutrition and aesthetic appeal. With the rise of Greek yogurt and plant-based alternatives, the use of berries as a topping or mixed ingredient has grown significantly. In April 2024, Danone North America launched REMIX, a wide variety of yogurts and dairy snacks with mix-ins to satisfy snacking cravings earlier or later in the day. Too Good & Co. REMIX comes in three varieties, two of which include berries, the Too Good & Co. REMIX Strawberry Dark Chocolate Almond, featuring a strawberry base with chia granola, roasted almonds and chocolate mix-ins and the Too Good & Co. REMIX Blueberry Almond Oat Crisp, featuring a blueberry base with honey praline roasted almonds and cinnamon oat crisp mix-ins

 

 

 

Innovations in packaged berry products are fueling growth in the U.S market. Companies are developing value-added offerings such as freeze-dried berries, berry powders and pre-mixed frozen berry blends to cater to diverse consumer needs. These products provide convenience, extended shelf life and versatility enabling their use in baking, beverages and snacks. Packaging innovations, such as resealable pouches and individual portions enhance user experience and reduce food waste. Moreover, advancements in processing techniques ensure the retention of nutritional value, appealing to health-conscious consumers. The demand for innovative berry products is further supported by the increasing popularity of e-commerce and online grocery shopping.

 

 

 

 

• In June 2024, vertical farming company, Oishii, inaugurated its 237,000-square-foot strawberry-farming facility called the Amatelas Farm located in Phillipsburg, New Jersey. The farm will serve as the main production hub for Oishii’s Koyo strawberries.

 

• In June 2024, the Cal Poly Strawberry Center, in collaboration with the California Strawberry Commission and the U.S. Department of Agriculture Agricultural Research Service (USDA ARS) received $1.25 million in federal funding in continued support of its research in strawberry production automation

 

• In October 2023, Ontario-based indoor hydroponic strawberry farm Ever Tru Farms announced its entry in the US market with a new venture in Kentucky.

 

 

Key companies profiled in the U.S Berries Market are Driscoll’s, Inc., Dole Plc, Naturipe Farms, LLC, Farmacopia Farms, Atlantic Blueberry Company, American Berry Company, Reiter Affiliated Companies (RAC), Bobalu Berries, Wyman’s Blueberries, JW Farms Organic and others.

 

 

IQF Blueberry Market– The IQF Blueberry Market size is estimated to reach $1.4 billion by 2027, growing at a CAGR of 7.2% during the forecast period 2022-2027. The ready-to-consume attribute of IQF blueberries not requiring any added preparation and surging intake of flavored milk are set to drive the market.

 

Strawberry Jam Market –The Strawberry Jam Market Size is estimated to reach $893.2 million by 2027. Furthermore, it is poised to grow at a CAGR of 3.9% over the forecast period of 2022-2027 owing to increased consumer health consciousness and nutritive value & flavor.

 

Packaged Dried Cranberries Market – The Packaged Dried Cranberries Market size is estimated to reach $5,871.2 million by 2027. Furthermore, it is poised to grow at a CAGR of 6.2% over the forecast period of 2022-2027 owing to its health advantages, which include keeping bones healthy, improving iron levels, and helping digestion.

 

 

IndustryARC primarily focuses on Market Research and Consulting Services specific to Cutting Edge Technologies and Newer Application segments of the market. The company’s Custom Research Services are designed to provide insights into the constant flux in the global demand-supply gap of markets.  

IndustryARC’s goal is to provide the right information required by the stakeholder at the right point in time, in a format that assists an intelligent and informed decision-making process.

 

 

Mr. Venkat Reddy

IndustryARC

Email: [email protected]

USA: (+1) 518-282-4727

Web:https://www.industryarc.com

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