Malaysia Professional Hair Care Market size is expected to reach $87 million by 2030 after growing at a CAGR of 2.2% during the forecast period 2024-2030, according to the latest market research report published by IndustryARC. Increased consumer demand for professional hair care products, rising demand for chemical-free haircare products, growing demand for luxury products and the increasing influence of social media are driving the demand for professional haircare products in Malaysia finds IndustryARC in its recent report, titled “Malaysia Professional Hair Care Market - By Gender (Male and Female), By Products (Coloring, Straightening & Perming, Styling, Shampoo & Conditioning, Serums and Others), By Type (Organic and Synthetic), By Distribution Channels (Salon Retail, Salon Services and Bridal Services) - Opportunity Analysis & Industry Forecast, 2024-2030.

Rising Demand for Chemical-Free Haircare Products to Boost Market:
 
The demand for chemical-free products is rapidly growing in Malaysia's professional hair care market driven by increasing consumer awareness of the potential health risks associated with harsh chemicals like sulfates, parabens and silicones. As more Malaysians prioritize their health and wellness, they are seeking out hair care products that are free from these harmful ingredients and instead contain natural, organic and non-toxic alternatives. In January 2024, Korean brand Kundal announced the launch of a new Anti-Dandruff line in Malaysia that is certified as MUI Halal and vegan. The Anti-Dandruff hair care line includes shampoo, conditioner, and watery serum. The products include the ingredient, Anti Sebum P + Hyalocta Complex, plus biotin and panthenol.

Malaysia Professional Hair Care Market 2024-2030: Segmentation

By Gender
Male 
Female
By Product
Coloring 
Straightening & Perming 
Shampoo & Conditioners
Others
By Type
Organic
Synthetic
By Distribution Chanel
Hypermarkets/Retail Chain
E-commerce
Salons
Pharmacy
Specialty Stores
Others

Malaysia Professional Hair Care Market Report – Key Takeaways:

Impact of Social media to Boost Sales

Social media is a major force in the Malaysian professional hair care industry. According to Influenow Malaysia, in early 2023, Malaysia had around 19.3 million active TikTok users. Platforms like Instagram, TikTok and YouTube are full of hairstylists, influencers and celebrities showing off the latest trends and inspiring people to try new styles and treatments. Consumers can also connect directly with brands and hairdressers on social media to get advice, recommendations and reviews. This online dialogue is constantly shaping what's popular in Malaysian hair care. 

Cost Constraints Limiting Demand for Luxury Brands

Malaysia's diverse socio-economic landscape means that while some consumers may have significant spending power, others face tighter budgets, influencing their purchasing decisions in the hair care sector. The cost of professional hair care services and products can be prohibitive, especially in urban centers where prices tend to be higher. High-end salons often charge premium rates for specialized treatments, hair coloring services, and advanced styling techniques, making them inaccessible to price-sensitive segments of the population. The affordability of professional hair care products is a concern for Malaysian consumers, particularly those seeking quality formulations without breaking the bank. Premium brands and specialized treatments may come with premium price tags, deterring cost-conscious consumers from investing in professional-grade products.

High Competition in the Market to Hamper Growth

Due to the opportunities in the hair care market, there is a high rate of new entrants of shampoos, conditioners, hair gels, hair styling products and much more. Even the existing manufacturers are continually innovating and bringing out various new product lines in the market to the point that some product lines go completely unnoticed as there are so many options available that an imbalance is created between product supply and product demand. Top manufacturers are competing with small scale manufacturers of organic ‘chemical-free’ products and constantly release new product batches while the old supply has not even reached the racks.

Key Opportunity Analysis: 

Niche Hair Care Solutions

Given Malaysia's diverse population with various hair types and concerns, there's a significant opportunity to develop specialized hair care products and treatments targeting specific demographics, such as curly hair, ethnic groups or age-specific needs. According to Beatnk, 69% of Malaysian women are ethnic Malays. Wearing a hijab can contribute to several hair issues. One common problem is increased scalp moisture and oiliness due to the limited airflow under the hijab. This can lead the growth of bacteria and ultimately result in dandruff and scalp infections. Additionally, hair breakage and traction alopecia can occur from the friction and tension caused by tightly wrapped hijabs. The unmet hair care needs of hijab-wearing Muslim women is creating huge opportunities for players to develop products that specifically cater to them.
Focus on Sustainability and Wellness

With increasing awareness of the environmental impact of beauty products and practices, Malaysian consumers are seeking hair care solutions that prioritize sustainability, natural ingredients and ethical production processes. Salons and hair care brands in Malaysia are responding to this trend by introducing eco-friendly initiatives, such as using biodegradable packaging, sourcing organic and cruelty-free ingredients and adopting sustainable manufacturing practices. Additionally, there is a rising demand for products free from harmful chemicals like sulfates, parabens, and silicones, as consumers prioritize clean beauty formulations that are gentle on both hair and the environment. Apart from this, the integration of wellness principles into hair care services is gaining momentum in Malaysian salons, with an emphasis on holistic approaches to hair health and maintenance. 

The Report also Covers the Following Areas:

Malaysia Professional Hair Care Market size and Forecast 
Malaysia Professional Hair Care Market trends
Malaysia Professional Hair Care Market analysis by product type

Malaysia Professional Hair Care Market 2023-2030: Key Highlights

CAGR of the market during the forecast period 2024-2030
Value Chain analysis of key stake holders
Detailed analysis of market drivers and opportunities during the forecast period
Malaysia Professional Hair Care Market size estimation and forecast
Analysis and predictions on end user behavior and upcoming trends 
Competitive landscape and Vendor market analysis including offerings, developments, and financials
Comprehensive analysis of challenges and constraints in the Malaysia Professional Hair Care Market

Malaysia Professional Hair Care Market Players:

The companies profiled in the Malaysia Professional Hair Care Market include:

1. L'Oreal Group
2. Schwarzkopf
3. Wella
4. Henkel AG & Co. KGaA
5. Olaplex
6. Revlon Inc.
7. Takara Belmont Corp.
8. Kao Corporation
9. Sebastian Professional
10. Aveda

Related Reports:

Japan Professional Hair Care Market – Japan has the second largest cosmetics market in the world competing with the United States at number one. EU-Japan Center for Industrial Cooperation conducted a study which revealed that skincare and hair care products make up more than two-thirds of the entire Japanese cosmetics industry.
Taiwan Professional Hair Care Products Market - Taiwan Professional Hair Care Market size is estimated to reach $175 million by 2030, growing at a CAGR of 1.5% during the forecast period 2024-2030.

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