Market Overview:

The Antivirus Software Package Market size is estimated to reach $6.5 billion by 2030, growing at a CAGR of 5.1% during the forecast period 2024-2030, according to a recent report published by IndustryARC, titled, “Antivirus Software Package Market  – By Deployment (On Premise, Cloud, Hybrid), By Source (Open Source Software and Paid Software), By Installation Type (On Access, On Demand and Hardware), By Platform (PC/Laptop (Windows, Linux, Android, Mac, Unix and Others) and Mobile/Tablet (Windows, Android, iOS and Others), By Function (Virus Detection, System Analysis, Malware Removal, File Quarantine, Online Security, Threat Identification, Data Protection and Others), By End User (Consumers and Businesses), By Geography - Global Opportunity Analysis & Industry Forecast, 2024-2030”.

The market for antivirus software packages is a vital sector of the cybersecurity sector, propelled by increased digitalization, growing cyberthreats, and growing data protection awareness. To protect personal and business data, antivirus software packages are made to identify, stop, and eliminate harmful software, such as viruses, malware, ransomware, and phishing scams.The rise in cyberattacks, greater internet penetration, and the growing use of cloud-based solutions are the main factors propelling the market's expansion. The need for sophisticated antivirus software has increased due to the growth of remote work and BYOD (Bring Your Own Device) policies. Furthermore, the incorporation of AI and machine learning into antivirus software has improved threat detection capabilities, offering protection in real time.

North America Dominated the Market in 2023:

According to the Antivirus Software Package Market analysis, North America region is estimated to hold the largest market share of 40% in 2023. North America dominated the global market for antivirus software packages because to its strong cybersecurity infrastructure, high level of awareness of online threats, and strict government restrictions. Some of the biggest antivirus software developers and cybersecurity companies in the world, such as Microsoft, NortonLifeLock, and McAfee, are based in the region and are always coming up with new ways to combat changing threats. North America's dominance can be attributed in large part to the growing digital transformation of sectors including retail, healthcare, and finance. Businesses in these industries are making significant investments in threat detection software, firewall defense, and endpoint security to protect sensitive information. According to the security.org, Approximately 121 million adults still use third-party antivirus software, even though over half of Americans rely on the built-in antivirus security of their gadgets. The need for antivirus software has also increased as a result of the quick uptake of remote and hybrid work models, which companies are using to safeguard their dispersed workforce against online attacks.

Antivirus Software Package Market: Key Takeaways

Increasing Cybersecurity Threats and Data Breaches:

The market for antivirus software packages is significantly influenced by the increasing sophistication and frequency of cyberthreats, such as ransomware, phishing, and data breaches. Cyberattacks are becoming more frequent for both individuals and organizations, so having strong antivirus software is crucial to reducing risks and safeguarding private data. For instance, in November 2024, In the next six months, around 17 million non-users intend to start using antivirus software. The number of users has increased by 14%.  In order to get beyond conventional security measures, cybercriminals are using sophisticated strategies like polymorphic malware and artificial intelligence (AI)-driven attacks, which are always evolving. The need for sophisticated security solutions has grown as a result of high-profile cyber incidents, such data breaches that have impacted large government organizations and enterprises. For instance, ransomware attacks targeting companies of all sizes have increased due to the expanding usage of ransomware-as-a-service (RaaS).

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Rising Adoption of Cloud-Based Security Solutions:

The market for antiviral software packages has been greatly impacted by the move toward cloud computing and Software-as-a-Service (SaaS) models. Because cloud-based security solutions are scalable, affordable, and simple to use, more and more businesses are choosing them over conventional on-premise software. With the help of automatic updates and real-time threat information, cloud-based antiviral programs guarantee that users are safe from new threats without the need for human interaction. This is especially important in the quickly changing cybersecurity environment, where new malware variants are created on a regular basis. Additionally, centralized management is made possible by cloud-based security solutions, giving companies the ability to monitor and safeguard several endpoints from a single dashboard. Cloud-based antivirus software has also become more popular as remote work and bring-your-own-device (BYOD) rules have grown in popularity.


Scope of the Report: 

Report Metric

Details

Base Year Considered

2023

Forecast Period

2024–2030

CAGR

5.1%

Market Size in 2030

$6.5 billion

Segments Covered

By Deployment, By Source, By Installation Type, By Platform, By Function, By End User and By Region



 

Geographies Covered

North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia and the Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia & New Zealand and the Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa).



 

Key Market Players

1.      Bitdefender

2.  Kaspersky Lab

3.  Gen Digital Inc

4.  Avast Software s.r.o.

5.  Microsoft Corporation

6.  McAfee Corp

7.  Panda Security

8.  ESET s.r.o

9.  Emsisoft Ltd.

10.  F-Secure Corporation

 

Recent Developments:

•    In June 2023, leading internet security company McAfee Corp., in partnership with Dell Technologies, unveiled McAfee Business Protection, a new all-inclusive security solution for small business owners. Award-winning security, identity and dark web data monitoring, VPN, web protection for secure browsing, and more are all features that McAfee Business Protection offers Dell small business clients to help them stay ahead of cyber threats and vulnerabilities.
•    In October 2023, Kaspersky announced the release of Kaspersky Container Security (KCS), a feature-rich solution for containerized settings. From development to operation, this system provides safe containerized applications.

Antivirus Software Package Market: Competitive Landscape

Key companies profiled in the Antivirus Software Package Market are Bitdefender, Kaspersky Lab, Gen Digital Inc, Avast Software s.r.o., Microsoft Corporation, McAfee Corp, Panda Security, ESET s.r.o, Emsisoft Ltd., F-Secure Corporation, and others

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IndustryARC primarily focuses on Market Research and Consulting Services specific to Cutting Edge Technologies and Newer Application segments of the market. The company’s Custom Research Services are designed to provide insights into the constant flux in the global demand-supply gap of markets. 
IndustryARC’s goal is to provide the right information required by the stakeholder at the right point in time, in a format that assists an intelligent and informed decision-making process.
 
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